Vibes Media300 W Adams St, 7th Floor

Chicago, IL 60606312-753-6330 | vibes.com

Mobile T2W Case Studies

2

Bliffert Hardware

+ OBJECTIVE•Drive traffic to the new Bliffert location •Promote awareness of the new eastside Milwaukee Bliffert store

+ CONCEPT•Run a month-long Text2Win around the grand opening of the eastside Bliffert store •Deliver a bounceback message to all Text2Win participants containing a 20% promo offer valid exclusively at the eastside Bliffert store

+ EXECUTION•Campaign type: T2W•Media: TV, in-store and alert broadcast•CTA: Text SAW to 84126 for your chance to win a Milwaukee Sawzall from Bliffert Hardware•Bounceback Message: Thx 4 entrng! Stop by the new Bliffert store @ 1014 E Chambers & receive 20% off (exc. power tools, exp 9/30). Msg&data rates may aply. Text STOP 2quit, HELP 4info

+ INSIGHT•Pairing mobile offers and sweepstakes with current media assets can be an effective method of generating awareness of local-owned businesses

3

Plato’s Closet

+ OBJECTIVE•Drive customers to local Plato’s Closet locations

+ CONCEPT•Everyone that enters the Text2Win receives 10% off their next purchase at participating Plato’s Closets•Leverage a $100 gift card to increase participation

+ EXECUTION•Campaign type: Text-2-Win •Media: TV •CTA: Text STYLE to 97999 for a chance to win a $100 gift card and everyone that enters receives 10% off their next purchase at Plato’s Closet•Bounceback message: Thx for your entry! Show this msg at any participating Plato’s Closet for 10% off your next purchase. Msg&data rates may apply-STOP2quit-HELP4info

+ INSIGHT•Plato’s Closet was so pleased with the results they extended this mobile campaign for a 3rd consecutive year

4

Museum of Science and Industry

+ OBJECTIVE•Promote awareness of the new Science Storms exhibit at the Chicago Museum of Science and Industry

+ CONCEPT•Sponsor a two week long Text2Win to stimulate interest around the new Science Storms exhibit

+ EXECUTION•Campaign type: T2W•Media: TV & Web•CTA: Text STORM to 36932 to enter to win a one year MSI membership or two general admission passes to see the new Science Storms exhibit•Bounceback Message: Thx 4 entering The Chicago Museum of Science & Industry Storm Giveaway! We'll contact u via text if u win! Msg&data rates may aply. STOP 2quit, HELP 4info

+ INSIGHT•Although unlimited entries were accepted, the campaign experienced 90% unique participation•Focus was placed on the special exhibit, but promotion could also potentially increase participants’ interest and traffic for the general admission portion of the museum

5

Ford

+ OBJECTIVE•Drive traffic to a local Ford dealership

+ CONCEPT•Sanderson Ford sponsored a sweepstakes in which the first 100 people to enter the Text2Win won 4 tickets to a Text Rangers spring training game•Winners had to pick up the tickets at the Ford Dealership

+ EXECUTION•Campaign type: T2W•Media: Radio•CTA: Text RANGERS to 49923 for a chance to win 4 tickets to the Rangers’ spring training game•Bounceback Message: You've won 4 tix to the Rangers ST game 3/31! Pick up your tickets by 10am WED at Sanderson Ford-6400 N. 51st Ave

+ INSIGHT•50% of winners were on-site to claim their tickets within the first two hours of the promotion

6

Zazios

+ OBJECTIVE•Drive patronage to Zazios and ultimately build a mobile database to encourage return visits

+ CONCEPT•Utilize a T2W with a piggyback alert opt-in to stimulate interest in the restaurant and build a mobile database

+ EXECUTION•Campaign type: T2W•Media: on-site & TV •CTA: Text ZAZIOS to 94594 to win 2 seats at Zazios to a cooking show experience by Chef John Korycki •Bounceback Message: Thx! Ur entrd 2 win 2 seats at Zazios Chef’s Table! Show this msg @ Zazios for $10 off. Xclusions aply. Valid in July. Msg&data rates may aply-STOP 2quit-HELP•Winner message: Congratulations! You have won a Jar of Pasta Sauce from Zazios. Show this message @ Zazios PLUS get $10 off your bill. Exclusions aply. Valid in August•Loser message: Zazios contest has ended. If u won the Chef's Table, u will recv a call on 8/3. You're all a winner with Zazios-show this msg at Zazios 4 $10 off. Valid in Aug

+ INSIGHT•Extending an initial offer can set user expectations of future offers and motivate alert opt-ins

7

Chipotle

+ OBJECTIVE•Drive traffic to Chicagoland Chipotle locations within a targeted time frame

+ CONCEPT•Sponsor a season-long, in-venue vote campaign for the Chicago Blackhawks and reward participants by delivering a WAP link for a mobile offer via bounceback message

+ EXECUTION•Campaign type: Text-2-Vote •Media: In-venue •CTA: Text A, B, C, or D to 242957 to vote for the song that you want the Hawks to skate out to in the 2nd intermission•Bounceback message: Thx for voting! Take this msg to Chipotle & receive buy-1/get-1 burritos, bowls, salads or tacos. Expires end of business, 2/12/10. http://wap.vibes.com/bhawks2

+ INSIGHT•Fan engagement was evident based on steady vote participation levels throughout the season•Paired with a significant level of offer redemptions, both parties were encouraged to repeat this campaign the following season