video and websites
TRANSCRIPT
Video stats
• 19% of businesses already use video• Fastest growing website feature• By 2013 90% of all website traffic will be generated by
video• Video 53 times more likely drive a first page search result• Website video generates a 500% increase in visitor
engagement
Video stats
• Emails featuring video have a x3 higher click-through rate• 73% of retailers use on-line video, viewers 85% more likely
to buy• 60% of business users would watch a video before reading
anything on a website• 75% of business users watch work related video, of those
42% made a buying decision
Three Key Roles for Video
• Drive traffic to your website
• Capture visitors to your website
• Ensure repeat website visits
Drive traffic to a website• Search engine optimisation• Social Networks
– YouTube– Facebook– Twitter– LinkedIn
• Blogs and Vlogs• Advertising• Email marketing
Four Levels of Engagement
• Level 1 - Inform (This is Us)
• Level 2 - Educate & Entertain (This is what we do)
• Level 3 – Interface (This is how we work with clients/customers)
• Level 4 – Interact (Tell us how we’re doing)
MORE VISISTS
Video Implementation• Appropriate to audience
– Presenters– Scripting– Setting– Music – Graphics sting
• Multi-platform packaging– Website– Social Networks– iOS & Apps