agribusiness 360

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Sudhir Kochhar NC-4, NAIP February 6-8, 2012, New Delhi © Sudhir Kochhar 2012

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An introductory session to agricultural entrepreneurship will feature successful agripreneurs/industry leaders talking about how they achieved their dreams. Lessons on entrepreneurship, skills and qualities that an entrepreneur should have and the support system required for entrepreneurship will be the take home lessons from this session.

TRANSCRIPT

Sudhir Kochhar

NC-4, NAIP

February 6-8, 2012, New Delhi

© Sudhir Kochhar 2012

• Cold storage

• Processing &

Value addition

Industrial Derivatives

• Oils, Cake & Meal

• Sugar,Tea,Coffee,Tobacco

• Fibre: Cotton, Jute, Coir

• Food products/Value added

Food products

• Breakfast/ processed/

canned foods

• Baby foods

• Aromatic oils/ Flavours

• Feed Mix

• Nutraceuticals

• Plant based medicines

Primary products

•Grains

•Fruits & Vegetables

•Mushrooms

•Condiments & Spices

•Flowers & Ornamentals

•Fodder

Agricultural inputs

• Seeds & other Planting

Material

• Farm Power & Machinery

• Tools & Implements

• Agril chemicals

• Fertilizers, growth

promoters, pesti-/

weedi-cides

• Bio agents

• Hi-Tech nursery

• Sprinkler/ Drip irrigation

equipment

© Sudhir Kochhar 2012

Inverse source-

sink relationship

&

input-responsive

dwarfing genes

High grain

yielding semi-

dwarf wheats

B.t. cry toxins

damage insect gut

cell membrane

that eventually

kills it

Insect resistant

Bt transgenic

crops

Highly

successful

generic product

Very successful

proprietary

commercial product

Discovery

Invention

Innovation

Product

© Sudhir Kochhar 2012

Technology Push Market Pull

Technology

Innovation

Market

Problem-solving

target oriented

User

satisfaction

oriented Product

specification

standards

& quality

oriented

Market

Product

Technology

© Sudhir Kochhar 2012

Top Innovations of 2011 [The Scientist, Jan 2012]

LUCAS Pocket Microscope

• easy-to-use, pocket-size

holographic microscope

• ideal for diagnosing disease

in isolated areas

• weighs <50g

• uses inexpensive,

off-the-shelf parts

• can be attached

to camera of a

mobile cell phone

Top Innovations of 2011 [The Scientist, Jan 2012]

BioFLECT BIO SCANNER

• 3600 optical imager

• uses a rotating

ring of 48

detectors to

generate a full

3-D scan of

fluorescent

markers

• capable of

enabling a whole

range of in vivo

experiments in

live animals

PCR in a Pouch FilmArray system

Single-Cell Mass Cytometry

CyTOF

DNA Deluge ThunderStorm System for DNA sequencing

Illuminating Microscopy N-SIM Super Resolution Microscope

One-Step Sample Prep LAESI To prepare material for

analysis by mass spectrometry

Top Innovations of 2011 [The Scientist, Jan 2012]

© Sudhir Kochhar 2012

Popularization of VL

Gehun 421 in Kumaon

Hills

Bartering may have been the first step motivating

farmers to move towards formal Agribusiness

Mithun – a symbol of

family wealth & pride

in Adi tribe

Grain to Household goods Grain to Salt © Sudhir Kochhar 2012

© Sudhir Kochhar 2012

• A way out from subsistence to commercial agriculture

• a model of “industrial agriculture”

• premium value for GI protected goods

• percolation of benefit to all involved in production to processing, transportation,

wholesalers, and retailers chain

Embraces:-

• local resources and practices

• Production and Supply Chain: Structures/ Embeddedness, Actors, Rules

• Market/ Trade/ Publicity & Advertisement

• Local quality assurance norms/ laws

Local

Products

Global

Market

© Sudhir Kochhar 2012

• A small but critical value-addition

• Call 9334412648 for home delivery of fresh vegetables in

Patna city

• Delivered by Sales Executives (earlier vegetable vendors)

• On pre-specified rates

Kaushalya Foundation - helps in organizing and professionalizing the vegetable growers and sellers

Need a level playing field for successful agro-enterprise

Networking for s successful engagement for agribusiness

• Market Network: capacity & skill to engage the retail chain

• Super stores vs individual retailers

• capacity to handle large volumes

• economizing on cost-to-customer

• ability to provide safety-net to producers under highly

fluctuating production seasons – potato, tomato, onion

• in Jan 2012, two contrasting news

• A farmer leaves 1500 ha potato farm unharvested

• Potato @ Rs 3.50p.in a super store

• Producers Network: cooperative or contract farming

• Ability to mechanize operations and process more effectively

• Network for R&D and business incubation: models

• Knowledge sharing

• PPPs © Sudhir Kochhar 2012

<[email protected]>

vast grassland: can be transformed

by agriculture

© Sudhir Kochhar 2012