visible measures workshop at dps: the $64,000 question: how do i engage my audience and monetize at...
Post on 21-Oct-2014
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As leading publisher advocates, two industry heads decide it is better to put their money where their mouths are and engage publishers in a good old fashioned elevator pitch competition for a $64,000 insertion order. Paul Krasinski, svp of publisher solutions at Visible Measures and Jon Burke, ad lead at Automattic, will share best practices and invaluable insight for optimizing & monetizing video. Moderator: Paul Krasinski, svp, publisher solutions, Visible Measures @pkrasinski Speaker: Jon Burke, ad lead, AutomatticTRANSCRIPT
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.1
The $64,000 Question:Can You Land an IO in 60 Seconds?
Paul Krasinski// SVP Publisher Solutions
Jon Burke// Ads Lead
Prepared Exclusively for the Digiday Publisher Summit | March 19, 2013
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.2
4 Best Practices for Video Publishers
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.3
Click Through Is Important
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.4
1. Fast is Better
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.5
2. Simple is More
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.6
3. Under Article Works Harder
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.7
4. Make It Look Like You
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.8
The Pitch-Off
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.
Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.9
The Rules
:60 seconds per pitch
Who are you?
What does your company do?
Why should we work with you?
Incorporate best practices…
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.10
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.11
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.12
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.13
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.14
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.15
The Winner Is…