lodi roadshow - sell more wine in your tasting room - scott mccormick - vin65
DESCRIPTION
Sell More Wine in Your Tasting RoomTRANSCRIPT
In Your Tasting Room
Sell More Wine
1. Understand the permission ladder
2.Understand the Permission Ladder
Active outreach and networking plan
Visitor
Print collateral
Visitor
Customers are our Friends
Visitor
Drive the right traffic
Visitor
Staff
1st time buyer
1st time buyer
Ask for the sale
1st time buyer
Know when to throw in the towel…But don’t give up too quickly
1st time buyer
Understand the Permission Ladder
2. Empower your Staff
1. Empower your Staff
3. Provide a unified experience
Think of the customer experience
Secret Shop
Actionable Items
1. Empower your staff2. Understand the permission ladder3. Provide a unified experience
Sell More Wine
Hello My Name is
Scott McCormick
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0
5
10
15
20
25 1st time buyer
Repeat Customer
Club Member
The Dating Relationship
Club Member
Make it Appealing
Monitor social media
The danger of reliance on ROI
4Select as POS that’s customer focused
Use your POS as a toolin your tasting room
Sell More Wine
But What About Why?