vin65: how to sell more wine in your tasting room
TRANSCRIPT
The 3 Ways
To Increase
Tasting Room Sales
Hello My Name is
Brent Johnson
Start With Why1
If You Don’t Know Why
Football’s Rules
Sound Familiar?
When Everyone Knows Why
When Everyone Knows Why
A Company That Knows Why
3. Provide a unified
experience
Virgin - Website
Virgin – Check In
Virgin – Pre Flight
Virgin – In Flight
Virgin – Staff
Virgin – Communication
Perception vs. Reality
Perception vs. Reality
Secret Shop
$1 Per Email
There’s No ‘I’ In Team2
Social Media Or Bust
The List
Pat On The Back
The Bar
Where Do You Fall?
Apple Tiffany’s Lululemon BestBuyCostco
Sales/Sq Ft.
Avg. Pay/Hr
$6,050 $3,017 $1,936 $823$918
$11.91 $15.60 $12.00 $10.00$13.87
Technology In The Tasting Room3
iBeacon (not iBacon)
iBeacon (not iBacon)
Triggered Emails
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
All Email (Action, System, Mass) All Buyers - Action Email 1st Time Buyers - Action Email
2014 Email Open Rates
Proof that emailingtasting room visitors works
Shipping Programs
Start One
Join One
46Brix Customers
0
500
1000
1500
2000
2500
Yearly Avg Before 46Brix 12 Months Before 46Brix After Joining 46Brix
360 Customer View
Mobile Point Of Sale
Mobile Point Of Sale
Mobile Point Of Sale
Carrot Messages - POS
Carrot Messages - POS
Carrot Messages - Web
SMS/Text Messages
2. There Is No “I” In Team
1. Start With Why
3. Technology In Your Tasting Room
3 Ways
