video tools in tech writing
TRANSCRIPT
VIDEO TOOLS IN TECHNICAL
WRITING :
DOUBLE YOUR MONEY
DON WOLF
WWW.WOLFMEDIAPRO.COM
OVERVIEW OF THE SESSION
• The problem at hand in technical writing
• Why use video ?
• Process of recording your SMEs
• Extracting your data
• Value added proposals for your clients
SOME PROBLEMS AT HAND IN TECHNICAL WRITING
Diversity – I’m not that smart
Limited time with Subject Matter Experts
Sensory overload – multiple projects
Inaccuracies in content – errors and omissions
Multiple review sessions required
Garbage in garbage out
WHY USE VIDEO ?
EVERYTHING is documented
You interview and listen – no short hand
The invisible will appear
More accurate form of knowledge transfer (why ?)
Review content at your leisure
You may become a HERO - or the ENEMY …
Inexpensive and easy to use
WHY USE VIDEO ?
Basic Equipment
WHY USE VIDEO ?
WHY USE VIDEO ?
VIDEO RECORDING YOUR SUBJECT MATTER EXPERTS
Use wireless microphone
Extra batteries – in your pockets
Act as an investigative reporter
Let the video camera roll
Team approach ( 2 ) is ideal
Stay on scope – organize your subjects
EXTRACTING YOUR DATA
Organization of files is very important
EXTRACTING YOUR DATA
1 minute video = about 200mb
5 minute 1 Gig
2 hours 20 Gig
AVCHD File format noted above,
MP4 can be much smaller by about 1 / 3
FULL 1080p HD VIDEOS
EXTRACTING YOUR DATA
Organization of files is very important
Re-name each file as to subject
Create folders for each subject matter/topic
Review the videos for content accuracy with SMEs
before transferring information to documents
EXTRACTING YOUR DATA
Watch video
EXTRACTING YOUR DATA
Organization of files is very important
Re-name each file as to subject
Create several folders for each subject
Review the videos for content accuracy with SMEs before transferring information to documents
Re-do if necessary
Get approval and sign off on accurate content
Use Snip tools to grab full freeze frame JPEGS for insertion into documents if needed – VALUE ADDED
EXTRACTING YOUR DATA
HOW-TO INSTRUCTIONAL POSTERS OR
PRODUCT INSERTS
VALUE ADDED SERVICES
Watch video
VALUE ADDED SERVICES
Specialized “content video” is the hottest thing in marketing
today
1.8 Million Words - That’s the value of one minute of video,
according to Dr. James McQuivey of Forrester Research.
75% of executives told Forbes Magazine that they watch
work-related videos on business websites at least once a
week
of those :
50% watch business-related videos on YouTube
65% then visit the promoted website after viewing a video
“How To” videos viewed on Youtube are up 70% year over
year eMarketer
THEASE SAME TRENDS CAN APPLY TO YOUR
DELIVERABLES
VALUE ADDED SERVICES
Leverage your video content
You now have hours and hours of footage
demonstrating processes and procedures that you
have documented
VALUE ADDED SERVICES
VALUE ADDED SERVICES
VIDEO
CONTENT
VALUE ADDED SERVICES
Watch video
VALUE ADDED SERVICES
Leverage your video content
You now have hours and hours of footage
demonstrating processes and procedures
Content for Youtube / Vimeo company channels
Training department deliverables
Online web based training modules
VALUE ADDED SERVICES
Some Examples
VALUE ADDED SERVICES
VALUE ADDED SERVICES
VALUE ADDED SERVICES
VALUE ADDED SERVICES
VALUE ADDED SERVICES
VALUE ADDED SERVICES
Rig up video
Watch video
VALUE ADDED SERVICES
VALUE ADDED SERVICES
VALUE ADDED SERVICES
VALUE ADDED SERVICES
Watch video
VALUE ADDED SERVICES
If you are not dealing with or using
video in your writing or technical
communications products today…
you will be in the next few years
Summary
VALUE ADDED SERVICES
Questions ?