This video has taught me the importance of using a high quality camera and editing software, it makes it much more enjoyable to watch as the picture is clearer and easier to see. Whereas, on this video, this is not the case, the quality of the picture therefore detracts from the quality of the filming and editing that has been used

This video has also taught me the importance of the duration of each shot, at the beginning of this video the duration of the shots are short which increases the audiences engagement, however, towards the middle they seem to become longer which results in the video losing the audiences attention.

I feel that this particular group have used too many visual effects which detracts from the realism of the song. The use of the pictures inside the main protagonist is too much and takes the emphasis away from the main storyline.

I did enjoy, however, the use of the grey scale to portray the past. I feel this is effective as it separates the past from the present and adds to the narrative structure.