3. exploring comm interlude--history of comm study

7/25/2019 3. Exploring Comm Interlude--History of Comm Study

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The Study of Communication

A Brief History


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The study of communication

traces its roots back to ancientGreece


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A citizens success in Athenian societydepended on their ability to effectivelyengage in public discourse


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This gave rise to sophists, individuals whooffered instruction in the communicationarts


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At the time, communication was

largely considered as a knack, orart


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Aristotle, considered the Father of Communication,

was one of the first scholars to recognizecommunication as a topic worthy of serious and

systemic study


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The tradition of studying communicationwith an emphasis on the practice andinterpretation of discourse, debate andargumentation, originated by Aristotle, isknown as

Rhetoric

Scholars of rhetoric still persisttoday, examining communicationprocesses in much the same way asAristotle


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The original inception of the study ofcommunication was shaped by the

state of Ancient Greek society


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Thislink between the study of

communication and the state ofsocietyis true today as well


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The study of communication must continually

remain in motion, to keep up with new formsand contexts of communication


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Later, the influence of historical developments

like scientific revolution eventuallyintroduced new perspectives on the study ofcommunication


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The study of communicationwith an emphasis onscientific principles andmethodology is known as a

communication theoryapproach, and is thedominant approach in U.S.

academia


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The Department of

Communication at UB is adepartment ofcommunicationtheory


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Additionally, the work ofimportant scholars like the 4four forefathers ofcommunication described in

FeeleysReadingschapter, andwere instrumental in shapingthe current state of the field.


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Lasswell

Lazarsfeld

Lewin

Schramm

Hovland

Important

HistoricalFigures


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Today the study of

communication is a fast growing,diverse, and robust field ofinquiry.

Likewise, the communicationmajor is one of the most popularand fastest growingundergraduate majors


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Refer to Dr. Feeleys chapteron The History of the

Communication Major inAmerican Higher Educationfor more detail

3. exploring comm interlude--history of comm study

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