virtual social media guideline_campaigns

7/29/2019 Virtual Social Media Guideline_Campaigns

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Social Media Guideline..

Social Media covers the use of the Internet content designed so that the

message is spread through modern forms of social interaction, also uses

the Internet to circulate messages, not only in words but in pictures and

videos that reinforce or advertise the image of a product or service.

Web 2.0 is the transition that has traditional applications to applications

that run through the end-user focused web. This collaboration generating

applications and services that replace desktop applications.

To understand even more the concept of social media and Web 2.0 here we

have to definitions:

The term Web 2.0is commonly associated with web applications that facilitate

interactive information sharing, interoperability,user-centered design, and collaboration on

the World Wide Web. A Web 2.0 site gives its users the free choice to interact or collaborate with

each other in a social media dialogue as creators (prosumer) of user-generated content in a virtual

community, in contrast to websites where users (consumer) are limited to the passive viewing

of content that was created for them. Examples of Web 2.0 include social-networking

sites, blogs, wikis, video-sharing sites, hosted services, web

applications, mashups andfolksonomies.1

Social media are media for social interaction, using highly accessible and

scalable publishing techniques. Social media use web-based technologies to transform and

broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein

define social media as "a group of Internet-based applications that build on the ideological and

technological foundations of Web 2.0, and that allow the creation and exchange of user-generated

content.2

In conclusion, the main difference is that Social Media is a fundamental part of Web 2.0, and that through

these networks, the new website manages to keep its main feature is the interaction with virtual platforms,

and not just one page web programs, but also with people connected in networks around the world. An

organization such as AIESEC should be at the forefront of the current market, and today, this is dominated

by Web 2.0 is definitely a new way to communicate and position in a simple and quick.

The benefits for AIESEC in Social Media for publishing are:

- Increased uptake of attention of the member, partner, student and external environment in general.- Increased awareness about your profile and on user characteristics, which facilitates marketing.

- Immediate feedback.

So is suitable for AIESEC Social Media? The answer is YES!

1Wikipedia.com, Web 2.0

2Wikipedia.com, Social Media


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TWITTERUnderstanding Twitter:http://vimeo.com/757146

Twitter is known on the web, as a web2.0 site with a

main feature that works like a microblogging (a service

that allows users to share messages and information in

short spaces). This social network is perfect for when you

want to share news headlines and redirect them to a

place where you will find more detailed information,

also, to share status information or short one.

This is updated in real time and has the capability to

maintain a direct interaction with the contacts that areinside the profiles.

Twitter, being a widely used worldwide tool, has

developed several tools to provide some maneuverability

to the updated information to share, that is to say, there

are different network with free applications, which can help you to manage in a better way your

account, including the ones as follows:

Tweetdeck

Twitpic

Twitbon

Twettie

Twitterfeed

BlackBerry

Uber Twitter

iPhone

Otherwise, inside Twitter there are some topics which, depending on how often they are used,

those will be placed into a section known as trending TOPIC, ie words or themes that are highly

relevant in worldwide, and these are also supported by the HASH TAGS.

Hashtags, are nothing but words or sentences preceded by #, which generates a direct link to asite where you can find all matches to this word. For example, if we # AIESEC, by clicking, we

automatically display all the global status that contain this word. The hashtag is a major feature in

the mass of messages through this platform.

Within this social network there are a lot of colloquial terms that are used for different options

that the page provides, such as:
http://vimeo.com/757146http://vimeo.com/757146http://vimeo.com/757146http://vimeo.com/757146


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Follow/Following: Action of being subscribed to a profile and get

to know all the content that is shared through this website.

Follower: Person subscribed to a profile, who can observe all the

activity that is done within their own site.

Tweet: Message or state that is shared from the profile that does

not exceed 140 characters.

Update: Profile update through tweets.

Trending Topic: Also known as TT, is a word or phrase, preceded

or not by a hashtag, which has been highly relevant to global network, that

is to say, is a trend topic within the community.

Direct Messages: Also known as DM, is the function for sending

private messages between profiles.

Retweet: Also known as RT, is the action to re-publish or repeat a

message shared by another user of the network.

Between the most frequent uses of this platform there are:

Real-time events monitoring, via web (streaming).

Broadcast of talks and presentations to which few people have access.

Exchange of opinions during an event.

Invitation to events or meetings.

Dissemination of messages

Marketing.

Companies or products advertising.

TWITTER & AIESECWhat should the committees take into account while managing their

profile?

Constant updating of the tweets, driving a moderate tone.

Information updates, supported with links.

The design must have sober and effective AIESEC wallpaper.

Publish tweets related to core values, essence and brand vision.

Promote the Partners, aligned with the goals of the organization.

Update at least twice a day the profile.

RT those tweets in which the organization or the committee are

mentioned.

RT those tweets that are written by International AIESEC, as well as those

that are relevant and do not come from corporate sources.

Do not link Twitter to Facebook.

Use Twitter profile managers for more efficiency and control messages.

Implement the use of hashtags, RT, references, use # AIESEC wisely.


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It is also important to consider a couple of items about the corporate image that is going to be

displayed to the outside, so it is recommended:

Follow the rules established by AIESEC International.

Avoid visual content publishing photo, audio or any type of information that threaten the goodimage of AIESEC and its members.

Update shared Tweets constantly.

Check that all the published content is aligned with the core and the vision of AIESEC.

State the AIESEC message as clear as possible.

The official AIESEC partners brand may only be used where there is a legal document which

allows the use of these images.

When promoting events, conferences, meetings, etc. the image of companies that are

sponsoring the event could only be published with a legal document specifying the way in which

this image can be displayed.

The AIESEC Brand will only be used for official activities of the organization, otherwise please do

not use it under any circumstance. As an external public, avoid using acronyms or language of the organization.

If any contact information is going to be published, it must have an approval with a paper which

will specify what type and where the contact information is going to be used for.

RECOMMENDATIONS

It is suggested that in order to keep control over Twitter profiles, user names could be such as:

@AIESECAndes

@AIESECArmenia

@AIESECCartagena

@AIESECStamarta

@AIESECUnorte

@AIESECPereira

@AIESECTolima

@AIESECEan

@AIESECEci

@AIESECJaveriana

@AIESECRosario

@AIESECCali

@AIESECEafit

@AIESECEia

@AIESECManizales

@AIESECBucaramanga

@AIESECUatlantico

@AIESECUsinu

@AIESECValledupar

Therefore you can find the different profiles of committees in an easiest way. When you want to

generate a Trending Topic we suggest you use:

#AIESEC - #AIESECColb - #Leadership - #ChangeAgent - #Exchange - #Networking -

#Development - #Platform

As a conclusion, generating hashtags from Key Words related to the core, essence, envision or

values of the organization, thus dynamically show those features that make us unique.


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FACEBOOKFacebook is one of the fastest growing social networks in the

last couple of years, competing directly with communities such

as myspace, google and yahoo.

It has currently more than 500 million members worldwide and

has established itself as the most popular social network due to

the authorization given by its creator to developers to make

applications that allow further growth of the same.

SERVICES

Friends list: The user can add anyone that knows him and be registered and then, the person

should accept the invitation to be friends. You can locate old friends or to add other new friends

and share, swap photos or messages. For this, the Facebook server has search and suggestion

friends tools.

Groups and pages: It is one of the most recent development utilities. It is about bring together

people with common interests. In groups you can add photos, videos, messages, etc.. The pages

are created for specific purposes and unlike to the groups, they do not contain discussion

forums, because they are directed towards specific brands or characters and not to any type of

call.

Also, groups have their regulations too, including prohibition of discriminatory groups or groups

that incite hatred or disrespectful. Sometimes, the prohibition is unfulfilled but you can

denounce and report the groups that are against the regulations. For this, Facebook has a link on

each group where you can find a place to do a grievance or complaint

Wall: the wall is a space on each user profile that allows friends to write messages to the user. It

is only visible to registered users, the wall allows you enter images and put any kind of logo on

your post. A superwall allow us Embid flash animations, etc.

Photographs: According to Facebook there are:

o 5 billion users photographs.

o 160 terabytes os storage.

Apps: There are small applications that you can interact by games, avatars, activities, etc.


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FACEBOOK & AIESEC

Important to the profile administration:

Regular updating of status profile

Use Semi-form language maintaining respect

Use the mentions to refer to other LCs events

or institutional activities

Put photos and videos that relate to the

organization and its activities during the year.

Respond wall publications relevant to the

development of AIESEC

Respond to the connections made to the

members page Have friends lists differentiating AIESECers,

alumni, etc.

Avoid tags and references to penances, events

that may affect the name or its members

AIESEC

We must also consider the following aspects:

Abide the rules established by AIESEC

International.

Use the image of the official partners of AIESEC,

international and national, if we have a legal

document which permits the use of this image.

When we will promote events, conferences,

meetings, etc. Only it is able to publish the

image of companies that are sponsoring the

event. For this, we need a legal document

specifying the medials by which this image can

be displayed.

The AIESEC logo and branding just only be used

for official activities of the organization,

otherwise refrain from using this.

Avoid using acronyms or language of the

organization.

If you are going to publish any contact

information, it must have the relevant consent

and authorization.


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RECOMMENDATIONS

When you are going to create a page, profile or group, you should avoid the non-corporative characters,

i.e. emoticons or symbols that can use to adorn the name. It must be short and easy to remember both

in the URL as in the profile name. Recommendation:

AIESEC in Andes_Colombia

AIESEC in Armenia_Colombia

AIESEC in Cartagena_Colombia

AIESEC in Santa Marta_Colombia

AIESEC in Uninorte_Colombia

AIESEC in Pereira_Colombia

AIESEC in Tolima_Colombia

AIESEC in EAN_Colombia

AIESEC in ECI_Colombia

AIESEC in Javeriana_Colombia

AIESEC in Rosario_Colombia

AIESEC in Cali_Colombia

AIESEC in EAFIT_Colombia

AIESEC in EIA_Colombia

AIESEC in Manizales_Colombia

AIESEC in Bucaramanga_Colombia

AIESEC in Uniatlantico_Colombia

AIESEC in Unisinu_Colombia

AIESEC in Valledupar_Colombia

In this way, we will obtain greater retention and it is even easier to search profiles in our social network.

Also, it generates an order and organization, which is aligned at national level, showing more serious in

terms of presence processes to the externs.

Regarding the creation of events and campaigns, the recommendation is:

AIESEC in LC: Event name


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YOUTUBE

YouTube is so far the largest Web site, designed for

sharing videos with the most traffic and the increased

number of users, is certainly the place to make and sell

videos.

YOUTUBE & AIESEC

How to use my committee channel?

Keep it fresh: To be more visible and recognized in the web, you need to keep your channel fresh and

renewed, with recent videos wich make easier to find it, and locate these videos in the headline search.-Descriptions: Write descriptions, keywords and add tags to videos, help to differentiate from the rest

and find it even easier.

-Recognition: You need to create a constant keyword on your videos, beacuse doing this your followers

or fans will can identify them.

-Sharing: You can share the video link on different pages and social networks in which your committee

have an account. In this way many people will come and try to watch them for curiosity, and this in turn

will generate increased raiting.

How to measure the success of youtube on my committee?

Youtube is measured by visits, comments and rates by the users to the videos you decide to hang up.That's why you should make sure to post just material merely professional and appropriate, this

recovery is to make the video will be good and it puts it in the first search results pages generated by

searches.

Content

The videos that are uploaded from the channel have to be created with organizational character and can

not affect the AIESEC identity or brand.


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BLOGGER

In simple terms, a blog is a web site, where you write

stuff on an ongoing basis. New stuff shows up at the top,

so your visitors can read what's new. Then they comment

on it or link to it or email you. Or not.

A blog gives you your own voice on the web. It's a place

to collect and share things that you find interesting

whether it's your political commentary, a personal diary,

or links to web sites you want to remember. Many

people use a blog just to organize their own thoughts,while others command influential, worldwide audiences

of thousands. Professional and amateur journalists use

blogs to publish breaking news, while personal journalers

reveal inner thoughts.

Initially blog was used by people who wanted to share their experiences, ideas, commentary, but, with

the time blogs also was used by companies, for to create and maintain a positive image or promotion of

their products.

This video will help you to understand what is a blog.

http://www.youtube.com/watch?v=NN2I1pWXjXI
http://www.youtube.com/watch?v=NN2I1pWXjXIhttp://www.youtube.com/watch?v=NN2I1pWXjXIhttp://www.youtube.com/watch?v=NN2I1pWXjXI


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There are several services which allow you to start a blog. Blogger, the services that google provides is

recommended, but you can check another like Wordpress, Open Diary, LiveJournal, Nomadlife.

URL (Uniform Resource Locator)

Services allow you to have whatever address you need, for official blogs we suggest:

aieseclcname.blogspot.com

About /Description

Do a short description of your blog.

Include a short description of what AIESEC and your contact details (i.e. City, Country, Physical Address,

corporate mail, links to your social media accounts)

Put in on a visible part of your blog, we suggest right column.

Design / Template

Check color combination and typography in Global Brand Visual Guidelines Wiki, for the proper use of

the brand, Global Brand Wiki.

Be creative in template design, check AIESEC's blog, look for free templates in Internet, or use the

template designer that is provided by blogger.
http://www.myaiesec.net/content/viewwiki.do?contentid=10067369#Color%20Combinations%20and%20typographyhttp://www.myaiesec.net/content/viewwiki.do?contentid=10067369#Color%20Combinations%20and%20typographyhttp://www.myaiesec.net/content/viewwiki.do?contentid=10067369#Color%20Combinations%20and%20typographyhttp://www.myaiesec.net/content/viewwiki.do?contentid=10067369#Color%20Combinations%20and%20typography


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Planning / Content

Schedule monthly review about the content of the blogLink your social media channels with the content of your blog

Define categories of your content (AIESEC, exchange, external relations, social media)

Define audience. Know who you are writing for and as a result makes choosing topics to write about so

much easier

Write a couple of paragraphs that define what you would like your site to accomplish.

Review permanently comments on your post.

Check this links related to blog plan:

http://www.ceoblogwatch.com/2008/04/18/blogging-tips-galore-100-pages-worth/

http://www.ceoblogwatch.com/2008/06/11/put-a-blog-plan-on-paper/

http://ezinearticles.com/?Develop-a-Blog-Plan&id=3483971

Post

Focus on writing A compelling headline. You will more likely to get people to read your blog posts.

Use keywords in your headlines and posts. Get the habit of writing blog post using main keywords, you

will get a better rank with search engines

To see examples of people who have written blog post related to AIESEC, check the latest google blog

alerts for the word AIESEC.

google blog alerts for the word 'AIESEC'To see examples of people who have written blog post related to

AIESEC, check the latest google blog alerts for the word AIESEC.

Check grammatical and spelling before to post.

Always answer in a positive way comments people do in your posts.Ideas for your posts: News of your Local Committee (Exchanges, Sales, Recruitment, Campaigns,

Meetings), News of your Stakeholders (Conferences of LCs in your region, Cooperation's, News from

your sponsors, from your city), News of AIESEC topics (entrepeurism, business intelligence, climate

change), Ideas for AIESEC ( GCPs, Outputs of LC meetings, Forums), Tell people why do they should go

on a exchange?, why should they be in AIESEC?; Answer a question you were asked that day - Why are

you in AIESEC?, What is the best to be in AIESEC).

You can write about anything really, just make sure it is always aligned with AIESEC principles.
http://www.ceoblogwatch.com/2008/04/18/blogging-tips-galore-100-pages-worth/http://www.ceoblogwatch.com/2008/04/18/blogging-tips-galore-100-pages-worth/http://www.ceoblogwatch.com/2008/06/11/put-a-blog-plan-on-paper/http://www.ceoblogwatch.com/2008/06/11/put-a-blog-plan-on-paper/http://ezinearticles.com/?Develop-a-Blog-Plan&id=3483971http://ezinearticles.com/?Develop-a-Blog-Plan&id=3483971http://blogsearch.google.com/blogsearch?q=AIESEC&hl=en&ie=utf-8http://blogsearch.google.com/blogsearch?q=AIESEC&hl=en&ie=utf-8http://blogsearch.google.com/blogsearch?q=AIESEC&hl=en&ie=utf-8http://ezinearticles.com/?Develop-a-Blog-Plan&id=3483971http://www.ceoblogwatch.com/2008/06/11/put-a-blog-plan-on-paper/http://www.ceoblogwatch.com/2008/04/18/blogging-tips-galore-100-pages-worth/


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Tools

Use stats on your blog. Visits per day, visits per post.Include a chat box in your blog to keep in touch with your readers.

Subscribe to any service of RSS (Really Simple syndication) like FeedBurner.

Keep in touch with your NST, soon new tools will be launched for you.


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NATIONAL CAMPAIGNS

Change Agents

Need:Create a culture of change agents developed by the GCM (culture to external and internal level).

Objectives:

Increased knowledge and awareness of the membership of the GCM

Increased integration of experience in AIESEC and the GCM

Encourage the fact of being part of AIESEC!

Use all channels to show the essence of a AIESEC

Relate professional development GCM

Change Agents seeks to integrate much more the GCM and social networks, by means of a basic

incentive for AIESECer, is the fact to share their experience with others, including members and

stakeholders. The campaign will feed through the materials developed and created by each LC through

social networks.

How it works? We are launching every month and a half (approx.) one competency of the GCM, we also

will give you tips and explanations of the competencies, so you can know how your LC can live it in every

social media platform. In the next 20 dyas after the launch, the LCs develop all the material you want to

show all the ways how they live that competence as LC and as members, finally, we as national team

look who developed materials , choose the best and they are going to be used for the rest of the month


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and a half as advertising material of AIESEC in Colombia. So each member or LC could be the STAR of our

national campaigns.

As VP MK&COMM, What I should do?

There are only four simple steps to make this campaign the best:

1. Get into the Competency concept. (week 1)

a. First contact with your LTT to develop the plan for that week, about how to teach the LC

the usefull and the concept of the competence. At the end is a interesting way to do it,

because the LTT has the knowledge about the competence and how to teach it, but you

as LCVP MK&C know how to connect it with the external environment, to be more

relevant in the way to show it.

b. Create a session for the LC meeting, a video, an E-mail, anything that you wish to show

your LC the importance and the concept of this competence, and make the expectation

campaign around this. The LTT could help you in this too, they may have lots of ideas

about how to show it to the LC.

2. Identify the relevant eXPeriences.(week 1 and 2)

a. This should be made first with your EB, all the team should detect the eXPerience that

shows and fits really well with the competency. These eXPeriences could be members,

or team, or even processes that shows the competences.

b. The selection should be supported by the LCVP TM and you, because both of you know

which eXPeriences are the most relevant to use.

c. Dont limit yourself with the number of eXPeriences.

3. Develop the materials with your LC.(week 2 and 3)

a. Here you have to take all the eXPeriences that represents the competence and develop

any kind of material that you think is the best to share it with the AIESECers and theexternal environment.

b. Here you should use the virtual social media tools as the main way to show this

material and create them. You could take account the points that we show you in the

main channels of social media: Facebook, Youtube, Twitter and Blogger (information

below)

4. Use the local virtual social media channels to share eXPeriences of your LC.(week 3 to the end

of the round)

a. The final part of the round is share and promote all the materials of your LC related with

the competency, use every channel of social media, do it constantly and show your LC

how to share it and help you in the promotion of it.

b. Also the national marketing and communication team will develop materials to support

all the campaign. This is only as support, because the main part of the campaign is based

in your materials.

c. After the third week, the national team will help you to spread the materials (Photos,

forums, blogs, videos,) of your LC in the national channels. SO WORK HARD TO BE THE

PROTAGONIST AND LEADER OF THE COMPETENCY IN COLOMBIA!


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What are we going

to do?

Using the LC and/or membership

social networks to publish their

materials developed with respect

to the competitors and their key

behaviors.

Facebook!

Create your album on theprofile of your LC, sharing

the experiences of your

LC and live show as

members, stakeholders,

EPs and Trainees.

Participate in forums on the website of AIESEC in Colombia, where we discuss issues related to

competition

Invite members of your LC to create their publications and personal messages related to the

competence and how each member lives in their role. Writing in their status or personal

messages how they live daily the competence, they can also share photos or videos that support

their experience.

Find the maximum participation of people from other countries in our publications, making

publications more inclusive to people in the network of AIESEC.

YouTube!

Develop videos expressing how the development of this competence helped your LC to develop

their expertise, and publish the official channel of your LC and other platforms.

Remember always use these colors and focus not only towards members of the organization but

also as a tool to approach the external sector.


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Twitter!

Through the official channel of AIESEC in Colombia we are constantly creating questions (tweets)

related to the competence, which will be answered by your LCs and members and retweeted for

them. An example might be:

AIESEC in Colombia: If you are an EP or Trainee of AIESEC in Colombia, tell us where in

the world are you now?

AIESEC in Colombia: how many friends abroad have you Talked today?

The aim is to make more relevant and interactive channel of publication AIESEC

The strategy can also be downloaded locally and focus on questions related to competition date.

Blogger!

Using Blogger is based on the use of LC blog to tell more about activities, experiences, members

that have developed the competence and show emphasis on key behaviors.

First Round

The Global Competency Model is the way

we define the type of development our

members gain during their AIESEC

Experience. These are the 5 competencies

that AIESEC has defined as necessary

beyond 2010 for our members to continue

on as Agents of Positive Change. Its

primary purpose is for YOU to manage

YOUR development.

You joined AIESEC because you wanted to

grow your own skills and abilities to

experience something. Experience andDevelopment are difficult to quantify,

particularly if you dont have a clear

awareness of yourself. By using the GCM

you can track your development and take opportunities based on which competencies you want to take

to the next level. Based on your role and AIESEC XP stage you can develop your competencies to a

deeper level.


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Global Mindset (September 3 September 31)

We are an international platform, which due to its history and scope provides the ability to think

worldwide, therefore develops Global Mindset.

Definition: Actively seeking to encourage diversity; shows openness and respect towards other cultures,

works effectively with individuals of diverse cultures, styles and abilities, making optimum use of their

insights and ideas towards the fulfillment of goals

Top behaviours:

Takes an active interest in, and constantly increases awareness about, other cultures and world

affairs by seeking information, opinions, and ideas from diverse sources;

Seeks to enlarge personal & professional network by interacting with people of diverse cultures

and backgrounds

Works effectively with individuals of diverse cultures, styles and abilities, capitalizing on their

insights and ideas.

Shows openness and flexibility towards differences in opinion, and challenges own opinion.

Demonstrates ability to adapt and adjusts to new situations/ places/ people.

Publication Guidelines:

Colors

Fonts:

o Berlin Sans FB: Titles and shor Text

o Arial: Text


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Examples:


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rEBolution Campaign

rEBolution campaign was designed with the purpose of growth

the number of EB applicants, this is related with profile

applicant quality improvement, looking for a fair, bigger and

strongest competition inside the LCs, generating a

conscience about the importance to be part of the EB as an

stage of the skill and leadership potential development

process.

That is why, National Support Team develops a

thematic to attack the need and accomplish the

campaign objectives. In this guide you will find

material and a handbook to know how to use

the different Web2.0 platforms.

What we are going to work?

Expectation campaign broadcasting on social media.

EBs invitations to the membership, motivating them to apply

Facebook group

Hashtag #rEBolution Campaign Once in the EB.

Relevance about be part of the EB


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How we do? Where?

The implementation mode of the campaign will come from NMCT itself, starting with expectation

campaign base don Web2.0, this with the only purpose to create a question about this inside AIESEC in

Colombia.

Each LC will adopt the campaigns and adapt it to their reality and needs, then they will broadcast the

information and theme to support and apply this, however, all the campaigns will have a national

alignment: Extinct Leaders.

The active participation of NCMT and LCs membership on the execution of campaigns will be too

relevant, because every person will be the protagonist; we are going to be it image.

The broadcast of expectation and motivational material will be managed in different ways:

Visual material on Web2.0 and instant messaging software

Physic material delivers on LTMs and LECs

Motivational videos

Leadership sessions and campaign pre-release

Social Media

Bellow we are going to establish the stops to implement the campaign in the different platforms.

Facebook

In this platform we will attack three different characteristics: Profile picture, status update and

Facebook groups.

Will publish a series of images related with dead leaders (Gandhi, Che, etc) which refers to

extinction of leaders, making an analogy with the outgoing EB.

The creation of a group, where the whole membership will be invited to share experiences, and

their motivation to apply.

The group could be named as:

Yo lidero la rEBolucion

Leading my rEBolution.

Yo hago parte de la rEBolucion


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Constant status update Could be done by:

Who are o who were EB: Life experiences in their performance, motivational messages and

reasons to apply.

Ser EB te ayudara a Pertenecer a la EB es.. Una vez en la EB..

Be EB helps you to. Be EB is Once in the EB.

Interested membership: what is their motivation, what they want to apply

Yo quiero ser EB Por que ser EB me ayudara a..

I want to be EB, because.. Because be EB help me to..

Twitter

The three strategies to implement are: Hashtags, Tweets and Mentions.

About Hashtags, we are going to use the next scheme along the campaign:

#rEBolution

#LeadingrEBolution

#ImPartOfTherEBolution

If you use this in adequately and in a massive way, we can position and consolidate the

campaign worldwide, becoming the hashtag in a Trending Topic.

In the other hand, the first hashtag could be accompanied with the videos links related of the

EBs greetings, blogs with experiences, etc. Link the hashtags to sites where people could find

more information, this is the best way to be effective with the message.

About Tweets use, is important to be short and effective as possible, remembering that we just

count with 140 characters to express what we want, that is why we suggest to do this in this

way:

Ser parte de la EB me ayudo a desarrollar mis habilidades de RRPP #rEBolution

Una vez en la EB me paso #rEBolution


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Every Tweet will contain a hashtag.

Finally, the mentions will be use to communicate a motivational message between committees

or the membership, also, this have to contain the respective hashtag.

Blogger

The blog use will be based on the constantly entries updating, this entries have to contain the

following information:

Membership with EB experience histories.

EB anecdotes

Motivational videos to membership

Information about what do you need to be EB

We suggest doing a weekly update, where you can show different histories and information, this

with the only purpose to do more dynamic and interesting the campaign.

YouTube

The good use of the channel is the base of campaign effectiveness; basically you have to updateall the campaign videos related with the internal audiovisual material, it is important to support

the platforms with these videos.

If you will use any kind of material, we suggest you to include the rEBolution name on it.

Synergy

The synergy and good use of the platforms will drive the campaign to a success and to

accomplish the objectives, remember that all the Networks could be linked between them,

reaching a cross functional broadcast.


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Extras

You can use the training spaces to support the promotion, in other words, use the momentswhen the committee are reunited and when you can do any kind of activity related of the

campaign, for example:

A group of people catch the outgoing EB with a danger tape and you start to say that

leaders are becoming to extinct and we need new persons to assume the role,

Forums with the EBs to share in a personal way their experience.

Implementation Minimums

Videos

Less than 2 minutes length.

Record the videos in a silence and echoless place

Clarify the name, role and committee in the videos

If you are recording a greeting video, you should say to whom it may concern

If you are doing a motivational national video, make clear that is addressed to AIESEC in

Colombia

Upload the video on the LC official channel Follow the suggestions about the video name.

Respect the established parameters by AIESEC International with the use of colors and branding

Status, Tweets y Nicks

Align everything with the brand, envision, mission and core.

Do not use words that does not define what is to be an AIESECer

Standardize the message in a local level to maintain an order and organization on campaigns

Use the AIESEC name and Brand in a positive way

Blogs

Do not publish parties anecdotes or histories.

Be careful with the language

Have on mind that the Blog is a public space, so we should to avoid the acronyms use

Publish the contact information


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Generals

Align the whole information flux with AIESEC core

Respect, simplicity and effectiveness on publications Have on mid the rules about the branding use

Powered By


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DUAL XPsNecesidad:

Incrementar el nmero de dual experiences.

Objetivos:

Apropiacin del concepto de "Dual XPs" (Para

miembros oldies).

Expectativas claras de Dual XPs (Para

miembros que entran en reclutamiento).

Fortalecer el corework de AIESEC.

Posicionar AIESEC a travs de Dual XPs.

Para cada etapa del AIESEC XP, una experiencia de

intercambio es invaluable, entonces no importa donde

nos encontremos en el flujo, ir de Intercambio es algo

que debes hacer. La finalidad es utilizar las redes

sociales para presentar las ventajas de esta

experiencia, y desarrollar la cultura de Dual XP siendo

los protagonistas y creadores de estas.

Como funciona?

Cada entidad de AIESEC en Colombia creara y

publicara las experiencias de esta campaa. Semana a

semana, diferentes AIESECos seran protagonistas de

las publicaciones en las plataformas de Social Media a

nivel local y nacional.

Qu vamos a hacer?

Usar las redes sociales para mostrar esta experiencia.

Desarrollo a nivel local

Creacion de spots

Para uso en asambleas locales y eventos.


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Utiliza los siguientes mensajes:

Dual XP, just for you

Live your Dual XP

I lived a Dual XP, and you?

You can be a Dual XP Aiesecer, what are u waiting for?

Going on EXCHANGE! is something you should do!

Videos:

Pide a tus EPs invitar a los miembros en etapa de liderazgo a realizar un intercambio.

Invita al comite a vivir su etapa de su intercambio despues de su etapa de liderazgo

Utilizalos como medio de reconocimiento para los miembros que han tomado la decisin.

Realiza videos cortos para presentar en asambleas y eventos.

Fotos

Realiza la campaa I am an Dual XP AIESEcer a nivel local

Utiliza las fotos como fondos de pantalla en tus eventos locales.

No olvides revisar este link:

http://comicpublicidad.blogspot.com/2009/02/como-hacer-un-spot-de-tv.html

Rewards & Recognition

El objetivo es reconocer o premiar a los miembros que han completado recientemente su Dual XPs. El

reconocimiento se hace a: X actuales que ya realizaron su L, L actuales en proximos a realizar su X en la

campaa.

Las estrategias que puede utilizar el comit depende del manejo de R&R en el area de TM, ac damos

algunos consejos:

Imagen en spots o en campaas locales de I am an AIESECer Dual XP

Mostrar experiencia en plataformas de social media locales (elllos son los protagonistas)

Reduccin del EP Fee para los match o realized que se den en la campaa de actuales L+X a

miembros nuevos y antiguos.

Invita a los returnees (solo X) a realizar su Dual XP

Utiliza diferentes medios (redes sociales, newsletter, asambleas locales, etc..)

No olvides realizar publicaciones peridicas en las plataformas de Social Media de tu comit.
http://comicpublicidad.blogspot.com/2009/02/como-hacer-un-spot-de-tv.htmlhttp://comicpublicidad.blogspot.com/2009/02/como-hacer-un-spot-de-tv.htmlhttp://comicpublicidad.blogspot.com/2009/02/como-hacer-un-spot-de-tv.html


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Dinamicas

Desarrolla tu creatividad :D. Algunas ideas:

Payasos disfrazados como el hombre sandwich, por un lado X por el otro L, pero se venden en

como, con flyers, y menu de restaurante en asambleas y eventos locales.

Global Village en LIM. El objetivo es que los miembros nuevos desde el inicio de su @XP se

familiaricen con la multiculturalidad de AIESEC, dentro de las sesiones del LIM la idea es tener

un GV en el que participen trainees y miembros mostrando las opciones actuales de X enfocados

en L+X.

Safari en LIM: La idea es simular un carro de safari en el que se muestren animales en su

hbitat natural, en este caso los animales enjaulados sern miembros L, miembros X y la que

sera mostrada como la raza superior sern los L+X o X+L

Plataformas

Facebook

I am an AIESECer Dual XP como foto de perfil

Crea un lbum de fotos con los miembros que estn viviendo o realizaran su L+X

Realiza post pequeos donde linquees el perfil o la historia de la persona y porque vivir un dual

xp

Postea links a documentos y videos en tu comit relacionados con dual xp

Realiza peridicamente preguntas con frases claves para atraer a las personas a leer mas acerca

de dual XPs o preguntar por ello

Blog

Dentro del blog del comit publica historias con entrevistas y promocion de roles de liderazgo y

de X, Dual XP

Publica informacin bsica de la campaa, que es objetivos, necesidades

Establece responsables en el area de TM, OGX y M&C y una persona que se encarge del

seguimiento

Semanalmente una publicacion relacionada con la categoria Dual XP sera posteada en el blog

nacional. A nivel nacional el NST se encargara del seguimiento.

Twitter

Realiza preguntas cortas para discusin con los miembros del LC

Linkea post de blog o facebook dentro de twitter Retwitea links de otras personas y LCs que promocionen o muestren Dual XP

Utiliza el hashtag #DualXP

Youtube

Publica los videos locales dentro del canal de tu LC: nombre..DualXP; dentro de la descripcion

del video explica que es un dual XP


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Esta campaa debe estar dividida para dos pblicos, lo cual plantea dos tipos de

instrumentos completamente distintos, entonces porfa reevaluenla y manejen dos distintas

para short y long term. Tambien contemplamos el uso de medios no virtuales, qu van hacer

con esto?

virtual social media guideline_campaigns

Documents