How Mobile Bridges The Digital And PhysicalWorld, And What Role Brands Can Play

How Mobile Bridges The Digital And PhysicalWorld, And What Role Brands Can Play

I’m Mobile Me

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• Always hunting new media solution• Path Finder• No business only education• Trend Analyzer

• Always hunting new media solution• Path Finder• No business only education• Trend Analyzer

Director, Emerging ClassConsumer

(peeyush.shekhar@mindshareworld.com)

9+ years of experience inActivation, Mobile, New Mediaand Alliance in the Emerging

markets like India and Vietnam

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The Big Big Gotham Black Headline Goes HereQ & A

WHICH COUNTRY'S CONSUMERS SPEND MAXIMUMTIME ON THEIR SMARTPHONES PER DAY?

a. INDONESIAb. MALAYSIAc. PHILIPPINESd. THAILAND

WHICH COUNTRY'S CONSUMERS SPEND MAXIMUMTIME ON THEIR SMARTPHONES PER DAY?

a. INDONESIAb. MALAYSIAc. PHILIPPINESd. THAILAND

MALAYSIA ~ 4 HOURS / DAY

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HOW MANY APPS ARE DOWNLOADED BY SOUTH EASTASIAN SMARTPHONE USERS IN A MONTH ON AVERAGE?

a. <10b. 10-15c. 15-20d. > 20

HOW MANY APPS ARE DOWNLOADED BY SOUTH EASTASIAN SMARTPHONE USERS IN A MONTH ON AVERAGE?

a. <10b. 10-15c. 15-20d. > 20

11 APPS IN A MONTH

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Asia Opportunity

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The Big Big Gotham Black Headline Goes HereGoogle Speak

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Source : Google

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Source : Google

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Source : Google

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Source : Google

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Source : Google

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Source : Google

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Brand RoleBrand Role

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The Big Big Gotham Black Headline Goes HereGet our house in order

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The Big Big Gotham Black Headline Goes HereAbout the Mobile Marketing Association(MMA )The MMA is the premier global non-profit trade association representing all players in themobile marketing value chain. With more than 700 member companies, the MMA is anaction orientated organisation with global focus, regional actions and local relevance. TheMMA’ primary focus is to establish mobile as an indispensable part or the marketing mix.The MMA works to promote, educate, measure, guide and protect the mobile marketingindustry worldwide.Operates across four Regions• Asia Pacific (APAC)• Europe, Middle East and Africa (EMEA)• Latin America (LATAM)• North America (NA)

Current Local Councils• Austria, China, France, Germany, Hungary,

India, Indonesia, Ireland, Italy, Nordics,Philippines, Spain, South Africa, Turkiye & UK

New Local Councils• East Africa, Portugal, Middle East, West Africa

and now Vietnam

Operates across four Regions• Asia Pacific (APAC)• Europe, Middle East and Africa (EMEA)• Latin America (LATAM)• North America (NA)

Current Local Councils• Austria, China, France, Germany, Hungary,

India, Indonesia, Ireland, Italy, Nordics,Philippines, Spain, South Africa, Turkiye & UK

New Local Councils• East Africa, Portugal, Middle East, West Africa

and now Vietnam

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Thank YouThank You