visitor survey key findings
TRANSCRIPT
Ph 09 076 8300Level 1, 99-107 Khyber Pass Road, Grafton, Auckland 1023
PO Box 9682, Newmarket, Auckland 1149, New Zealand
www.xpo.co.nz
VISITOR SURVEY KEY FINDINGS86.2% are ‘likely’ to ‘very likely’ to make contact with an exhibitor post show
82.6% were ‘satisfied’ to ‘very satisfied’ with their overall experience of buildnz | designex & NSS
81.9% rated the variety of exhibitors as ‘good’ to ‘excellent’
72.8% ‘agree’ or ‘strongly agree’ buildnz | designex & NSS is a must attend event
74.9% ‘hold direct authority’ or ‘influence’ the purchasing of goods and services seen at the show
bUIlDNz | DESIGNEx aND ThE NaTIONal SaFETY ShOw 2017Rebookings for buildnz | designex and The National Safety Show have already been strong as exhibitors confirm their prime locations to return to in 2017. If you are wanting to secure your preferred space or wish to discuss other opportunities across the show please contact Exhibition Sales Manager Rob Lavender on (09) 976 8381 or 021 991 893 [email protected], next show dates are 25-27 June 2017.
2015 MaRKETING SUPPORTbuildnz | designex and The National Safety Show received an extensive marketing and promotional campaign as displayed over page. A combination of mass media including NZ Herald and TRN Radio and targeted advertising across leading industry publications was combined with an active social media campaign to reach as many industry professionals as possible.
This activity combined with a large direct mail campaign and commitment and support from key trade publications and event partners to promote the show was unprecedented.
Once again we hope that your buildnz | designex and The National Safety Show show experience was a positive one. We look forward to partnering with you again very soon.
Yours Sincerely,XPO Exhibitions
Also, remember to remind your customers who attended the show to claim their relevant industry professional developement points. LBP and CPD points were both awarded for attendance through the relevant orgainsations.
Thank you to all our supporting partners and industry organisations for making this years event a great success.
facebook.com/buildnzdesignexfacebook.com/nationalsafetyshow
New Zealand’s award winning event for the building, design and construction industry
Co-locating with The National Safety Show
www.buildnz.comASB Showgrounds Auckland
21-23 June 2015
Showcase. Educate. Sell. Canterbury buildnz | designex Auckland buildnz | designex
Supported by Sponsored by Organised by
New Products Education Innovationl lMore than 180 exhibitors confirmed to date
Bringing industry professionals, innovators and educators together to review the latest products and develop business relationships.
A must attend event for architects, designers, engineers, builders, plumbers, specifiers, quantity surveyors, landscapers, property developers and many more. Get face to face with key suppliers and their products.
The National Safety Show is Supported by
Dear Exhibitor,
On behalf of the buildnz | designex and The National Safety Show team, we would like to extend our thanks to all those who attended and supported this year’s show. Held at the ASB Showgrounds, Auckland from the 21-23 June 2015 the country’s largest event for the building, design, construction and safety industry has been called an amazing success by both visitors and exhibitors.
Attracting more than 300 exhibiting companies across a range of industries and attendance of 6,222 visitors, it’s been one of the most successful events ever across it’s 30 year history. We are pleased to have been inundated with feedback that the show delivered a lot more new products and innovations than prior shows - a mix of kiwi made and/or internationally sourced.
From 2 story houses and prefabricated structures, to the latest in drug detection services and updates on the new Health & Safety reform bill there was something for everyone. Not to mention the very full 3 day seminar series including keynote speaker Ian Moore of Ian Moore Architects whose session titled ‘Residensity’ was attended by over 230 industry professionals.
Feedback has been extremely positive with exhibitors now actively following up a high number of quality targeted audience leads. Overall a great success!
aTTENDaNcE 2015302 ExhIbITORS, 6,222 VISITORS OF whIch 5,467 wERE UNIQUE *Source; 2015 buildnz | designex and The National Safety Show CAB audited statistics.
caNTERbURY bUIlDNz | DESIGNEx 2016The organisers are now ramping up for Canterbury buildnz | designex 2016 (Winner of Best New Trade Show in Australasia in 2014). Last event sold out of exhibitor spaces very quickly so we’d encourage those interested to get in early!
Held at the Horncastle Arena, Christchurch 4-6 August 2016 this event will be one you won’t want to miss. Canterbury still require billions of dollars of investment in the building, construction and design industries in order to rebuild a new and modern Christchurch and CBD 16 is timely aligned to ensure that your business can make the most of this opportunity.
See www.canterburybuildnz.co.nz for more details.
POST ShOw REPORT 21-23 JUNE 2015, aSb ShOwGROUNDS, aUcKlaND
wE haVE a wINNER! We’re delighted to announce Marshall Hutt of Cherrywood Homes, Kopu, walked away with a
brand new Ford Ranger XLT 4x4 Double Cab ute courtesy of Ford Motors of New Zealand and XPO. Marshall has been in business for 32 years building more than 500 homes in the
Coromandel and is over the moon with the win!
AWARD WINNING
lIVE TOUR OF ThE ShOw
https://www.designex.co.nz/visitor-information/2015-buildnz-designex-and-national-safety-show/lIVE TOUR OF ThE ShOw
TRN Radio Time Saver Traffic
NZ Herald Full page Advertising & Editorial x 2
nzherald.co.nz 250,000 impressions
Epoch Times Full page
Progressive building Progressive Building Annual Wall planner
Multiple Advertsing Insertions
Houses Magazine Half Page
Architecture NZ Half Page Specifiers Guide
NZ Hardware Journal Multiple Advertsing Insertions Apr - June
Build Magazine Multiple Advertsing Insertions Apr - June
Joiners Magazine Full Page
Building Today Multiple Advertsing Insertions May - June
Building Innovations Quartely Advertising Insertion
Interior Half Page
Industrial Safety News Multiple Advertsing Insertions Nov - June
Safeguard Magazine Various Advertising Insertions
NZ Engineering News Various Advertising Insertions
NZ Hardware Journal Web and email
Architecture Now Newsletter Advertising and Editorial
Selector website Multiple Advertsing Insertions
Selector newsletter Advertising and Editorial
Building Today Various Advertising
Trends Online Trends Online - regular web advertising
Product Spec Newsletter, advertorial, advertising and EDM
myTrends Commercial update trendsideas.com
Google Adwords Targeting Industry specific Professionals
LinkedIn Ads Targeting Industry specific professionals
Visitor emails >40,000 recipients Staged visitor email campaign
eInvites issued to all exhibitors 2000+
Website banners issued to all exhibitors A range of free to web banners for exhibitors to market
Facebook content marketing Facebook content calendar to engage industry and promote show + exhibitors
buildnz.com designex.co.nz Ongoing promotion of show features & visitor registration
NZ Engineering News Regular monthly web advertising + digital edition of magazine
Safeguard Regular monthly web advertising
Food Technology Regular monthly web advertising
5,000 magazines available Free printed and Online Show magazine
2,000 magazines available Free printed and Online Show magazine
Partners & Association invites to database Personal invites from National Associations and Partners to their member list
direct mail pieces posted 42,000 Direct Mail
direct mail pieces posted 10,000 Direct Mail
Accommodation rates and subsidies Discounted rates with hotel partners
Chance to win a Ford Ranger One visitor could win a brand new Ford Ranger
Free Internet Free wifi internet available onsite
VIP invites Exhibitor VIP visitors invited, for express entry & to attend Monday function
Monday night function
XPO Leads App XPO Leads App, capture visitor contact details, record follow up notes and orders, view all leads via www.xpoleads.co.nz
MASS MARkETING FOR
BUILDNZDESIGNEX
NATIONAL SAFETY
INDUSTRY MAGAZINESFOR
BUILDNZDESIGNEX
THE NATIONAL SAFETY SHOW
ONLINE MARkETINGFOR
BUILDNZDESIGNEX
THE NATIONAL SAFETY SHOW
SHOWMAGAZINE
EVENT PARTNERS
DIRECT MAIL
ON SITEVISITOR INCENTIVES
EXHIBITOR INCENTIVES
November 2014 - January 2015 February March April May June
Newstalk ZB, Hits, Radio Hawraki, Coast, Flava, ZM, Radio Sport, Mix
Ian Moore
11.00am
‘Residensity’ Urban housing and the dilemma of density
10 NZRAB CPD Points
ADNZ: 2 CPD points for attending buildnz | designex. Earn upwards of 15 points by attending the seminars. Apply via www.adnz.org.nz
New Zealand’s award winning event for the building, design and construction industry
Co-locating with The National Safety Show
www.buildnz.comASB Showgrounds Auckland
21-23 June 2015
Showcase. Educate. Sell. Canterbury buildnz | designex Auckland buildnz | designex
Supported by Sponsored by Organised by
New Products Education Innovationl lMore than 180 exhibitors confirmed to date
Bringing industry professionals, innovators and educators together to review the latest products and develop business relationships.
A must attend event for architects, designers, engineers, builders, plumbers, specifiers, quantity surveyors, landscapers, property developers and many more. Get face to face with key suppliers and their products.
buildnz is the leading trade event bringing building professionals and construction industry innovators together to share ideas, showcase the latest products, and develop business relationships.
Buildnz | Designex will host 3 full days of industry leading speakers. For seminar updates please visit www.buildnz.com
200+ EXHIBITORS
buildnz | designex is supported byPublishing partner of buildnz | designex
Showcase. Educate. Sell.
Sponsored by Organised by
Visit buildnz.com for terms and conditions
VISIT THE SHOW FOR YOURCHANCE TO WIN
THE RANGER XLT 4X4 DOUBLE CAB MANUALRRP FROM
21-23 June 2015 ASB Showgrounds, AucklandCo-located with The National Safety Show
New Zealand’s Largest Industry Trade Exhibition
Canterbury buildnz | designex Auckland buildnz | designex
USING PROMO CODE: BRANZ
REGISTER FOR FREEwww.buildnz.com
EARNLBP POINTSSeminars contribute towardyour LBP skills maintenance points1 hour of learning = 1 LBP point
TRADE ONLY
KEYNOTE SPEAKER
21-23 June 2015 ASB Showgrounds, Auckland
Visit designex.co.nz for terms and conditions
VISIT THE SHOWFOR YOUR
CHANCE TO WINTHE RANGER XLT 4X4 DOUBLE CAB MANUAL
VIEWOUR SHOWMAGAZINE
ONLINEExhibitors, Editorial,
Floorplans and much more
buildnz | designex is supported by
Publishing partner of buildnz | designex
Showcase. Educate. Sell.
Sponsored by Organised by
Ian Moore
New Zealand’s Largest Industry Trade Exhibition
New Products, Education and Innovation
Register to Attend for Free using promo code: herald
www.buildnz.com www.designex.co.nz
The international award winning buildnz | designex is back for 2015. New Zealand’s foremost building, construction, design,
and interiors trade exhibition where builders, interior designers, specifiers, architects and others encounter new materials,
access the latest trends and meet new suppliers.
Buildnz | Designex will host 3 full days of industry leading speakers, including keynote speaker
Ian Moore from Ian Moore Architects and Simon Harrison from Auckland Design Office.
For a complete seminar schedule please visit www.buildnz.com or www.designex.co.nz
10 NZRAB CPD Points
285+ EXHIBITORS
Sun/Mon 9am - 6pm, Tues 9am - 4pm
TRADE ONLY
SHOW STARTS SUNDAY
creating natural, soil based vertical gardens. A mostly
NZ Native wall of vegetation insulating the building and
beautifying the area. Rainwater is collected off the roof
and stored for irrigating the plants. See Waterware’s
on stand 367 who will demo the simple and elegant
minimalist Starck design underfloor or radiator
central heating systems with the Netamo internet
enabled thermostat controller to change your home’s
temperature from the other side of the world using your
smart phone. Sage Lifestyle will display beautifully
finished hand crafted mid-century furniture designs with
a custom manufacturing capability for supplying hotels,
hospitality, resorts, apartments and residential, see them
on stand 356. Other must attends include 20 exhibitors
across the German and Austrian Pavillions. Hilti are
introducing the new DX 2 Powder-actuated fastening
tool on stand 330. Compact, versatile and easy to use – it
covers a wide variety of direct fastening jobs on site.
buildnz | designex runs from Sunday through to Tuesday
at the ASB Showgrounds in Auckland. Exhibition entry
and all seminar sessions are free of charge for all industry
professionals. www.buildnz.com | www.designex.co.nz
Don’t miss our feature article this Friday on
The National Safety Show, NZ’s largest event dedicated
to workplace health and safety which runs alongside
buildnz | designex.
The nation’s largest trade exhibition and education forum
with more than 5000 builders, architects, designers,
planners and developers already registered is set to run
this coming Sunday.
The show provides 3 full days of leading industry education
whilst showcasing the lastest innovations for residential
and commercial build and design from more than 285
participating exhibitors.
“Prior show won ‘Best Trade Show in Australasia ’ and ‘Best
Overall Show (consumer or trade) in New Zealand’ at the
Exhibitions & Events Association of Australasia Awards
hosted in Sydney.” says Brent Spillane Managing Director
of XPO Exhibitions – owners and organisers of the event.
“We backed that up again last year winning ‘Best New
Show in Australasia’ in our launch into Christchurch.”
“There is no other industry event in New Zealand where
the entire industry gets under one roof in these kinds of
numbers.” says Spillane.
“This would have to be one of our
best lineup of speakers and exhibitors
in 25 years of buildnz’s history.
We consulted many industry leaders
and surveyed to prioritise the most
important speaker topics for this
year’s event, all of which are Free to
attend.”
Seminars and Features: If you’re a builder you really
need to attend day 1 on Sunday to hear from the
Registered Master Builders about how to best prepare
your business given the growing demand for build
services in Auckland. Many builders can find it tough
navigating increases in material costs and extra labour.
It’s not just about capability with your builder’s tool belt,
the RMBA arms builders with industry leading business
tool belts.
Monday sees a switch to more Architecture and Design
specific seminars. designex is hosting award winning (NZ
born) architect Ian Moore with a focus on “Residensity. ”
With the need to house an increasing population there
is the choice of continued suburban sprawl or creating
higher density within urban centres, close to transport
and infrastructure, with the traditional benefits of living
in the centre of a city. Ian Moore will discuss the work
of his practice in this context, including adaptive re-use,
infill buildings and urban renewal of brown field sites
within the city.
Simon Harrison Auckland Design Manual Program
Leader of Auckland Council will also talk about the
exploration of tactics to unlocking housing density in
Auckland suburbs.
Pamela Bell CEO of Prefab NZ will host a panel of
speakers both in the seminar room and the interactive
design and build innovation feature on the floor of the
show. “Digital fabricated housing in action.” as Pamela
explains, “Prefabrication can remove $25-40K off each
home which is one of the reasons why offsite construction
is important in the concept of delivering future affordable
housing. “
IQ Container Homes goes one step further with a fully
kitted container home next door. Brenda Kelly Director is
offering either of her 40’ container models, fully kitted out
with innovative furniture and energy efficient appliances
(excluding foundations, consents and delivery) for
<$100K. These models include rainwater harvesting and
a photovoltaic (solar) system.
And if affordable housing is what Auckland needs then the
industry has a chance to hear from Labour Spokesperson for
Housing Phil Twyford, opening the event Sunday morning at
9am.
Leading Exhibitors: A few highlights: Juken New
Zealand will showcase solid wood products manufactured
from mature trees (usually 30 years old) that have been
carefully selected at seed, pruned to high levels, and
appropriately managed to obtain the highest grade
possible. See them at stand 288. New Zealand Steel are
coming to stand 346 with their toughest COLORSTEEL®
paint system ever, AXXIS® steel for framing, and much
more. Hanging Gardens NZ Ltd are exhibiting for their
very first time, with their IPONZ registered design for
‘Residensity’ focus at buildnz designex
Ian Moore: My father was a builder in New Zealand so I grew up on building sites......I never wanted to be anything other than an architect.....
KEYNOTE SPEAKER
Showcase. Educate. Sell. Canterbury buildnz | designex Auckland buildnz | designex
Supported by Sponsored by Organised by
The international award winning designex is back for 2015. New Zealand’s foremost design, interiors and lighting trade exhibition where interior designers, specifiers, architects and others encounter new materials, access the latest trends and meet new suppliers.
Buildnz | Designex will host 3 full days of industry leading speakers. For seminar updates please visit www.designex.co.nz
200+ EXHIBITORS
Register to Attend for Free using promo code: houseswww.designex.co.nz
21-23 June 2015 ASB Showgrounds, Auckland
Visit designex.co.nz for terms and conditions
VISIT THE SHOW FOR YOURCHANCE TO WIN
THE RANGER XLT 4X4 DOUBLE CAB MANUALRRP FROM
New Zealand’s award winning event for the building, design and construction industry
Co-locating with The National Safety Show, ASB Showgrounds Auckland21-23 June 2015
Showcase. Educate. Sell. Canterbury buildnz | designex Auckland buildnz | designex
Supported by Sponsored by Organised by
www.designex.co.nz Register Now to Attend, using promo code: interior
Bringing industry professionals, innovators and educators together to review the latest products and develop business relationships.
A must attend event for architects, designers, engineers, builders, plumbers, specifiers, quantity surveyors, landscapers, property developers and many more. Get face to face with key suppliers and their products.
designEXhibition
WIN A FORD RANGER XLT VISIT THE FORD STAND FOR YOUR OPPORTUNITY TO WIN A FORD RANGER XLT
OVER 260 EXHIBITORS NZ’S LARGEST INDUSTRY TRADE SHOW, MORE EXHIBITORS AND MORE TO SEE
21 -23 jUNE 2015ASB SHOWGROUNDS, AUCKLAND
SHOW DIRECTORYwww.buildnz.com | www.designex.co.nz
EXTENSIVE SEMINARS DONT MISS OUT ON A LARGE SELECTION OF INDUSTRY SPEAKERS OVER 3 DAYS
105553
Paper fromresponsible sources
'RESIDENSITY' IAN MOORE KEYNOTE SPEAKER
CO-LOCATING WITH THE NATIONAL SAFETY SHOW
We invite you to join us at our stand. This is not a ticket, you must be registered to attend.
Company Name
Stand No.
USING PROMO CODE: EINVITE15REGISTER TO ATTEND FOR FREE
www.buildnz.com
Be our guest, come see us at
Sunday 21 June 2015, 9am - 6pm | Monday 22 June 2015, 9am - 6pm | Tuesday 23 June 2015, 9am - 4pm
New Zealand’s award winning event just got better with the addition of The National Safety Show (NSS).
NSS has a natural alignment with buildnz | designex as businesses search for the latest innovations
and technology to provide a safe and healthy working environment, www.safetyshow.co.nz
buildnz | designex is supported by
Publishing partner of buildnz | designex
Showcase. Educate. Sell.
Sponsored byOrganised by
buildnz is the leading trade event bringing building professionals and construction industry innovators
together to share ideas, showcase the latest products, and develop business relationships.
Buildnz | Designex will host 3 full days of industry leading speakers.
For seminar updates please visit www.buildnz.com
200+ EXHIBITORS
Visit buildnz.com for terms and conditions
VISIT THE SHOW FOR YOUR
CHANCE TO WIN
THE RANGER XLT 4X4 DOUBLE CAB MANUAL
RRP FROM
VIPINVITE 21-23 June 2015
ASB Showgrounds, Auckland
New Zealand’s Largest Industry Trade ExhibitionCanterbury buildnz | designex
Auckland buildnz | designex
EARNLBP POINTS
Seminars contribute towardyour LBP skills
maintenance points
1 hour of learning = 1 LBP point
PLUS
TRADE ONLY
5,500+ followers
Drive away with a brand new business partner.
The RANGER XLT.Visit the Ford stand, scan your registration card and you’re in to win NZ’s Favourite truck in 2014, the RANGER XLT. The Ranger is built to take on the world, with its efficient 6 speed transmission, 800 mm water wading and an increased 3,500 kg tow rating, it is the ideal partner for your business needs. So, head over to the Ford stand to register now.
FOR 3906 Ranger - Spring Gift Fair vf.indd 1 20/06/14 9:02 AM
Company
Stand No.Be our guest, come see us at
buildnz | designex is supported by
Publishing partner of buildnz | designex
Showcase. Educate. Sell.Sponsored by
Organised by
New Zealand’s Largest Industry Trade ExhibitionCanterbury buildnz | designex
Auckland buildnz | designex
21-23 June 2015
ASB Showgrounds, AucklandVIPINVITE
Showcase. Educate. Sell.
Showcase. Educate. Sell.
Showcase. Educate. Sell.
Co-locating with
Excellence Awards WinnersBest Trade Show in Australasia
Best Overall Show in New Zealand
EEAA
BIGGER. STRONGER. BETTER.Under new management of NZ’s largest Trade Exhibition OrganisersCo-locating alongside the award winning buildnz | designex5000+ trade visitors in attendance Showcase. Educate. Sell.
INTERESTED IN EXHIBITING? BOOK YOUR STAND NOWwww.safetyshow.co.nz | www.buildnz.com | www.designex.co.nz
CALL OR EMAIL OUR TEAM NOW09 976 [email protected]
ORGANISED BY
REGISTER TO ATTEND FOR FREE
USING PROMO CODE: TRADIE2
www.safetyshow.co.nz
Sunday 21 June 2015, 9am - 6pm | Monday 22 June 2015, 9am - 6pm | Tuesday 23 June 2015, 9am - 4pm
The National Safety Show is supported by
Publishing partner of The National Safety Show
Showcase. Educate. Sell.
Sponsored by Organised by
Visit workplace safety experts as they showcase their specialist products and services, help solve
business safety problems and offer safety education for your business.You will be sure to find
the right mix of first hand experience and practical advice to apply in your own workplace.
The National Safety Show will host 3 full days of industry leading speakers.
For seminar updates please visit www.safetyshow.co.nz
200+ EXHIBITORS
Visit safetyshow.co.nz for terms and conditions
VISIT THE SHOW FOR YOUR
CHANCE TO WINTHE RANGER XLT 4X4 DOUBLE CAB MANUAL
RRP FROM
21-23 June 2015 ASB Showgrounds, Auckland
TRADE ONLY
The National Safety Show is the
largest event in New Zealand
dedicated to workplace safety.
NSS just got better with the co-location of buildnz | designex. New Zealand’s trade event
brings building professionals and construction industry innovators together to share ideas,
showcase the latest products, and develop business relationships, www.buildnz.com
PLUS
DON’TMISS OUT
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professionalsVisit the website for more details
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