kk etop videocon

7/31/2019 KK ETOP Videocon

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Definition of environment

Overview of environment scanning

Techniques of environment scanning


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Environment means the surroundings, externalobjects, influences or circumstances under whichsomeone or some thing exits.


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Environmental scanning is a process of gathering,analyzing, and dispensing information for tactical orstrategic purposes.


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It is a process of dividing the environment intodifferent sectors and then analyzing the impact ofeach sector on the organization.


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ETOP

SAP

OCP

SWOT


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Environmental sectors Nature of impact Impact of each sector

Economic Economic condition of the

Videocon is good and its well

known domestic &

multinational brand.

Market Videocon is having the big

market in the domestic and

international. If company will

introduce currently new

product like solar panel in

india, they will face some

problems in market and theyhave good market in future

bcoz india govt. solar projects

are going on and it will get

completed in 2020.

International Global imports growing butIndias share shrinking, major

importers may be Africa and

southern Asia.1/4 of the world

population is facing the

problem of lack of electricity in

the world.


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Political Now, political condition in india

is not good therefore our

economic growth is falling

continuesly. Its big problem for

nation as well as industries.

Regulatory Regulatory of the country is

changing every time and if

company will export more

goods to other countires.So

govt. can give tax exemption,tax concession & subsidy.

Social Environment & health friendly,

Electricity generated from

solar panel option, Sun raise

converted into electricity.


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Supplier Mostly parts of solar panel in

small-scale sector supply

parts and medium scale

industry & components, rising

steel prices, industrial

concentration in Punjab &Tamilnadu.

Technological Up gradation in progress,

import of machinery, product

innovations for solar panel.


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Supplier Mostly parts of solar panel in

small-scale sector supply

parts and medium scale

industry & components, rising

steel prices, industrial

concentration in Punjab &Tamilnadu.

Technological Up gradation in progress,

import of machinery, product

innovations for solar panel.


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Capability factor Nature of impact competitive weaknesses & strengths

Finance

Company is having good current ratio,quick

ratio, owner funds is less than the outsider funds

and high reserve & surplus.

Marketing

Currently, there may be some competitor in the

market but in future company can face the

problem in the market.

Operations

Plants and machinery is excellent conditions,

source for parts & components may be

available.

PersonnelQuality of managers & workers comparable with

that in competitor companies.

Information

Advanced management infromation system in

place, most traditional functions payroll &accounting computerised; company website has

limited scope for e-commerce.

General Mangement

High Quality & Experienced top management

generally adopts a proactive stance with regard

to decision making.


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Capability factor Weakness Normal Strength-5 0 +5

Financial capability factors +5

a) Sources of funds +4b) Usages of funds +4c) Management of funds

Marketing capability factors

a) Product Related

b) Price Related +3

c) Promotion Related +3

d)Interagrative & systematics +2

Operations capability factors

a) Production System +3

b) operation and control system +2

c) R&D systerm +1

Personnel

a) Personnel System +3

b) Organizational & employee

characteristics+4

c) Industrial relations +3

Information

a) Acquisition & retention of information +2

b) Retrieval & usages of information +2

c) Processing and usages of information +2

d) Transmission & dissemination +2

e)Interagrative & systematics, supportive +2


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ETOP provides a clear picture to the strategists aboutwhich sectors & different factors in each sector, have

a favorable impact on the organization.


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THANK YOU?

kk etop videocon

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