Download - Vimal Primary Research
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VIMALPrimary Research
We studied stores in following areas:
Vasai
Borivali
Andheri
Chembur
Dadar
Sion
Mulund
Santacruz
Kandivali
Outlets covered
o Vimal exclusive: 4
o Exclusive shoroom o! com"etitors:#$
o MBO: %&
'he !olloin( ere the "roduct cate(ories o)ered in the outlets covered:
*abrics: $+
,ead-made:#$
Both: #$
VISUAL AUDIT
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*abrics ,ead-made
.oints to be noted
A. BRANDS VISIBLE:
/i0Si(na(e 1 .O.:
/ii0.roduct dis"la-:
/iii0Sho indos:
,a-mondSi-aram2rasim
,a-mond2alior2rasim
3ocal"roducts2rasim
Vaneusen,a-mond,eid 5'a-lor
,a-mondS Kumars
6
7eon boards outside
sho"/ ,a-mond0Di(ital banner /Vaneusen0.oster Dis"la- on doors/ ,eid 5 'a-lor0
Se"arate dis"la- sectionManne8uin/,a-mond0
.osters /local "roducts09indo dis"la-/2rasim0
B B,A7DSAVA;3AB3E:
/i0Stoc
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RETAILERS PERCEPTION OF CONSUMERS SHOPPING BEHAVIOUR
*abrics ,ead-made
.oints to benoted
A 9hich t-"e o!customers usuall-bu- !rom -our sho"/"role0
i o hasavailabilit- o!read-made suitsand ac
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Local brand
Discount brands
Premium brands
;n!erior8ualit-Value!or
mone-ualit-andaccordsstatus
Same as!abrics
@Discount to sablo( "uchta hi haiL&?FAs< !orsalesme
Most salesmeninuence !or"roducts o! hi(hmar(in
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nJso"inion
Some donJt.eo"le ho donJtunderstand thecloth can be!ooled
E( # sho"
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ex"ected
cost almost thesame
Vimal is ver- badat comin( u"
ith nedesi(ns'here is almost asta(nation intheir desi(n@vimal
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/iv0 9ho are themain com"etitors 5 ho
do the- com"are iththe above "oints /v09hat is theideal ran(e a brandshould have to sell/"rice and di)erentmaterial t-"es0 6 Read"%to%wear: /i0ualit- /ii0.ricin( /iii0,an(e/material 1 desi(ns 0
/iv09ho are themain com"etitors 5 hodo the- com"are iththe above "oints
notabreastithcurrenttrends
,a-mond
Value !ormone-
2oodi(hBad
,a-mond
Vaneusen'he- o)ervalue !ormone-
'here is almost noaareness that thereis an availabilit- o!read- to ear ran(e o!
vimal too
Ad(ertising:/i0 ,ecall1li
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