homedepotca.zendesk.com · web viewflooring tools – all products required accessories author...

The Home Depot CanadaSTYLE SHEET FOR PRODUCT MARKETING CONTENT

CONTENTS

CHECKLIST FOR ONLINE SKU REQUIREMENTS.....................................................................................2

ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)..........................................3

NUMBER AND MEASUREMENT GUIDELINES.......................................................................................4

PRODUCT NAME AND MARKETING COPY...........................................................................................6

PRODUCT FEATURE / BENEFIT BULLET STATEMENTS..........................................................................8

PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA..........................................................................8

HTML COLOUR TABLES...................................................................................................................... 9

PRODUCT FILE FORMAT AND REQUIRED ASSETS................................................................................9

Last Updated: January 2017 Data Standard: Flooring Tools of 12

CHECKLIST FOR ONLINE SKU REQUIREMENTS

FLOORING TOOLS – ALL PRODUCTS

REQUIRED

Accessories

Accessories are recommended for this category. Please limit the number of accessory items to 12 or fewer.

Collections

Collections are recommended for this category. Please attempt to limit the number of items in the collection to 12 or fewer.

Coordinating Items

Coordinating items are recommended for this category. Please attempt to limit the number of items in the coordinating group to 12 or fewer.

Images and AssetsThe preferred number of alternate images for this category is 2.We require 2 alternate images (different angle and lifestyle/In Use image) for all Carpet Cutters, Irons, Knives, Burnishers, Polishers, Sanders and Tile Saws. We require 1 alternate image for all other product types. See page 10 for image examples.Video

Product videos detailing model-specific features preferred.Refer to Vendor Onboarding Guide for more details regarding Product Video requirements.

ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)


Helping our customers get more out of their home improvement projects is what The Home Depot Canada is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.

As you create the marketing components associated with your product information, use the perfect SKU example below to ensure your products are picture-perfect, optimizing the customers shopping experience.

NUMBER AND MEASUREMENT GUIDELINESGUIDE DES NOMBRES ET DES UNITÉS DE MESURES

Keep the measuring system consistent with what is supplied by the vendor (metric if they use metric, imperial if they use imperial). Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions.Veuillez garder le système des mesures conforme à la version originale du fournisseur (système métrique ou système impérial). Rédiger les unités de mesure de façon uniforme, en nombres décimaux ou fractions dans les catégories de produits, les noms de produits, la description marketing et les puces. Ne pas alterner ces deux versions.


Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100W bulb). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e. zero tolerance).

Épeler les nombres – Ne pas épeler les nombres dans la liste des puces, sauf si un nombre est suivi par un autre (par exemple : quatre ampoules de 100 W). Exception : les phrases qui contiennent un nombre n'exprimant pas une unité de mesure (par exemple : tolérance zéro).

Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (i.e. 100W bulb), spell out the number that precedes the numeral (i.e. four 100W bulbs). However, if the number preceding the number is greater than the number 10, then you do not have to spell it out (i.e. 60 12 oz. cans).

Nombres précédés par d’autres nombres – Pour indiquer un nombre d'éléments précédés par une unité en chiffres (par exemple : ampoule de 100 W), épeler le nombre qui précède l'unité de mesure (exemple : quatre ampoules de 100 W), sauf si ce nombre est supérieur à 10 (exemple : 60 canettes de 12 oz).

Whole Numbers with Fractions – A whole number with a fraction should be written with the whole number first, followed by the top number of the fraction, a forward slash, then the bottom number. Do not include spaces between characters (i.e. 10 1/2-inches D Pot). When showing ranges, use the word “to” between the measurements (i.e. 3 1/2-inches to 5 1/2-inches).

Chiffres entiers avec fractions – Un chiffre entier avec une fraction doit être rédigé avec le chiffre entier suivi du numérateur, de la barre oblique et du dénominateur. Pour indiquer une échelle, veuillez utiliser le terme «à» entre les unités de mesure (par exemple : 3 1/2 po à 5 1/2 po).

Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma between the first and second digit, indicating the “thousands” place (i.e. 1,500W). Larger numbers should also include commas as necessary. Do not use “K” to indicate the thousands place (i.e. 15K – it should read 15,000).

Nombres à 4 chiffres et plus – Les nombres à 4 chiffres et plus doivent inclure un espacement entre le premier et la tranche de trois chiffres pour indiquer un nombre en mille (par exemple : 1 500 W). Il en est de même pour les nombres plus grands (espacement entre le premier nombre suivi de nombres en tranches de trois chiffres, tant dans la partie des entiers que dans celle des décimales). Ne pas utiliser «K» pour indiquer un nombre à 5 chiffres et plus (par exemple : 15 K doit être rédigé 15 000).

Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (i.e. 4 AAA batteries).

[Not applicable in French]

Units of Measure (UOM) - Should typically be lowercase, abbreviated and with a period (i.e. 2 ft.). Exception: Always spell out and hyphenate “-inch” or “-inches”.Unités de mesure – Les rédiger en minuscules, en abrégé et sans point à la fin du mot (exemple : 2 pi et non 2 pi.). Ne pas les épeler en toutes lettres.

Unit of Measure (UOM)Unités de mesure

DescriptionDescription

ExampleExemples

English Inches and Feet Always use “-inch” or “-inches” for inch/inches when the measurement is used as an adjectiveUse “inches” when simply listing a measurementUse “ft.” for foot/feetUse a period after the abbreviationDo not use hash marks (”or “) to represent inches and feet Never use a hyphen between the number and “ft.” (this does not apply to “-inch”)Always use “cu. ft.” for cubic feet

7 ft. 10-inch x 10 ft. Evanston Saturn Ivory Area Rug

French Pouces et pieds Utiliser «po» pour indiquer une unité de mesure en pouce/poucesUtiliser «pouces» comme mention d'unité de mesureUtiliser «pi» pour pied/piedsNe pas mettre de point après une abréviation [Not applicable in French]

Carpette Evanston, 10 po x 10 pi, ivoire Saturne


[Not applicable in French]Toujours mettre «pi3» superposé pour pieds cubes

English Dimension Abbreviations Use a space and then the abbreviations “L,” “W,” “H,” “D” or “Dia” when indicating length, width, height, depth or diameterThey should always be capitalized (“Dia” should have an initial cap)The “x” between dimensions should always be lowercase with a single space on either side of it

72-inches H x 96-inches W Essential Plus Closet Kit in Classic White

French Abréviations des dimensions

Utiliser un espacement et ensuite les abréviations «H», «L», «P», ou «D» pour indiquer la longueur, la largeur, la hauteur ou le diamètre Toujours utiliser l'initiale majuscule Le signe de multiplication en «x» doit toujours être écrit en minuscule, avec un espacement à droite et à gauche

Kit de rangement, 72 po H x 96 L, blanc classique

English Metric Measurements Always use lowercase abbreviations, except for litres, which is signified by an uppercase “L”. Always put a space between the number and unit of measure (except for litres). Use a hyphen if the measurement is used as an adjective (except for litres).● Length: mm, cm, m, km● Mass: g, kg● Liquid Volume: mL, L

Space between boards is 2 cm20-mm gapStain and scale remover (1L)

French Unités métriques Toujours utiliser des abréviations en minuscules sauf pour litre qui doit être rédigé avec un «L» majuscule. Toujours ajouter un espace entre les chiffres et l'unité de mesure, y compris les litres ● Longueur : mm, cm, m, km● Masse : g, kg● Volume liquide : mL, L

L'espace entre les tablettes est de 2 cm Espace de 20 mm Détachant, 1 L

English Pounds Do not use the pound sign (#) to represent pounds when referring to weightUse “lb.” or “lbs.” with the period

600 lb. Capacity Heavy Duty Folding Platform Cart

French Livres Ne pas utiliser le signe # pour indiquer la livre comme unité de poids. Utiliser «lb» sans faire suivre d'un point

Chariot à plateforme robuste pliant, capacité de 600 lb

English Milliliter Always use mL or L (milliliter or litre). Canadian consumer market is not used to ounces and fluid ounces

236 mL Compact Black Sensor Pump for Soap Lotion or Sanitizer

French Millilitres Utiliser mL ou L pour millilitre/millilitres. NB : Les unités en onces/once liquides ne sont pas employées au Canada.

Distributeur de savon liquide et assainisseur à main compacte avec senseur, 236 mL, noir

English Litre Always use L (liter). Canadian consumer market is not used to Gallon and Quart

1.4 L Liquid Laundry Detergent Original Scent Bottle

French Litre Utiliser la lettre L pour litre/litres. NB : Les unités en gallon/quart ne sont pas employées au Canada.

Détergent à lessive liquide, 1,4 L, senteur Original

English Watts, Volts and Amps Always use the “60W”, “9V”, “20 amp” or “60Hz” options (amp should be capitalised in a product headline)Always use “Ah” for Amp HoursUse a space and “kW” for kilowatt and “kWh” for kilowatt hours

12-inch 20V Electric Cordless Trimmer/Edger10-inch 2.2 Amp Corded Electric String Trimmer75W Equivalent Soft White Circline CFL Light Bulb


French Watt, volt, ampère, hertz Utiliser l'initiale majuscule pour «60 W», «9 V», «20 A» ou «60 Hz» pour watt, volt, ampère ou hertzUtiliser «Ah» pour ampère-heure Ajouter un espacement avant «kW» pour kilowatt et «kWh» pour kilowatt heure

Taille-bordures/taille-haies électrique, 11 po, 20 VTaille-bordures électrique à fil, 10 po, 2,2 AAmpoule CFL Equivalent Circline, 75 W, blanc doux

English Horsepower Always use "HP"Never use a period after the abbreviationNever use a hyphen between the number and "HP"

10,000 Watt 16 HP Gasoline Powered Electric Start Portable Generator with Wheel Kit Included

French Cheval-vapeur Utiliser «ch» et non pas «CV»Ne pas ajouter de point après l'abréviation

Génératrice à démarrage électrique, 10 000 W, 16 chGénératrice portative avec ensemble de roues

English Temperature and Degrees

Use the degree symbol and not the word “degree(s)” when indicating degrees, either in temperature or for anglesDo not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius

Outdoor temp range down to -39.8°FSuper sharp 23° Streaker Point

French Température et degrés Utiliser le symbole o du degré et non le mot «degré» pour indiquer le degré en température ou pour les anglesMettre un espace entre le chiffre et le symbole du degré suivi de la lettre «F» ou «C» pour Fahrenheit ou Celsius

Température extérieur en-dessous de 39,8 °FAngle de 23 °C

English Percentages Always use the percent symbol (%) instead of the word “percent” Do not include a space between the measurement and the percent symbol

30% Residential Energy Efficient

French Pourcentages Utiliser le symbole «%» au lieu du mot «pour cent»Ajouter un espace entre le chiffre et le symbole du pourcentage

Efficacité énergétique résidentielle de 30 %

English Exponents Do not use the shorthand for repeated multiplication (i.e. mm², 52, etc.)Always use the abbreviation for the exponent (mm sq. in. cu., etc.)

Strips and cuts 20 - 30 AWG Solid (.50 - .14 mm sq.)

French Exposants Utiliser d'exposant (exemple : m², 52 pi3, etc.)Ne pas utiliser l'abréviation (pi cu, etc.)

Outil à dénuder les fils 20-30 AWG (1/20, 14 mm2)


PRODUCT NAME AND MARKETING COPYPRODUCT NAMEThe headline is a maximum of 100 characters long.

The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of product.

DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.ca.

Always capitalise headings. Avoid using punctuation in headings, with the exception of full-stops to indicate abbreviations (e.g. 30 cu. ft.) and dashes where needed (e.g. Door-in-Door Style).

Imitate spelling and capitalisation of vendor’s product name; for exampleiON Snow Blower with EcoSharp® battery

MAX Lithium-Ion batteries

NiCad batteries

A note on ENERGY STAR®: displayed in all CAPS with a registered trademark symbol in all instances

Product Name LegendLégendes pour les noms de produit Items in brackets [ ] are considered required elements of the product name Les informations entre crochets [ ] sont obligatoires, en tant qu’éléments du nom du produit Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product Les informations entre accolades { } sont souhaitables, et ne sont fournies que si elles s’appliquent à ce produit Items in quotations “ “ are to be added as listed Les informations entre guillemets « » sont optionnelles

Carpet Iron:Aplatisseurs à moquette en fer :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + {Width-inch} +[Carpet Iron Type] + ["Carpet Iron"] + {with Feature}[«Aplatisseur à moquette en fer»] + [type] + {avec caractéristiques} + {Série} + [«,»] + [largeur en pi]

Product Naming ExampleExemples de nom de produit

4.4-inch Deluxe Heat-Bond Carpet Iron with Non-Stick Grooved BaseAplatisseur à moquette en fer de luxe pour encollage thermique avec base de traitement non-adhésif, 4,4 po

3-inch Cool Shield Heat-Bond Carpet Iron with Non-Stick Grooved BaseAplatisseur à moquette en fer pour encollage à froid avec base de traitement non-adhésif, 3 po

Tile Saw:Coupe-carrelage :

Product Naming Formula

All Other Flooring Tool:Autres outils pour revêtements de sol :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + {Width-inch} + [Flooring Tool Type] + [Product] + {Feature}[Produit] + [type d’outils pour revêtements de sol] + {caractéristiques} + {Série} + [«,»] + [largeur en pi]


4-inch Pocket Caliper Pied à coulisse, 4 po

16-inch x 24-inch Aluminum Square in True BlueÉquerre, aluminium, 16 po x 24 po, True Blue

½-inch to 1-inch Double-Edge Laminate TrimmerRogneuse d'extrémité pour stratifié à double tranchant, ½ à 1 po

8-inch Manual Laminate Flooring CutterCoupe-plancher manuel pour planchers stratifiés, 8 po

16-inch Deluxe Adjustable Knee KickerTendeur à genoux réglable de luxe, 16 po


Formule pour créer les noms des produits

{Series} + {Width-inch} + [Horsepower "HP" or # of Volts "Vs"] + {Type} + {"Wet"} + [Tile Saw][Coupe-carrelage] + [type] + {«à eau»} + {Série} + [«,»] + [nombre de chevaux «ch» ou volts «V»]


Master Cut 7-inch 120 V Portable Tile Saw with 7-inch Diamond BladeCoupe-carrelage portatif de 7 po avec disque diamant de 7 po, 120 V

Beast 10-inch 120 V Wet Tile Saw with StandCoupe-carrelage à eau avec support Beast, 10 po, 120 V

2 HP Dual Speed Wet Tile Saw with StandCoupe-carrelage à eau avec support à 2 vitesses, 2 ch

4-inch Carpet Seam RollerRoulette pour joints de moquette. 4 po

8-inch Duckbill Napping ShearsCiseaux à moquette Duckbill 8 po

3 ½-inch EZ Tuk Carpet Tucker ToolPalette de rentrée pour pose de moquette EZ Tuk, 3 ½ po

7-inch Plastic Carpet Knife with Thumb-Blade GuardCoupe-moquette à cran d’arrêt, plastique, 7 po

2 1/2-inch Grout and Tile BrushBrosse à coulis et carreaux, 2 ½ po

MARKETING COPYThe overview is a 1000-character description of the product, laying out its features. This will be provided by the vendor, but should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).

The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.

All use of the words “we”, “our/ours” should be removed - this is copy written from the perspective of the vendor/manufacturer, rather than the voice of Home Depot.

MARKETING COPY EXAMPLEThe Roberts Cushion Back Carpet Cutter features an adjustable blade depth to cut cushion-back carpet and conventional carpet of all thicknesses. The 2-blade design lock into position to offer precise cuts. Direct-pressure blade knob holds the blades tightly in

place.PRODUCT FEATURE / BENEFIT BULLET STATEMENTSFEATURE BULLET RANKING AND EXAMPLES

A minimum of 3 bullets is required for products in this category (maximum of 6 bullets). You may add more features if they are relevant to the product.

If you come across features that are not listed below but you feel they are important to the customer, please first try to combine it with an existing feature below or you may add it separately.

Do not include punctuation at the end of the bullet (no periods or semi-colons). Do not spell out numbers even when beginning a bullet. The only exception to this rule is when two numbers follow each other;

always spell out the first number.

Note: Only use the following feature bullets (that are applicable) listed in the sequence orders below:

1. Use feature and benefitCuts all thicknesses of cushion-back carpet and conventional carpet Use on all types of carpeting, with or without base board and quarter round moulding

2. Material feature and benefitPrecision die cast aluminum for rugged and lightweight construction

9. TILE SAWS - Cutting feature and benefitTilting head allows easy and precise 45-degree mitre cuts

Multi-position cutting head easily moves left or right to provide maximum cut capacity and to allow optimum material support on table surface

10. TILE SAWS - Guard feature and benefit


Rubber coated die-cast aluminum work surface provides non-slip material support

3. Design feature and benefitExtra long nose provides for better row separation 50 degree angle permits clean, smooth, precise cutsErgonomic grip provides added comfort and controlApproximate heat range of 135 to 425 degrees Fahrenheit provides ample heat for melting without deformationStreamlined, low profile design allows for easy carpet seaming

4. Convenience feature and benefitOffset handle and special blade prevent gouging while nappingReady-rack tile carrier conveniently mounts on stand to dry and transport cut tileHigh-intensity LED work light illuminates work areaDual-stage rolling slide table automatically expands for maximum support of the largest tileNon-stick base allows for fast clean up

5. Care/Maintenance feature and benefitCarbide tips stay sharp reducing the need for replacement or sharpening

6. Included feature and benefitIncludes a carbide scoring wheel and breaker bar to snap tileIncludes foot peg for better leverage on difficult projects

7. For Carpet Iron: Heat Distribution feature and benefitS-shaped heating element provides even heating and longer heat retentionProvides even heat distribution for thorough melting

8. TILE SAWS - Power/Motor feature and benefitPoerful 18V motor cuts through ceramic, granite, marble and masonry

Pivoting blade guard allows for easy blade changes

Splash guard keeps dust, debris and water spray to a minimum

11. TILE SAWS - Guide/Alignment feature and benefit90-degree cutting guide provides accurate material placement

Aluminum rip guide provides precision straight and mitre cuts from 0 degrees to 45 degrees left and right

Exactline Adjustable Laser Alignment System assists operator to accurately align cutting wheel to the cut line

12. TILE SAWS - Water feature and benefitBlade cooling water reservoir cools blade for extended use and longevity

Never-Dry automatic water fill system automatically maintains consistent water level

13. TILE SAWS - Table/Work Surface feature and benefitDual-stage rolling slide table automatically expands for maximum support of the largest tile

14. TILE SAWS - Safety feature and benefitMK-Safeswitch provides safety protection by preventing saw from operating when locking key is removed

15. TILE SAWS - Adjustments feature and benefitUnlimited bevel angle adjustment allows you to easily and accurately position the cutting head to any angle from 0 degrees to 45 degrees

16. TILE SAWS - Cord Length feature and benefit13 ft. power cord allows freedom of movement and includes GFCI protection

PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CATo ensure an optimum customer experience on homedepot.ca, the following product image requirements have been established.

SIZE All images must be at least a minimum of 1000 pixels x 1000 pixels

PHOTOGRAPHY: All products must be digitally photographed out of the package with the exception of products that are typically represented in the

package, such as extension cords, fasteners, etc. If an image is shot in the packaging, both the front and the back of the package should be shot to include any marketing copy or disclaimer included on the packaging. This is to be assessed on an as need basis by the vendor, merchant and homedepot.ca.

Main product images should only feature the product. No props or additional products (assortment groupings) are allowed within the primary image area. Alternate images of the product are encouraged to convey “lifestyle” images, and alternate views of important product features.

People and pets must not appear in any product image. Images must represent the correct colour of the product.

BACKGROUND/BORDERS: The product should be professionally presented on a white background. This can be accomplished by photographing the product

on a white background or outlining the product image live area and placing it on a white background. The background colour for product images should be #FFFFFF [Hex], 255, 255, 255 [RGB] or 0 [CMYK]. Acceptable alternatives for

white products are #F5F5DC R 245, G 245, B 220 (see HTML colour table below).


The product contrast should be adjusted to ensure that the image has clarity and sharpness and is not washed out. The product should be centered inside the designated image area, with a buffer of comfortable white space around the product. A

product that is taller than it is wide will have less white space at the top and bottom than it does on the right or left. A product that is wider than it is tall will have less white space on the right and left than it does on the top and bottom.

Do not put a stroke (outline) or shadow around the image. All image canvas corners must be squared at a 90-degree angle.

HTML COLOUR TABLESHTML Colour Table 1

Name Sample Hex Triplet RGB CMYK

White #FFFFFF R-255 G-255 B-255 C-0 M- 0 Y- 0 K- 0

Beige #F5F5DC R-245 G-245 B-220 C-0 M- 0 Y- 10 K- 4

PRODUCT FILE FORMAT AND REQUIRED ASSETS

FILE FORMAT and NAME Images should not have any writing on them. Image files MUST be in JPEG format. The format for naming your asset should enable users to quickly associate an asset to an item. 40 Character MAX - Name file names without any spaces (use underscores _ instead) – ensure each image name is unique and

contains a shortened version of the product description. Example: Stok_quattro_grill_123.jpg All PDFs must be in English and French in 1 document. For example, Instructions Manual PDF should be 1 PDF file with both

English and French translations.


IMAGE EXAMPLES

Lifestyle/In Use Image View 1 (Required Alternate Image)A lifestyle, alternate image is REQUIRED for this product category. This should depict the product in a lifestyle setting.

Lifestyle/In Use Image View 2 (Required Alternate Image)A lifestyle, alternate image is REQUIRED for this product category. This should depict the product in a lifestyle setting.

Side/Angle Alternate Image View 3 (Required Alternate Image)A side/angle, alternate image is REQUIRED for this product category.

Disassembled Parts View (Recommended if applicable)All parts included shown laid out around the primary item


homedepotca.zendesk.com · web viewflooring tools – all products required accessories author...

Documents