visit eau claire year-end powerpoint 2012
TRANSCRIPT
2012
Sports Marketing
2012 Economic Impact: $7,074,000
2012 Blocked Rooms: 28,700
Magazine Advertising
Sports Destination Management
Sports Events Magazine
Sports Travel Magazine
Memberships
Amateur Athletic Union
National Association of Sports Commissions
Sports Marketing
New Sporting Events in the Eau Claire Area
Included…
USA Curling – Challenge Round Tournament• Eau Claire County Expo Center/EC Curling Club• Over 200 Room Nights• $54,000 Economic Impact
WI Dartball – State Tournament• Eau Claire Indoor Sports Center• Over 1,000 Room Nights• $270,000 Economic Impact
Professional Disc Golf Association – King of the Ridge Tournament• Tower Ridge County Park• Over 300 Room Nights• $81,000 Economic Impact
WI Little League – State 12U Tournament• Carson Park – Gelein Field• Over 600 Room Nights• $167,400 Economic Impact
2012 Sports Sales Review
Group Marketing
2012 Economic Impact: $1,389,150
2012 Blocked Rooms: 5,145
Memberships
Meeting Professionals International
Think Wisconsin
Wisconsin Society of Association Executives
Advertising
Collinson Media
MPIGlobal.com
Midwest Meetings Guidebook
Meetingpages.com
Group Marketing
Cooperative Network – Youth Conference• Ramada Convention Center
• Over 120 Room Nights
• $32,400 Economic Impact
WI Association of Licensed Practical Nurses
• Holiday Inn Campus Area
• Over 180 Room Nights
• $48,600 Economic Impact
2012 Group Sales ReviewNew Groups/Conventions in the
Eau Claire Area Included…
2014 WI Rural Letter Carriers Assoc.• Holiday Inn Campus Area
• Over 240 Room Nights
• $64,800 Economic Impact
WI Housing & Urban Development• Plaza Hotel & Suites
• Over 250 Room Nights
• $67,500 Economic Impact
Leisure Marketing
Leisure Marketing - Advertising
Online Banner Ads 2012
Website Traffic GROWS
www.visiteauclaire.com
www.visiteauclaire.mobi
www.visiteauclaireblog.com
www.www.gotownofunion.com
www.goaltoona.com
Visit Eau Claire Mobile Application
2012 Visits: 93,4012011 Visits: 77,881
11.65% increase from previous
yearAverage Time on Site: 3:00
Page Views Per Visit: 4
Earned MediaLocal, Regional, National
Highlights include:
Bon Iver Wins a Grammy and Mentions Eau Claire
Eau Claire Featured in “Today in America” with Terry Bradshaw
Yahoo! Finance lists Eau Claire as “One of Top 5 Cities to Retire on Social Security Alone”
UW Eau Claire Selected as Top 5 of Regional Public Universities by US News
We continue to have great local coverage from local radio, newspapers, TV
2012: $383,000
Social Media
Contacts
2011 2012Facebook: 1,678
Flickr: 1,695
Twitter: 1,150
YouTube: 8,443
2,937
2,604
1,504
13,037
Social Media - Highlights
2012 Brings New Social Media Exposure Pinterest Google + Instagram
Visit Eau Claire Wins Contest at SoMeT 2012
Through Instagram FREE Registration to
2013 Conference ($600) Beat out Pure Michigan by
41 Votes!
2012 Fun Patrol Overview
Over 417 Events!
Expanded “Out of Market” Coverage:
• Madison, WI (2)• Chanhassen, MN• Wausau, WI
2012 Featured Businesses
Visit Eau Claire FUN PATROL FRIDAYS
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CALL KENZI TODAY TO SET UP AN APPOINTMENT-- (715) 559-9185
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! 2-4 Fun Patrol Friday visits ! Games ! Giveaways
Membership & Servicing
255 Members
46 New This Year
Membership
KP Katering
Northern WI State FairgroundsSt. James the Greater
Wilderness Pursuit Horseback AdventuresExceptional AthleticsRight Way Shuttle
BareBones Ensemble Theatre CompanyGold’s Gym
My Next HomeNew Image PACE Fitness
From the Vine
Farmers’ Insurance
Westgate Sportsman ClubRiver Bend WineryAuto Wrap, LLC
TGI Friday’s
Eau Claire Bit & Spur Saddle Club
Lee Beverage
Burrachos
WESTconsinThe Goat Coffee House
Globe UniversityAltoona Family Restaurant
Ship Shape Car WashMabel Tainter Center for the Arts
The Chocolate ShoppeJim Bob’s Pizza
Richie, Wickstrom & Wachs
CV Virtual Tours
Chippewa Valley Jazz Orchestra
Denovo MedspaCaffee Tempo
Membership
Basic Membership Provides Access to $322 Million in Annual Visitor Spending!
Free Listing Program
FREE Website Listing on
VISITEAUCLAIRE.COM
To apply for your FREE Web Listing go to:
visiteauclaire.com/ freelisting.asp
***PRESS RELEASE**************PRESS RELEASE***
Primary Contact: Shawtown ShankHer
Secondary Contact: Kristin Cook 715-831-2345
November 28, 2012
Chippewa Valley Roller Girls Rough and Tumble Christmas
Saturday, December 1, 2012
Chippewa Valley Roller Girls present a Rough and Tumble Christmas, December 1, 2012 at the Eau Claire
Indoor Sports Center. Doors open at 5:30 PM, the hard hitting action begins at 6:30 PM. CVRG is looking
forward to earning a win against Madison Wisconsin’s, Quad Squad.
CVRG supports a charity each bout. This month a portion of the bout proceeds will help the featured charity;
Toys for Tots, each skater will be donating a toy to a boy or girl as well as presenting them with a check during
halftime. Fans are encouraged to bring in unwrapped presents as well.
Tickets for “Rough and Tumble Christmas” are $8 in advance ($10 at the door), and are available at the Volume
One Local Store, The Eau Claire Indoor Sports Center, Tailgate’s Sports Bar and online at
http://www.brownpapertickets.com. Children 12 and under are admitted free. Fans are encouraged to bring
folding chairs- very limited bleacher seating is available.
The Visit Eau Claire Fun Patrol will also be at the Eau Claire Indoor Sports Center to support the Chippewa
Valley Roller Girls. Stop by their booth for your chance to win some great prizes.
The league’s entire schedule and information on joining or volunteering can be found on its website
www.chippewavalleyrollergirls.com.
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Pre-event Publicity• Press Releases
Welcome Bags• Folders• Guides• City information
Donation Assistance• Gift Baskets
Itinerary Coordination Registration Assistance
• Name badges• Volunteers• Visitor Information Booth
Speaker Referrals Site Inspections Fun Patrol Grant Assistance
Visit Eau Claire Services
Grants
Grants Allocated by VEC in 2012Total Tourism and Cultural Grants- $37,783
(supported by $10,833 grant from Wisconsin Arts Board)
Some Events and Promotions funded through the grant programs:
• Eau Claire Children’s Theatre – Harvest Hustle Half Marathon
•Eau Claire Horseshoe Club – WI State Horseshoe Tournament
•Eau Claire Kubb – U.S. National Kubb Championship
•Eau Claire Little League – WI State Tournament
•Eau Claire Big Rig Truck Show/NAST
•Paul Bunyan Logging Camp – US Open Chainsaw Sculpture Championships
•Literary Arts Committee, ECRAC – Chippewa Valley Book Festival
•Eau Claire Jazz Festival
•Sculpture Tour Eau Claire
•Evolve Welness, LLC – Movement Arts Day
•Dunn County Historical Society – Show Me Saturdays
Grant Program Highlights
Eau Claire Kubb – U.S. National Championships
$750 Tourism Grant Largest Kubb Tournament Outside Europe40% Increase in Players for 2012 Eau Claire Soccer Park
Movement Arts Day
$2,000 Cultural Arts Grant Interactive Dance & Movement Workshops Held In Conjunction with the Open Air Festival of the ArtsPhoenix Park
Grant Award Ceremony
Emcee: Ben Richgruber Official Presentation of All Grant Awards Media Coverage Future Plans:
• Member Services “Tradeshow” November Round Ceremony: Thursday, December 20, 2012
Grants Received
Leveraging our Resources
Meetings Mean Business: $1,925 Wisconsin Arts Board: $7,010 Ready, Set, Go Grant: $20,000 WI Welcome Center Grant: $35,150 JEM Grant: $38,700
$102,785Grant Funding Received in 2012
Menomonie Area Welcome Centers
Ribbon Cutting & Grand Opening
Chippewa Falls Area Chamber Hudson Area Chamber Greater Menomonie Area Chamber Visit Eau Claire WI Department of Tourism WI Department of Transportation
Thank for helping us make 2012 a great year!
On Behalf of the Staff of Visit Eau Claire
YOU