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Vietnam Agribusiness Sector Overview Hanoi, Vietnam March 2014 Presentation and Marketing Material

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Page 1: Vietnam Agribusiness - · PDF file7 Livestock: Animal feed sector are dominated by foreign players •Pricing power in the hands of “Big Four”: In developed countries such as the

Vietnam Agribusiness Sector Overview

Hanoi, Vietnam

March 2014

Presentation and Marketing Material

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2

Table of Contents

Our research contacts for

this report are:

Thuan Nguyen, FCCA

CEO

[email protected]

+84 98 389 0000

Harry Hoan Tran, CFA

Senior Analyst

[email protected]

+75 1597 1532

Lan Nguyen

Associate

Research Division

[email protected]

+84 96 494 6760

DISCLAIMER

All information contained in this publication has been researched and compiled from sources believed to be accurate and reliable at the time of

publishing. However, in view of the natural scope for human and/or mechanical error, either at source or during production, StoxPlus , its Directors

and employees accept no liability whatsoever for any loss or damage resulting from errors, inaccuracies or omissions affecting any part of the

publication. All information is provided without warranty, and StoxPlus makes no representation of warranty of any kind as to the accuracy or

completeness of any information hereto contained.

Content Page

Sector Structure and Overview 3 – 4

Livestock Sector 5 – 7

Farming Sector 8 – 10

Sector summary 11

About StoxPlus 12 – 17

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3

Agriculture has 3 major components: Farming, Livestock, and Agri-service

Agriculture

Farming

Seeds

Plantation

Processing

Livestock

Feeds

Raising

Processing

Agri-service Agrichemicals

Agriproduct Retailing

Sector Structure and Overview

Figure 1: Description of Agribusiness in Vietnam

Source: GSO

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Vietnam’s agriculture industry was estimated at US$38.9bn in 2011

• Vietnam boasts impressive figures in regards to its agricultural production. It is the world’s second-largest

exporter of rice, and one of the world’s largest exporters of coffee and cashews. It is also a major producer of

various fruits, sugar, rubber and cotton. This high output is mainly due to Vietnam’s climate and geography.

Farming, US$28.1bn,

72.2%

Livestock, US$10.3bn,

26.5%

Agriservice, 0.5US$bn,

1.3%

Farming

Livestock

Agriservice

Figure 2: Breakdown of Vietnamese Agriculture Industry, 2011

Source: StoxPlus from GSO

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5

Livestock sector: pig farming is the most dominant segment

• Total market size: Out of total US$10.3bn total

market size of livestock, we have estimated that

total meat production for three categories namely

pork, poultry and beef amounting to

approximately US$6.3bn by 2012.

• Segmentation: Within the Vietnamese livestock

industry, pig farming is by far the most dominant

sector, with pork production comprising about

two-thirds of total meat production in 2011/12.

• Meat consumption: Meat consumption in

Vietnam has risen significantly over the last

decade, with per capita consumption rising by

87% from 2001 to 2011 to reach 36.7kg per year.

000 tonnes Price/kg US$bn

Pork 2,000 1.8 3.52

Poultry 750 1.0 0.75

Beef & Veal 285 7.0 2.00

3,035 6.27

Source: Production volume sourced from USDA. Price data is the average and picked

up from Hanoi market.

2007 2008 2009 2010 2011 2012

Actual Actual Actual Actual Actual Actual

Pork production 1,832.0 1,850.0 1,910.0 1,930.0 1,960.0 2,000.0

Pork consumption

1,822.0

1,826.0

1,891.0

1,912.0

1,940.0

1,980.0

2007 2008 2009 2010 2011 2012

Actual Actual Actual Actual Actual Actual

Poultry production

359.0

417.0

467.0

616.0

708.0

750.0

Poultry consumption

403.0

499.0

502.0

655.0

750.0

793.5

2007 2008 2009 2010 2011 2012

Actual Actual Actual Actual Actual Actual

Beef & Veal production

316.0

320.0

300.0

295.0

290.0

285.0

Beef & Veal consumption

321.0

331.0

306.0

303.0

298.0

295.0

Source: Department of Livestock (MARD), BMI, USDA and StoxPlus

Livestock Sector

Figure 3: Meat Production - 2012 Market Size Estimation

Figure 4: Production and Consumption : Pork, Poultry and Beef (‘000 tons)

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Livestock: Animal feed sector are dominated by foreign players

• Vietnam's feed industry is one of the world's fastest

growing agribusiness markets. The animal feed industry

has been receiving significant - mainly foreign -

investment in recent years.

• Demand exceeds supply: The government has since

placed a high priority on the development of industrial

farming and expects the use of industrial feed to increase

from 56% in 2010 to 70% in 2020 . Currently, the market

is still lucrative as supply only meets 60% of demand,

leaving a big slice of the pie unconsumed.

• Local firms are disadvantaged as foreign firms enjoy

economies of scale. The good prospect of the domestic

animal feed sector has attracted huge interest from

foreign firms with newer technology, build large-scale

operations, lower production cost. In contrast, local firms

are relatively small in terms of production capacity.

• In total, 58 joint ventures and foreign-invested enterprises

produce about 6.9 million tonnes of industrial feed,

controlling 60% of output. The remaining 172 local firms

only produce 4.5 million tonnes (the other 40%).

C.P. Vietnam,

18%

Proconco, 12%

Cargill Vietnam,

8%

East Hope, 10%

Vietnam Green

Feed, 8%

Dabaco, 3%

Other, 41%

56% 67% 70%

14% 13% 12%

18% 20% 18%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010 2015 2020

Industrial feed Self-made Import

Figure 5: Animal feed players market shares by sale

volume 2011

Figure 6: Breakdown of total feed supply

Source: StoxPlus from Vietnam Animal Feed Association

Source: StoxPlus from Vietnam Animal Feed Association

Livestock Sector

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Livestock: Animal feed sector are dominated by foreign players

• Pricing power in the hands of “Big Four”: In

developed countries such as the US and Canada,

animal feed accounts for 50-55% of the cost of

pork.

• In Vietnam, it is near 75% - underscoring the

impact of animal feed price fluctuations on livestock

breeding.

• With 30% market share combined, the foreign “Big

Four” firms (i.e. C.P., Proconco, East Hope and

Cargill), have enough pricing power to fully pass

through increase in input costs.

• Other smaller, domestic producers like Dabaco,

can generally follow the Big Four’s pricing but are

only able to pass through about three-quarters of

the price increase.

13 15

18 20

2

9 11

16

0

5

10

15

20

25

2000 2005 2010 2015

Demand Supply

66%

100%

44% 48%

80% 82%

67%

0%

20%

40%

60%

80%

100%

120%

0

500

1000

1500

2000

2500

3000

Th

ou

san

d t

on

ne

s

Designed Capacity Sales Volume % Utilisation

Source: StoxPlus from Vietnam Livestock Industry Development Strategy till 2020

Source: Company Data, StoxPlus

Figure 7: Industrial Feed: Demand vs. Supply (mn

tonnes)

Figure 8: Key Players in Animal Feed: Designed

Capacity and Sales Volume, 2012

Livestock Sector

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Coffee: Vietnam is the largest producer of Robusta coffee with total export value

of US$3.7bn in 2012

Production and Supply

• Vietnam's coffee sector has grown significantly over

the last 20, the area planted expanding from 42,000

hectares (ha) to more than 509,000ha.

• Vietnam is the world's biggest producer of robusta

coffee.

• Coffee plantation is mainly in the Central of Vietnam

(top coffee harvesting provinces are Daklak, Lam

Dong, and Gia Lai).

Coffee consumption and export

• Domestic consumption is about 6% of total

production. The 94% export (mainly robusta coffee)

is amounting to US$3.7bn in 2012.

• Vietnam accounts for approximately 17.7% of the

world’s total coffee exports. Exports made to more

than 80 countries.

• On average, coffee consumption in Vietnam is

1.07kg per capita in 2012. Many forecast that coffee

consumption will reach 1.7kg per capital by 2017.

Farming Sector

19,500 18,000

16,980 18,500

19,600

24,800

750 850 950 1,200 1,335 1,635 0

5,000

10,000

15,000

20,000

25,000

30,000

2007 2008 2009 2010 2011 2012E

'000 6

0kg

ba

gs

Coffee Production Coffee Consumption

Source: Vietnam Coffee Association

Figure 9: Vietnam Coffee Production & Consumption,

2007-2012

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Rice: Vietnam is the largest rice exporter by volume yielding US$3.7bn value in

2012

Overview

• Rice is the main food staple for Vietnamese.

Vietnam currently has about 4 million ha rice farming

with total production volume of about 26.9 million

tonnes in 2012.

• Vietnam becomes the largest exporter of rice

recently with total export volume of 7.5mn tonnes in

2012. However rice export prices are normally 20-

25% discount comparing to peers such as Thailand

and India.

• In fact, there are 264 rice export companies by 2012

in Vietnam. However, there will be a consolidation

because of the new government’s regulation about

exporter.

Foreign restriction removed

• After 2011, foreign traders are allowed to directly

undertake rice trading in the country.

• Under WTO commitments, the Vietnamese rice

market opening up to foreign traders from 2011.

Large scale rice farming program

• The Cultivation Department of the Ministry of

Agriculture and Rural Development of Vietnam is

endeavoring to develop a large-scale rice farming

model whereby neighboring farmers work with

businesses and government officials to increase

rice yields.

22,922 24,375 24,393 24,993

26,300 26,900

18,775 19,400 19,000 19,150 19,400 19,788

0

5,000

10,000

15,000

20,000

25,000

30,000

2007 2008 2009 2010 2011 2012E

'000 t

on

ne

s

Rice Production Rice Consumption

Source: Ministry of Agriculture and Rural Development of Vietnam

Figure 10: Vietnam Rice Production & Consumption,

2007-2012

Farming Sector

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10

Sugar: Vietnam has 40 mills with annual of 1.3mn tonnes in 2012

Overview

• Vietnam has 40 sugar mills with total refining

capacity of 129,200 tonnes of sugarcane per day.

• Total production volume in 2011/2012 is 1.3m

tonnes of sugar, a 13.5% y.o.y increase.

• Vietnam sugarcane yield is 61.7 tonnes/ha in the

2011/2012 crushing season which is 25% lower

than the Thai’s yields. Main reasons for this is the

low sugarcane quality from the fragmented

farmland.

Sugar distribution in Vietnam and cross-holding

issue

• About two-thirds of Vietnam’s sugar is consumed

in the south of the country. The Vietnamese sugar

market is highly underdeveloped, with no formal

distribution systems.

970

820

1,150 1,148

1,000 980

1,090

1,330

1,600

1,230

1,420 1,425 1,450 1,400 1,398 1,370 1,400

1,500

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2005 2006 2007 2008 2009 2010 2011 2012 2013E

'000 t

on

ne

s

Sugar Production Sugar Consumption

Figure 12: Vietnam Sugar Production & Consumption,

2007-2013

Source: StoxPlus from Ministry of Agriculture and Rural Development of Vietnam

Figure 13: Key Sugar Players and Capacity as of YE2012

Ticker Company name Market Cap Capacity

US$mn tons/day

SBT Bourbon Tay Ninh 85.9 9,800

LSS Lam Son Sugar 31.2 10,500

BHS Bien Hoa Sugar 22.4 6,000

NHS Ninh Hoa Sugar 20.3 3,400

SEC Gia Lai Sugar & Thermoelectric 12.2 3,500

172.0 33,200

Source: StoxPlus from Bloomberg, MBKE

Farming Sector

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No Content Sector Summary

1 Sector Structure

and Overview

In this report, we focused on Agribusiness. Vietnam is the world’s second-largest

exporter of rice, and one of the world’s largest exporters of coffee and cashews.

2 Sector

Livestock

Base on our a research, pig farming is the most dominant segment with total size of this

sector is estimated at US$10.3bn in 2012. And the Animal feed market is still lucrative as

supply only meets 60% of demand, leaving a big slice of the pie unconsumed that

attracted huge interest from foreign firms.

3 Sector Farming

Vietnam is the largest exporter of Rice and Robusta coffee with total Rice’s export

volume of 7.5mn tons and total Robusta coffee’s export value of US$3.7bn in 2012.

Sugar is also a Vietnam potential exported product but Its yield is not high (only 61.7

tons/ha in 2011/2012, 25% lower than the Thailand’s yield) because of the fragmented

farmland.

Sector summary

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Introduction about StoxPlus Corporation

and Research Capability

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Overview about StoxPlus Areas of Existing Business

• Pioneer in data feed services

to financial sector in

Vietnam

• A sustainable client portfolio

including top 10 brokerage

firms, financial websites

such as Forbes Vietnam

• Financial IT solutions:

financial website solutions

for financial sector and

Investor Relations web for

corporate sector

• An in-house built analytic

platform for institutional

investors and

sophisticated investors

• A team of seasoned

professionals delivering

market research, company

research and market entry

services

• Clients include Fortune 500

company

StoxPlus Corporation

Information Services

Stock Analytic Tools

Research Services

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Overview about StoxPlus Research Services

Our Research division has been established as an

independent research house in Vietnam to provide local

insights to our clients at quality standards of the

World’s prestige advisory firms.

Our research team with a team of 5 experienced

analysts and researchers with CFA Charterholders,

ACCA Chartered Accountants and MBAs with extensive

experience in investment, banking, corporate finance

and technology with well respected firms in the United

Kingdom, Australia and Vietnam.

Our research services consists of

Standard research reports (ready for sales via our

website www.stoxresearch.com ); and

Customisable services based on specific

requirements

Our team covers all key sectors of Vietnam including

Financials, Logistics, Healthcare, Homebuilding, etc

Our research clients are mostly foreign institutional

investors and industry players who are penetrating into

Vietnam.

Selection of our Regular Research Clients:

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Market Research Service

• Market understandings

• Market sizing & segmentation

• Market dynamics

• Industry analysis

• Customer segmentation

• Value chain analysis

• Regulatory and policy framework

• Key player profiles

Business Intelligence

• Key account profiling

• Competition analysis

• Commercial partner seeking

• Management background check

• Financial and operational due diligence

Market Entry Advisory

• Market assessment

• Market entry strategy defining

• Site location analysis

• Product and pricing strategy

• PPP/Joint ventures/M&A/licensing

• Vendors, outsourcers and distributors

search

Industries we regularly cover:

Financial Sector

• Vietnamese banking

• Retail banking and home

credit

• Insurance

• Brokerage

• Asset management

Healthcare Sector

• Hospital operation

• Drugs

• Medical devices

• Laboratory/medical testing

• Diagnostic imaging

Construction & others

• Home builders

• Cement and concrete

• Construction materials

• Infrastructure i.e. ports

• Real estates

• Natural rubbers

Consumerism

• Beers

• Soft drinks

• Alcoholic

• Pharmaceutical

• Education

About StoxPlus

We provide sector research reports for all key industries as well as comprehensive

analysis and local insights customized for your Vietnam market entry solutions. Our

research services include:

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16

StoxPlus has been engaged in many assignments covering a wide range of industries

International

World Bank

Banking

Background research services

for housing price, land price,

cross-holding in banks and

data inputs for FSAP

Korea

SK Group

Investment Screening

Research on 10 key sectors of

Vietnam and SOE IPOs to

assess investment

opportunities

Japan

Maruhan Corporation

Banking

Market Research for Banking

sector in Vietnam and insightful

analysis of shortlisted players

Singapore

Daiwa Can

Flexible Packaging

Market screening of top 10

largest players in carton

packaging companies in Hanoi

and HCMC under M&A

transaction considerations

Japan

Japan Economic Research Inc.

Home Builders

Market research on Vietnamese

home builders and assessing

key trends. Profile of key players

in HCMC, Hanoi and the Central

of Vietnam

Korea

SK Group

Healthcare

Market research on Vietnam

hospital operation businesses

and diagnostic service

segment: help client fully

understand the market and

defined entry options

Japan

Japan Knowledge Incorporation

Consumer Finance

Vietnam Consumer Finance

Market Report and Define Entry

Options for a Japanese

Financial Institution

Singapore

Happiness International

Hospital

Hospital & Clinics

Market research of imaging

diagnosis market in HCMC

and in-depth analysis of

selected players

About StoxPlus

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‹#›

If you need further assistance in this sector,

please contact us at:

Thuan Nguyen

CEO +84 (0) 35626962 (ext. 111)

+84 (0) 98398 0000

[email protected]

Hanoi Office

5th Floor, Indovina Bank Building

36 Hoang Cau Street

Hanoi, Vietnam

+ 84 (4) 3562 6962

Lan Nguyen

Research Associate +84 (0) 35626962 (ext. 108)

+84 (0) 96 494 6760

[email protected]