video-based marketing: how to make videos work for you
DESCRIPTION
All right, you have a great selling video for your product. What’s next? What can you do with a video to really benefit from it? How do you present it to your site visitors, how do you design a page with the video, how do you optimize it to improve your ranking in YouTube and Google search results? Alconost Video answers all of these questions.TRANSCRIPT
How to make videos work for you
Promoting via videos
Kirill Kliushkin,Head of Video ProductionAlconost Inc.http://alconost.com/en/video
Benefits of video
Passiveinteract with existing site visitors
Activeattract new visitors
• Get attention of visitors• Show how to solve the viewer’s
problem• Talk about product features• Motivate viewers to try the product• Increase time spent on your pages
• Video is indexed by Google and included in results
• Low competition – easier to get to the top
• Thumbnail in search results is an attention-getter
How startups benefit
• Test run for ideas: make a video and get feedback and pre-orders before spending on development• Presentation video: adds gravitas in the eyes of
investors
Where to host video
Own server Video hosting: Youtube, Vimeo, etc.
What advantages?? • Fast, no slowdowns• Social perks: comments, likes, sharing• More love from search engines
Page design• Give the video to viewers right away, save their
time and effort
• The more memorable the video, the better
• Place an action button (download, buy) right next to the video
• Careful with autoplay!
Be tough, be a Video Sitemap person
Promoting on YouTube
How to get to the top of the results:• Keywords in the title, description, and tags
• Number of views and comments for the video and channel overall
• Number of channel subscribers
• Age of video and channel
• Number of likes, times added to playlists, complaints, video links to other sites
• Number of external referral URLs
• Average length of video views (relevance)
Keyword selection tools:
• Google Keyword Tool
• Yandex Wordstat (RU)
• YouTube Keyword Tool (!)
Use relevant keywords in the video title, description (at
least twice), and tags
Select a thumbnail that speaks for itself
• For software, better to use thumbnails from screenshots
• If you don’t like the options offered, resize the video and YouTube will offer new thumbnails
Don’t close comments
Distribute the video far and wide – get as many views as
possible
• Social networks• Blogs and press releases: posts with videos
are easier to write• Email (but carefully)
Buying and "pumping up" view and subscriber counts
• http://www.virool.com – viral video distribution• http://www.enhanceviews.net – very simple, can use a
Chrome autoclick plugin, half of subscribers are bots• http://www.youlikehits.com – stricter, only live clicks from
real people • http://www.view2.be – views only
Thanks for listening!
Kirill [email protected]://alconost.com/en/videohttp://facebook.com/kirill.kliushkin
Always open to scintillating conversation with scintillating people