VIEWS ON THE FUTURE OF PARTNER & AFFILIATE MARKETING
97%
3%
82%
18%
Increase
Decrease
Increase
Decrease
Mobile
Web
Mobile
App
Retail
97%
3%
87%
13%
Increase
Decrease
Increase
Decrease
Mobile
Web
Mobile
App
Travel
IMPORTANCE OF INVESTMENT IN MOBILE
72%
28%
Retail
Increased
Same
77%
23%
Travel
Increased
Same
PRESSURE TO QUANTIFY BUSINESS IMPACT
38%
62%
Retail
No
Yes
39%
61%
Travel
No
Yes
NEED FOR 3rd PARTY VALIDATION
EXPANDED DATA MODEL & SCALE
TRAFFIC SOURCE, DEVICE, USER CONTEXT, PARTNERSHIP MODEL
MULTIPLE CONVERSION METRICS
CONFIGURABLE CONVERSION METRICS, INCL. MULTI-STEP METRICS
MULTI PIVOTING IN UI
COMPLEX DATA ANALYSIS VIA MULTI-PIVOTS AND FILTERS
CROSS CHANNEL REPORTING
INSIGHTS ACROSS MULTIPLE CHANNELS
ONLINE TO OFFLINE MEASUREMENT
UNDERSTAND PARTNERS BRICK & MORTAR CONTRIBUTIONS
APIFOR INTEGRATION
ENABLE 3RD PARTY ATTRIBUTION, REPORTING, BP INTEGRATION
VIEWS ON THE FUTURE OF PARTNER & AFFILIATE MARKETING