understanding your audience’s content need, by laura creekmore
TRANSCRIPT
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Your AudienceLaura Creekmore@lauracreekmore
http://slideshare.net/lauracreekmore
Designed forContent
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NO MORE JUST KNOWING
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CheapQuick
Good NOTREAL
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0
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I want to know if people
like me liked this product.
I want to find out what
my shipping options are.
I need directions
to the restaurant.
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http://www.flickr.com/photos/deizans/With thanks to Daniel Eizans
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Surveys
Usability Testing
Web Analytics
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Audience Needs + Business GoalsCONTENT
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ChannelsMessagesEdit CalendarContent TemplatesCMS Decisions
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SEOAccessibilityReadabilitySuitability
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I am going to the store today.
Store the going today I am to.
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When you feel chest pains, you need urgent medical attention. Please don't
wait to see if you feel better, or postpone going to the physician
because you don't want to be a bother. Your physician would much rather
check you out and send you home with a diagnosis of heartburn than have you sit at home and die of a heart attack.
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What to do if you feel chest pains:Get urgent medical attention.
Don't wait to see if you feel better, or put off going to the doctor. Your health is important to your doctor. Your doctor is the best person to
see what is wrong. Your life could be at stake!
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What to do if you feel chest pains:Get urgent medical attention. Don't wait to see if you feel better, or put off going to the
hospital. Your health is important to your physician. Your physician is the best person to see what is wrong. Your life could be at stake!
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http://contentsmagazine.com/articles/the-audience-you-didn%E2%80%99t-know-you-had/
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http://plainlanguage.gov
http://centerforplainlanguage.org
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A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen
Enclosed by bright red __________ walls and situated amidst __________ rolling hills of Ashley __________ Forest lies Flaming Gorge __________ —one of the best __________ fishing destinations in the __________ .
canyonthe
NationalLake trout
country
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USABILITY AND A/B TESTING
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Everyone talks to customers
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Personas are part of the team
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WWMGD?
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@lauracreekmorehttp://slideshare.net/lauracreekmore