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Visual Identity 2013 1

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VISUAL IDENTITY

Visual Identity 2013 3Visual Identity 2013 2

introductionWhat you have here is a complete how-to guide to the Freeview brand. We’ve thought long and hard about what we offer our

customers and how we can be successful in providing an

evolving range of entertainment services. We’re also pretty

hot on the kind of organisation we want to be. Here you get

a first-hand look at what we do, how we want to grow and

how to apply all aspects of the Freeview brand on everything

from brochures to digital TV receivers.

Equally importantly, you see what kind of people we are and

what it means to be part of the Freeview team. We’re making

some promises to Kiwis that we intend to keep. So thanks for

taking the time to check it out.

If you have any questions or want to find out more about applying our brand, please call Kim Girbin on 09 916 7334.

contents

01. Brand overview 4 – 6

02. The Freeview manifesto 7

03. Logos and logo usage 8 – 15

04. Colours 16 – 17

05. Typography 18 – 19

06. Imagery 20 – 21

07. Copy 22

08. Legals 23


ValuesProgressive We look for innovative ways to deliver our service and ensure that

all aspects of our organisation are presented in a modern light.

Accessible We’re a down-to-earth bunch of people.

We’re friendly and easy-going, and collaborate

with others at every opportunity.

Honest We never forget that we’re Kiwis providing a service to other

Kiwis. We’re proud of our integrity.

tone & attitudeFriendly & down to earth

Upbeat

Positive

Modern & in-touch with technology

01. Brand overvIeW 01. Brand overvIeW

Product / serviceFreeview provides New Zealand’s favourite

free-to-air digital TV and radio, as well as

other content on-demand.

VisionThrough our attitude, nature and innovation,

to be the most accessible entertainment

platform for all New Zealanders.


We’ll always be easy to deal with.

We’ll keep our promises.

We’re only succeeding if you’re satisfied with what we do.

We’ll keep finding more ways for you to enjoy your TV and radio entertainment.

to make free-to-air TV and radio available to all new zealanders

We’ll always talk to you using

if you’re ever unhappy with any part of our service,

rightwe’ll try our hardest

to put things

We’ll never forget that

we’re Kiwisdelivering an important service to other Kiwis

simple, honest, direct language.

Do our best to help you find the answers and pass on your feedback

We promise

01. Brand overvIeW 02. THe FreevIeW ManIFeSTo

our essenceOur essence is an unspoken, implicit reason for being. It’s both a yardstick against which we evaluate actions and decisions and a long-term driver for our business.

Freeview’s primary offering is delivering free-to-air broadcast entertainment. This will expand to include on-demand content. But in each case, the end benefit delivered by Freeview is the same. Ordinary people all round NZ who are contentedly enjoying their chosen programmes with Freeview.

We’ve distilled this into a short, defining essence.

At our core, Freeview exists to create:

HAPPy Kiwis


The master logo is the main tool for communicating the Freeview

brand. Use this logo whenever you are referring to Freeview.

always use approved digital artwork when incorporating the

Freeview logo into communications. Please do noT re-create or

change the logo in any way.

03. LogoS 03. LogoS

the master freeView logo

Here are some examples for logo usage. If unsure of application,

please contact Freeview.

freeView logo options

Logo options

The red logo must either be used

on white, or a light colour.

The reversed onto red logo is generally

used within Tv screen imagery.

The black and reversed onto black

logos are for use on product, and

on black and white applications

such as press ads.

Preferred logo versions

The red, and the white reversed onto red logo are recommended for

use on all communications including Flyers, PoS, Billboards, Packaging,

online, Tv adverts and any software/epop system in the Tv.


The MyFreeview logo is used whenever you are communicating

about the MyFreeview product.

always use approved digital artwork when incorporating the

Freeview logo into communications. Please do noT re-create or

change the logo in any way.

03. LogoS 03. LogoS

the myfreeView logo

Here are some examples for logo usage. If unsure of application,

please contact Freeview.

myfreeView logo options

Logo options

The red logo must either be used

on white, or a light colour.

Preferred logo versions

The red, and the white reversed onto red logo are recommended for

use on all communications including Flyers, PoS, Billboards, Packaging,

online, Tv adverts and any software/epop system in the Tv.

The reversed onto red logo is generally

used within Tv screen imagery.

The black and reversed onto black

logos are for use on product, and

on black and white applications

such as press ads.


03. Logo USage 03. Logo USage

Freeview is the brand name given to products that allow you to

watch free-to-air digital television and radio service.

MyFreeview is the brand name given to products that allow you to

watch, record and replay live digital television and radio service.

freeView or myfreeView?

is for watching programmes is for watching and recording programmes

logo usage rules

In order for the Freeview logo to be clearly seen, clearspace around

it is essential. The minimum space required is shown below.

Logo clearspace should be no less than the width of the Freeview ‘r’ in the

logo. This width will differ depending on the size the logo is reproduced.

The Freeview logo suite should not be reproduced

smaller than their individual minimum sizes.

10mm 12mm

General features UHF aerial Satellite dish

Freeview MyFreeview Freeview MyFreeview

Crystal clear digital quality pictures and sound ✔ ✔ ✔ ✔

More TV channels than analogue TV ✔ ✔ ✔ ✔

One-off set up cost then no monthly fees ✔ ✔ ✔ ✔

8-day on screen programme guide ✔ ✔ ✔ ✔

Selected content in High Definition ✔ ✔

Record an entire series at the touch of a button ✔ ✔

Record a show while watching another ✔ ✔

Pause live TV ✔ ✔

Record in High Definition ✔

Record two channels ✔ ✔


03. Logo USage 03. Logo USage

best practise examples: adVertising

SEE INSIDE FOR

HOW TO GET your favourite channels

WHAT EQUIPMENT you need and how easy it is to get watching

WHAT OTHER VIEWERS are saying

lifetime

Your

of fees

completely FREE

to watchingGUIDEGUIDEin the South Island

FRV0066 Freeview Brochure 16pg V7.indd 1 14/02/13 3:34 PM

With Freeview, you can watch TV One and Two, TV3, Prime, Maori TV plus a whole

lot more free-to-air TV and radio channels without monthly payments or contracts.

All you need is a one-off purchase of a digital receiver from just $79, plus either a

satellite dish or UHF aerial. Ask at your local electrical store today.

favouritechannelsall yourKeep watchingKeep watching

Channels will vary by service and region.

FRV0058 Content campaign TV guide_new house_v3.indd 1 31/01/13 3:32 PM

best practise examples: product, packaging, mailers.

Brochure cover - example of using reversed logo

on a red background, inside Tv screen.

Press ad - example of red logo used

on white background.

Online - example of red logo used

on white background (in a curved

holding device)

These examples are applicable to either the Freeview or MyFreeview logos.

v e r s i o n t h re e

F r e e v i e w v i s u a l i d e n t i t y g u i d e l i n e s © 2 0 1 2

Your Favourite Appliance Store

Full HD LCD TV Built in Freeview

This LCD TV features a Full High Definition 1080 LCD panel as well as HyperReal Engine picture processor for precise images. The versatile ConnectShare USB input allows convenient playback of a wide range of digital content.

NOW $799.00

FreeviewIHD Receiver

MyFreeview IHD Receiver

NOW $199.00

NOW $499.00

Freeview HD Receiver

MyFreeview HD Receiver

The Freeview UHF high definition receiver is designed to provide stunning 1080p HD output to your HDTV. Use the USB port to connect a USB HDD and play video, music or image files - or browse the internet and check your emails.

NOW $199.00The My Freeview high definition receiver is designed to provide stunning 1080p HD output to your HDTV. Use the USB port to connect a USB HDD and play video, music or image files - or browse the internet and check your emails.

NOW $499.00

option a – Wrap showing Freeview and going

digital logos. Please use correct red colour

values as referenced on page 5.

v e r s i o n t h re e

F r e e v i e w v i s u a l i d e n t i t y g u i d e l i n e s © 2 0 1 2




NOW $799.00



NOW $199.00

NOW $499.00

Freeview HD Receiver

MyFreeview HD Receiver

The Freeview UHF high definition receiver is designed to provide stunning 1080p HD output to your HDTV. Use the USB port to connect a USB HDD and play video, music or image files - or browse the internet and check your emails.

NOW $199.00The My Freeview high definition receiver is designed to provide stunning 1080p HD output to your HDTV. Use the USB port to connect a USB HDD and play video, music or image files - or browse the internet and check your emails.

NOW $499.00

option B – Packaging showing Freeview

and going digital logos

Product Usage

The logo size will depend on the product

size and space available. Use your own

brand’s logo size as a guide.

Packaging Usage

The Freeview logo can be applied either as

a wrap or directly onto packaging. Please

make the wrap to suit your packaging size.

The going digital logo is optional, but when

used it must be on a solid white background.

Please contact going digital if you require a

copy of this logo.




NOW $799.00



NOW $199.00

NOW $499.00

The Freeview UHF high definition receiver is designed to provide stunning 1080p HD output to your HDTV. Use the USB port to connect a USB HDD and play video, music or image files - or

The My Freeview high definition receiver is designed to provide stunning 1080p HD output to your HDTV. Use the USB port to connect a USB HDD and play video, music or image files - or

Flyer/Mailer usage example


04. CoLoUrS 04. CoLoUrS

The colour palette plays a crucial role in communicating the Freeview brand.

The primary brand colour is Pantone 485 (red). This colour should be used in

all Freeview communications.

Wherever possible, the Pantone red should be used. In situations where this

is not possible, the following CMYK and rgB/Web colour options should be

used as substitutes.

rgB values must be used for web and other onscreen applications as well as

internally produced Microsoft applications (Word, excel and PowerPoint)

other core Freeview brand colours are white (used for backgrounds and

type) and the beige gradient (used for wallpapers and backgrounds)

colours - core palette

These colours can be used as accents on type or graphic icons.

They should only be used sparingly.

colours - secondary palette

Freeview Red

Pantone 485

CMYK: 100m 100y

rgB: 227r 6g 19b

White

rgB: 255r 255g 255b

Beige Gradient

a gradient which goes from

dark beige through to a medium

and then lighter beige.

Dark Beige:

CMYK: 15c 15m 30y

rgB: 224r 213g 63b

Medium Beige:

CMYK: 15c 35m 60y 25k

rgB: 180r 143g 95b

Light Beige:

CMYK: 100m 100y

rgB: 237r 27g 36b

Freeview Dark Red

CMYK: 25c 100m 100y 23k

rgB: 157r 26g 22b

Dark Blue

CMYK: 100c 80m 50y

rgB: 31r 68g 101b

Dark Teal

CMYK: 100c 30m 50y

rgB: 0r 126g 132b

Orange gradient

Orange:

CMYK: 5c 45m 80y

rgB: 237r 157g 65b

Light Orange:

CMYK: 10m 30y

rgB: 255r 233g 192b

Blue gradient

Blue:

CMYK: 60c 25m 30k

rgB: 86r 130g 169b

Light Blue:

CMYK: 30c 8m 10k

rgB: 175r 201g 225b

Teal gradient

Teal:

CMYK: 70c 40y 5k

rgB: 44r 175g 165b

Light Blue:

CMYK: 20c 10y

rgB: 214r 236g 234b

These gradient colours can be used as alternative background colours.


05. TYPograPHY 05. TYPograPHY

Typography plays an important part in the Freeview Brand.

various fonts are used for different types of communications.

gotham is the primary typeface for all external communications.

It is used for all body copy and standard headlines.

typography: primary font (external use) typography: secondary fonts (external use)

Bebas neueUse this font for headings, subheadings or quotes.

Cider ScriptUse this font for headings, subheadings or quotes.

sanchez bold

Use this font for headings, subheadings, intro copy or quotes.

Sanchez Bold Italicgotham black

Use this weight for headlines.

Gotham BoldUse this weight for headlines, or subheads.

gotham BookUse this weight for body copy.

Gotham Black italic

Gotham LightUse this weight for body copy and small captions.

Century gothic is the primary typeface for all internal

communications, including emails.

typography: primary font (Internal use)

Century Gothic BoldCentury Gothic Regular

To add charactor and variation to communications, there is a range

of secondary fonts that can be used. These fonts should be used

thoughtfully and should never be used for smaller body copy.

The brochure cover on page 14 is a good example of mixing these

fonts to create a more informal and conversational typographic tone.


06. IMagerY 06. WaLLPaPerS

Imagery such as that used in Freeview advertising reflects the fun,

accessible and progressive brand values. Below are examples of existing

Freeview images. Copies of these images (and others that appear on the

Freeview website and TvCs) can be requested from Freeview.

imagery

These wallpapers can be used as backgrounds for various

communications. only approved wallpapers can be used,

in Freeview beige. Secondary palette colours can be used

but only with approval from Freeview.

wallpapers


08. LegaLS 07. CoPY

key features of freeView serVices:

Freeview Satellite®

• Crystal clear, digital quality pictures and sound

• More Tv channels than analogue

• one-off set up cost then no monthly fees

• 8-day on screen Tv guide

MyFreeview Satellite®

• record an entire series at the touch of a button

• record and watch

• Pause live Tv

• Create your own Tv schedule

Freeview|HD®

• Crystal clear, digital quality pictures and sound

• The added bonus of some of your favourite programmes in high definition


• one-off set up cost then no monthly fees

• 8-day on screen Tv guide

• record two channels

MyFreeview|HD®

• record an entire series at the touch of a button

• record and watch

• Pause live Tv

• Create your own Tv schedule

• record in high definition

• record two channels

benefits of freeView

• digital quality pictures and sound


• 8-day onscreen Tv guide (The Freeview guide)

• one-off set up cost then no monthly fees or contracts

• Freeview lets you continue to watch free Tv when new Zealand goes digital

benefits of freeView approVed products

Freeview approved products are rigorously tested to ensure that they:

• are easy to install

• automatically scan for new channels when they launch

• Have the ability to access interactive Tv content as it becomes available

• Have access to the 8-day Freeview on-screen Tv guide

• are capable of receiving over-the-air software upgrades

• Come with a warranty/service guarantee and support

• Have a parental control feature

terms and conditions

• a one-off purchase is required for a digital receiver and if required, a UHF aerial or satellite dish

• no monthly fees or contracts

• Channel line up may differ by region and/or service

adVertising and packaging copy pointers

registered trademarks:

• The following trademarks (wordmarks and logos) are owned by Freeview Limited:

> Freeview

> Freeview Satellite®

> Freeview|Hd®

> MyFreeview Satellite®

> MyFreeview|Hd®

• Use of these trademarks is subject to the approval of Freeview Limited and the adherence to the guidelines set out in this document.

• do not recreate or alter any of the Freeview logos or word marks.

• do not proceed to print, circulate or upload any material before it is signed off by Freeview.

Please be aware that an installer can state in the body copy of their advertising material that they install Freeview®, however only Freeview® accredited partners can use the Freeview® trademarked logos in their promotional material.

legals

Visual Identity 2013 24

For further information and enquiries regarding the Freeview identity, please contact:

Kim girbin,

Marketing Manager

09 916 7334

[email protected]

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