videocon
DESCRIPTION
presentation made for a "A CASE study of an indian MNC "TRANSCRIPT
Presented by:-Surabhi Agarwal
Videocon Group
• Founded : 1979• Founder - Late Nandlal Madhavlal Dhoot • Headquarter : Aurangabad, Maharashtra , India • Area served : Consumer Electronics
Home Appliance Components Mobile Phones DTH Petroleum Telecommunication
• CPT
Brands
• Paramount Global Ltd., - Hong Kong
• Sky Billion Trading Ltd., Hong kong
• Videocon Global Ltd., : United States Virgin Islands • Powerking Corporation Ltd., Cayman Island
Its market share…..
Its global partners…
Tie - ups with global leaders
Understanding videocon with the help of models
• BCG Matrix
Stars
(appliances)Question marks (Entertainment)
Cash Cows
(Oil and Gas division)
Dogs
(leasing and finance limited)
Porter’s model
Industry
Videocon Industries Ltd M&A Summary
• Videocon Industries Ltd has made 4 acquisitions while taking stakes in 0 companies. Videocon Industries Ltd has 2 divestitures during this period.
Year Acquisitions Stakes Divestitures
2010 0 0 0
2009 0 0 1
2008 1 0 0
2007 0 0 0
2006 1 0 0
2005 2 0 1
Total 4 0 2
Competitive Advantage
• Cost of production • Largest distributed manufacturing base across
India - 12 facilities • Managing a complex supply chain • Backward integration • Taking advantage of policy-friendly locations • Wide product portfolio
Challenges and Criticisms
• Competition in global CPT market • Rapid adoption of LCD technologies • Political risk • A sharp drop in plasma and LCD prices • Issue of breaking new ground in terms of
geographies • The consumer really is not price sensitive
today
Future prospects Development in the following areas through R&D
– Plasma Television – Multimedia TV – Pure Flat Televisions – Composite Home Entertainment system – To work on better features, better quality & improved
reliability with reduced / low prices
Go for new segments & start manufacturing mobile handsets and IT hardware