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VIMALPrimary Research

We studied stores in following areas:

Vasai

Borivali

Andheri

Chembur

Dadar

Sion

Mulund

Santacruz

Kandivali

Outlets covered

o Vimal exclusive: 4

o Exclusive shoroom o! com"etitors:#$

o MBO: %&

'he !olloin( ere the "roduct cate(ories o)ered in the outlets covered:

*abrics: $+

,ead-made:#$

Both: #$

VISUAL AUDIT

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*abrics ,ead-made

.oints to be noted

A. BRANDS VISIBLE:

/i0Si(na(e 1 .O.:

/ii0.roduct dis"la-:

/iii0Sho indos:

,a-mondSi-aram2rasim

,a-mond2alior2rasim

3ocal"roducts2rasim

Vaneusen,a-mond,eid 5'a-lor

,a-mondS Kumars

6

7eon boards outside

sho"/ ,a-mond0Di(ital banner /Vaneusen0.oster Dis"la- on doors/ ,eid 5 'a-lor0

Se"arate dis"la- sectionManne8uin/,a-mond0

.osters /local "roducts09indo dis"la-/2rasim0

B B,A7DSAVA;3AB3E:

/i0Stoc

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RETAILERS PERCEPTION OF CONSUMERS SHOPPING BEHAVIOUR

*abrics ,ead-made

.oints to benoted

A 9hich t-"e o!customers usuall-bu- !rom -our sho"/"role0

i o hasavailabilit- o!read-made suitsand ac

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Local brand

Discount brands

Premium brands

;n!erior8ualit-Value!or

mone-ualit-andaccordsstatus

Same as!abrics

@Discount to sablo( "uchta hi haiL&?FAs< !orsalesme

Most salesmeninuence !or"roducts o! hi(hmar(in

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nJso"inion

Some donJt.eo"le ho donJtunderstand thecloth can be!ooled

E( # sho"

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ex"ected

cost almost thesame

Vimal is ver- badat comin( u"

ith nedesi(ns'here is almost asta(nation intheir desi(n@vimal

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/iv0 9ho are themain com"etitors 5 ho

do the- com"are iththe above "oints /v09hat is theideal ran(e a brandshould have to sell/"rice and di)erentmaterial t-"es0 6 Read"%to%wear: /i0ualit- /ii0.ricin( /iii0,an(e/material 1 desi(ns 0

/iv09ho are themain com"etitors 5 hodo the- com"are iththe above "oints

notabreastithcurrenttrends

,a-mond

Value !ormone-

2oodi(hBad

,a-mond

Vaneusen'he- o)ervalue !ormone-

'here is almost noaareness that thereis an availabilit- o!read- to ear ran(e o!

vimal too

Ad(ertising:/i0 ,ecall1li

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