PowerPoint Presentation

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British Multinational branded venture capital conglomerate Founded by Richard Branson and Nik PowellStarted as a record shop, now embodies more than 400 companiesHeadquartered in London but is present all over the world Core business areas: Travel, Entertainment and Lifestyle, Services and everything

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Richard bought an island and ventured into films, books (1978)

Expanded into games, airlines, holidays, airship & hotels (1980-94)

Richard gets to act and wears bridal wear (1999)

Virgin cars and mobile launched (2000)

BRANDS AND PR STUNTS OF VIRGIN GROUP4

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Virgin Brides was a company specialising in weddings and bridal wear It opened its doors in several locations throughout England in 1996.Suffering losses and struggling to compete with the highly competitive bridal market the store stopped taking orders in 2007.It was one of those businesses that, I think because there arent many virgin brides, it never really took off, Branson said.

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The Virgin Atlantic Flyer was the largest ever hot air balloon flown, at 2.3 million cubic feet capacity, and the fastest to cross the Atlantic Ocean.Between 1995 and 1998 he made several attempts to circumnavigate the globe.He made a record-breaking flight from Morocco to Hawaii in 1998, but was beaten to the global record

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Established as Virgin Blue in 1999 at Bowen Hills, Brisbane with 2 aircraft on single route

After 10 years, Brett Godfrey stepped down & John Borghetti became new CEO. John was Qantas (Australian airline) executive general manager

Expanding itself, it forms agreements with Emirates airlines, Hawaiian airlines, Malaysia airlines in 2006 & Garuda Indonesia in 2007

On 4 may 2011, Virgin Blue revealed its new name Virgin Australia.In Sept. 2001, Ansett Australia failure led to entry of Virgin Blue into Australian market

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Its operations include Virgin Broadband , Virgin TV ,Virgin Mobile and Virgin Media BusinessFormed in March 2006 by the merger of NTL and Telewest. In July 2006 the company purchased Virgin Mobile UKSigned a deal with Sir Richard Branson to license the Virgin brand for the combined business in 2006Liberty Global bought the company for approximately US$23.3 billion (15 billion) in a stock and cash merger in 2013

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In its first year, more than 500 million units were sold worldwide,But after 16 years, Virgin Cola has died a quiet death in the UK and US

Launched in the UK in the year 1994, to compete with Coca-Cola and Pepsi.

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California-based airline started in August 2007 Airlines base is San Francisco International Airports (SFO) sleek and sustainable new Terminal 2First to offer fleet-wide Wi-FiReal winner is the customerAlaska Airlines merge proposal for $57 a share

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Too much noise without any substance

The leader goes for too many projects without evaluating gains & losses and fails many times

No clears strategy direction

Difficult to track financial results due to transfer of investments Low scalability compared to competitors Widespread use of brand leads to decline in brand value

16Failed Brands :Virgin Cola: In a major brand extension, Branson launched Virgin Cola in 1994.The drink just managed to peak at a small but significant 0.5% market share in the US, according to The Guardian.

After losses, Virgin Express closed in 2006 and now flieVirgin Charter was launched in 2007 with the purpose of selling empty leg flights

Unfortunately, the recession put a damper on the whole private jet industry and the company closed shop in 2009.

17Richard Bransons PR tips

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Virgin group embodies more than 400 companies in many different sectors and :

Identify opportunities in geographies or market segments where consumers are underserved

Work with entrepreneurs to identify and commercialize innovative and exciting new services, business models and technologies.

Provide financial, operational and marketing experience to our portfolio companies, enabling rapid growth either organically, through acquisitions, or brand-led turnarounds

Leverage the Virgin brand and association with Sir Richard Branson to accelerate consumer take-up of new business launches

Bring the unique Virgin touch, purpose-driven approach and customer service prowess to portfolio businesses

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This presentation is created by Anya Nayyar , SGSITS Indore during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.