Marketing & New Media Development Plan:Vida Senior Centers

Jana BaldwinCommunication Association Candidate

MPHc 2009

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Marketing & Communication

• Vida Seniors Centers has a new brand! Tell people about it!

• 62% of Americans are online, 69% whites, 51% blacks, 73% Asians, 48% Hispanics

US census,2007 http://www.census.gov/population/www/socdemo/computer/2007.html

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Job Duties

• Develop overall communication vision and strategy for the Vida to enhance its visibility and Impact

• Monitor news coverage and external events

• Write and edit promotional materials for online and print use

– Web content: web site, blog, social networking, e-blasts, newsletters

– fliers, newspaper articles, letters to the editor, updates to contributors

• Collaborate with Vida staff to identify greatest needs within the agency

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Increase Visibility on Facebook & keep up with volunteers and the community.

Blog. Utilize a blog to serve as a newsletter for the community. Connect with other bloggers in the community and across the world to gain attention!

Create YouTube Channel with Vida Seniors.

Social Media

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Examples of non-profits

RAINN.prg makes it easy to find TAX ID information

http://www.rainn.org/

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Ask other area non-profit’s how New Media has increased their reach.

Metro Teen Aids

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Sources

• US census,2007 http://www.census.gov/population/www/socdemo/computer/2007.html

• United Way http://www.liveunited.org/espanol/

• AIDS Administration http://blog.aids.gov/

• Verizon http://aboutus.vzw.com/communityservice/elderabuse.html

• RAINN http://www.rainn.org/

• CDC Cynergy “What is Health Marketing”http://www.cdc.gov/healthmarketing/whatishm.htm

• Metro TeenAids http: //www.metroteenaids.org/

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