PowerPoint Presentation

Digital House HuntBLORE productions

Buyers and sellers want videoVideo increases leadsVideo makes email marketing effective85 percent of buyers and sellers want to work with an agent who uses video.Homes listed with video get four times the inquiries of homes listed without video.Including video in emails doubles the click-through rate and reduces opt-outs by 75 percent.

Creating a striking video20 ways we can HelpListing VideosInterview Videos360 degree virtual tourBlog Post Recap VideosHome Buyer/Seller Advice VideosSpecial Offer VideosLocal Business Review VideosAbout Me/Explainer VideosNeighborhood/Community VideosCase Study/Review Videos

Brand Promotional VideosClient Process/Update VideosQ&A VideosHow-to VideosHousing Market Update VideosList-Based VideosTeam/Office Culture VideosHumorous/Themed VideosYear-in-Review VideosEvent Videos

What Makes a Real Estate Video Go Viral?

Funny.One of the easiest ways to get a video to go viral is to make it funny. The tricky part though is figuring out what funny is to your target audience. Creative. The best way to tell if you have something creative is when someone else sees it and says Ah, I wish I thought of that! Creativity is respected in just about every social circle.Short.If you go through some of the most viral videos on YouTube you will notice that most of them are less than 5 minutes long. Provocative.And even though the real estate industry tries to maintain a conservative persona, the fact is that sex is used to sell real estate all the time because it works.Memorable.You know youre video has gone viral when people start referring to it by name. Memorable music video has already become one of the most viral videos of all time.

Tips to Help Your Video Go Viral

Craft your video around your target audience by using the proper language, content and humorUpload your video to a social platform likeYouTubeorVimeoso you, and your viewers, can easily share and interact with itGive it a descriptive, but memorable title just as you would for a blog post youd want people to shareKeep your company branding and logos to just subtle referencesDont use annoying annotations, ads or captionsUse a celebrity (actor, athlete, musician) in your video if possibleOptimize itfor increased organic search value to drive even more traffic to itUsesocial mediachannels like Facebook, Twitter, Google+, Pinterest and LinkedIn to get your video in front of people

10 Real Estate Video Ideas

Produce a professional looking short movie of a luxury propertyParody a popular song or commercialRecord a prank that shows your companys light side, but also displays its knowledge of a property or an areaUse an animated video to explain the history of a property or areaGet a video testimonial from a celebrity clientStart a web video series about your job (eg. A Day in the Life of a Realtor)Make a montage of some of the most hideous properties youve ever been asked to listRe-enact funny or memorable situations youve experienced as a RealtorProvide a useful tour of a neighborhood that other websites would want (like travel sites, other Realtors, visitor centers, etc)Create a provocative commercial that entices your clientele of young professionals to want to see a property or use your services

Our ServicesPre-shoot meeting (can be same day as shoot)Full-motion, walk-through, 4K/Ultra HDR video tour with hosted distributionAerial video and photography (with drone)Time lapse and special effects includedMusic, edit, color correctionCustom graphicsAgent on Camera or Professional Voice-OverLaunch to YouTube360 Panoramic photos & Tours