very important instructions: · web viewword processing: meaning and role of work processing in...

VERY IMPORTANT INSTRUCTIONS:Kindly refer the official communication of the University in the

B.A. R&S (from III semester onwards) file .

APPENDIX – 15 (R)

UNIVERSITY OF MADRAS

BACHELOR DEGREE COURSES - UNDER THE FACULTY OF COMMERCE AND MANAGEMENT SCIENCES (B.COM)

CHOICE BASED CREDIT SYSTEM ( w.e.f. 2008-2009)

SECOND AND THIRD YEAR (i.e. III,IV,V & VI Semester)

UG DEGREE COURSES UNDER VARUOUS FACULTIES (APPENDIX-A)Sl.No. Degree Name of the Course Name of the

Faculty1. B.Com. Bachelor of Commerce Commerce2. B.Com. (AF) Bachelor of Commerce (Accounting &

Finance)Commerce

3. B.Com. (BM) Bachelor of Commerce (Bank Management)

Commerce

4. B.Com. (MM) Bachelor of Commerce (Marketing Management)

Commerce

5. B.B.A Bachelor of Business Administration Management Sciences

6. B.Sc. (ISM) Bachelor of Science (Information System Management)

Management Sciences

7. B.Com.(CS) Bachelor of Commerce (Corporate Secretaryship)

Commerce

8. B.Com.(Co-operation)

Bachelor of Commerce (Co-operation) Commerce

The Scheme of Examinations for different semesters shall be as follows:-

Vide APPENDIX - B

1

APPENDIX- B

6. SCHEME OF EXAMINATIONS : SECOND AND THIRD YEAR

(i.e. III,IV,V & VI Semester)

1. BACHALOR OF COMMERCE (B.COM.)

THIRD SEMESTER

PART STUDY COMPONENTS

COURSE TITLE Credit Ins. Hrs/ Week

MarksCIA Ext.

ExamTotal

III Core -V Corporate Accounting 4 6 25 75 100Core -VI Business Laws 4 5 25 75 100Core- VII Banking Theory Law & Practice 4 5 25 75 100Core- VIII Marketing 4 5 25 75 100Allied - III (1) Business Statistics & O.R- I

OR (2) Rural Economics

4 625

25

75

75100

IV 2 Soft skill 3 2 40 60 100IV 3 Environmental

Studies(Examination will be held in

Semester IV)1

FOURTH SEMESTER



Marks

CIA Ext.Exam

Total

III Core –IX Advanced Corporate Accounting 4 6 25 75 100Core –X Company Law 4 5 25 75 100Core –XI Financial Services 4 5 25 75 100Core –XII Business Taxation 4 5 25 75 100Allied –IV (1) Business Statistics & O.R - II

OR (2) International Economics

4 625

25

75

75100

IV2 Soft Skill 3 2 40 60 100IV3 Environmental

Studies2 1 25 75 100

FIFTH SEMESTER

2

PART COURSECOMPONENTS

COURSE TITLE Credit

Ins. Hrs/ Week

MARKSCIA Ext.

Exam Total SEMESTER – V

I Core – XIII Cost Accounting 4 6 25 75 100Core –XIV Practical Auditing 4 5 25 75 100Core – XV Entrepreneurial Development 4 6 25 75 100Core – XVI Financial Management 4 6 25 75 100

III Elective – I : (1) Income Tax Law & Practices – I

OR (2)Visual Basic Programming

5 6 25

25

75

75

100

100

IV 4 Value Education 1

SIXTH SEMESTER

PART COURSE COMPONENTS

COURSE TITLE Credit

Ins. Hrs/ Week

Marks

CIA Ext.Exam

Total

I Core – XVII Advanced Cost Accounting 4 6 25 75 100Core –XVIII Management Accounting 4 6 25 75 100Core - XIX Business Environment 4 5 25 75 100

II Elective – II (1) Income Tax Law & Practice – II

Or (2) Visual Basic Practical

5 6 25

40

75

60

100

100Elective – III (1) Human

Resources Management OR (2) Portfolio

Management

5 6 25

25

75

75

100

100

V Extension activities 1

2. B.COM. (ACCOUNTING AND FINANCE)

3

THIRD SEMESTER



MarksCIA Ext.

Exam

Total

SEMESTER – IIIIII Core – V Corporate Accounting 4 6 25 75 100

Core –VI Legal Systems in Business 4 5 25 75 100Core-VII Banking Theory, Law & Practice 4 5 25 75 100Core –VIII Entrepreneurial Development 4 5 25 75 100Allied –III (1) Business Mathematics - I

OR (2) Indian Economy – I 4

625 75 100

IV 2 Soft Skill 3 2 40 60 100IV 3 Environmental

Studies(Examination will be held in Semester IV)

1

FOURTH SEMESTER



Marks

CIA

Ext.Exam

Total

III Core –IX Advanced Corporate Accounting 4 6 25 75 100Core –X Financial Services 4 5 25 75 100Core –XI Principles of Mgt. 4 5 25 75 100Core –XII Business Communication 4 5 25 75 100Allied –IV (1) Business Mathematics -II

OR (2) Indian Economy - II

4 6 25 75 100


Studies2 1 25 75 100

FIFTH SEMESTER COURSE COURSE TITLE Credit Ins. Marks

4

PART COMPONENTS Hrs/ Week

CIA Ext.Exam

Total

SEMESTER – VI Core –XIII Practical Auditing 4 6 25 75 100

Core -XIV Cost Accounting 4 5 25 75 100Core-XV Income Tax Law & Practice – I 4 6 25 75 100Core –XVI Financial Mgt 4 6 25 75 100

II Elective – I : (1) Investment Mgt OR (2) Visual Basic Programming

5 625

25

75

75

100

100


SIXTH SEMESTER



Marks

CIA Ext.Exam

Total

I Core – XVII Management Accounting 4 6 25 75 100Core –XVIII Advanced Cost Accounting 4 6 25 75 100Core -XIX Income Tax Law & Practice – II 4 5 25 75 100

II Elective – II : (1) Working Capital Mgt OR (2) Visual Basic Practical

5 6 2540

7560

100100

Elective – III : (1)Human Resource Mgt OR (2) Corporate finance

5 625

25

75

75

100

100V Extension activities 1

3. B.COM. (BANK MANAGEMENT)

5

THIRD SEMESTER



Marks

CIA Ext.Exam

Total

SEMESTER - IIIIII Core – V Corporate Accounting 4 6 25 75 100

Core –VI Legal Systems in Business 4 5 25 75 100Core -VII Banking, Theory Law & Practice 4 5 25 75 100Core –VIII Entrepreneurial Development 4 5 25 75 100Allied –III (1) Indian Economy - I

OR (2) Business Mathematics - I 4

625

25

75

75

100

100IV 2 Soft Skill 3 2 40 60 100IV 3 Environmental


1

FOURTH SEMESTER



MarksCIA Ext.

Exam

Total

III Core – IX Advanced Corporate Accounting 4 6 25 75 100Core –X Financial Services 4 5 25 75 100Core –XI Business Taxation 4 5 25 75 100Core –XII Company Law 4 5 25 75 100Allied –IV (1) Indian Economy - II

OR (2) Business Mathematics - II

4 6 25

25

75

75

100


Studies2 1 25 75 100

FIFTH SEMESTER

STUDY COURSE TITLE Credit Ins. Marks

6


CIA Ext.Exam

Total

SEMESTER – VI Core – XIII Practical Auditing 4 5 25 75 100

Core – XIV Banking Theory Regulatory Mechanism

4 6 25 75 100

Core –XV Investment Mgt. 4 6 25 75 100Core –XVI International Banking 4 6 25 75 100

II Elective – I : (1) Credit and Risk Mgt. in Banking OR (2) Visual Basic Programming

5 625

25

75

75

100

100


SIXTH SEMESTER



Marks

CIA Ext.Exam

Total

I Core –XVII Marketing of Banking Services 4 6 25 75 100Core –XVIII Technology in Banking 4 6 25 75 100Core –XIX Management Accounting 4 5 25 75 100

II Elective – II : (1) Customer Relationship Mgt. OR (2) Visual Basic Practical

5 625

40

75

60

100

100Elective – III : (1) Security Analysis & Portfolio

Management. OR (2) Treasury Management

5 625 75 100

V Extension Activities 1

4. B.COM. (MARKETING MANAGEMENT)

THIRD SEMESTERSTUDY COURSE TITLE Credit Ins. Marks

7


CIA Ext.Exam

Total

SEMESTER – IIIIII Core –V Corporate Accounting 4 6 25 75 100

Core –VI Legal Systems in Business 4 5 25 75 100Core –VII Principles of Marketing 4 5 25 75 100Core –VIII Entrepreneurial Development 4 5 25 75 100Allied –III (1) Indian Economy - I

OR(2) Business Mathematics - I 4

625

25

75

75

100



1

FOURTH SEMESTER



MarksCIA Ext.

Exam

Total

III Core –IX Principles of Mgt. 4 6 25 75 100Core –X Financial Services 4 5 25 75 100Core –XI Product Mgt. 4 5 25 75 100Core –XII Company Law 4 5 25 75 100Allied –IV (1) Indian Economy - II

OR(2) Business Mathematics - II

4 625

25

75

75

100

100


Studies2 1 25 75 100

FIFTH SEMESTER



MarksCIA Ext.

ExamTotal

8

SEMESTER – VI Core –XIII Practical Auditing 4 5 25 75 100

Core –XIV Cost Accounting 4 6 25 75 100Core –XV International Marketing 4 6 25 75 100Core –XVI Marketing Research 4 6 25 75 100

II Elective – I : (1) Advertising Mgt and Sales Promotion OR(2) Supply Chain Mgt.

5 625

25

75

75

100

100


SIXTH SEMESTER



MarksCIA Ext.

Exam

Total

I Core –XVII Management Accounting 4 6 25 75 100Core –XVIII Retail Marketing 4 6 25 75 100Core –XIX Services Marketing 4 5 25 75 100

II Elective – II : (1) Sales and Distribution Management OR (2) Consumer Behaviour

5 6 25 75 100

Elective – III : Project work (Group) OR Industrial Marketing

5 6 20 80 100


5. BACHELOR OF BUSINESS ADMINISTRATION(B.B.A.)

THIRD SEMESTER

COURSE COURSE TITLE Credit Ins. Marks

9


CIA Ext.Exam Total

SEMESTER - IIIIII Core –V Financial Mgt. 4 5 25 75 100

Core –VI Organisational Behaviour 4 5 25 75 100Core –VII Computer Application in

Business4 6 25 75 100

Core –VIII Marketing Management 4 5 25 75 100Allied –III Business Statistics 4 6 25 75 100



1

FOURTH SEMESTER



MarksCIA Ext.

Exam

Total

III Core –IX Business Taxation 4 5 25 75 100Core –X Business Regulatory Frame Work 4 5 25 75 100Core –XI Financial Services 4 6 25 75 100Core –XII Management Information System 4 5 25 75 100Allied –IV Operations Research 4 6 25 75 100


Studies2 1 25 75 100

FIFTH SEMESTER



MarksCIA Ext.

ExamTotal

SEMESTER – VI Core –XIII Business Ethics and Values 4 5 25 75 100

10

Core –XIV Marketing Research 4 6 25 75 100Core –XV Production Mgt. 4 6 25 75 100Core –XVI Material Management 4 6 25 75 100

II Elective – I : (1) Entrepreneurial Development OR (2) Visual Basic Programming

5 625

25

75

75

100

100


SIXTH SEMESTER



Marks

CIA Ext.Exam

Total

I Core –XVII Business Environment 4 5 25 75 100Core –XVIII Services Marketing 4 6 25 75 100Core –XIX Human Resource Mgt. 4 6 25 75 100

II Elective – II : (1) Customer Relationship Mgt. OR (2) Visual Basic - Practical

5 625

40

75

60

100

100Elective – III : Project Work (Group) 5 6 20 80 100


6. B.Sc. INFORMATION SYSTEMS MANAGEMENT

B.Sc (I.S.M)

THIRD SEMESTERSTUDY COURSE TITLE Credit Ins. Marks

11


CIA Ext.Exam

Total

III Core –V Financial Mgt. 4 5 25 75 100

Core –VI Programming in ‘C’ 4 6 25 75 100Core –VII ‘C’ Practical 4 5 40 60 100Core –VIII Marketing Mgt. 4 5 25 75 100Allied –III Business Statistics 4 6 25 75 100

IV 2 Skill based subject 3 2 40 60 100IV 3 Environmental


1

FOURTH SEMESTER



MarksCIA Ext.

ExamTotal

III Core –IX Management Information System 4 5 25 75 100Core –X OOP with C++ 4 5 25 75 100Core –XI C++ Practical 4 5 40 60 100Core –XII Business Environment 4 6 25 75 100Allied –IV Operations Research 4 6

25 75 100

IV 2 Skill based subject 3 2 40 60 100IV 3 Environmental

Studies2 1 25 75 100

FIFTH SEMESTER



MarksCIA Ext.

ExamTotal

12

I Core –XIII Visual Basic Programming 4 6 25 75 100Core –XIV Visual Basic Practical 4 6 40 60 100Core –XV Production Mgt. 4 6 25 75 100Core –XVI Marketing Research 4 5 25 75 100

II Elective – I : (1) Programming in Java OR(2) Entrepreneurial Development

5 6 25

25

75

75

100

100


SIXTH SEMESTER



Marks

CIA Ext.Exam

Total

I Core –XVII Human Resource Mgt. 4 6 25 75 100Core –XVIII E-Business 4 5 25 75 100Core –XIX Software Project Mgt. 4 6 25 75 100

II Elective – II : (1) Web Technology OR (2) SPSS and Tally Accounting Package

5 6 40

40

60

60

100

100Elective – III : Project Work (Group) 5 6 20 80 100


ACADEMIC YEAR 2008-2009CHOICE BASED CREDIT SYSTEM (CBCS)

Subjects

B.C

OM

B.C

om(A

ccou

ntin

g &

Fi

nanc

e )

B.C

om(B

ank

Mgt

)

B.C

om(M

arke

ting

Mgt

.)

B.B

.A

B.S

C

I.S.M

1. Corporate Accounting III III III III2. Banking Theory law & Practice III III III3. Adv. Corporate Accounting IV IV IV

13

4. Company Law IV IV IV5. Financial Services IV IV IV IV IV6. Business Taxation IV IV IV7. Cost Accounting V V V8. Practical Auditing V V V V9. Entrepreneurial Development V III III III V V10. Financial Management V V III III11. Adv. Cost Accounting VI VI12. Management Accounting VI VI VI VI13. Business Environment VI VI IV14. Income Tax Law & Practice – I V V15. Income Tax Law & Practice – II VI VI16. Visual Basic Prog. V V V V17. Visual Basic Practical VI VI VI VI18. Legal systems in Business III III III19. Business Mathematics – I I III III III20. Business Mathematics – II II IV IV IV21. Indian Economy – I III III III22. Indian Economy – II IV IV IV23. Principles of Management II IV IV24. Human Resources Management VI VI VI VI25. Customer Relationship Mgt. VI VI26. Marketing Research V V V27. Business Statistics I I III III28. Operations Research II II IV IV29. Services Marketing VI VI30. Production Management V V31. Investment Management V V32. Marketing Management III III33. Business Communication I I34. Business Communication IV II II II35. Management Information system IV IV

7. B.Com. (CORPORATE SECRETARYSHIP)

THIRD SEMESTER

14

PART COURSE COMPONENTS COURSE TITLE Credit Ins.

Hrs / week

MarksCIA Ext.

ExamTotal

ILanguage –Paper - III

3 6 25 75 100

IIEnglish –Paper III

3 6 25 75 100

IIICore - V

Corporate Accounting - I5 5 25 75 100

Core - VI Company Law and Secretarial Practice - II

5 5 25 75 100

Allied III Any one of the following:a. Statistics - I b. Auditing c. Fair Trade Principles and

Practices

5 5 25 75 100

IV 2Soft Skill –III 3 2 40 60 100

IV 3Environmental

Studies (Examination will be held in Semester IV)

FOURTH SEMESTER

15


Hrs / week

Marks

CIA Ext.

ExamTotal

I Language – Paper - IV

3 6 25 75 100

IIEnglish –Paper - IV

3 6 25 75 100

III Core VIICorporate Accounting – II

5 5 25 75 100

Core VIII Business Management5 5 25 75 100

Allied IVAny one of the following:a. Statistics – II b. Banking Theory Law and

Practicec. Elements of Insurance

5 5 25 75 100

IV 2 Soft Skill – IV 3 2 40 60 100

IV 3 Environmental Studies

2 1 25 75 100

16

FIFTH SEMESTERPART COURSE

COMPONENTS COURSE TITLE Credit Ins. Hrs / week

MarksCIA @

Ext.

ExamTotal

IIICore IX Cost Accounting 4 6 25 75 100

Core X Securities Laws & Market

Operations5 6 25 75 100

Core XI Income Tax Law

and Practice - I

4 6 25 75 100

Core XII Commercial Law 4 5 25 75 100

Core XIII(Elective)

Entrepreneurial Development 4 5 25 75 100

IV 4Value

Education2 2 25 75 100

SIXTH SEMESTER

17


Hrs / week

MarksCIA @

Ext.Exam

Total

IIICore XIV

Management Accounting4 6 25 75 100

Core XVIndustrial Laws 4 6 25 75 100

Core XVIIncome Tax Law

and Practice–II

4 6 25 75 100

Core XVIIIndirect Taxes 4 6 25 75 100

Core XVIII

(Project)

Institutional Training 5 6 25 75 100

IV Extension Activities

1

8. B.COM. DEGREE COURSE IN CO-OPERATION

18

THIRD SEMESTER

Course components Subjects

Inst

. Hrs

Cre

dits

Exam

H

ours

Max. Marks

Ext. Marks

Int. Marks

Total

Part – I Language Paper III 4 3 3 75 25 100

Part – II English Paper – III 4 3 3 75 25 100

Part – III Core Course

Paper – V – Producers’ Co-operativesPaper – VI – Management Accounting for Co-operatives

55

44

33

7575

2525

100100

Allied SubjectPaper III – Elements of Statistics and Research Methods

6 4 3 75 25 100

Part – IV 2. Soft skill III 2 3 3 60 40 100

3. Environmental Studies

Examination will be held in IV Semester

FOURTH SEMESTER

19


Inst

. Hrs

Cre

dits

Exam

H

ours

Max. Marks

Ext. Marks

Int. Marks

Total

Part – I Language Paper IV 4 3 3 75 25 100

Part – II English Paper – IV 4 3 3 75 25 100

Part – III Core Course

Paper – VII – Trading and Services Co-operatives

5 4 3 75 25 100

Paper VIII – Principles of Management 5 4 3 75 25 100

Allied SubjectPaper – IV – Computer Applications to Co-operatives

6 4 3 75 25 100

Part – IV2. Soft skill IV 2 3 3 60 40 100

3. Environmental Studies

2 3 3 75 25 100

20

FIFTH SEMESTER


Inst

. Hrs

Cre

dits

Exam

H

ours

Max. Marks

Ext. Marks

Int. Marks

Total

Part – III Core courses

Paper IX – General and Co-operative Audit 6 4 3 75 25 100

Paper X – Co-operative Law 6 4 3 75 25 100

Paper – XI – Banking Theory, Law and Practice 6 4 3 75 25 100

Paper – XII – Co-operative Management and Administration

6 4 3 75 25 100

Project / Electives*

Paper – XIII – Practical Training – Phase I (Institutional visit)

6 4 3

Part – IV4. Value Education

* Details of training and examination explained in the syllabus

21

SIXTH SEMESTER


Inst

. Hrs

Cre

dits

Exam

H

ours

Max. Marks

Ext. Marks

Int. Marks

Total

Part – III Core courses

Paper – XIV – Business Laws for Co-operatives 6 4 3 75 25 100

Paper XV – Principles of Marketing 6 4 3 75 25 100

Paper XVI – Co-operative Entrepreneurship Development

6 4 3 75 25 100

Paper XVII – Co-operative Business Communication and Management Information system

6 4 3 75 25 100

Project / Electives*

Paper XVIII – Practical Training – Phase – II (Internship Training)

6 4 100

Part – V Extension Activities

* Details of training and examination explained in the syllabus

A.C.F.2009

22

APPENDIX – 15 (S)

UNIVERSITY OF MADRASCHOICE BASED CREDIT SYSTEM (CBCS)

SYLLABUS(w.e.f. 2008-2009)

1. BACHALOR OF COMMERCE (B.COM.)

III SEMESTERCore subject : V - CORPORATE ACCOUNTING

Theory : 15 Problems : 60 UNIT I

Issue of Shares and Debentures – Various Kinds – Forfeiture – Re issue – Underwritting of Shares and Debentures.

UNIT II

Redemption of Preference Shares and Debentures – Purchase of business – Profits Prior to Incorporation.

UNIT III

Preparation of company final accounts – Company balance sheet – Computation of Managerial Remuneration.

UNIT IV

Valuation of Shares and Goodwill

UNIT V

Alteration of Share Capital and Internal Reconstruction and Reduction of Capital.

Reference Books

1) R.L. Gupta and M. Radhaswamy -Advanced Accounts -New Delhi, Sultan Chand.2) S.P. Jain and N.L. Narang - Advanced Accounting - Kalyani Publication. 3) T.S. Reddy A. Murthy - Corporate Acconting,- Margham Publication, Chennai.

23

4) Shukla, Grewal and Gupta - Advanced Accounts - S.Chand New Delhi.

Core subject : VI - BUSINESS LAWS

UNIT I

Indian Contract Act – Formation – Terms of contract – Forms of contract – Offer and acceptance - consideration.

UNIT II

Capacity – Flaw in consent, Void agreements – Illegal agreements.

UNIT III

Performance – Tender – Quasi contract – Discharge – Remedies for breach of contract.

UNIT IV

Sale of Goods Act – Sale and agreement to sell – Formation – Caveat emptor

UNIT V

Conditions and warranty – Rights of unpaid seller.

REFERENCE BOOKS :

Business Laws- N.D. Kapoor , Sultan Chand and Sons Business Laws – M.R. Sreenivasan , Margam Publications Business Laws – M.V. Dhandapani, Sultan Chand ad Sons Mercantile Law – S. Badre Alam and P. Saravanavel Business Law – R.S.N. Pillai – S. Chand Mercantile Law – Gogna, S. Chand. Business Law – Gogna , S. Chand Business Law – KN. Ramaswamy Business Law – M.C. Shukla , S. Chand & Co.

24

Core subject : VII - BANKING THEORY, LAW AND PRACTICE

UNIT I

Banking Regulation Act, 1949(Definition of Banking, Licensing, Opening of branches, Functions of Banks, Inspection) – Role of RBI and their functions.

UNIT II

Commercial Banks – Functions – Accepting Deposits – Lending of Funds, E-Banking – ATM Cards, Debit cards, Personal Identification Number – Online enquiry and update facility – Electronic Fund Transfer – Electronic Clearing System.

UNIT III

Opening of an Account- Types of Deposit Account – Types of customers(Individuals, firms, Trusts, and Companies) – Importance of customer relations – Customer grievances and redressal – Ombudsman.

UNIT IV

Principles of lending – Types of Borrowings – Precautions to be taken by a banker.

UNIT V

Negotiable instruments: Promissory Note – Bills of Exchange, Cheque, Draft – Definitions, Features – Crossing – Endorsement – Material Alteration – Paying Banker – Rights and Duties – Statutory Protection – Dishonour of Cheques – Role of collecting banker.

REFERENCE BOOKS:

1. Banking Law Theory and Practice – Sundaram and Varshney – Sultan Chand Co.2. Banking and Financial Systems – B. Santhanam(Margham Publishers)3. Banking Law Theory and Practice – S.N. Maheswari – Kalyani Publications4. Indian Banking – Parameswaran – S. Chand and Co.5. Banking Law Theory and Practice – Tanon6. Banking Law Theory and Practice – Sherlaker & Sherlaker

25

Core subject : VIII - MARKETING

UNIT I

Introduction to Marketing –Meaning – Definition and Functions of Marketing – Marketing Orientation – Role and Importance of Marketing – Classification of Markets

UNIT II

Market Segmentation – Concept – Benefits – Basis and Levels. Introduction to Consumer Behaviour – Need for study – Consumer buying decision process – Buying motives.

UNIT III

Marketing mix. Product – Meaning – Introduction to Stages of New Product Development – Types – Introduction to PLC – Product Mix – Price – Pricing Policies and Methods.

UNIT IV Channels of Distribution (Levels) – Channel Members – Promotion –

Communication Mix – Basics of Advertising, Sales promotion and personal selling.

UNIT V

Recent Trends in Marketing. A Basic understanding of E – Marketing, Consumerism, Market Research, MIS and Marketing Regulations.

REFERENCES

1. Marketing Management by Rajan Saxena

2. Marketing by William J Stanton

3. Principles of Marketing by Philip Kotler

4. Marketing Management by Still and Cundiff

5. Marketing Management by Dr. K. Nirmala Prasad and Sherlaker

26

Allied: III (1) BUSINESS STATISTICS AND O.R.-I

UNIT –I

Introduction – Classification and tabulation of statistical data - Diagrammatic and graphical representation of data.

UNIT – II

Measures of Central tendency – Mean, median and mode – Dispersion , Range, Quartile Deviation, Mean Deviation , Standard Deviation – Measures of Skewness.

UNIT – III

Correlation – Karl Pearson’s Coefficient of Correlation – Spearman’s Rank Correlation – Regression Lines and Coefficients.

UNIT – IV

Introduction to OR – Linear Programming – Graphical and Algebraic Solution (Simple Problems only)

UNIT - V

Network Analysis - PERT and CPM (no crashing)

REFERENCE BOOKS

1. Statistical Methods – S.P. Gupta, Sultan 2000.

2. Introduction to Operations Research – Dr. P.R. Vittal, Margham Publications

3. Statistics - Elhance

4. Operations Research – Hira a nd Gupta, S. Chand.

5. Operations Research – Handy and A. Taha, Macmillan Publishers.

27

(2) RURAL ECONOMICS

UNIT-I

Structure of the Rural Economy of India – Predominance of the Rural sector in the Indian Economy – Features of the Indian Rural Economy.

UNIT – II

Role of Agriculture in Rural Development – Pattern of Agricultural holding – Strategy of Agricultural development and Green Revolution – Problems of Agricultural Labourers and Artisans in the Rural Economy – Measures to solve their problems.

UNIT-III

Non-farm sector in the Rural Economy – Role of Small Scale Industries, Cottage industries, Khadi and village Industries in the Rural Economy.

UNIT-IV

Rural Indebtedness – Causes and magnitude – Role of RBI, Commercial Banks, RRBs and NABARD in rural Economy.

UNIT-V

Poverty and unemployment Problem in the rural Economy – Steps taken to solve the problems – Rural Development – Strategy for Rural Development with special reference to PURA.

Study Material:

1. Rural Economics – T.N.Chhabra and P.L.Taneja2. Rural Economics - I.C.Dhingra3. Fundamentals of Rural Economics – S.S.M.Desai.4. Rural Economy of India – A.N.Agrawal and Kundan Lal

28

IV SEMESTER

Core Subject : IX - ADVANCED CORPORATE ACCOUNTING

Theory : 15Problems : 60

UNIT I

Accounting for Price Level Changes – Social responsibility Accounting – Human Resources Accounting –Mechanised Accounting.

UNIT II

Amalgamation, Absorption and External reconstruction.

UNIT III

Consolidated final statement of Holding companies and subsidiary companies (Inter company owing excluded) – treatment of dividend.

UNIT IV

Final statements of Banking companies and Insurance companies (As per New provisions).

UNIT V

Liquidation - Statement of affairs and Liquidator’s Final statement of Account.

Reference Books

1. R.L. Gupta and M. Radhaswamy -Advanced Accounts- New Delhi, sultan Chand.2. S.P. Jain and K.L. Narang - Advanced Accounts - Ludhi No Space ana Kalyani

Publishers. 3. T.S. Reddy and A. Murthy - Corporate Accounting - margham publication

Chennai. 4. M.C. Shukla and J.S. Grewal - Advanced Accounts - New Delhi, S. Chand and

Company.

29

Core Subject : X - COMPANY LAW

UNIT I

Definition of Joint Stock Company – Kinds – Formation – Incorporation UNIT II

Memorandum of Association – Contents - Doctrine of Ultra Vires – Articles of Association – Contents – Prospectus – Contents – Statement in lieu of Prospectus .UNIT III

Share Capital – Kinds of Shares – Voting Rights – Borrowing powers of companies.

UNIT IV

Meetings and Resolutions – Statutory Meeting – Annual general meeting – Extra – Ordinary general Meeting - Resolutions – Ordinary & Special.

UNIT V

Winding up of a company – Modes of winding up – winding up by the court – Voluntary winding up – Members’ voluntary winding up – Creditors’ voluntary winding up.

REFERENCE BOOKS

1. Business Laws – N.D. Kapoor, Sultan Chand and Sons2. Business Laws – M.R. Sreenivasan, Margam Publications3. Business Laws – M.V. Dhandapani, Sultan Chand and Sons4. Company Law – Avtar Singh5. Company Law N.D. Kapoor6. M.C.Shukla and S.S. Gulshan – Principles of Company Law7. S.M.Shah – Lectures on Company Law8. S.Badri Alam and Saravanavel - Company Law- Himalaya Publications9. P.P.S. Gogna – Text Book of Company Law – S.Chand

30

Core Subject : XI - FINANCIAL SERVICES

UNIT I

Meaning and importance of financial services – Types of financial services – Financial services and economic environment – Players in Financial Services Sector.

UNIT II

Merchant Banking – Functions – Issue management – Managing of new issues – Underwriting – Capital market – Stock Exchange – Role of SEBI

UNIT III

Leasing and Hire purchase – Concepts and features – Types of lease Accounts. Factoring – Functions of Factor

UNIT IV

Venture Capital – Credit Rating – Consumer Finance

UNIT V

Mutual Funds : Meaning – Types – Functions – Advantages – Institutions Involved – UTI

REFERENCE BOOKS

1. Financial Services – M.Y.Khan2. Financial Services – B.Santhanam3. Law of Insurance – Dr.M.N. Mishra4. Indian Financial System – H.r. Machiraju5. A Review of current Banking Theory and Practice – S.K. Basu.

31

Core Subject : XII - BUSINESS TAXATION

UNIT – I

Objectives of Taxation – Canons of Taxation – Tax system in India – Direct and Indirect Taxes – Meaning and Types.

UNIT – II

Central Excise Duty – Classification – Levy and Collection of Excise duty – Clearance of excisable goods- Exemption from excise duty – Excise and Small Scale Industries – Excise and Exports – Demand, Refund, Rebate of Central Excise duty – Offences and Penalties – Settlement – Appellate provisions.

UNIT – III

The Customs duty – Levy and Collection of customs duty – Organisation of the customs department – Officers of the customs – Powers – Appellate machinery – Infringement of the law – offences and penalties – Exemption from duty – customs duty drawback – duties free zones.

UNIT - IV

Central Sales Tax Act – Levy and Collection of CST -Important Definitions - Sales Purchase in the course of export or import- Liability of Tax – Registration of dealers – Goods of Special Importance – Offences and penalties.

UNIT- V

Value added tax – objectives – Levy of VAT – Arguments in favour of VAT – Difficulties in administering VAT – Set off / Input Tax credit – Carrying over of Tax credit – Registration – TIN – Returns – Assessment of VAT Liability – Declaration form – Service Tax – Tax on different services – Rate of Service Tax.

REFERENCE BOOKS

1. Central Excise Act.2. Customs Act3. Central Sales Act4. Practical Approach to Income Tax – Ahuja Girish and Gupta Ravi5. Students Guide to Income Tax by Dr. Vinod K. Singhania and Monica Singhania.6. Indirect Taxes - Datty7. Business Taxation - T.S. Reddy & Dr. Y. Hariprasad Reddy

32

Allied - IV (1) BUSINESS STATISTICS & O.R. - II

UNIT –I

Time Series Analysis – Trend – Seasonal Variation.

UNIT – II

Index Numbers – Aggregative and Relative Index – Chain and Fixed Index – Wholesale Index – Cost of Living Index.

UNIT -III

Probability – Addition and Multiplication Theorem – Conditional probability – Bayer’s Theorem ( without proof) – Simple problems.

UNIT – IV

Sampling Techniques – Types of Sample and Sampling procedures – Tests of Significance – Normal , t, F, Chi –square – Simple problems.

UNIT -V

Assignment and Transportation Problems.

REFERENCE BOOKS

1. Statistical Methods – S.P. Gupta, Sultan 2000.

2. Introduction to Operations Research – Dr. P.R. Vittal, Margham Publications

3. Statistics - Elhance

4. Operations Research – Hira and Gupta, S. Chand.

5. Operations Research – Handy and A. Taha, Macmillan Publishers

33

(2) INTERNATIONAL ECONOMICS

UNIT –I

International Trade – Importance of International Trade , Theories of Foreign Trade – Theories of Adam Smith, Ricardo, Haberler’s Hechsher – Ohlin.

UNIT – II

Balance of Trade, Balance of Payment – Concepts – Causes of Disequilibrium – Fixed and Floating Exchange Rates – Euro-Dollar Marketing (An overview)

UNIT-III

Export Management – Export procedure and Documents – Export Finance – Export Promotion – Export pricing.

UNIT-IV

International Economic Organizations and its Functions, IMF, IDA , IFA, IBRD , ADB , UNCTAD , UNIDO

UNIT – V

WTO and Trade Liberalization – Liberalization of Trade in Manufacturing and in Agricultural Trade – TRIPS , TRIMS – Indian Patent Law.

REFERENCE BOOKS

1. International Trade and Export Management - Francis Cherunilam.2. International Economics – K.R. Gupta.3. International Economics (Theory and Policy) – Paul R. .Krugam and Maurice

Obstfeld.4. International Economics – Robert J. Carbaugh5. International Economics – H.G. Mannur.

34

V SEMESTER

Core Subject : XIII - COST ACCOUNTING

UNIT I

Nature and scope of Cost Accounting, Cost analysis, concepts and Classifications. Installation of costing systems, cost centres and profit centers.

UNIT II

Cost sheets, tenders and quotations. Reconciliation of cost and financial accounts.

UNIT III

Material purchase control, Level, aspects, need and essentials of material control. Stores control – Stores Department , EOQ , Stores records, ABC analysis, VED analysis. Material costing – Issue of materials – FIFO, LIFO, HIFO, SAM, WAM, Market price, Base stock method and standard price method.

UNIT IV

Labour cost – Computation and control. Time keeping, Methods of wage payment – Time rate and piece rate system. Payroll procedures. Idle time and over time. Labour turnover.

UNIT V

Overheads – Classification, Allocation, Apportionment and Absorption. Accounting and control of overheads – Manufacturing, Administration, Selling and Distribution (Primary and Secondary Distribution) Machine Hour Rate.

REFERENCE BOOKS

1. Jain S.P. and Narang K.L. – Cost Accounting. 2. Khanna B.S., Pandey I.M. Ahuja G.K. and Arora M.N. – Practical costing. 3. T.S. Reddy and Y. Hariprasad Reddy – Cost Accounting 4. N.K. Prasad and V.K. Prasad – Cost Accounting. 5. Saxena and Vashist – Cost Accounting. 6. Hansen / Mowen – Cost Management Accounting and Control.

35

Core Subject : XIV - PRACTICAL AUDITING

UNIT IMeaning and definition of auditing – Distinction between auditing and accounting

– objectives – Advantages and limitations of audit – scope of audit – classifications of audits – Audit planning, meaning – Audit programme, meaning, objectives and contents – audit note book, contents, usefulness of audit note book – Audit working papers, meaning. Ownership and custody – Test checking and Routine checking, meaning- Internal control, meaning , definition, objectives, Technique for evaluation of internal control system – Internal check, meaning, objectives, difference between internal control, Internal check and internal audit.

UNIT IIVouching, meaning and definitions, objectives – Trading transactions – audit of

ledger- Scrutinizing of ledgers - vouching of cash receipts and payments. Vouching of outstanding assets and liability – verification, meaning objectives and process – valuation of assets and liabilities- Distinction between verification and valuation.

UNIT IIIDepreciation and reserves – meaning – Auditor’s duty with regard to depreciation

– Reserves and provisions- Distinguish reserves and provision – Depreciation of wasting Assets.

UNIT IVAppointment of auditors – appointment of first auditor – appointment by central

government – filling of casual vacancy – Appointment by special resolution – Re-appointment and compulsory re-appointment – ceiling on the number of Auditorship - Removal of auditor – Remuneration - auditors lien – qualification and disqualification – Duties of the company auditor – Rights and powers of auditors – different classes of auditors – Audit Report – Preparation and Presentation.

UNIT VEDP audit – meaning -Division of auditing in EDP environment – Impact of

computerization on audit approach – online computer system audit – Types of online computer systems – audit around with the computers – procedure of audit under EDP system.

Reference Books :

1. Auditing – D.P. Jain Konark PublishersPvt. Ltd. 2. Auditing, Principles and practice – Ravinder Kumar and virender Sharma, East

ern economy edition. 3. Practical Auditing – B.N. Tandon Sultan Chand and Co.,4. Contemporary Audinting, Kamal Gupta Tata MC Graw Hill.

36

Core Subject : XV - ENTREPRENEURIAL DEVELOPMENT UNIT I

Concept of Entrepreneurship Entrepreneurship – Meaning – Types – Qualities of an Entrepreneur –

Classification of Entrepreneurs – Factors influencing Entrepreneurship – Functions of Entrepreneurs.

UNIT II

Entrepreneurial Development Agencies. Commercial Banks – District Industries Centre – National Small Industries

Corporation – Small Industries Development Organisation – Small Industries Service Institute. All India Financial Institutions – IDBI – IFCI – ICICI – IRDBI

UNIT III

Project Management Business idea generation techniques – Identification of Business opportunities –

Feasibility study – Marketing, Finance, Technology & Legal Formalities -Preparation of Project Report – Tools of Appraisal.

UNIT IV

Entrepreneurial Development Programmes (EDP) – Role, relevance and achievements – Role of Government in organizing EDPs – Critical evaluation.

UNIT V

Economic development and entrepreneurial growth Role of entrepreneur in economic growth – Strategic approaches in the

changing Economic scenario for small scale Entrepreneurs – Networking, Niche play , Geographic Concentration, Franchising / Dealership – Development of Women Entrepreneurship.

REFERENCE BOOKS : 1. Srinivasan N.P. – Entrepreneurial Development 2. Saravanavel – Entrepreneurial Development 3. Vasant Desai – Project management 4. Jayashree Suresh – Entrepeneurial development 5. Holt – Entrepreneurship – New Venture Creation 6. J.S. Saini & S.I. Dhameja – Entrepreneurship and small business. 7. P.C. Jain – Handbook for New Entrepreneurs 8. Dr. C.B. Gupta & Dr. S.S. Khanka – Entrepreneurship and Small Business.

37

Core Subject : XVI - FINANCIAL MANAGEMENT


UNIT I

Meaning, objectives and Importance of Finance – Sources of finance – Functions of financial management – Role of financial manager in Financial Management.

UNIT II

Capital structures planning - Factors affecting capital structures – Determining Debt and equity proportion – Theories of capital structures – Leverage concept.

UNIT III

Cost of capital – Cost of equity – cost of preference capital – Cost of debt – Cost of retained earnings – weighted Average (or) composite cost of capital (WACC)

UNIT IV

Dividend policies – Factors affecting dividend payment - Company Law provision on dividend payment –Various Dividend Models (Walter’s Gordon’s – M.M. Hypothesis)

UNIT V

Working capital – components of working capital – working capital operating cycle – Factors influencing working capital – Determining (or) Forecasting of working capital requirements.

Reference Books :

1. Financial Management - I.M. Pandey 2. Financial Management – Prasanna Chandra3. Financial Management – S.N. Maheswari 4. Financial Management – Y. Khan and Jain

38

Elective –I (1) INCOME TAX LAW AND PRACTICE –I


UNIT I Meaning and features of income –Important definitions under the Income Tax Act

– Tax Rates of Individual Assessee – Residential status - Scope of total income – Capital and revenue –Incomes exempt from tax.

UNIT IIHeads of income - Salaries – Allowances – Perquisites and their valuations -

Deductions from salary – Gratuity – Pension – Commutation of pension – Leave Salary – Profits-in-lieu of salary - Provident funds – Deductions under section 80C.

UNIT IIIIncome from House property – Definition of annual value – Deductions from

annual value – Computation of income under different circumstances.

UNIT IV

Income from Business or Profession -Allowable and not allowable expenses –General deductions – Provisions relating to depreciation – deemed business profits – Undisclosed Income / Investments - compulsory maintenance of books of accounts – audit of accounts of certain persons - special provision for computing incomes on estimated basis – Computation of income from business or profession.

UNIT V

Assessment of Individuals (Covering incomes under Salary, House Property, Business or Profession including sec. 80C – Computation of Tax) - Filing of Return – Various Return Forms – Permanent Account Number (PAN) and its usage.

Reference Books1. Students Guide to Income Tax – Dr. Vinod K. Singhania, Taxman Publications

Pvt. Ltd. 2. Income Tax Law & Accounts, Dr. Mehrotra & Goyal Sahitya Bhavan

Publications. 3. Income Tax Law & Practice V.P. Gaur & D.B. Narang Kalyani Publishers.4. Income Tax Theory, Law & Practice – T.S. Reddy and Y Hariprasad Reddy

Margham Publications.

39

(2) VISUAL BASIC PROGRAMMING - THEORY

UNIT I

Data Types – String - Numbers – Variables – Text Boxes – Labels – Creating Controls – Tool Box – Name Property Command button – Access keys – Image controls message Boxes Grid Editing tools.

UNIT II

Displaying Information - Determinate Loops – Indeterminate Loops – Conditional Built in Functions – Customizing a Form – Writing Simple Programs.

UNIT III

Functions and Procedures – Lists – Arrays – Control Arrays – Combo Boxes – Grid control – Do Events and Sub Main.

UNIT IV

Event Handling – Module – Monitoring Mouse Activity – Dialog Boxes – Common controls – Menus.

UNIT V

MDI Forms – Database connectivity using Data control and DAO.

Note : Theory only

Reference Books

1. Visual Basic 6 – The comple to Reference – Noel Jerke – Tata MC Graw Hill 1999.

2. Visual Basic from the Gromand Up – Gary cornell - Tata MC Graw Hill 1999.

40

VI SEMESTER

Core Subject : XVII - ADVANCED COST ACCOUNTING

UNIT I

Methods of Costing : Unit Costing – Tenders or Quotations – Job Costing – Batch Costing EBQ.

UNIT II

Contract Costing – Preparation of Contract Account – Contractee Account – Preparation of Balance Sheet.

UNIT III

Process Costing – Features of Process Costing – Process Accounts – Process Losses and Gains.

UNIT IV

Operating Costing – Transport , Power Supply, Cinema Theater.

UNIT V

Marginal Costing as a Technique – Marginal Costing – BEP Analysis – Profit Planning - Contribution – Key Factor – Margin of Safety.

Marginal Costing – Decision – making - Sales – Mix Exploring New Markets – Make or Buy Decisions – Shut down or Continue.

REFERENCE BOOKS

1. S.P. Jain and K.L. Narang Cost Accounting 2. P.T. Pattanshetty and Dr. Palekar Cost Accounting 3. S.P. Iyengar Cost Accounting 4. Khanna, Pandey, Ahuja and Arora Practical Costing 5. T.S. Reddy and Y. Hariprasad Reddy Cost Accounting6. Saxena and Vashist Cost Accounting7. Hansen/Mowen Cost management

Accounting and Control

41

Core Subject : XVIII - MANAGEMENT ACCOUNTING

UNIT I

Management Accounting – Meaning, scope, importance and limitations Management Accounting vs. Cost Accounting. Management Accounting vs. Financial Accounting.

UNIT II

Analysis and Interpretation of Financial Statements – Nature, objectives, tools – Methods – Comparative Statements, Common Size statement and trend analysis.

UNIT III

Ratio Analysis – Interpretation, benefits and limitations - Classification of ratios – Liquidity, Profitability, turnover, capital structure and leverage.

UNIT IV

Funds flow and Cash flow statements.

Budgets and budgetary control – Meaning, objectives, merits and demerits – Types of Budgets – Production, Cash and Flexible Budgets.

UNIT V

Capital Expenditure Control – Capital Budgeting Techniques – Pay Back Period – Accounting Rate of Return – Net Present Value Method.

REFERENCE BOOKS

1. Dr.Maheswari S.N. – Management Accounting.2. Chadwick – The Essence of Management Accounting3. Charles T.Horngren and Gary N.Sundem – Introduction to Management

Accounting.4. Sharma and Shashi K.Gupta – management Accounting5. T.S. Reddy & Dr. Y.Hariprasad Reddy – Management Accounting.6. Hansen-Mowen – Cost management Accounting and Control.

42

Core Subject : XIX - BUSINESS ENVIRONMENT

UNIT – I

The concept of Business Environment - its nature and significance – Brief overview of political – Cultural – legal – economic and social environments and their impact on business and strategic decisions.

UNIT-II

Political Environment – Government and Business relationship in India – Provisions of Indian constitution pertaining to business.

UNIT –III

Social Environment – Cultural heritage – Social attitudes – impact of foreign culture – castes and communities – joint family systems – linguistic and religious groups – Types of social organization – social responsibilities of business.

UNIT –IV

Economic Environment – Economic systems and their impact of business – Macro Economic parameters like GDP -growth rate population – Urbanisation - Fiscal deficit – Plan investment – per capita income and their impact on business decisions – Five Year Planning.

UNIT –V

Financial Environment – Financial system – Commercial Banks – Financial Institutions – RBI Stock Exchange – IDBI – Non-Banking Financial Companies (NBFCs).

REFERENCE BOOKS1. Sankaran.S. – Business Environment2. Francis Cherunilam – Business Environment3. Aswathappa – Business Environment4. Daasgupta & Sengupta – Government and Business in India.5. Srinivasan.K. – Productivity and social Environment.

43

Elective –II - (1) INCOME TAX LAW AND PRACTICES –II


UNIT I

Income under capital gains – Short term, long term capital gains – certain transactions not included as transfer – cost of acquisition – cost of improvement – Indexation of cost- Capital gains under different circumstances- Exempted capital gains- computation of capital gains.

UNIT II

Income from other sources – their computation – grossing up – deductions in computing income under the head and other related provisions.

UNIT III

Clubbing of Income – Deemed incomes – Provisions of the Act relating to clubbing of income – Set off - Carry forward and set off of losses.

UNIT IV

Permissible deductions from gross total income – Sec. 80C, 80CCC, 80CCCD, 80DD, 80DDB, 80E, 80G,80GG,80GGA, 80QQB, 80RRB, 80U - Assessment of Individual (Covering Capital gains, Income from other sources including the above mentioned deductions – Computation of Tax).

UNIT V

Income Tax Authorities – Powers of the central Board of Direct Taxes (CBDT), Commissioners of Income Tax and Income Tax officers – Assessment Procedures – Self Assessment – Best Judgement Assessment – Income Escaping Assessment (Re assessment) - Advance payment of Tax – Meaning and Due dates – Deduction of Tax at source - Meaning.

References Books1. Students Guide to Income Tax – Dr. Vinod K. Singhania, Taxman Publications




44

(2) VISUAL BASIC – PRACTICAL

VB Practicals

1. Develop simple calculator

2. Event handling using wring timer control

3. Performing cascading windows operation (horizontal & Vertical & tiles)

4. Changing the color, font and size of text.

5. Implementation of Drag and Drop events using images.

6. Payroll Processing

7. Inventory Management

8. E-Banking

9. Work Flow Applications

10. Electricity Bill

45

Elective –III - (1) HUMAN RESOURCES MANAGEMENT

UNIT I

Nature and scope of Human Resources Management – Differences between personnel management and HRM – Environment of HRM – Human resource planning – Recruitment – Selection – Methods of Selection – Uses of various tests – interview techniques in selection and placement.

UNIT II

Induction – Training – Methods – Techniques – Identification of the training needs – Training and Development – Performance appraisal – Transfer – Promotion and termination of services – Career development.

UNIT III

Remuneration – Components of remuneration – Incentives – Benefits – Motivation – Welfare and social security measures.

UNIT IV

Labour Relation – Functions of Trade Unions – Forms of collective bargaining-Workers’ participation in management – Types and effectiveness – Industrial Disputes and Settlements (laws excluded)

UNIT V

Human Resource Audit – Nature – Benefits – Scope – Approaches.

REFERENCE BOOKS :

1. Human Resource Management – V S P Rao 2. Human Resource Management – Ashwathappa 3. Human Resource Management – Garry Deseler 4. Human Resource Management – L M Prasad 5. Human Resource Management – Tripathi.

46

(2) PORTFOLIO MANAGEMENT

UNIT I

Port Folio – Meaning - Objectives – Terms relating to Portfolio – Securities – Risk - Return – Introduction to Portfolio Management - Role of a Portfolio Managers.

UNIT II

Time value of money – Computation of Present Value Interest Factor (PVIF), Future Value Interest Factor (FVIF), Present Value Interest Factor at an Annuity (PVIFA) – Future Value Interest Factor at an Annuity (FVIFA) Simple Problems relating to it.

UNIT III

Portfolio Analysis - Planning - Selection – Evaluation – Revision – Various Steps involved in Protfolio Development - Theories relating to Portfolio Analysis.

UNIT IV

Interpretation of Risk & Return – Mean – Variance Analysis – B (Beta) Measures – Portfolio Diversification – Bond Valuation.

UNIT V

Portfolio Management Vs Wealth Management – Introduction to Derivatives – Futures Options – Swaps - SEBI Regulations relating to Portfolio Operations.

Reference Books :

1. Management of Investments by Francis 2. Investment Management by V.K. Bhalla 3. Security Analysis & Portfolio Management by Fisher & Jordan. 4. Security Analysis & Portfolio Management by Punithaathi Pandian.

47

2. B.Com. (ACCOUNTING & FINANCE)

III SEMESTER

Core Subject : V - CORPORATE ACCOUNTING

Theory : 15 Problems : 60

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Reference Books

1. R.L. Gupta and M. Radhaswamy Advanced Accounts New Delhi, Sultan Chand.2. S.P. Jain and N.L. Narang Advanced Accounting Kalyani Publication. 3. T.S. Reddy A. Murthy Corporate Acconting, Margham Publication, Chennai.4. Shukla, Grewal and Gupta Advanced Accounts, S.Chand New Delhi.

48

Core Subject : VI - LEGAL SYSTEMS IN BUSINESS

UNIT I

Law of contract – Nature of contract- Classification - Offer and acceptance – capacity of parties to contract – Free consent – Consideration – Legality of object – Agreement Declared Void. - Performance of contract – Discharge of contract – Remedies for breach of contract.(General Contract – Sections 1 to 75)

UNIT II

Sale of goods Act – Definition – Sale - Agreement to Sell – Distinction between sale and Agreement of Sell – Condition and Warranties – Distinction between conditions and Warranties.

UNIT III

Company – Types of companies - Memorandum of Association – Articles of Association – Prospectus – Shares – Debentures – Classification of Shares – Distinction between Shares and Debentures – Company Meetings.

UNIT IV

Securities Exchange Board of India (SEBI) – Functions – Powers - Guidelines to Capital markets.

UNIT V

Foreign Exchange Management Act 1999 (FEMA) – Information Technology Act – Intellectual Property Rights Act (IPRA).

Reference Books:

1. Business Laws – N.D. Kapoor. 2. Legal Systems in Business – P. Saravanavel , S. Sumathi 3. Students guide to Mercantile Law – Kapoor Taxman Publications Pvt. Ltd.

49

Core Subject : VII - BANKING THEORY, LAW AND PRACTICE

UNIT -I

Banking Regulation Act, 1949 (Definition of Banking, Licensing, opening of branches, Functions of Banks, Inspection ) – Role of RBI and their functions.

UNIT -II

Commercial Banks – Functions – Accepting Deposits – Lending of Funds, E-Banking, ATM Cards , Debit Cards, Personal Identification Number – Online Enquiry and update facility- Electronic Fund Transfer- Electronic Clearing System.

UNIT –III

Opening of an Account – Types of Deposit Account – Types of Customers (individuals, firms, Trusts, and Companies) – Importance of customer relations – Customer grievances and redressal – Ombudsman.

UNIT-IV

Principles of Lending – Types of Borrowings – Precautions to be taken by a banker.

UNIT-V

Negotiable Instruments: Promissory Notes – Bills of Exchange, Cheque, Draft – Definitions, Features – Crossing – Endorsement – Material Alteration – Paying Banker – Rights and Duties – Statutory Protection – Dishonour of Cheques - Role of Collecting Banker.

REFERENCE BOOKS

1. Banking Law, Theory and Practice – Sundaram & Varshney –Sultan Chand Co.,2. Banking and Financial Systems – B. Santhanam (Margham Publishers)3. Banking Law, Theory and Practice- S.N. Maheswari, Kalyani Publications.4. Indian Banking – Parameswaran – S.Chand and Co,5. Banking Law Theory and Practice – Tanon6. Banking Law Theory and Paractice – Sherlaker & Sherlaker.

50

Core Subject : VIII - ENTREPRENEURIAL DEVELOPMENT

UNIT I


Classification of Entrepreneurs – Factors influencing Entrepreneurship – Functions of Entrepreneurs

UNIT II

Entrepreneurial Development – Agencies Commercial Banks – District Industries Centre – National Small Industries


UNIT III



UNIT IV


UNIT V

Economic development and entrepreneurial growth Role of entrepreneur in economic growth – Strategic approaches in the changing

Economic scenario for small scale Entrepreneurs – Networking, Niche play , Geographic Concentration, Franchising / Dealership – Development of Women Entrepreneurship.

REFERENCE BOOKS :

1. Srinivasan N.P. – Entrepreneurial Development 2. Saravanavel – Entrepreneurial Development 3. Vasant Desai – Project management 4. Jayashree Suresh – Entrepeneurial development 5. Holt – Entrepreneurship – New Venture Creation 6. J.S. Saini & S.I. Dhameja – Entrepreneurship and small business.

51

7. P.C. Jain – Handbook for New Entrepreneurs 8. Dr. C.B. Gupta & Dr. S.S. Khanka – Entrepreneurship and Small Business.

Allied : III (1) BUSINESS MATHEMATICS –I

Unit – I

Theory of Sets

Set Theory – Definition, Elements and Types of Sets, Operations on Sets, Relations and Functions of Sets

Unit – II

Algebra

Ratio, Proportion and Variations

Unit – III

Permutation and Combination, Binominal Theorem, Exponential and Logarithmic Series

Unit – IV

Differential Calculus

Differentiation – Meaning -, Rules: Maxima and Minima of Univariate Functions: Application of Maxima and Minima in Business

Unit – V

Interest and Annuity – Banker’s Discount – Binary Number System

REFERENCE BOOKS:

1. Business Mathematics – P.R.Vittal2. Business Mathematics – D.C. Sancheti and V.K. Kapoor3. Business Mathematics – B.M. Agarwal4. Business Mathematics – R.S. Soni

Note: No Theory Questions to be asked

52

(2) INDIAN ECONOMY –I

UNIT-I

Economic growth and Economic Development , Features of a developing Economy – Indicators of Economic Development.

UNIT-II

National Income – Trends – Structural changes – Regional Development Disparities.

UNIT-III

Major problems of Indian Economy – Poverty and Inequality – Unemployment – Population.

UNIT-IV

India’s planned economy – Objectives strategies – Financing , Achievements and failures.

UNIT-V

Infrastructure for Development – Transport, Communication, Power, Irrigation.Social infrastructure – Education , Primary health.

REFERENCE BOOKS

1. Indian Economy – I..C. Dingra2. Indian Economy – S.Shankaran3. Indian Economy – Ruddar Datt and K.P.M. Sundharam4. Indian Economy – Problem of Development and Planning, A.N. Agarwal.

53

IV SEMESTER

Core Subject : IX - ADVANCED CORPORATE ACCOUNTING


UNIT I


UNIT II


UNIT III

Consolidated final statement of Holding companies and subsidiary companies (Inter company owing excluded) – treatment of dividend.

UNIT IV


UNIT V

Liquidation - Statement of affairs and Liquidator’s Final statement of Account.

Reference Books

1. R.L. Gupta and M. Radhaswamy Advanced Accounts New Delhi, sultan Chand.

2. S.P. Jain and K.L. Narang Advanced Accounts Ludhi No Space ana Kalyani Publishers.

3. T.S. Reddy and A. Murthy Corporate Accounting margham publication Chennai

4. M.C. Shukla and J.S. Grewal, Advanced Accounts, New Delhi, S. Chand and Company.

54

Core Subject : X - FINANCIAL SERVICES

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V

Mutual Funds: Meaning – Types – Functions – Advantages – Institutions Involved – UTI

REFERENCE BOOKS


55

Core Subject : XI - PRINCIPLES OF MANAGEMENT

UNIT I

Management: Importance – Definition – Nature and Scope of Management Process – Role and Functions of a Manager – Levels of Management – Development of Scientific Management and other Schools of thought and approaches.

UNIT II

Planning - Nature - Importance - Forms - Types - Steps in planning - Objectives - Policies - Procedures and Methods - Nature and Types of policies - Decision Making - Process of decision making - Types of decisions.

UNIT III

Organizing - Types of Organizations - Organizational structure - Span of Control and Committees - Departmentalization - Informal Organization.

UNIT IV

Authority - Delegation - Decentralization - Difference between authority and power - Responsibility – Recruitment – Sources, Selection, Training – Direction – Nature and Purpose.

UNIT V

Co-ordination – Need, Type Techniques and requisites for excellent Co-ordination- Controlling – Meaning and importance - Control Process.

Recommended Books:

1. C.B. Gupta, Management Theory & Practice – Sultan Chand & Sons, New Delhi 2. L.M. Prasad , Principles and Practice of Management , Sultan Chand , New Delhi .

3. P.C. Tripathi & P.N. Reddy, Principles of Management – Tata Mc.Graw Hill –

New Delhi

4. Weihrich and Koontz , Management – A Global Perspective

5. N. Premavathy, Principles of Management – Sri Vishnu Publication - Chennai6 J. Jayasankar , Business Management , Margham Publications , Chennai .

56

Core Subject : XII - BUSINESS COMMUNICATIONUNIT I

Definition – Methods – Types – Principles of effective Communication – Barriers to Communication – Business Letter – Layout.

UNIT II

Kinds of Business Letters: Interview – Appointment – Acknowledgement – Promotion – Enquiries – Replies – Orders – Sales – Circular – Complaints.

UNIT III

Bank Correspondence – Insurance Correspondence – Agency Correspondence – Correspondence with Shareholders, Directors.

UNIT IV

Reports Writing – Agenda, Minutes of Meeting – Memorandum – Office Order – Circular – Notes.

UNIT V

Modern Forms of Communication: Fax – E-mail – Video Conferencing – Internet – Websites and their use in Business.

Recommended Texts

1. Rajendra Pal & J.S. Korlahalli, Essentials of Business Communication - Sultan Chand & Sons - New Delhi.

2. Shirley Taylor, Communication for Business - Pearson Publications - New Delhi.3. Bovee, Thill, Schatzman, Business Communication Today - Peason Education

Private Ltd - New Delhi.4. Penrose, Rasbery, Myers, Advanced Business Communication - Bangalore.5. Simon Collin, Doing Business on the Internet - Kogan Page Ltd. - London.6. Mary Ellen Guffey, Business Communication – Process and Product -

International Thomson Publishing - Ohio.

57

Allied: IV - (1) BUSINESS MATHEMATICS - II

Unit – I

Plane Analytical Geometry: - Cartesian coordinate system: Length of a Line Segment – Section Formulae (Ratio) – Graduate of a Straight Line – Equations of a Straight Line

Unit – II

Arithmetic, Geometric and Harmonic Progressions

Unit – III

Integral Calculus: Integration, Meaning and Rules of Integration – Integration by Substitution and by Parts – Indefinite and Definite Integration – Application in Business (Trigonometric Functions to be excluded)

Unit – IV

Interpolation: Binomial, Newton and Lagrange’s Method

Unit – V

Matrices – Meaning and Operations – Matrix inversion – Solutions to Linear Equations – Payroll, Wages and Commission

REFERENCE BOOK:

1. Business Mathematics – P.R. Vittal2. Business Mathematics – D.C. Sancheti and V.K. Kapoor3. Business Mathematics – B.M. Agarwal4. Business Mathematics – A.P. Varma5. Business Mathematics – R.S. Soni


58

(2) INDIAN ECONOMY – II (Updated)

REVISED SYLLABUS

B.Com. (Accounting and Finance) B.Com. (Bank Management) and B.Com. (Marketing Management)

Corrected syllabus

Title of the Paper ALLIED PAPER IV

Indian Economy - II

II year Fourth Semester

(Effective from 2008-09)

UNIT – I

Agriculture – Contribution to economic development, green revolution, agriculture productivity; land reforms; sources of farm credit;- Food subsidy and public distribution system.

UNIT – II

Industry – Role of industries in economic development; - Industrial development under the planning regime. New economic policy 1991. Role of public sector and restructuring the public sector. Role of small scale industries in economic development.

UNIT - III

Foreign Trade: Composition, direction, and EXIM policy

UNIT – IV

Public Finance: Fiscal policy – Components, fiscal policy in the liberated era.

UNIT – V

59

Information technology (IT) Industry- Information technology and knowledge Economy – Growth and present state of IT industry in India – Future prospects of IT industry.

REFERENCE BOOKS:

1. Indian Economy – I.C.Dingra2. Indian Economy – S.Shankaran3. Indian Economy – Ruddar Datt and K.P.M.Sundharam4. Indian Economy – Problem of Development and Planning – A.N.Agarwal5. Indian Economy – Its Development Experience – S.K.Misra and V.K.Puri.

6. Indian Economy - 2008 58th Editions By Rudder Datt and KPM. Sundram

P.xiv-Part –IV Indian Industries 37th Chapter pp 643-655.”

***********

60

V SEMESTER

Core Subject : XIII - PRACTICAL AUDITING











Reference Books :

1. Auditing – D.P. Jain Konark PublishersPvt. Ltd. 2. Auditing, Principles and practice – Ravinder Kumar and virender Sharma,

East ern economy edition. 3. Practical Auditing – B.N. Tandon Sultan Chand and Co.,4. Contemporary Auditing, Kamal Gupta Tata MC Graw Hill.

61

Core Subject : XIV - COST ACCOUNTING

UNIT I


UNIT II


UNIT III


UNIT IV

Labour cost – Computation and control. Time keeping Methods of wage payment – Time rate and piece rate system. Payroll procedures. Idle time and over time. Labour turnover.

UNIT V


REFERENCE BOOKS

1. Jain S.P. and Narang K.L. – Cost Accounting. 2. Khanna B.S., Pandey I.M. Ahuja G.K. and Arora M.N. – Practical costing. 3. T.S. Reddy and Y. Hariprasad Reddy – Cost Accounting 4. N.K. Prasad and V.K. Prasad – Cost Accounting. 5. Saxena and Vashist – Cost Accounting. 6. Hansen / Mowen – Cost Management Accounting and Control.

62

Core Subject : XV - INCOME TAX,LAW & PRACTICE - I


UNIT I Meaning and features of income –Important definitions under the Income Tax Act

– Tax Rates of Individual Assessee – Residential status - Scope of total income – Capital and revenue –Incomes exempt from tax.

UNIT IIHeads of income - Salaries – Allowances – Perquisites and their valuations -

Deductions from salary – Gratuity – Pension – Commutation of pension – Leave Salary – Profits-in-lieu of salary - Provident funds – Deductions under section 80C.

UNIT IIIIncome from House property – Definition of annual value – Deductions from

annual value – Computation of income under different circumstances.

UNIT IV

Income from Business or Profession -Allowable and not allowable expenses –General deductions – Provisions relating to depreciation – deemed business profits – Undisclosed Income / Investments - compulsory maintenance of books of accounts – audit of accounts of certain persons - special provision for computing incomes on estimated basis – Computation of income from business or profession.

UNIT V

Assessment of Individuals (Covering incomes under Salary, House Property, Business or Profession including sec. 80C – Computation of Tax) - Filing of Return – Various Return Forms – Permanent Account Number (PAN) and its usage.

Reference Books

1. Students Guide to Income Tax – Dr. Vinod K. Singhania, Taxman Publications Pvt. Ltd.

2. Income Tax Law & Accounts, Dr. Mehrotra & Goyal Sahitya Bhavan Publications.

3. Income Tax Law & Practice V.P. Gaur & D.B. Narang Kalyani Publishers.4. Income Tax Theory, Law & Practice – T.S. Reddy and Y Hariprasad Reddy


63

Core Subject : XVI - FINANCIAL MANAGEMENT


UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Reference Books :


64

Elective – I (1) INVESTMENT MANAGEMENT Theory Only

UNIT I

Various Investment Avenues – Equity, Fixed Income Securities, Deposits, Mutual funds, Equity oriented mutual funds, Real estates, Insurance Investments.

UNIT II

Investment attributes for evaluating Investment – Risk and Return, Marketability, Convenience, Tax Shelter – Comparison of various Investment Avenues.

UNIT III

Capital Market – Primary Market – Stock Market – Procedures for Buying and Selling Shares – Tax consideration in Investment Management – SEBI guidelines on primary and secondary market – Recent Trends in Security market.

UNIT IV

Investment Analysis - Financial Statement Analysis – Ratios – Fixed Income Avenues Analysis – Time value of money – Credit Rating – Economic – Company – Industry analysis.

UNIT V

Investment Information – EPS, DPS, Price earning ratios – Other financial Measures – Technical Analysis – Fundamental Analysis – Dow Theory - Random Walk Theory – Efficient market theory – Capital Asset Pricing Theory – Portfolio management – Process –Planning - Evaluation Analysis.

Reference Books

1. V. A. Avadhani “Studies in Indian Financial System” 2. M. Gorden “The Investment financing and valuation of corporation”3. V.K. Bhalla “Investment Management”4. Preeti Singh “Investment Management”

65

(2) VISUAL BASIC PROGRAMMING

Theory

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Note : Theory only

Reference Books



66

VI SEMESTER

Core Subject : XVII - MANAGEMENT ACCOUNTING

UNIT I

Management Accounting – Meaning, scope, importance and limitations – Management Accounting vs. Cost Accounting. Management Accounting vs. Financial Accounting.

UNIT II


UNIT III


UNIT IV



UNIT V


REFERENCE BOOKS


Accounting.4. Sharma and Shashi K.Gupta – management Accounting5. T.S. Reddy & Dr. Y. Hariprasad Reddy – Management Accounting.6. Hansen-Mowen – Cost management Accounting and Control.

67

Core Subject : XVIII - ADVANCED COST ACCOUNTING

UNIT I

Methods of Costing : Unit Costing – Tenders or Quotations – Job Costing – Batch Costing EBQ.

UNIT II

Contract Costing – Preparation of Contract Account – Contractee Account – Preparation of Balance Sheet.

UNIT III

Process Costing – Features of Process Costing – Process Accounts – Process Losses and Gains.

UNIT IV

Operating Costing – Transport , Power Supply, Cinema Theater.

UNIT V

Marginal Costing as a Technique – Marginal Costing – BEP Analysis – Profit Planning - Contribution – Key Factor – Margin of Safety.

Marginal Costing – Decision – making - Sales – Mix Exploring New Markets – Make or Buy Decisions – Shut down or Continue.

REFERENCE BOOKS

1. S.P. Jain and K.L. Narang Cost Accounting 2. P.T. Pattanshetty and Dr. Palekar Cost Accounting 3. S.P. Iyengar Cost Accounting 4. Khanna, Pandey, Ahuja and Arora Practical Costing 5. T.S. Reddy and Y. Hariprasad Reddy Cost Accounting6. Saxena and Vashist Cost Accounting7. Hansen/Mowen Cost management

Accounting and Control

68

Core Subject : XIX - INCOME TAX, LAW & PRACTICE - II


UNIT I

Income under capital gains – Short term, long term capital gains – certain transactions not included as transfer – cost of acquisition – cost of improvement – Indexation of cost- Capital gains under different circumstances- Exempted capital gains- computation of capital gains.

UNIT II

Income from other sources – their computation – grossing up – deductions in computing income under the head and other related provisions.

UNIT III

Clubbing of Income – Deemed incomes – Provisions of the Act relating to clubbing of income – Set off - Carry forward and set off of losses.

UNIT IV

Permissible deductions from gross total income – Sec. 80C, 80CCC, 80CCCD, 80DD, 80DDB, 80E, 80G,80GG,80GGA, 80QQB, 80RRB, 80U - Assessment of Individual (Covering Capital gains, Income from other sources including the above mentioned deductions – Computation of Tax).

UNIT V

Income Tax Authorities – Powers of the central Board of Direct Taxes (CBDT), Commissioners of Income Tax and Income Tax officers – Assessment Procedures – Self Assessment – Best Judgement Assessment – Income Escaping Assessment (Re assessment) - Advance payment of Tax – Meaning and Due dates – Deduction of Tax at source - Meaning.

References Books1. Students Guide to Income Tax – Dr. Vinod K. Singhania, Taxman Publications




69

Elective – II – (1) WORKING CAPITAL MANAGEMENT


UNIT I

Working capital meaning – Importance of working capital management- components of working capital – Factors Influencing working capital requirements – Estimating working capital management – working capital life cycle – Roles of finance manager in working capital.

UNIT II

Financing current Assets : Different approach to financing current Assets – Conservative, aggressive and matching approach - Sources of finance committees on working capital finance.

UNIT III

Cash management : Importance – Factors influencing cash balance – Determining optimum cash balance – cash budgeting - controlling and monitoring collection and disbursements.

UNIT IV

Receivables Management : Credit policy variables credit standards- credit period – cash discount and collection efforts – credit evaluation – control of receivables.

UNIT V

Inventory management : Need for Inventories and Importance of its management – Techniques for managing Inventory – Economic order quantity (EOQ) – Stock levels – Analysis of Investment in inventory – Selective inventory control – ABC, VED, FSN Analysis.

Reference Books :

1. Hrishikes Battacharya Working capital Management strategies and Techniques prentice hall of India 2001.

2. Joshi R.N. Cash Management, New Age International Publishers 1999.3. K.M. Chitnis, Working capital Management of large Industrial units, Dastane

Ramachandra and company Poona.

70


VB Practicals





5. Implementation of Drag and Dropevents using images.



8. E-Banking



71

Elective – III (1) HUMAN RESOURCE MANAGEMENT

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


REFERENCE BOOKS :

1. Human Resource Management – V S P Rao 2. Human Resource Management – Ashwathappa 3. Human Resource Management – Garry Deseler 4. Human Resource Management – L M Prasad 5. Human Resource Management – Tripathi.

72

(2) CORPORATE FINANCE

UNIT I

Corporate Finance - Nature and Importance – Objectives – Functions of Finance Manager – Sources of raising finance - Long term – short term.

UNIT II

Corporate Financial Planning – Importance - need – Problems in Corporate Financial Planning - Overtrading – Undertrading – Over and Under Capitalisation.

UNIT III

Capital Markets - Primary Markets – Secondary Market – Functions - SEBI Guidelines relating to Capital markets – Recent trend in Capital market.

UNIT IV

Industrial Financial Institutions – IFCI – SFC – IDBI – ICICI – IRCI – Credit Guarantee Corporation – Challenges of financing Corporate growth – Public corporations – Private Corporation – Government Policies on Industrial Finance.

UNIT V

Corporate Governance – Meaning – Objectives – Shareholding Structure – Management Structure and Processes – Stakeholders relationship - Transparency and disclosures – Financial Disciplines. .

Reference Books

1.S.C. Kucghal - Corporate Finance 2. P.V. Kulkarni - Corporation Finance Principles 3. M.Y. Khan and P.J. Jain - Financial Mangement 4. Dr. S. Gurusamy - Financial Services

73

3. B.Com. (BANK MANAGEMENT )

III SEMESTER


Theory : 15 Problems : 60

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Reference Books

1. R.L. Gupta and M. Radhaswamy Advanced Accounts New Delhi, Sultan Chand.2. S.P. Jain and N.L. Narang Advanced Accounting Kalyani Publication. 3. T.S. Reddy A. Murthy Corporate Acconting, Margham Publication, Chennai.4. Shukla, Grewal and Gupta Advanced Accounts, S.Chand New Delhi.

74


UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Reference Books


75

Core Subject : VII - BANKING THEORY LAW & PRACTICE

UNIT -I

Banking Regulation Act, 1949 (Definition of Banking, Licensing, opening of branches, Functions of Banks, Inspection ) – Role of RBI and their functions.

UNIT -II

Commercial Banks – Functions – Accepting Deposits – Lending of Funds, E-Banking, ATM Cards , Debit Cards, Personal Identification Number – Online Enquiry and update facility- Electronic Fund Transfer- Electronic Clearing System.

UNIT –III

Opening of an Account – Types of Deposit Account – Types of Customers (individuals, firms, Trusts, and Companies) – Importance of customer relations – Customer grievances and redressal – Ombudsman.

UNIT-IV

Principles of Lending – Types of Borrowings – Precautions to be taken by a banker.

UNIT-V

Negotiable Instruments: Promissory Notes – Bills of Exchange, Cheque, Draft – Definitions, Features – Crossing – Endorsement – Material Alteration – Paying Banker – Rights and Duties – Statutory Protection – Dishonour of Cheques - Role of Collecting Banker.

REFERENCE BOOKS

1. Banking Law, Theory and Practice – Sundaram and Varshney – Sultan Chand Co.,

2. Banking and Financial Systems – B. Santhanam (Margham Publishers)3. Banking Law, Theory and Practice- S.N. Maheswari, Kalyani Publications.4. Indian Banking – Parameswaran – S.Chand and Co,5. Banking Law Theory and Practice – Tanon6. Banking Law Theory and Paractice – Sherlaker & Sherlaker.

76


UNIT I


Classification of Entrepreneurs – Factors influencing Entrepreneurship – Functions of Entrepreneurs

UNIT II



UNIT III



UNIT IV


UNIT V




77

Allied - III (1) Indian Economy – I

UNIT-I

Economic growth and Economic Development , Features of a developing Economy – Indicators of Economic Development.

UNIT-II

National Income – Trends – Structural changes – Regional Development Disparities.

UNIT-III

Major problems of Indian Economy – Poverty and Inequality – Unemployment – Population.

UNIT-IV

India’s planned economy – Objectives strategies – Financing , Achievements and failures.

UNIT-V

Infrastructure for Development – Transport, Communication, Power, Irrigation.Social infrastructure – Education , Primary health.

REFERENCE BOOKS

1. Indian Economy – I..C. Dingra2. Indian Economy – S.Shankaran3. Indian Economy – Ruddar Datt and K.P.M. Sundharam4. Indian Economy – Problem of Development and Planning, A.N. Agarwal

78

(2) Business Mathematics - I

Unit – I

Theory of Sets


Unit – II

Algebra


Unit – III


Unit – IV



Unit – V


REFERENCE BOOKS:



79

IV SEMESTERCore Subject : IX - ADVANCED CORPORATE ACCOUNTING


UNIT I


UNIT II


UNIT III

Consolidated final statement of Holding companies and subsidiary companies – (Inter company owing excluded) – treatment of dividend.

UNIT IV


UNIT V

Liquidation - Statement of affairs and Liquidator’s Final statement of

Account.

Reference Books

1. R.L. Gupta and M. Radhaswamy Advanced Accounts New Delhi, sultan Chand.

2. S.P. Jain and K.L. Narang Advanced Accounts Ludhi No Space ana Kalyani Publishers.

3. T.S. Reddy and A. Murthy Corporate Accounting margham publication Chennai.

4. M.C. Shukla and J.S. Grewal, Advanced Accounts, New Delhi, S. Chand and Company.

80

Core Subject : X - FINANCIAL SERVICES

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


REFERENCE BOOKS


81

Core Subject : XI - BUSINESS TAXATION

UNIT – I


UNIT – II

Central Excise Duty – Classification – Levy and Collection of Excise duty – Clearance of excisable goods- Exemption from excise duty – Excise and Small Scale Industries – Excise and Exports – Demand, Refund, Rebate of Central Excise duty – Offences and Penalties – Settlement – Appellate Provisions.

UNIT – III


UNIT - IV


UNIT- V


REFERENCE BOOKS

1. Central Excise Act.2. Customs Act3. Central Sales Act4. Practical Approach to Income Tax – Ahuja Girish and Gupta Ravi5. Students Guide to Income Tax by Dr. Vinod K. Singhania and Monica Singhania.6. Indirect Taxes - Datty7. Business Taxation – T.S.Reddy & Dr. Hariprasad Reddy.

82

Core Subject : XII - COMPANY LAW

UNIT I

Definition of Joint Stock Company – Kinds – Formation – Incorproation UNIT II

Memorandum of Association – Contents - Doctrine of Ultra Vires – Articles of Association – Contents – Prospectus – Contents – Statement in lieu of Prospectus .

UNIT III

Share Capial – Kinds of Shares – Voting Rights – Borrowing powers of companies.

UNIT IV

Meetings and Resolutions – Statutory Meeting – Annual general meeting – Extra ordinary general Meeting - Resolutions – Ordinary & Special.

UNIT V


REFERENCE BOOKS

1. Business Laws – N.D. Kapoor, Sultan Chand and Sons2. Business Laws – M.R. Sreenivasan, Margam Publications3. Business Laws – M.V. Dhandapani, Sultan Chand and Sons4. Company Law – Avtar Singh5. Company Law N.D. Kapoor6. M.C.Shukla and S.S. Gulshan – Principles of Company Law7. S.M.Shah – Lectures on Company Law8. S.Badri Alam and Saravanavel, Company Law, Himalaya Publications9. P.P.S. Gogna – Text Book of Company Law – S.Chand

83

Allied - IV (1) INDIAN ECONOMY-II

UNIT – I

Infrastructure for development – Transport, Communication, power, irrigation, Social infrastructure – Education, Primary health.

UNIT – II


UNIT – III


UNIT - IV


UNIT – V


REFERENCE BOOKS:

1. Indian Economy – I.C.Dingra2. Indian Economy – S.Shankaran3. Indian Economy – Ruddar Datt and K.P.M.Sundharam4. Indian Economy – Problem of Development and Planning – A.N.Agarwal5. Indian Economy – Its Development Experience – S.K.Misra and V.K.Puri.

84

(2) BUSINESS MATHEMATICS – II

Unit – I


Unit – II


Unit – III


Unit – IV


Unit – V


REFERENCE BOOK:



85

V SEMESTER

Core Subject : XIII - PRACTICAL AUDITING











Reference Books : 1. Auditing – D.P. Jain Konark PublishersPvt. Ltd. 2. Auditing, Principles and practice – Ravinder Kumar and virender Sharma, East

ern economy edition. 3. Practical Auditing – B.N. Tandon Sultan Chand and Co.,4. Contemporary Audinting, Kamal Gupta Tata MC Graw Hill.

86

Core Subject : XIV - BANKING THEORY REGULATORY MECHANISM

UNIT I

Banking Regulation Act 1949 – Title and Scope of The Act – RBI Act 1934 – Role of RBI as a Regulatory Mechanism.

UNIT II

Financial Sector Reforms – Sakhmoy Chakravarthy Committee 1985 – Narasimman Committee Report I and ll – Prudential norms: Capital Adequacy norms – Classification of Assets and Provisioning.

UNIT III

Rationalization of Interest Rates – Structures of Interest Rates(Short – Term and Long – Term) – Impact on Savings and Borrowings.

UNIT IV Monetary Policy – Regulatory Measures – Concept of Money Supply –

Regulation of Money Supply Through Bank Rate – Open Market Operation and CRR and their Effectiveness.

UNIT V

Growth – Role – Failures of NBFC – Current RBI’s Regulations on NBFC.

REFERENCE BOOKS:

1. Laws And Practices Relating to Banking – IIB

2. Digest of Banking Law and Practice, volume 1 and 2, May 1983 – Prajan Bhasin, Lalit.

3. Law and Practice of Prudential Accounting Norms – Naganathan and S. Jayaraman, Sridhar.

4. Banking Law Digest 1988 – Bhatnagar J.P.

5. Bank Documentation – A Practical Approach – Desai K.C.

87

Core Subject : XV - INVESTMENT MANAGEMENT

UNIT I

Various Investment Avenues – Equity, Fixed Income Securities, Deposits, Mutual funds, Equity oriented mutual funds, Real estates, Insurance Investments.

UNIT II

Investment attributes for evaluating Investment – Risk and Return, Marketability, Convenience, Tax Shelter – Comparison of various Investment Avenues.

UNIT III

Capital Market – Primary Market – Stock Market – Procedures for Buying and Selling Shares – Tax consideration in Investment Management – SEBI guidelines on primary and secondary market – Recent Trends in Security market.

UNIT IV

Investment Analysis - Financial Statement Analysis – Ratios – Fixed Income Avenues Analysis – Time value of money – Credit Rating – Economic – Company – Industry analysis.

UNIT V

Investment Information – EPS, DPS, Price earning ratios – Other financial Measures – Technical Analysis – Fundamental Analysis – Dow Theory - Random Walk Theory – Efficient market theory – Capital Asset Pricing Theory – Portfolio management – Process –Planning - Evaluation Analysis.

Reference Books

1. V. A. Avadhani “Studies in Indian Financial System” 2. M. Gorden “The Investment financing and valuation of corporation”3. V.K. Bhalla “Investment Management”4. Preeti Singh “Investment Management”

88

Core Subject :XVI - INTERNATIONAL BANKING

UNIT I

International Banking vis – a – vis Domestic Banking – Foreign Trade Financing – International Financial Transactions: Lending and Borrowing across borders.

UNIT II

Foreign Exchange: Market; rate and Currency – Exchange rate determination under Fixed exchange rate and Floating exchange rate regimes – Determination of exchange rates :Spot and Forward – Basic exchange arithmetic – Forward Cover and Hedging.

UNIT III

International Financial Institutions and Functions: World Bank :IMF: Asian Development Bank – International Financial Corporation: International Development Association.

UNIT IV

Sources of Foreign Exchange – Export Earnings – Invisible Export Earnings – Role of NRI Remittances – Foreign Direct Investment – Foreign Institutional Investment – External Commercial Borrowings – Global Depositors Receipts – Offshore Borrowings.

UNIT V

Foreign Exchange Management – Composition of Foreign Exchange Reserves : Foreign Currencies – Gold and SDR – Current Account Convertibility – Capital Account Convertibility and Precautions.

REFERENCE BOOKS:1. International Banking – IIB

2. International Corporate Finance – IIB

3. Frederic S. Mishkin, “Understanding Financial Crisis : A Developing Country

4. Perspective”, In, Michael Bruno, ed. Annual World Bank Conference on Development Economics”, 1996.

5. Introduction to Foreign Trade, Foreign Exchange Risk Management – IIB

89

Elective I : (1) CREDIT & RISK MANAGEMENT IN BANKING

UNIT-I Bank credit – Basic Principles and Approach – Three C’s – Purpose of lending – Security aspects – business experience/Management – Market – Purpose Trading – Manufacturing Service, Agriculture, Personal – Security : Primary – Collateral – Stock, Machinery, Land and Building – Guarantee – Different types of Mortgages – Management/Experience : Business Experience – Technical Qualification – Professional Management – Market : Local – National – Global – Types of Credit – Demand Loan – Cash Credit – Overdraft – Term Loan – Basic Characteristics and difference between the four – Legal and Regulatory Aspect – Legal Documents – Loan Documents – RBI Directives – Various Committees – Tandon – Chore, Nayak and such other committees – Brief details.UNIT -II

Lending to Different Customers – Individuals – Partnership – Limited companies – Trust – Association – Legal aspects – Documents to be called for.UNIT -III Loan Processing – Sanctioning – Monitoring – RecoveringCommercial Loans(Activity Based) – Government Sponsored Loans (mostly agricultural, Rural and Weaver section) – Trading : small – Retail – Wholesale – Chain/Supermarket – Manufacturing : Industrial Advances – Service Transport – Telecommunication – Hospital – Hotel. Infrastructure : Power – Petrol – Port – Agriculture: Crop – Plantation – Well – Motor Pump set – Tractor etc. Miscellaneous : Self – Employed.Business loan(Borrower Based) – Small Business :Self Employed – Transport – Trade – Hotel – Others – Approach – Assessment – Supervision – Recovery Medium and Large Scale: Small Scale Industries – Corporate – Approach – Assessment – Sanction –Disbursement – Follow Up – Recovery Agriculture : Small, Medium and Big Farmers – Short term and Medium term Loans – Corporate Borrowers.Government sponsored : Priority sector lending – Lead Bank Scheme – Government sponsored loan to Weaver section – Subsidy.UNIT- IV

Corporate Finance – Project Finance – Appraisal – Assessment – Documentation – Disbursement – Monitoring – Follow Up – Review – Creation of Charge – Analysis of Balance sheet – Profit and Loss account – Cash flow and Fund flow working – Project approachUNIT V

NPA – Causes and Remedial Measures – Management of NPA’s – Debt Recovery Tribunals – Asset Reconstruction FundREFERENCE BOOKS:

1. Indian Financial System and Commercial Banking – IIBSpecial and preferred sector Finance – IIBManagement and Accounting and Financial Management – IIB

2. Prudential Accounting Norms and Audit of Banks – Naganatham M. and Jayaraman . 3. Annual Reports of RBI

90


UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Note : Theory only

Reference Books



91

VI SEMESTERCore Subject : XVII - MARKETING OF BANKING SERVICES

UNIT IMarketing concepts and their Application to Banking Industry – Marketing

concepts and elements – Why Marketing? – Special features of Bank Marketing – Product and Service Marketing.

UNIT IIEnvironmental Scanning – Assessment and Management of Competition – Macro

and Micro factors influencing the market goods and services – applicability to Banking – Banking regulation and its impact on Bank marketing strategies – Understanding competition, Identification of competition and their focus – Strategic benefits of good competition – What makes a good competitor.

UNIT IIICustomer need analysis and customer care : customer focus – Understanding

customer need – customer care – Consumer motivation and buying behaviour – perception / behaviour – other factors affecting buying behaviour – decision making process – individual and organizational – selective exposure, selective distortion, and effect on consumer behaviour.

UNIT IVMarket Segmentation(banking) – Product Designing – Marketing – feedback and

review – purpose and content of product / Market expansion – Mass Marketing and Marketing segmentation – Definition of Market segmentation – Characteristics of a viable Market segment – Benefits from Market segmentation – Disadvantages – Market segmentation techniques for personal and corporate customers.

UNIT VMarket information Research – Definition of marketing research and market

research – Differences – Contributions of Marketing Research to a bank – Types of data – primary and secondary – Management Information System and Marketing Research – Need for situation analysis – steps involved in the development of a situation analysis – objective, strategies and tactics – sources of information for situation analysis.

REFERENCE BOOKS:1. Marketing of Banking Service – IIB

2. Marketing of Banking Service – Rajeev

3. The formula for successful Marketing, Galotia Publication, 1991 – Morz, Rarph

4. Dynamics of Bank Marketing, VBS publishers, 1990 – Madhukar R.K.

5. Principles of Bank Management, Himalaya Publication, 1993 – Desai, Vasant

92

Core Subject : XVIII - TECHNOLOGY IN BANKING

UNIT I

Different approaches to Banking computerization, WAN, LAN, VSAT, Networking system – Single Window concept – usage of ATM – Advantages, Limitation – Anywhere Banking – Anytime Banking – Home Banking – Internet Banking – Online enquiry and update facilities – PIN – ATM card – Debit card – Smart card – Credit card.

UNIT II

Signature storage and display by electronic means – Document Handling System and Document Storage and Retrieval System.

UNIT III

Electronic fund transfer – SWIFT – Electronic clearing system – Debit and Credit Clearing – RBI – Net data – Net bank wire.

UNIT IV

Impact of Technology – on its employees – Customer service – Management control.

UNIT V

Protecting – Confidentiality and secrecy of data – Cyber laws and its implications.

REFERENCE BOOKS:

1. Electronic Banking and Information Technology – IIB

2. Information Technology in Indian Commercial Banks NIBM Pune – Naidu C.A.S

3. Technology and Banks NIBM Pune – Revell J.R.S.

4. Computers Today, McGraw – Hill – Sanden, Donald H

5. Computer Networks, Prentice – Hall Publication – Tanenbaum, Andrew S.

93

Core Subject : XIX - MANAGEMENT ACCOUNTING

UNIT I

Management Accounting – Meaning, scope, importance and limitations – Management Accounting vs. Cost Accounting. Management Accounting vs. Financial Accounting.

UNIT II


UNIT III


UNIT IV



UNIT V


REFERENCE BOOKS


Accounting.4. Sharma and Shashi K.Gupta – management Accounting5. T.S. Reddy & Dr. Y. Hariprasad Reddy – Management Accounting.6. Hansen-Mowen – Cost management Accounting and Control.

94

Elective – II :

(1) CUSTOMER RELATIONSHIP MANAGEMENT

UNIT I

Communication - need/ Mode of communication – barriers, channels of communication - oral - written -listening skill – Verbal skill- interpersonal communication and intra personal communication , Essentials of business letter.

UNIT II

CRM - concept and approach - CR in competitive environment public relation and image building

UNIT III

Banker - customer relationship -retaining and enlarging customer base - customer services - quality circle. .

UNIT IV

Nature and types of customer - complaint redressal methods Talwar and Goiporia committee report, customer service committee, customer day - Copra Forum - ombudsman.

UNIT V

Market Segment - Customer Data Base - Market Research. Review and Evaluation of Customer Satisfaction.

Recommended Books:

1.H.Peeru Mohamed & A. Sangadevan , Customers Relationship Management - A Step –by – step approach , Vikas Publishing House Private Limited , Noida .

2. Mukesh Chaturvedi Abhinav , Chaturvedi , Customers Relationship Management – An Indian Perspective , Excel Books , New Delhi .

95

(2) VISUAL BASIC -Practical

VB Practicals








8. E-Banking



96

Elective – III

(1) SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Theory Only

UNIT I

Nature and Scope of Investment Management – Objectives, Constraints – Investment factors – Gambling – nature and Scope – Distinguish between Investment and Gambling – Role of capital markets.

UNIT II

Investment environment – Sources of Investment Information – Approaches of Security analysis - Market Indicators – Security price movements – Fundamental analysis – technical analysis – Dow theory Random walk theory – efficient market hypothesis.

UNIT III

Company analysis – Components of company analysis - Financial analysis – Financial Statement – Ratio analysis - EPS, DPS – dividend yield ratio – ROI, ROCE, Risk – return – measurement of risk.

UNIT IV

Portfolio management – portfolio theory – objectives – Traditional and modern portfolio theory – portfolio management process – portfolio planning – portfolio selection - Evaluation – Portfolio reversion - Portfolio analysis – Morkowitz’s Approach.

UNIT V

Capital Market Theory – Assumptions – Capital Asset Pricing Model (CAPM) – Estimating Betas Securities market line arbitrage pricing theory – Derivatives options – Futures – Swaps.

Reference Books

1. Fisher and Jordon – Security analysis and Portfolio management 2. V.K. Bhalla - Investment management3. Punithavathy Pandian - Security analysis and portfolio management 4. Preeti Singh - Investment management5. Natarajan - Investment management

97

(2) TREASURY MANAGEMENT

UNIT I

Asset Liability Management – Objective – Concept – Risk Management – Interest Risk.

UNIT II

Concept of Treasury Management – Employment of Statutory/Surplus funds – Need for Specialized approach in the bank – Role and Function of Treasury Department.

UNIT III

Domestic Money Market – Source of funds – capital – reserves – SLR – CRR – Surplus cash – Market Players.

UNIT IV

Money Market Instruments and Players – Government Securities – Treasury bill – CP – CD – Call Money Banks and Specified Institutions

UNIT V

Foreign Currency Market – Combined Treasury Management – RBI and Regulatory Functions.

REFERENCE BOOKS:

1. Treasury Investment and risk Management – IIB

2. Management of Investments – By Jack Clank Francis McGraw Hill International series

3. Investments – Analysis and Management – By Jack Clank Francis McGraw Hill International series

4. Indian capital Market by V.A. Avadhani, Himalayan Publishing House(1997).

5. Capital Markets by Frank fabozzi and Franco Modigliani, Prentice Hall(1996)

98

4. B.Com. (MARKETING MANAGEMENT)

III SEMESTER



UNIT I


UNIT II

Redemption of Preference Shares and Debenture – Purchase of business – Profits Prior to Incorporation.

UNIT III


UNIT IV


UNIT V


Reference Books

1. R.L. Gupta and M. Radhaswamy Advanced Accounts New Delhi, Sultan Chand.2. S.P. Jain and N.L. Narang Advanced Accounting Kalyani Publication. 3. T.S. Reddy A. Murthy Corporate Acconting, Margham Publication, Chennai.

99

4. Shukla, Grewal and Gupta Advanced Accounts, S.Chand New Delhi.


UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Reference Books


100

Core Subject : VII - PRINCIPLES OF MARKETING

UNIT I

Introduction to Marketing –Meaning – Definition and Functions of Marketing – Marketing Orientation – Role and Importance of Marketing – Classification of Markets

UNIT IIMarketing Environment – Micro and Macro Environment (Factors affecting

internal environment and external environments)

UNIT IIIMarket Segmentation – Concept – Benefits – Basis and Levels. Introduction to

Consumer Behaviour – Need for study – Consumer buying decision process – Buying motives.

UNIT IVMarketing mix. Product – Meaning – Introduction to Stages of New Product

Development – Types – Introduction to PLC – Product Mix – Price – Pricing Policies and Methods. Place – Channels of Distribution (Levels) – Channel Members – Promotion – Communication Mix – Basics of Advertising, Sales promotion and personal selling.

UNIT VRecent Trends in Marketing. A Basic understanding of E – Marketing,

Consumerism, Market Research, MIS and Marketing Regulations.

REFERENCE:

1. Marketing Management by Rajan Saxena

2. Marketing by William J Stanton

3. Principles of Marketing by Philip Kotler

4. Marketing Management by Still and Cundiff

5. Marketing Management by Dr. K. Nirmala Prasad and Sherlaker

6. Marketing by J C Gandhi

7. Principles of Marketing by Ramasamy Namakumari

8. Marketing – J. Jayasankar

9. Marketing Management by DR. C.B. Gupta and Dr. N. Rajan Nair

101


UNIT I



UNIT II



UNIT III



UNIT IV


UNIT V



REFERENCE BOOKS :

1. Srinivasan N.P. – Entrepreneurial Development 2. Saravanavel – Entrepreneurial Development 3. Vasant Desai – Project management 4. Jayashree Suresh – Entrepeneurial development 5. Holt – Entrepreneurship – New Venture Creation 6. J.S. Saini & S.I. Dhameja – Entrepreneurship and small business. 7. P.C. Jain – Handbook for New Entrepreneurs 8. Dr. C.B. Gupta & Dr. S.S. Khanka – Entrepreneurship and Small Business.

102

Allied : III (1) INDIAN ECONOMY – I

UNIT – I


UNIT – II


UNIT – III


UNIT - IV


UNIT – V


REFERENCE BOOKS:

1.Indian Economy – I.C.Dingra2.Indian Economy – S.Shankaran3.Indian Economy – Ruddar Datt and K.P.M.Sundharam4.Indian Economy – Problem of Development and Planning – A.N.Agarwal5.Indian Economy – Its Development Experience – S.K.Misra and V.K.Puri.

103

(2) BUSINESS MATHEMATICS - I

Unit – I

Theory of Sets


Unit – II

Algebra


Unit – III


Unit – IV



Unit – V


REFERENCE BOOKS:



104

IV SEMESTER

Core Subject: IX - PRINCIPLES OF MANAGEMENT

UNIT I

Introduction: Concept, nature, process and significance of management; Managerial roles and Skills; Development of-management thought; Classical and neo - classical systems; Contingency approaches: - Robert Owen, Taylor Fayol, and Elton Mayo.

UNIT II

Planning - Nature - Importance - Forms - Types - Steps in planning - Objectives - Policies - Procedures and Methods - Nature and Types of policies - Decision Making - Process of decision making - Types of decisions - Problems involved in decision - making

UNIT III

Organizing - Types of Organization (Line and Staff, Committees, Projects, Matrix) - Organizational structure - Span of Control - Departmentalization - Informal Organization.

UNIT IV

Authority - Delegation - Decentralization - Difference between authority and power - Uses of authority - Distinction between Centralization Decentralisation - Responsibility. Meaning and functions of Staffing - Nature, Purpose and Scope of Directing.

UNIT V

Co-ordination - Need for Co-ordination - Types. Techniques - Distinction between co-ordination and co-operation - Requisites for excellent. Co-ordination - Controlling - Meaning, importance and Types of controls - Control Process.

Reference Books:

1. Weihrich and Koontz , Essentials of Management; Tata McGraw Hill , New Delhi

2. L.M. Prasad , Principles of Management , Sultan Chand , New Delhi .

3. Lallan Prasad , Principles of Management , S.Chand & Co , New Delhi .

4. J. Jayasankar , Principles of Management , Margham Publications , Chennai .

105

Core Subject: X - FINANCIAL SERVICES

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


REFERENCE BOOKS


106

Core Subject: XI - PRODUCT MANAGEMENT

UNIT I

What is product ? – Classification of product – Relationship of Product and Market – Product decisions – product – product mix – approaches BCG, GE etc. for product decisions

UNIT II

Management of existing products – Product life cycle – positioning – product modification – product development

UNIT III

New Product Management – Innovation – Creating Value opportunity identification – New product introduction process

UNIT IV

Differentiation – Branding – Packaging – Pricing – Advertising – Distribution – Marketing Research

UNIT V

Product Market Analysis of different products – FMCG – Consumer durables – Credit cards – New challenges for marketers in India

REFERENCE BOOKS:

1. S. Ramachander – Ascending the Value spiral

2. William L. Moore and Edgar A. Pessemier – Product Planning and Management

3. Karl T. Ulrich and Steven D. Eppinger – Product Design and Development

4. Geoffry Randall – Branding

5. C. Merle Crawford and C Anthony Di Benedetto – New Product Management

6. Sengupta – Brand Positioning

7. Harsh V Verma – Brand Map

107

Core Subject: XII - COMPANY LAW

UNIT I

Definition of Joint Stock Company – Kinds – Formation – Incorproation UNIT II

Memorandum of Association – Contents - Doctrine of Ultra Vires – Articles of Association – Contents – Prospectus – Contents – Statement in lieu of Prospectus .

UNIT III

Share Capital – Kinds of Shares – Voting Rights – Borrowing powers of companies.

UNIT IV

Meetings and Resolutions – Statutory Meeting – Annual general meeting – Extra – Ordinary general Meeting - Resolutions – Ordinary & Special.

UNIT V


REFERENCE BOOKS

1. Business Laws – N.D. Kapoor, Sultan Chand and Sons2. Business Laws – M.R. Sreenivasan, Margam Publications3. Business Laws – M.V. Dhandapani, Sultan Chand and Sons4. Company Law – Avtar Singh5. Company Law N.D. Kapoor6. M.C.Shukla and S.S. Gulshan – Principles of Company Law7. S.M.Shah – Lectures on Company Law8. S.Badri Alam and Saravanavel, Company Law, Himalaya Publications

108

9. P.P.S. Gogna – Text Book of Company Law – S.Chand

Allied : IV - (1) INDIAN ECONOMY - II

UNIT – I


UNIT – II


UNIT – III


UNIT - IV


UNIT – V


REFERENCE BOOKS:

1.Indian Economy – I.C.Dingra2.Indian Economy – S.Shankaran3.Indian Economy – Ruddar Datt and K.P.M.Sundharam4.Indian Economy – Problem of Development and Planning – A.N.Agarwal5.Indian Economy – Its Development Experience – S.K.Misra and V.K.Puri.

109

- (2) BUSINESS MATHEMATICS- II

Unit – I


Unit – II


Unit – III


Unit – IV


Unit – V


REFERENCE BOOK:



110

V SEMESTERCore Subject : XIII - PRACTICAL AUDITING











Reference Books : 1. Auditing – D.P. Jain Konark PublishersPvt. Ltd. 2. Auditing, Principles and practice – Ravinder Kumar and virender Sharma, Eastern economy edition. 3. Practical Auditing – B.N. Tandon Sultan Chand and Co.,4. Contemporary Auditing, Kamal Gupta Tata MC Graw Hill.

111

Core Subject : XIV - COST ACCOUNTING

UNIT I


UNIT II


UNIT III


UNIT IV

Labour cost – Computation and control. Time keeping Methods of wage payment – Time rate and piece rate system. Payroll procedures. Idle time and over time. Labour turnover.

UNIT V


REFERENCE BOOKS

1. Jain S.P. and Narang K.L. – Cost Accounting. 2. Khanna B.S., Pandey I.M. Ahuja G.K. and Arora M.N. – Practical costing. 3. T.S. Reddy and Y. Hari Prasad Reddy – Cost Accounting 4. N.K. Prasad and V.K. Prasad – Cost Accounting. 5. Saxena and Vashist – Cost Accounting. 6. Hansen / Mowen – Cost Management Accounting and Control.

112

Core Subject : XV - INTERNATIONAL MARKETING

UNIT INeed and importance of international marketing – entry strategy – international

trade theories – BOT, BOP

UNIT IIInternational markets – consumer behaviour – market research – product market

strategies

UNIT IIIPricing – terms – fob – cif – foreign exchange fluctuations – channels of

distributors

UNIT IVAdvertising and sales promotion – insurance and Risk coverages – institutions for

promotion of international marketing – marketing assistance – documentation procedures in export & import trading

UNIT VWTO – Trade Blocks – EU – Globalisation – Global Markets

REFERENCE BOOKS:

1. Varshney RL and Bhattacharya – International Marketing Management

2. Jain – International Marketing

3. Srinivasan : International Marketing – Prentice Hall of India

4. Fayerweather – International Marketing – Prentice Hall of India

5. Keith Lewis and Mathew Housden – Introduction to International Marketing

6. Alan Branch – International Purchasing and Management – Thomson

113

Core Subject : XVI - MARKETING RESEARCH

UNIT IIntroduction - Definition of Marketing Research - Nature and Scope - Marketing

Research as aid to rational decision-making.Marketing Research Methodology

UNIT II

Sampling techniques - Random - Stratified - Area - Quota –

Questionnaire - Interview techniques - Interviewing skills on the part of'Investigator.

UNIT IIIMotivation Research - Product Research

UNIT IVConsumer Survey - Sales Control Research

UNIT VMedia Research - Various Techniques - Measuring advertising effectiveness -

Analysis and reporting research findings to the management.

Recommended Texts

1. D D Sharma , Marketing Research -Principles, Application and Cases , Sultan Chand Publications ,New Delhi2. Suja R Nair ,Marketing Research , Himalaya Publications ,New Delhi

3 . C R Kothari-1990-Reasearch Methodology Methods and Techniques- Second Edition- Wishwa Prakasham Publications-New Delhi

4. G. C. Beri-1993-Marketing Research-Second Edition- Tata Mc-Graw Hill Publication- New Delhi

5. Gupta Sunil ,Bansal .S.P. & Verma O.P.,Marketing Research , kalyanni Publishers, Ludhianna .

114

Elective – I : (1) ADVERTISING MANAGEMENT & SALES PROMOTION

UNIT IAdvertising : Advertising, objectives, task and process, market segmentation and

target audience – Message and copy development.

UNIT IIMass Media : Selection, planning and scheduling – web advertising – integrated

programme and budget planning – implementing the programme co – ordination and control

UNIT IIIAdvertising agencies – organization and operation.

UNIT IVSales Promotion : Why and when sales promotion activities, consumer and sales

channel oriented – planning, budgeting and implementing and controlling campaigns.

UNIT VControl : Measurement of effectiveness – ethics, economics and social relevance.

REFERENCE BOOKS:1. Batra, Myers and Baker, Advertising Management, Prentice Hall of India, 2002.

2. Belch, Advertising and Promotion, Tata McGraw Hill, Roderick White, Advertising McGraw Hill.

3. Frank Jefkins, Advertising, Macmillan India Ltd., 2000.

4. Kueglar Jr., Wed Advertising and Marketing, Prentice Hall Of India.

5. O. Guinn, Advertising, Thomas Learning.

6. Semenik, Promotion and Integrated marketing communication, Thomas Learning, 2001.

7. Wells, Bunett and Moriatry, Advertising – Principles and Practice, Prentice Hall Of India, 2002.

115

(2) : SUPPLY CHAIN MANAGEMENT

UNIT I

Supply chain Management – Meaning, Definition, Functions, need – Marketing forces affecting supply chain activities – supply chain activities in India.

UNIT II

Supply Chain Intermediaries – Meaning, importance, objectives, functions – Types of intermediaries – Selection of channel members – Motivation, training and evaluation of channel members.

UNIT III

Transportation – Meaning, importance, Functions – Types of transportation – Methods of Selection of transportation – factors considering fixation of freight charges – Role of containers in modern Transportation.

UNIT IV

Warehousing – meaning, characteristics, importance, functions – Types of warehousing – Selection of transportation – warehouse locations – Packaging and material handling – Documents relating to warehousing – Warehousing in India.

UNIT-V

Inventory Management – Meaning, Importance, Functions – Inventory Control – Inventory control under uncertainties – ABC Analysis – JIT – Cost of inventories – order processing – Customer Services.

Reference Books 1. Satish K. Kapoor and Purva Kamal, Basis of Distribution Management, Printice

Hall of India, New Delhi , 2003. 2. Sunil Chopra, Supply Chain Management – Strategic planning and operations,

2004.3. Taylor, supply chain – A managers guide – Pearson Education – New Delhi –

2004.4. David J. Bloomberg, Stephen Lemay, Joe E. Hanna, Logistics, Printice Hall of

India, New Delhi – 2002.5. Dr. C.B. Gupta and Dr. N. Rajan Nair, Marketing management, Sultan Chand,

New Delhi, 2007.6. Bowersox closs, Logistical Managemevil – The Intergrated supply chain

Management, Printice Hall of India, New Delhi – 2004.

116

VI SEMESTER

Core Subject : XVII - MANAGEMENT ACCOUNTING

UNIT IManagement Accounting – Meaning, scope, importance and limitations –

Management Accounting vs. Cost Accounting. Management Accounting vs. Financial Accounting.

UNIT IIAnalysis and Interpretation of Financial Statements – Nature, objectives, tools –

Methods – Comparative Statements, Common Size statement and trend analysis.

UNIT IIIRatio Analysis – Interpretation, benefits and limitations - Classification of ratios

– Liquidity, Profitability, turnover, capital structure and leverage.

UNIT IVFunds flow and Cash flow statements.


UNIT VCapital Expenditure Control – Capital Budgeting Techniques – Pay Back Period –

Accounting Rate of Return – Net Present Value Method.

REFERENCE BOOKS


Accounting.4. Sharma and Shashi K.Gupta – management Accounting5. T.S. Reddy & Dr.Y. Hari Prasad Reddy – Management Accounting.6. Hansen-Mowen – Cost management Accounting and Control.

117

Core Subject : XVIII - RETAIL MARKETING

UNIT IIntroduction of Retail Marketing – retail environment – the growing importance

of retail industry.

UNIT IIConsumer behavior in the retail context – buying decision process – its

implication for retail management

UNIT IIIStore lay out – design – Merchandising – private brands – national brands –

merchandising buying and handling

UNIT IVRetail Marketing Mix – 4 Ps – Merchandise Management – Negotiating Purchase

UNIT VConsumerism and ethics in Retailing – international retail structures – future of

retailing

REFERENCE BOOKS:

1. Andrew J. Navman and Peter Cullon – Retailing Environment – Thomson & Organisation

2. Berman : Retail management , 8th Edn. – Prentice Hall of India

3. Patrick M. Nunne, Robert F. Lusch and David A. Griffith – Retailing

4. Retail Marketing Management – David Gilbrath

5. Marketing Strategy – A. Nag

6. Principles of Marketing – Sherlekhar, Dr. K. Nirmala Prasad and S.A. Salvardine Victor

118

Core Subject : XIX - SERVICES MARKETING

UNIT IMarketing Services: Introduction growth of the service sector. The concept of service.

Characteristics of service - classification of service designing of the service, blueprinting using technology, developing human resources, building service aspirations.

UNIT IIMarketing Mix In Service Marketing: The seven Ps: product decision, pricing

strategies and tactics, promotion of service and distribution methods for services. Additional dimension in services marketing- people, physical evidence and process.

UNIT IIIEffective Management of Service Marketing: Marketing demand and supply through

capacity planning and segmentation - interna1 marketing of services - external versus internal Orientation of service strategy.

UNIT IVDelivering Quality Service: Causes of service - quality gaps. The customer

expectations versus perceived service gap. Factors and techniques to resolve this gap. Customer relationship management. Gaps in services - quality standards, factors and solutions - the service performance gap - key factors and strategies for closing the gap. External communication to the customers- the promise versus delivery gap - developing appropriate and effective communication about service quality.

UNIT VMarketing of Service With Special Reference To:1.Financial services, 2.Health

services, 3.Hospitality services including travel, hotels and tourism, 4.Professional service, 5.Public utility service, 6.Educational services.

Recommended Texts

1. S.M. Jha, Services marketing, Himalaya Publishers, India

2.Sinha.P.K and Sahoo.S.C., 1994,Services Marketing Text and Reading, Himalaya Publishers House,lndia

3 Dr. L. Natarajan Services Marketing, Margham Publications, Chennai.4. Thakur .G.S. Sandhu supreet & Dogra Babzan , Services marketing , kalyanni Publishers, Ludhianna .5.Dr. B. Balaji , Services Marketing and Management ,S. Chand & Co , New Delhi .

119

Elective – II

(1) SALES & DISTRIBUTION MANAGEMENT

UNIT ISales objectives – Functions of Sales Management – Duties and responsibilities of

Sales Manager – Types of Salesmanship – Advantages and Limitations of Salesmanship

UNIT IISales Planning, Sales policy – Sales organization, Structurising and managing

sales force, designing sales territories – fixing sales, quota, controlling and motivating sales force.

UNIT IIIRecruitment and selection of sales force – training of salesman Supervising

Salesman – Appraising Salesman’s performance – methods of appraisal – Compensation of sales force – methods of compensation

UNIT IVThe Channel of distribution – Its importance – types of channels. Wholesalers &

Retailers – Brokers, Commission agents - dealers sole selling agents.

UNIT VPotential in the distribution in India – Logistics – Physical Distribution – Supply

Chain Management

REFERENCE BOOKS:

1. Albert New Guard – The Field Sales Manager – Taraporewala

2. Bestrand Canfield & Englan Cliff, Sales Administration, Prentice Hall.

3. Richard R Still and Edward W. Cundiff, Sales Management, Prentice Hall.

4. V.S. Ramasamy, Marketing Management, MacMillan.

120

(2) CONSUMER BEHAVIOUR

UNIT I

Consumer behaviour – Determinants of Consumer behaviour – Consumer buying process- Economic model – Psychological model – Psychographics.

UNIT II

Models of Consumer behaviour, market segmentation for understanding consumers.

UNIT III

Environmental influences on Consumers Culture, social class : Family : Personal influence and opinion leadership.

UNIT IV

Individual Determinants of Consumer Behaviour – Motivation and Involvement – Information Processing – learning personality and self – concept; Attitude theories and change.

UNIT V

Consumer Decision Processes : Problem recognition, search and evaluation – purchasing; post purchase behaviour

REFERENCE BOOKS:

1. David Luck and Ronald Rubin – Marketing Research – Prentice and Hall of India

2. Donald Tulle and Del Hawkins – Marketing Research : Management and Method

3. David J. Loudon and Albert J Della Bitta – Consumer Behavior, Tata McGraw Hill,2002

4. Frank Karees – Consumer Behavior and Managerial Decision Making, Prentice Hall of India, 2002

5. Marketing Management – S.A. Sherlekar

121

Elective – III PROJECT WORK (GROUP)

A group of 3 students will be assigned a project in the beginning of the final year.

The project work shall be submitted to the college 20 days before the end of the final year

and the college has to certify the same and submit to the University 15 days prior to the

commencement of the University Examinations.

The project shall be evaluated externally. The external examiner shall be from the

panel of examiners suggested by the board of studies from time to time.

Those who fail in the project work will have to redo the project work and submit to the college for external examination by the University

122

Elective – III

INDUSTRIAL MARKETING

UNIT IIntroduction to Industrial Marketing –Difference between consumer and industrial

marketing –Nature of industrial marketing-understanding industrial markets and environment.

UNIT IIIndustrial market segmentation - positioning - Buyer, seller relationship –

Industrial market research- marketing intelligence.

UNIT III Organizational buying process The industrial consumer – Buyer motives – Buyer temperament – The special case of purchasing by public institutions - Buyer characteristics – Customer types – Buyer population, size, distribution – Types of purchasing organization – Business and institutional buyers – Government buyer.

UNIT IV Formulating industrial marketing strategy Marketing strategy – Formulating strategy – Product development – Determinants of product mix – Industrial marketing channels - Industrial pricing decisions – The promotional component – Advertising – personal selling and sales promotion.

UNIT VControlling industrial marketing strategy

Strategic goals – identifying marketing opportunities – goals based on market share and on sales forecast – the marketing budget – the process of control - comparing standards and performance – corrective action – problems in industrial selling and marketing.

REFERENCE BOOKS1. Industrial Marketing – Prentice Hall of India

2. Industrial Marketing - Krishna K Havaldar

3. Industrial Marketing – Richard M. Hill, Ralph S. Alexander, James S. Cross – A.I.T.B.S Publishers, New Delhi

4. Industrial Marketing Management – Michael D. Hutt and T. V. Spech, The Dryden Press, New York

5. Industrial Marketing Languages and concepts by R.G.A. Boland and R.M.Oxtoby.

123

5. BACHELOR OF BUSINESS ADMINISTRATION(B.B.A.)

III SEMESTER

Core Subject : V - FINANCIAL MANAGEMENT Theory : 15Problems : 60

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Reference Books :


124

Core Subject : VI - ORGANISATIONAL BEHAVIOURUNIT I

Need and scope of organizational behavior - Theories of organization - Individual

difference Vs Group intelligence tests -Measurement of intelligence - Personality Tests -

Nature - Types and uses of perception.

UNIT II

Motivation - Financial and non -Financial motivational techniques - Job satisfaction -

meaning - Factors - Theories -Measurement -Morale - Importance - Employee attitudes

and behavior and their significance to employee productivity.

UNIT III

Work environment -Good house keeping practices - Design of work place - Fatigue -

Causes and prevention and their importance - Leadership -Types and theories of

leadership

UNIT IV

Group dynamics -Cohesiveness - Co-operation - Competition - Resolution - Sociometry

- Group norms - Role position status

UNIT V

Organizational culture and climate - Organizational Development

Recommended Books

1. Uma Sekaran, Organisational Behaviour Text & cases, 2nd edition,Tata McGraw Hill

Publishing CO.Ltd

2. Gangadhar Rao,Narayana ,V.S.P Rao, Organisational Behaviour 1987, Reprint 2000,

Konark Publishers Pvt.Ltd , 1 st edition

3. S.S. Khanka , Organisational Behaviour , S.Chand & Co , New Delhi .

4. J.Jayasankar , Organisational Behaviour , Margham Publications , Chennai . 3.

125

Core Subject :VII - COMPUTER APPLICATION IN BUSINESS

UNIT – I Word Processing: Meaning and role of work processing in creating of documents,

Editing, formatting and printing documents using tools such as spell check, thesaurus, etc., in work processors (MS Word), Electronic Spreadsheet, Structure of Spread sheet and its applications to accounting , finance, and marketing functions of business; Creating a dynamic/ sensitive worksheet; Concept of absolute and relative cell – reference; Using built – in functions; Goal seeking and solver tools; Using graphics and formatting to worksheet; Sharing data with other desktop applications ; Strategies of creating error – free worksheet (MS Excel)

UNIT – II Programming under a DBMS environment : The concept of data base

management system; Data field, records, and files, Sorting and Indexing data; Searching records. Designing queries, and reports; Linking of data files; Understanding programming environment in DBMS; Developing menu driven applications in query language (MS – Access).

UNIT – IIIElectronic Data Interchange (EDI) : Introduction of EDI - Basics of EDI; edi

standards; Financial EDI (FEDI) FEDI for international trade transaction; Applications of EDI, Advantages of EDI; Future of EDI.

UNIT – IV The internet and its basic concepts: Internet concept, History, Development in

India: Technological foundation of internet; Distributed computing; Client – server computing ;internet protocol suite; Application of distributed computing ; Client server computing; Internet protocol suite in the internet environment ; Domain Name System (DNS); Generic Top – Level Domain (gTLD); Country code Top Level Domain (ccTLD) – India; Allocation of second level domains; IP addresses, Internet protocol; Applications of Internet in business, Education, Governance , etc.

UNIT – VInformation System Audit : Basic idea of information audit; - Difference with the

traditional concepts of audit; Conduct and applications of IS audit in internet environment.

Reference Books:1. Agarwala Kamlesh N and Agarwala Deeksha – Business on the Net –

Introduction to E-Commerce2. Goyal – Management Information System.3. Minoli Daniel, Minoli Emma – e Commerce Technology Handbook.4. Kanter – Managing with informations.

126

Core Subject :VIII - MARKETING MANAGEMENT

UNIT I

Fundamentals of marketing - Role of Marketing - Relationship of Marketing with

other functional areas - concept of marketing mix-Marketing approaches - Various

Environmental factors affecting the marketing functions.

UNIT II

Buyer Behavior - Consumer goods and Industrial goods - Buying motives - Factors

influencing buyer Behaviour

Market segmentation - Need and basis of Segmentation -Targeting - positioning.

UNIT III

The Product - Characteristics - benefits - classifications - consumer goods - industrial

goods - New Product Development process - Product Life Cycle - Branding -Packaging.

UNIT IV

Physical Distribution: Importance - Various kinds of marketing channels -

distribution problems.

Sales management: Motivation, Compensation and Control of salesmen.

UNIT V

A brief overview of: Advertising - Publicity - Public Relations - personal Selling -

Direct selling and Sales promotion.

Recommended Texts

1. Philip Kotler, 2003, Marketing Management, 11th edition, Pearson Education (Singapore) Pte Ltd, New Delhi.2. V.S. Ramaswamy & S.Namakumari, 1994, Principles of Marketing, first edition, S.G. Wasani / Macmillan India Ltd, New Delhi.3. Crrainfield, Marketing Management, Palgrave Macmillan4. Sontakki . C.N , Marketing Management, Kalyanni Publishers, Ludhiana

5. Gary Armstrong & Philip Kotler, 2003, Marketing -An Introduction, sixth edition,

Pearson Education (Singapore) Pvt Ltd, New Delhi

6. R.S.N. Pillai and Bagavathi ,Modern Marketing , S.Chand & Co , New Delhi.

7. Jayasankar, Marketing, Margham publications, Chennai.

127

Allied :III - BUSINESS STATISTICS

UNIT – I

Introduction – meaning and definition of statistics – collection and tabulation of statistical data – presentation of statistical data – graphs and diagram – measures of central tendency – Arithmetic mean, median, mode, harmonic mean and geometric mean.

UNIT – II

Measures of variation – standard deviation, mean deviation – Quartile deviation – skewness and kurtosis – Lorenz curve. Simple correlation – scatter diagram – Karl pearson’s correlation – Rank correlations – regressions.

UNIT – III

Analysis of Time series – methods of measuring trend and seasonal variations.

UNIT – IV

Index number s- consumer’s price index and cost of living indices – statistical quality control.

UNIT – V

Sampling procedures – simple, stratified and systematic.

Hypothesis testing – Fundamental ideas – Large sample Test – small sample test –t, F, Chi – square (without proof) – simple applications.

REFERENCE BOOKS

1. P.R Vittal, Business mathematics & statistics2. S.C.Gupta & V.K.Kapoor.

128

IV SEMESTER

Core Subject : IX - BUSINESS TAXATIONUNIT – I


UNIT – II

Central Excise Duty – Classification – Levy and Collection of Excise duty – Clearance of excisable goods- Exemption from excise duty – Excise and Small Scale Industries – Excise and Exports – Demand, Refund, Rebate of Central Excise duty – Offences and Penalties – Settlement – Appellate Provisions.

UNIT – III


UNIT - IV


UNIT- V


REFERENCE BOOKS

1. Central Excise Act.2. Customs Act3. Central Sales Act4. Practical Approach to Income Tax – Ahuja Girish and Gupta Ravi5. Students Guide to Income Tax by Dr. Vinod K. Singhania and Monica

Singhania.6. Indirect Taxes – Datty

129

7. Business Taxation – T.S. Reddy & Dr. Y. Hariprasad Reddy .

Core Subject : X - BUSINESS REGULATORY FRAME WORK

UNIT I

Brief outline of Indian Contracts Act - Special contracts Act - Sale of goods Act -

Contract of Agency

UNIT II

Brief outline of Indian Companies Act 1956.

UNIT III

Brief outline of FEMA - Consumer Protection Act

UNIT IV

The laws of Trade Marks - Copyright - Patents - Designs - Trade related Intellectual

Property Rights. (TRIPS) RTP -IDRA -an overview

UNIT V

Brief outline of Cyber Laws

Recommended Text books

1. N.D.Kapoor, 1993, Business Laws, Sultan Chand, New Delhi

2. K.S.Anantharaman, 2003 Business and Corporate Laws ,Sitaraman&co. Pvt.Ltd.

3. Chandrasekaran ,2004 Sitaraman&co Pvt Ld , Intellectual Property Law

4. Bare Acts- FEMA , Consumer Protection Act

5. Acharya -2004, Intellectual Property Rights Asia Law House Publication,

130

Core Subject : XI - FINANCIAL SERVICES

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


REFERENCE BOOKS


131

Core Subject : XII - MANAGEMENT INFORMATION SYSTEM

UNIT I

Definition of Management Information System - MIS support for planning,

Organizing and controlling - Structure of MIS - Information for decision - making.

UNIT II

Concept of System - Characteristics of System - Systems classification - Categories

of Information Systems - Strategic information system and competitive advantage

UNIT III

Computers and Information Processing - Classification of computer - Input Devices -

Output devices - Storage devices, - Batch and online processing. Hardware - Software.

Database management Systems.

UNIT IV

System Analysis and design - SDLC - Role of System Analyst - Functional

Information system - Personnel, production, material, marketing.

UNIT V

Decision Support Systems - Definition. Group Decision Support Systems - Business

Process Outsourcing - Definition and function

Recommended Books:

1. Mudrick & Ross , "Management Information Systems", Prentice - Hall of India .

2. Sadagopan , "Management Information Systems" - Prentice- Hall of India 3. CSV

Murthy -"Management Information Systems" Himalaya publishing House .

4. Dr. S.P. Rajagopalan ,"Management Information Systems and EDP " , Margham

Publications , chennai .

132

Allied :IV - OPERATIONS RESEARCH

UNIT – I

Introduction to OR – Meaning and scope – Characteristics – models in OR.LPP- Formulation graphical method – Simplex method- Big M Method application in Business – merits and Demerits.

UNIT – II

Transportation model – basic feasible solution – formulation, solving a TP. Assignment models – formulation – solution.

UNIT – III

Network analysis – work break down analysis – construction – numbering of event.

Time Calculation – critical path, slack, float – application.

UNIT – IV

Queuing models- elements of queuing system – characteristics of queuing model.

UNIT – V

Decision theory – statement of Baye’s theorem application. Probability – decision trees.

Game theory meaning and characteristics – saddle point – Dominance property.

RECOMMENDED TEXTS / REFERANCE BOOKS

1. P.R. Vittal & V.Malini, Operative Research – Margham Publications – Chennai – 17.

2. P.K.Gupta & Man mohan, Problems in Operations Research – Sultan Chand & sons – New Delhi

3. V.K.Kapoor, Introduction to operational Research – Sultan chand & sons – New Delhi

4. Hamdy A Taha, Operation Research – An Introduction prentice Hall of India- New Delhi.

133

V SEMESTER

Core Subject :XIII - BUSINESS ETHICS AND VALUES

UNIT I

Role and importance of Business Ethics and Values in Business - Definition of Business ethics - impact on business policy and Business strategy - Role of CEO - Impact on the Business culture.

UNIT II

Types of Ethical issues - Bribes - Coercion - Deception - Theft - Unfair Discrimination

UNIT III

Ethics internal - Hiring - Employees - Promotions -Discipline -Wages - Job Description -Exploitation of employees

UNIT IV

Ethics External - Environment Protection - Natural - Physical -Society - Relationship of values and Ethics - Indian Ethos - Impact on the performance.

UNIT V

Social Responsibilities of Business

Recommended Texts1.Dr.S.Sankaran, Business Ethics and Values, Margham Publication, Chennai .2. Mamoria & Mamoria, Business Planning & Policy, Himalaya Publication House, Mumbai .

3. D.Senthil Kumar & Dr. A.Senthil Rajan, Business Ethics and Values, Himalaya Publication House, Mumbai - 4.

134

Core Subject : XIV - MARKETING RESEARCH

UNIT I

Introduction - Definition of Marketing Research - Nature and Scope - Marketing

Research as aid to rational decision-making.

Marketing Research Methodology

UNIT II

Sampling techniques - Random - Stratified - Area - Quota

Questionnaire - Interview techniques - Interviewing skills on the part of'

Investigator.

UNIT III

Motivation Research - Product Research

UNIT IV

Consumer Survey - Sales Control Research

UNIT V

Media Research - Various Techniques - Measuring advertising effectiveness -


Recommended Texts

1. D D Sharma , Marketing Research -Principles, Application and Cases , Sultan Chand

Publications ,New Delhi

2. Suja R Nair ,Marketing Research , Himalaya Publications ,New Delhi

3 . C R Kothari-1990-Reasearch Methodology Methods and Techniques- Second Edition-

Wishwa Prakasham Publications-New Delhi

4. G. C. Beri-1993-Marketing Research-Second Edition- Tata Mc-Graw Hill Publication-

New Delhi

5. Gupta Sunil ,Bansal .S.P. & Verma O.P.,Marketing Research , kalyanni Publishers,

Ludhianna .

135

Core Subject : XV - PRODUCTION MANAGEMENTUNIT I

Production system – Introduction – Production –Productivity -Production

management – Objectives – Functions – Scope Relationship with other functional areas.

UNIT II

Production planning and control – Routing and scheduling –Dispatching –

Maintenance management – Types of maintenance-Breakdown – Preventive – Routine –

Maintenance scheduling.

UNIT III

Plant location – Introduction need for selecting a suitable location – Plant location

problems – Advantages of urban, semi – urban and rural locations – Systems view of

locations – Factors influencing plant location.-Plant layout – Plant layout problems –

Objectives – Principles of plant layout – Factors influencing layout – Types of layout.

UNIT IV

Work and method study – Importance of work study –work study

procedures –Time study –Human considerations in work study –Introduction to method

study – Objectives of method study – Steps involved in method study.-Work

measurement – Objectives of work, measurement – Techniques of work measurement –

Computation standard time- Allowance – Comparison of various techniques.

UNIT V

Quality control – Types of inspection – Centralized and decentralized – P chart – X-

Chart –Construction – Control – TQM.

Recommended Texts

1. P Khanna, Industrial Engineering & Management, Danpat Rai Publishing House2. Martand T Telsang, , “Production Management”, S.Chand & Co, New Delhi.3. Sharma Gagan Deep ,Gursharnjit , Harpreet Singh, Production and Operations Management”, Kalyani Publishers , Ludhiana

4. R.Senapati, 2002,”Production and Materials Management”,ARS Publications, Arpakkam, T.N.

136

Core Subject : XVI - MATERIAL MANAGEMENTUNIT I

Materials management -Definition and function - Importance of materials

management

UNIT II

Integrated materials management - The concept - Service function advantages -

inventory control - Function of inventory -Importance - Replenishment stock -Material

demand forecasting -MRP - Basis tolls - Inventory control- ABC - VED - FSN analysis-

Inventory control of spares and slow moving items - EGO -ESQ -Stores planning

UNIT III

Purchase management - Purchasing - Procedure – Dynamic Purchasing - Principles -

import substitution -International purchase- Import purchase procedure

UNIT IV

Stock keeping and materials handling - Objectives - Function stare keeping - Stores

responsibilities -Location of store house -centralized store room - Equipment - security

measures - Protection and prevention of stores

UNIT V

Vendor rating - Vendor management - Purchase department -Responsibility - Buyer -

seller relationship - Value analysis - ISO -Types.

Recommended Texts:

1. Sumathi & Saravanavel, Production & Materials management, Margham

Publications,Chennai.

2. M.M. Varma, 1999, Materials Management,4th Edition, Sultan Chand & Sons, New

Delhi

3. Hill, Operations management ,Palgrave Macmillan

137

ELECTIVE – I

(1) ENTREPRENEURIAL DEVELOPMENT UNIT I



UNIT II



UNIT III



UNIT IV


UNIT V



REFERENCE BOOKS :

1. Srinivasan N.P. – Entrepreneurial Development 2. Saravanavel – Entrepreneurial Development 3. Vasant Desai – Project management 4. Jayashree Suresh – Entrepeneurial development 5. Holt – Entrepreneurship – New Venture Creation 6. J.S. Saini & S.I. Dhameja – Entrepreneurship and small business. 7. P.C. Jain – Handbook for New Entrepreneurs 8. Dr. C.B. Gupta & Dr. S.S. Khanka – Entrepreneurship and Small Business.

138


Theory

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Note : Theory only

Reference Books



139

VI SEMESTER

Core Subject :XVII - BUSINESS ENVIRONMENT UNIT I

The concept of Business Environment - Its nature and significance - Brief overview of

political - Cultural - Legal - Economic and social environments and their impact on

business and strategic decisions.

UNIT II

Political Environment - Government and Business relationship in India

UNIT III

Social environment - Cultural heritage - Social attitudes - Castes and communities -

Joint family systems -linguistic and religious groups - Types of social organization

UNIT IV

Economic Environment - Economic systems and their impact of business - Fiscal

deficit - Plan investment -Five Year Planning.

UNIT V

Financial Environment - Financial system - Commercial bank Financial Institutions -

RBI Stock Exchange - lDBI - Non Banking Financial Companies NBFCs

Recommended Texts

1. Francis Cherunilam, 2000, Business environment, Himalaya Publishing House,

11th Revised Edition, India.

2. Dr.S.Sankaran , Business Environment, Margham Publications.

3. K Aswathappa , 1997, Essentials of Business Environment, Himalaya Publishing

House, 6th Edition, India.

4. Joshi Rosy Kapoor Sangam, Business Environment, Kalyani Publishers, Ludhiana

140

Core Subject : XVIII - SERVICES MARKETING

UNIT I

Marketing Services: Introduction growth of the service sector. The concept of service.

Characteristics of service - classification of service designing of the service, blueprinting

using technology, developing human resources, building service aspirations.

UNIT II

Marketing Mix in Service Marketing: The seven Ps: product decision, pricing

strategies and tactics, promotion of service and distribution methods for services.

Additional dimension in services marketing- people, physical evidence and process.

UNIT III

Effective Management of Service Marketing: Marketing demand and supply through

capacity planning and segmentation - internal marketing of services - external versus

internal Orientation of service strategy.

UNIT IV

Delivering Quality Service: Causes of service - quality gaps. The customer

expectations versus perceived service gap. Factors and techniques to resolve this gap.

Customer relationship management. Gaps in services - quality standards, factors and

solutions - the service performance gap - key factors and strategies for closing the gap.

External communication to the customers- the promise versus delivery gap - developing

appropriate and effective communication about service quality.

UNIT V

Marketing of Service With Special Reference To:1.Financial services, 2.Health

services, 3.Hospitality services including travel, hotels and tourism, 4.Professional

service, 5.Public utility service, 6.Educational services.

Recommended Texts

1. S.M. Jha, Services marketing, Himalaya Publishers, India2. Baron, Services Marketing , Second Edition. Palgrave Macmillan3 Dr. L. Natarajan Services Marketing, Margham Publications, Chennai.4. Thakur .G.S. Sandhu supreet & Dogra Babzan , Services marketing , kalyanni Publishers, Ludhianna .5.Dr. B. Balaji , Services Marketing and Management ,S. Chand & Co , New Delhi .

141

Core Subject : XIX - HUMAN RESOURCE MANAGEMENT

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


REFERENCE BOOKS : 1. Human Resource Management – V S P Rao

2. Human Resource Management – Ashwathappa

3. Human Resource Management – Garry Deseler

4. Human Resource Management – L M Prasad

5. Human Resource Management – Tripathi.

142

ELECTIVE - II

(1) CUSTOMER RELATIONSHIP MANAGEMENT

UNIT-I

Communication - need/ Mode of communication – barriers, channels of

communication - oral - written -listening skill – Verbal skill- interpersonal

communication and intra personal communication , Essentials of business letter.

UNIT -II

CRM - concept and approach - CR in competitive environment public relation and

image building

UNIT -III

Banker - customer relationship -retaining and enlarging customer base - customer

services - quality circle. .

UNIT -IV

Nature and types of customer - complaint redressal methods Talwar and Goiporia

committee report, customer service committee, customer day - Copra Forum -

ombudsman.

UNIT - V

Market Segment - Customer Data Base - Market Research. Review and Evaluation of

Customer Satisfaction.

Recommended Books

1.H.Peeru Mohamed & A. Sangadevan , Customers Relationship Management - A Step

–by – step approach , Vikas Publishing House Private Limited , Noida .

2. Mukesh Chaturvedi Abhinav , Chaturvedi , Customers Relationship Management –

An Indian Perspective , Excel Books , New Delhi .

143


VB Practicals








8. E-Banking



144

Elective - III : PROJECT WORK (GROUP)







Those who fail in the project work will have to redo the project work and submit to

the college for external examination by the University.

145

6. B.Sc. INFORMATION SYSTEM MANAGEMENTB.Sc.(I.S.M)

III SEMESTER

Core Subject : V - FINANCIAL MANAGEMENT


UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Reference Books :


146

Core Subject : VI - PROGRAMMING IN ‘C’

UNIT I

C fundamentals - Character set - Identifier and keywords - Data types - Constants - variables - Declaration - Expressions - Statements - Operators - Arithmetic, Unary, relations, Logical, Assignment and conditional Library functions.

UNIT II

Input/Output functions - Simple C programs - Flow of control - Control structures - Switch, break, continue, go to statements - Comma operator

UNIT III

Functions - Defining, accessing functions - Function prototypes - Passing arguments - recursion - Storage classes

UNIT IV

Arrays - Definition and processing - Passing arrays to function - Multidimensional arrays - Arrays and string Structures - Pointers - Declaration, Operations on pointers, passing pointers to functions, Pointers and arrays

UNIT V

Introduction to files - Basic concepts' of Object Oriented Programming - Classes and Objects

REFERENCE BOOKS:

1.Gottfried B.S - Programming with C - second edition TMH Pub. Co. Lt., - New Delhi - 19962.Kanctkar Y - : Let us C - BPB Pub. - New Delhi – 1999

3.E. Balagurusamy - Programming in ANSI C

147

Core Subject : VII - ‘C’ PRACTICAL

1. To find max and min of numbers

2. To generate Fibonacci series3. npr and ncr

4. Matrix addition and subtraction5. Transpose of a Matrix Sorting - Bubble Sort

6. Sorting – bubble sort

7. Reverse a string and check for palindrome

8. Counting the number of vowels, consonants, words and white spaces in a line of text

9. Linear Search10. Binary Search

11. Illustration of Classes and Object Concept.

148

Core Subject : VIII - MARKETING MANAGEMENT UNIT I

Fundamentals of marketing - Role of Marketing - Relationship of Marketing with

other functional areas - concept of marketing mix-Marketing approaches - Various

Environmental factors affecting the marketing functions.

UNIT II

Buyer Behavior - Consumer goods and Industrial goods - Buying motives - Factors

influencing buyer Behaviour

Market segmentation - Need and basis of Segmentation -Targeting - positioning.

UNIT III

The Product - Characteristics - benefits - classifications - consumer goods - industrial

goods - New Product Development process - Product Life Cycle - Branding -Packaging.

UNIT IV

Physical Distribution: Importance - Various kinds of marketing channels -

distribution problems.

Sales management: Motivation, Compensation and Control of salesmen.

UNIT V

A brief overview of: Advertising - Publicity - Public Relations - personal Selling -

Direct selling and Sales promotion.

Recommended Texts

1. Philip Kotler, 2003, Marketing Management, 11th edition, Pearson Education (Singapore) Pte Ltd, New Delhi.2. V.S. Ramaswamy & S.Namakumari, 1994, Principles of Marketing, first edition, S.G. Wasani / Macmillan India Ltd, New Delhi.3. Crrainfield, Marketing Management, Palgrave Macmillan4. Sontakki . C.N , Marketing Management, Kalyanni Publishers, Ludhiana

5. Gary Armstrong & Philip Kotler, 2003, Marketing -An Introduction, sixth edition,

Pearson Education (Singapore) Pvt Ltd, New Delhi

6. R.S.N. Pillai and Bagavathi ,Modern Marketing , S.Chand & Co , New Delhi.

7. Jayasankar, Marketing, Margham publications, Chennai.

149

Allied : III - BUSINESS STATISTICS

UNIT – I

Introduction – meaning and definition of statistics – collection and tabulation of statistical data – presentation of statistical data – graphs and diagram – measures of central tendency – Arithmetic mean, median, mode, harmonic mean and geometric mean.

UNIT – II

Measures of variation – standard deviation, mean deviation – Quartile deviation – skewness and kurtosis – Lorenz curve. Simple correlation – scatter diagram – Karl pearson’s correlation – Rank correlations – regressions.

UNIT – III

Analysis of Time series – methods of measuring trend and seasonal variations.

UNIT – IV

Index number s- consumer’s price index and cost of living indices – statistical quality control.

UNIT – V

Sampling procedures – simple, stratified and systematic.

Hypothesis testing – Fundamental ideas – Large sample Test – small sample test –t, F, Chi – square (without proof) – simple applications.

REFERNCE BOOKS

1. P.R Vittal, Business mathematics & statistics2. S.C.Gupta & V.K.Kapoor.

150

IV SEMESTER

Core Subject : IX - MANAGEMENT INFORMATION SYSTEM

UNIT I

Definition of Management Information System - MIS support for planning,

Organizing and controlling - Structure of MIS - Information for decision - making.

UNIT II

Concept of System - Characteristics of System - Systems classification - Categories

of Information Systems - Strategic information system and competitive advantage

UNIT III

Computers and Information Processing - Classification of computer - Input Devices -

Output devices - Storage devices, - Batch and online processing. Hardware - Software.

Database management Systems.

UNIT IV

System Analysis and design - SDLC - Role of System Analyst - Functional

Information system - Personnel, production, material, marketing.

UNIT V

Decision Support Systems - Definition. Group Decision Support Systems - Business

Process Outsourcing - Definition and function

Recommended Books:

1. Mudrick & Ross , "Management Information Systems", Prentice - Hall of India .

2. Sadagopan , "Management Information Systems" - Prentice- Hall of India .

3. CSV Murthy -"Management Information Systems" Himalaya publishing House .

4. Dr. S.P. Rajagopalan ,"Management Information Systems and EDP " , Margham

Publications , chennai .

151

Core Subject : X - Object Oriented Programming with C++

Unit - I

Principles of Object Oriented Programming (OOP) - Software Evaluation - OOP Paradigm - Basic Concepts of OOP - Benefits of OOP - Application of OOP.

Unit - II

Introduction to C++ - Tokens - Keywords - Identifiers - Variables - Operators - Manipulators - Expressions and Control Structures - Pointers - Functions - Function Prototyping Parameters Passing in Functions - Values Return by Functions - Inline Functions - Friend and Virtual Functions.

Unit - III

Classes and Objects - Constructors and Destructors - Operator overloading - Type Conversions - Type of Constructors - Function Overloading.

Unit - IV

Inheritance - Types of Inheritance - Virtual Functions and Polymorphism Constructors in inheritance - Mapping Console I/O operations.

Unit - V

Files - File Streams - File operations - File pointer - Error Handling during file operations - Command line arguments.

Recommended Books:

1. E. Balagurusamy - Object Oriented Programming with C++ - TMH.

2. Robert Lafore - Object Oriented Programming in Microsoft C++ - Galgotia.

152

Core Subject : XI - C++ PRACTICAL

1. Practical on simple C++ programs.

2. Practicals based on concept of object oriented programming. Function overloading, operator overloading, use of friend function.

3. Practical on use of classes, objects in C++

4. Practical based on the concept of inheritance.

153

Core Subject : XII - BUSINESS ENVIRONMENT UNIT I

The concept of Business Environment - Its nature and significance - Brief overview of

political - Cultural - Legal - Economic and social environments and their impact on

business and strategic decisions.

UNIT II

Political Environment - Government and Business relationship in India

UNIT III

Social environment - Cultural heritage - Social attitudes - Castes and communities -

Joint family systems -linguistic and religious groups - Types of social organization

UNIT IV

Economic Environment - Economic systems and their impact of business - Fiscal

deficit - Plan investment -Five Year Planning.

UNIT V

Financial Environment - Financial system - Commercial bank Financial Institutions -

RBI Stock Exchange - lDBI - Non Banking Financial Companies NBFCs

Recommended Texts

1. Francis Cherunilam, 2000, Business environment, Himalaya Publishing House, 11th

Revised Edition, India.

2. Dr.S.Sankaran , Business Environment, Margham Publications.

3. K Aswathappa , 1997, Essentials of Business Environment, Himalaya Publishing

House, 6th Edition, India.

4. Joshi Rosy Kapoor Sangam, Business Environment, Kalyani Publishers, Ludhiana

154

Allied : IV - OPERATIONS RESEARCH

UNIT – I

Introduction to OR – Meaning and scope – Characteristics – models in OR.LPP- Formulation graphical method – Simplex method- Big M Method application in Business – merits and Demerits.

UNIT – II

Transportation model – basic feasible solution – formulation, solving a TP. Assignment models – formulation – solution.

UNIT – III

Network analysis – work break down analysis – construction – numbering of event.Time Calculation – critical path, slack, float – application.

UNIT – IV

Queuing models- elements of queuing system – characteristics of queuing model.

UNIT – V

Decision theory – statement of Baye’s theorem application. Probability – decision trees. Game theory meaning and characteristics – saddle point – Dominance property.

Recommended Books

1. P.R. Vittal & V.Malini, Operative Research – Margham Publications – Chennai – 17.

2. P.K.Gupta & Man mohan, Problems in Operations Research – Sultan Chand & sons – New Delhi 3. V.K.Kapoor, Introduction to operational Research – Sultan chand & sons – New Delhi 4. Hamdy A Taha, Operation Research – An Introduction prentice Hall of India- New Delhi.

155

V SEMESTER

Core Subject : XIII - VISUAL BASIC PROGRAMMING

UNIT I

Data Types - String - Numbers - Variables - Text boxes - Labels - Creating controls - Tool box Name property\

Command button - Access Keys - Image Controls \message Boxes Grid Editing tools.

UNIT II

Displaying Information - Determinate Loops - Indeterminate Loops - Conditional Built in Functions - Customizing a Form - Writing Simple programs.

UNIT III

Functions and procedures - Lists - Arrays - Control Arrays Combo Boxes - Grid Control - Do Events and Sub Main

UNIT IV

Error Trapping - Event Handling - Module - Monitoring Mouse Activity - Dialog Boxes - Common Controls - Menus

UNIT V

Error Trapping - MDI Forms - Database Connectivity using Data Control and DAO.

REFERENCE BOOKS:

1. Visual Basic 6 - The Complete Reference - Noel Jerke - Tata McGraw Hill 1999.

2. Visual Basic from the Ground up - Gary Cornell - Tata Mc Graw Hill 1999

156

Core Subject : XIV - VISUAL BASIC -PRACTICAL

1) Develop simple calculator

2) Event handling using wring timer control

3) Performing cascading windows operation (horizontal & Vertical & tiles)

4) Changing the color, font and size of text.

5) Implementation of Drag and Dropevents using images.

6) Payroll Processing

7) Inventory Management

8) E-Banking

9) Work Flow Applications

10) Electricity Bill

157

Core Subject : XV - PRODUCTION MANAGEMENTUNIT I

Production system – Introduction – Production –Productivity Production management

– Objectives – Functions – Scope Relationship with other functional areas.

UNIT II

Production planning and control – Routing and scheduling –Dispatching –

Maintenance management – Types of maintenance-Breakdown – Preventive – Routine –

Maintenance scheduling.

UNIT III

Plant location – Introduction need for selecting a suitable location – Plant location

problems – Advantages of urban, semi – urban and rural locations – Systems view of

locations – Factors influencing plant location.-Plant layout – Plant layout problems –

Objectives – Principles of plant layout – Factors influencing layout – Types of layout.

UNIT IV

Work and method study – Importance of work study –work study

procedures –Time study –Human considerations in work study –Introduction to method

study – Objectives of method study – Steps involved in method study.-Work

measurement – Objectives of work, measurement – Techniques of work measurement –

Computation standard time- Allowance – Comparison of various techniques.

UNIT V

Quality control – Types of inspection – Centralized and decentralized – P chart – X-

Chart –Construction – Control – TQM.

Recommended Texts

1. P Khanna, Industrial Engineering & Management, Danpat Rai Publishing House

2. Martand T Telsang, , “Production Management”, S.Chand & Co, New Delhi.

3. Sharma Gagan Deep ,Gursharnjit , Harpreet Singh, Production and Operations

Management”, Kalyani Publishers , Ludhiana

3. R.Senapati, 2002,”Production and Materials Management”, ARS Publications,

Arpakkam, T.N.

158

Core Subject : XVI - MARKETING RESEARCH

UNIT I

Introduction - Definition of Marketing Research - Nature and Scope - Marketing

Research as aid to rational decision-making.

Marketing Research Methodology

UNIT II

Sampling techniques - Random - Stratified - Area - Quota -

Questionnaire - Interview techniques - Interviewing skills on the part of'

Investigator.

UNIT III

Motivation Research - Product Research

UNIT IV

Consumer Survey - Sales Control Research

UNIT V

Media Research - Various Techniques - Measuring advertising effectiveness -


Recommended Texts

1. D D Sharma , Marketing Research -Principles, Application and Cases , Sultan Chand

Publications ,New Delhi

2. Suja R Nair ,Marketing Research , Himalaya Publications ,New Delhi

3 . C R Kothari-1990-Reasearch Methodology Methods and Techniques- Second Edition-

Wishwa Prakasham Publications-New Delhi

4. G. C. Beri-1993-Marketing Research-Second Edition- Tata Mc-Graw Hill Publication-

New Delhi

5. Gupta Sunil ,Bansal .S.P. & Verma O.P.,Marketing Research , Kalyani Publishers, Ludhianna

159

ELECTIVE – I

(1) PROGRAMMING IN JAVA

UNIT I Internet Basic-introduction to html -list -creating table -linking document -frames-

graphics to html doc-style sheet-sty lie sheet basic-add style to document-creating style sheet rules-style sheet properties - font -text-li~tcolor and background color-box-display properties.

UNIT II Introduction to java script-advantage of java script-java script syntax data type-

variable -array-operator and expression-looping constructor, function-dialog box.

UNIT III JavaScript document object model - Introduction - Object in HTML - Event

Handling - Window Object - Document object - Form Object Navigator object - Screen object - Build in Object - User defined object Cookies.

UNIT IV ASP.NET Language Structure - Page Structure - Page event. Properties &

Complier Directives. HTML server controls - anchor, Tables Forms, Files. Basic Web server Controls - Label, Textbox, Button, Image Links, Check & Radio Button, Hyperlink. Data List Web Server Control - Check box list, Radio button list, Drop down list, List box, Data and Repeater.

UNIT V Request and Response Objects, Cookies, Working with Data OLEDB connecting

class, command class, transaction class, data adaptor class, data set class. Advanced Issues - E-mail, Application Issues, Working with IIS and page Directives, Error handling. Security - Authentication, I P Address, Secure by SSL & Client Certificates.

Reference Books:1. L Bayross, Web Enable Commercial Application Development Using HTML,

DHTML, Javascript, Perl CGL, BPB, Publication , 2000.2. J Jaworski, Mastering Javascript, BPB Publications, 1999.3. T.A. Powell, Complete Reference HTML (Third Edition),2002.4. G. Buczek, ASP.NET Developers Guide, TMH, 2002.

160

(2) ENTREPRENEURIAL DEVELOPMENT

UNIT I



UNIT II



UNIT III



UNIT IV


UNIT V




161

VI SEMESTER

Core Subject : XVII - HUMAN RESOURCE MANAGEMENT

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


1. REFERENCE BOOKS :

2. Human Resource Management – V S P Rao

3. Human Resource Management – Ashwathappa

4. Human Resource Management – Garry Deseler

5. Human Resource Management – L M Prasad

6. Human Resource Management – Tripathi.

162

Core Subject : XVIII - E- BUSINESS

UNIT I

Introduction to electronic business - meaning - value chains - the Internet and the web - infrastructure for e-business

UNIT II

Web based tools for e - business - e - business software - overview of packages

UNIT III

Security threats to e - business - implementing security for e - commerce and electronic payment systems.

UNIT IV

Strategies for marketing, sales and promotion - B2C and strategies for purchasing and support activities - B2B - web auction virtual - web portals

UNIT V

The environment of e-business - international - legal ethical - tax issues - business plan for implementing e-business

REFERENCE BOOKS:

1. Garry P Schneider and James T Perry - Electronic Commerce, Course technology, Thomson Learning, 2000

2. Diwan, Prag and Sunil Sharma - E-Commerce - Managers guide to E-Business

3. Kosivr, David - Understanding E-Commerce

163

Core Subject : XIX - SOFTWARE PROJECT MANAGEMENT

UNIT I

Introduction - Defining a software development process - Identify the software model - Activities - Relationship among activities - document information on each activity Tailoring - improving the process - Discipline - Need for Implementing discipline - Personality Traits - Management Tools.

UNIT II

Project Planning - Top down and bottom up planning Types of activity - Duration - Critical path

UNIT III

Project Tracking: Overview of project process - tracking meetings - Recovery plans

UNIT IV

Product requirements and specifications - Product requirements - Objectives - Customer problem solving Specification - Final product – Testing

UNIT V

Software Quality Assurance: Software quality and software quality assurance - Software reviews - Formal technical reviews - Software quality - Formal approaches to SQA - Software reliability - A software quality assurance approach

REFERENCE BOOKS:

1. Neil Whitten - Managing software development projects for success, John Wiley and sons2. Roger S Pressman - Software engineering - McGraw Hill3. Watts Humphrey - managing software Process, Addison Wealey

164

ELECTIVE – II

(1) WEB TECHNOLOGY

1. Create a simple page introducing you, how old you are, what you do, what you like and dislike. Modify the introduction to include a bullet list of what you do and put list the 5 things you like most and dislike as numbered list Create another page about your favourite hobby, and link to (and from) your main page. Center something and put a quote on one of your pages.

2. Put an existing image on a web page. Create a table, use a heading an; at least one use of row span/col span.colour a page and some text with a page. link to another site.

3. Create a new file called index, html. Put the normal HTML document structure tags in the file. Give it a title. At the bottom of page (i.e the last thing between the tags) put the following A horizontal rule. A link to your email address (with your name between the tags); remember to

put the link to your email address within address tags.. A line break. The date (1 have this same structure of the bottom of this page.

Above this block (which is called the footer), put a title in heading tags.Add some text describing yourself (you can split this into multiple headings and paragraphs as you wish).

4. Write a script to create an array of 10 elements and display its contents.

5. Write a function in JavaScript that takes a string and looks at it character by character.

6. Create a simple calculator using fields. Have two fields for number entry & one field for the result. Allow the user to be able to use to use plus, minus, multiply & divide.

7. Create a document and add a link to it. When the user moves the mouse over the link, it should load the linked document on its own. (User is not required to click the link).

8. Create a document, which opens a window without a toolbar, address bar or a statusbar that unloads itself after one minute.

165

Elective – II : (2) SPSS & TALLY ACCOUNTING PACKAGE

(i) STATISTICAL & ACCOUNTING APPLICATION PACKAGE(Lab Based Practical Paper)

Computerized Accounting - Tally Accounting Software

UNIT I

Tally-origin- General Features- Accounting features-Inventory feature-Starting TALLY Start up screen component-Processing icons –Multilingual feature of TALLY- Quit TALLY

UNIT II

Company creation –creating, selecting, deleting, shutting a company –altering company details- changing data directory –auto selection of company

UNIT III

Pre defined groups in TALLY- Primary groups-sub groups- creation of user defined primary groups – display- alteration of groups-Ledger Accounts-creations, display, alteration, deletion

UNIT IV

Tally vouchers-Meaning-Payment vouchers-Receipt vouchers-entering, deleting,Canceling, printing a voucher- Post dated vouchers

UNIT V

Security Control- Meaning, need- creation, Display, alteration of security –TALLY Audit- features-conduct

Recommended Text Books:

1. Tally Bible by V. Sundaramoorthy

2. Tally – V. Palanivel , Margham Publications, Chennai

166

(ii) SPSS - STATISTICAL PACKAGE FOR SOCIAL SCIENCES

1. Construction of Frequency tables(a) Univariate Frequency tables(b) Cross- Tabulation

2. Graphical representation of Data (a) Bar diagram – Simple Bar diagram, Multiple Bar Diagram, Sub divided Bar Diagram, (b) Histogram (c) Pie Diagram 3. Calculation of Measures of Central Tendencies (a) Mean, Median and Mode (b) Geometric mean4. Calculation of Methods of Dispersion (a) Standard Deviation (b) Quartiles (c) skewness (d) Kurtosis5. Calculation of Correlation Coefficient (a) Karl Pearson’s Correlation Coefficient (b) Spearman’s Rank Correlation Coefficient6. Calculation of Regression Trend (a) Trend Line7. Test of Significance for Single and two Samples – Large Sample Test (Z-Test) (a) Test for Mean (b) Test for Proportion (c) Test for Standard Deviation8. Test of Significance for Single and two Samples – Small Sample Test (t-Test, F-

test) (a) Test of Mean (b) Test of Variances9. Non-Parametric Test (a) One –Way Chi-square test (test for Homogeneity) (b) Two–Way Chi-square test (test for Attributes)10. Test of Homogeneity of Means for more than 2 samples (a) One –Way ANOVA (b) Two–Way ANOVA\

Recommended Text Books: 1. SPSS for Beginners, 1999 Vijay Gupta ,Published by VJBooks Inc.

2. Levine’s Guide to SPSS for Analysis of Variance.2nd Edition, Melanie C. Page, Sanford L. Braver and David P. MacKinnon, LAWRENCE ERLBAUM

ASSOCIATES, PUBLISHERS2003 Mahwah, New Jersey, London.

167

ELECTIVE – III : PROJECT WORK (GROUP)







Those who fail in the project work will have to redo the project work and submit to

the college for external examination by the University.

**********************

168

ùNuû]l TpLûXd LZLmPART- I RÁr SYLLABUS

(CBCS)

Aû]jçl ThPl T¼lél ÀÃîLðdám IkRôiå Jìeá êû\lThP úUtT¼lél ÀÃîLðdám ùTôçYô]ç.

(Common to all U.G. courses and Five Year Integrated P.G. courses 2008-2009)

Øu\ôm TìYm (Third Semester)

1. ùNnës¾ìdá\s - AuéûPûU - A¾LôWm 8

LpÅ - A¾LôWm 40úLsÅ - A¾LôWm 42AÈîûPûU - A¾LôWm 43

ºXlT¾LôWm – YZdáûW LôûRU½úULûX – 17. EXL A\Å édL LôûR£YLºkRôU½ – ÅUûXVôo CXmTLm (42 TôPpLs)LmTWôUôVQm – áLlTPXm (46 TôPpLs)ùTÃV éWôQm – LôûWdLôp AmûUVôo éWôQm

2. CXdLQm:ùNnës Tá¾ÂÄìkç A½ CXdLQm Uhåm.

3. ºñLûR:AÈOo AiQôÅu ºñLûRLs:1. ùLôdLWdúLô2. NúWô_ô B\Qô

169

3. úTn K¼l úTôfã4. 1938-40 Jì Y£LW YWXôñ5. Nôç6. ùNqYôûZ7. ùTôeLp TÃã8. úYûX úTôfã9. ÅïléWm Nk¾lé10. LôÄZkRôs

AÈOo AiQôÅu Öt\ôiå ÅZôÅû] Jh¼ úUúX áÈlÀhP ºñLûRLs Tj¾û]f ùNuû]l TpLûXd LZLm Rm ùNôkRl T¾lTôL ùYÇÂP úYiåùUuñ ClTôPj ¾hPd áï úYi¼d ùLôs¸u\ç.

ApXç

“Sôtñ” – CXd¸Vf ºkRû] 2000 Bm Bi¼u TuÉWiå º\kR ºñLûRLs. Yô]¾ T¾lTLm, 13, §]RVôð ùRì, ¾.SLo, ùNuû] – 17. Øu\ôm T¾lé – 2004.

4. TôPm RïÅV CXd¸VYWXôñ:¨¾ CXd¸VeLs, ImùTìeLôlÀVeLs, úNôZo LôX CXd¸VeLs.

5. TVuTôhåj RÁr: TôoûY (2005-06 ùNuû]l TpLûXdLZLl TôPj¾hPj¾p Es[T¼)1. ALW YÃûNl TåjRp2. Jì ùTôìs áÈjR TX ùNôtLs3. TX ùTôìs áÈjR Jì ùNôp4. Gïjçl ÀûZ ¨dLm5. Jtñl ÀûZLû[ ¨d¸ GïçRp6. ùRôPol ÀûZ ¨dLm7. À\ùUôÆf ùNôtLû[ ¨d¸ GïçRp.

170

SôuLôm TìYm (Fourth Semester)

1. ùNnës:

é\Sôàñ : 212, 213, 214, 215, 216

A. 212 Tô¼VYo – ÀºWôkûRVôo, úLôlùTìgúNôZÉu UôiûTl Tô¼Vç. ¾ûQ – CVuùUôÆ

“èeúLô VôùW] Å]Åu GeúLôd....”(10 A¼Ls)

B. 213 Tô¼VYo – épXôtßo GÂt\Â]ôo. úLôlùTìgúNôZu Ru UdLsúUp úTôìdá GïkR úTôç Tô¼Vç.

Ygºj ¾ûQ, çûQ Ygºjçû\“UiPUo AhP URòûP úSôu\ôs”.

(24 A¼Ls)

C. 214 úLôlùTìgúNôZu YPd¸ìkR úTôç Tô¼Vç. ùTôçÅVp ¾ûQ, ùTôìiùUôÆdLôgºjçû\

“ùNnáYm ùLôpúXô SpÅû] G]úY”(13 A¼Ls)

D. 215 úLôlùTìgúNôZu ÀºWôkûRVôo YìYôo G]l Tô¼Vç. TôPôi ¾ûQ; CVuùUôÆjçû\

“LûYd L¾o YW¸u AûYléñ YôdLp...”

171

(9 A¼Ls)

E. 216 úLôlùTìgúNôZu TôPp. TôPôi¾ûQ; CVuùUôÆj çû\.

“úLhPp Uôj¾ûW ApXç VôYçm....”(12 A¼Ls)

áñkùRôûL : TôPp Gi. 2, 3, 16, 20, 31, 40, 49, 69, 124, 167

Tô. Gi. 2 - áÈgºj¾ûQ - RûXYu ÏtñCû\V]ôo - “ùLôeáúRo YôrdûL ....” 5

Tô. Gi.3 - áÈgºj¾ûQ - RûXÅ ÏtñúRYáXjRôo - “¿Xj¾òm ùTÃúR....” 4

Tô. Gi.16 - TôûXj¾ûQ - úRôÆ ÏtñTôûX Tô¼V - “Es[ôo ùLôpúXô úRôÆ!.... 5ùTìeLåeúLô

Tô. Gi.20 - TôûXj¾ûQ - RûXÅ ÏtñúLôlùTìgúNôZu - “Aìðm Auém ¨d¸j...” 4

Tô. Gi.31 - UìRj¾ûQ - RûXÅ ÏtñB¾Uk¾Vôo - “Us[o á¯¸V ÅZÅ]ôím 6

Tô. Gi.40 - áÈgºj¾ûQ - RûXYu ÏtñùNméXlùTVp ¨Wôo - “Vôëm Oôëm...” 5

Tô. Gi.49 - ùSnRp ¾ûQ - RûXÅ ÏtñAmØY]ôo - “A½t TpXu]..... 5

Tô. Gi.69 - áÈgºj¾ûQ - úRôÆ ÏtñLåkúRôh LW®W]ôo - “LìeLi RôdLûX... 6

Tô. Gi. 124 - TôûXj¾ûQ - úRôÆ Ïtñ

172

TôûX Tô¼V ùTìeLåeúLô - “EUQo úNokç 4

Tô. Gi. 167 - êpûXj¾ûQ - ùNÅÄjRôn ÏtñÏPÛo¸Zôo - “êÇRÂo ÀûNkR.... 6

173

LÄjùRôûL : ùSnRtLÄ 133 – “UôUXo êiP .....TôûXdLÄ 9 – “GÈjRìL¾oj....

Th¼]lTôûX – êïYçm

CXdLQm : ¾ûQ, çû\, Å[dLmSôPLm : “Tôi¼Vu TÃã” – TôW¾RôNuCXd¸V YWXôñ : TôPm RïÅV CXd¸V YWXôñ

NeL CXd¸VeLs : Tôhåm ùRôûLëmùUôÆùTVolé : AíYXLd L¼Rm (Be¸Xj¾Äìkç RÁÆp ùUôÆùTVojRp)

CPm ãh¼l ùTôìs Å[dLm ùNnëh Tá¾Âp AûURp úYiåm.

Rôs – 3 TìYêû\ (Semester Pattern) Øu\ôm TìYm

Å]ôjRôs AûUlé êû\ : Å]ôdLs T¸oî

Third Semester

TôPm Tá¾ -A Tá¾ - B Tá¾ - CùNnës 4 4 2CXdLQm 1 - -ºñLûR - - 1CXd¸V YWXôñ 3 2 2TVuTôhåj RÁr 4 1 0ùUôjRm 12 7 5U¾lùTiLs 10x2=20 5x5=25 3x10=30

174

Uô¾Ã Å]ôjRôs – Rôs III

Øu\ôm TìYm TìYêû\ (Semester Pattern)

LôXm : 3 U½ U¾lùTiLs : 75

Tá¾ - AGûYúVòm Tjç Å]ôdLðdá 30 ùNôtLÇp ÅûP RìL 10x2=201. AuÀXôo, AuéûPúVôo B¸úVôo GjRûLVYo G] YsðYo ùUôÆ¸\ôo? 2. YôÂt LôlúTôu Tôi¼VÉPjç LiQ¸Âu úRôt\jûRl TtÈd ÏñY] VôûY? 3. “Auû]! úLs ¨ BìÂo UìjçÅ

çuÉV GuúSôn çûPlTôn!” – CPm ãh¼l ùTôìs Å[dáL. 4. áLÉu CVpéLû[d LmTu EûWjR YÆ EûWdL. 5. EYûU A½ûVf NôuñPu Å[dáL. 6. C[eúLôY¼Ls TtÈf ºñáÈlé YûWL.

7. LmTu Gï¾V À\ ÖpLs VôûY? 8. ¨¾ CXd¸VeLs Sôuá áÈlÀåL.

9. ÀuYìm ÖpLû[ ALWYÃûNl TåjçL. StÈûQ, ALSôàñ, áñkùRôûL, TÃTôPp, LÄjùRôûL, é\Sôàñ, IeáñÖñ, T¾tñlTjç

10. ¿Xî, OôÂñ B¸VYtû\d áÈdám ùNôtLs CWi¼û] êû\úV GåjùRïçL.

11. ÀûZ ¨d¸ GïçL. A. UdLp ÏhPm Å[ôÅp Aû[ úUô¾] B. ×dLp Gs[ôm úNôû[Âp ×jçd áíe¸Vç.

12. úRûYVô] CPeLÇp YpùXôtñ CåL. A. LiûQ LôlT¾ím A¾L LYûX AkR Uô®Wodá Ru RônSôhå UiûQ

LôlT¾úX Eiå. B. U]éïdLm, EQofº ùTìdá B¸VYtÈtá º\kR Y¼LôXôL Åû[Vôhå

AûU¸\ç.

175

Tá¾ - B

GûYúVòm Ikç Å]ôdLðdá 200 ùNôtLÇp ÅûP RìL. 5x5=25

13. úLôlùTìkúRÅ LiP §dL]ôûYl TtÈd ÏñL. 14. áLu CWôUÀWôû] ÅìkúRômÀV TôeûL EûWdL. 15. Ru ULu £YLòdá ÅNûV, EûWjR AÈîûWLs VôûY?

16. U½úULûXÂPm EQî ùTt\ LôVNi¼ûL Ru YWXôtû\ EûWjR Tôe¸û] GïçL.

17. ¾ìjRdL úRYo TtÈd áÈlé YûWL. 18. ùTÃVéWôQm TtÈd áÈlé RìL. 19. YpùXôtñ Áám Å¾Ls Ik¾û]f NôuñPu Å[dáL.

Tá¾ - CGûYúVòm Øu\òdá 500 ùNôtLÇp ÅûP RìL 3x10=3020. AÈîûPûU TtÈ YsðYo Ïñm LìjçdLû[j ùRôájç YûWL. 21. LiQ¸ YZdáûWjR Tôeá, Tôi¼Vu Ïtñ B¸VYtû\ Å[d¸ GïçL. 22. CWhûPd LôlÀVeLs G] YZeáYRtáÃV LôWQeLû[ Å[dáL. 23. ºñLûRÂu úRôt\êm Y[ofºëm TtÈd LhåûW YûWL. 24. ºñLûRLÇp – Juñ

176

Rôs – 4 SôuLômTìYm (Fourth Semester)

TôPm Tá¾ -A Tá¾ - B Tá¾ - CùNnës 5 4 2CXdLQm 3 - -SôPLm - 2 1CXd¸V YWXôñ 4 1 1ùUôÆ ùTVolé - - 1ùUôjRm 12 7 5U¾lùTiLs 10x2=20 5x5=25 3x10=30

CXd¸V YWXôñ TôPm RïÅV Tá¾

177

RÁr – Rôs 4TìYêû\ (Semester Pattern)

Uô¾Ã Å]ôjRôs – SôuLôm TìYmLôXm : 3 U½ U¾lùTiLs : 75

Tá¾ - AGûYúVòm Tjç Å]ôdLðdá 20 ùNôtLÇp ÅûP RìL 10x2=20

1. EQofº JjR ShÀtá GåjçdLôhPôn YôrkRYo Vôo? 2. Cû\V]ôo TôPp áÈjç YZeám éWôQf ùNn¾ Vôç? 3. áñkùRôûLl TôPp éû]kR AWN áXjRYo CìYo ùTVûW èm TôPlTá¾ÂÄìkç EûWdL. 4. èm TôPlTá¾Âp Es[ LÄjùRôûLl TôPpLs CWiåm GqùYq ¾ûQ

NôokRûY? Tô¼V éXYo Vôo? 5. “ùLôå úUÆ SûN EZYo

ùSåèLjç TLp úTôX Såî¸u\ Suù]gºú]ôo” – CPm ãh¼l ùTôìs Å[dáL.

6. TôPôi ¾ûQ TtÈ Å[dáL. 7. ùTôçÅVp Gu\ôp Gu]? 8. áÈgºj¾ûQ TtÈ Å[dáL. 9. GhåjùRôûLÂp Es[ ALlùTôìs ÖpLs Sôuá EûWdL.10. TjçlTôh¼p CWiå ÖpLs JìYúW CVtÈVûUdá CWiå NôuñLs RìL. 11. RÁrSôPL EX¸u RkûR G]l úTôt\lThPYo Vôo? 12. TjçlTôh¼p A¼ A[Åp ÁLl ùTÃV Öp Gç? ÁLf ºÈV Öp Gç?

Tá¾ - B

GûYúVòm Ikç Å]ôdLðdá 200 ùNôtLÇp ÅûP RìL. 5x5=25

13. úLôlùTìgúNôZu YPdá úSôd¸ EiQô úSôuÀìkR úTôç ÀºWôkûRVôo Ruû]d LôQ YìYôo GuTç áÈjçl Tô¼V TôPûX Å[dáL.

14. èm TôPlTá¾Âís[ áÈgºj ¾ûQ TtÈV áñkùRôûLl TôPpLÇp CWi¼û]j ¾ûQ, çû\ Å[dLeLðPu GïçL.

178

15. TôûXd LÄÂp úRôÆ RûXYÉPm ÏÈV EX¸Vp Tié SXuLðdáÃV Å[dLjûRd ÏñL.

16. Tôi¼Vu TÃºp Au]j¾tá BjRôs ¸ZÅ ERÅV TôeûL EûWdL.

17. ®WlTu LPûU EQoîPu ùNVXôtÈVûRd ÏñL.

18. ALSôàñ TtÈd áÈlé YûWL.

19. BtñlTûP ÖpLÇp GûYúVòm CWiPû]l TtÈ GïçL.

Tá¾ - CGûYúVòm Øu\òdá 500 ùNôtLÇp ÅûP RìL 3x10=30

20. ùSnRt LÄlTôPûXj ¾ûQ, çû\LðPu Å[dáL.

21. LÃLôt ùTìY[jRôÉu º\lûTl Th¼]lTôûX YÆ EûWdL.

22. TôW¾RôNu Tôi¼Vu TÃºp éWhºd LìjçdLû[ ùYÇlTåjçm Tôe¸û]

GïçL.

23. RÁr SôPLeLÇu úRôt\êm Y[ofºëm TtÈ Jì LhåûW YûWL.

24. ùUôÆ ùTVolé – AWã BûQd L¼ReLs.

179


PART-I HINDI(CBCS)


SYLLABUS

II YEAR – III SEMESTER

PART – I: PAPER – III OLD POETRY, HISTORY OF HINDI LITERATURE(UP TO REETHI KAAL)

SYLLABUS 1. OLD POETRY

PRESCRIBED TEXT BOOK : POETRY SELECTION (2007)

University Publications,

University of Madras

LESSONS PRESCRIBED: 1. Kabir ( Dohe only) 2.Surdas (First 5 Pad only) 3. Tulasidas (Kevat Prasang only) 4. Raheem (First 12 Dohe only)

5. Tirukkural (First 12 Kural only)

2. HISTORY OF HINDI LITERATURE :

LESSIONS PRESCRIBED : 1. Kaal Vibhajan2. Veergatha Kaal Athava Aadi Kaal – Pramukh Kavi aur Rachanayen, - Raaso ki Pramanikatha

3. Bhakthi Kaal – Pramukh Kavi aur Rachanayen- Nirgun aur sagun Bhakthi Sahithya ki Viseshatayen

4. Reethi Kaal – Pramukh Kavi – aur Rachanayen – Reethi Kaal ki Viseshatayen

REFERENCE BOOKS : 1. Hindi Sahithya Yug aur PravrithiyaBy Dr. Shiva Kumar Varma Ashok Prakashan Nayi Sarak, New Delhi - 6

2. Hindi Sahithya ka Vivechanatmak ItihasBy Raj Nath Sharma Vinod Pustak Mandir, Agra

180

PART – I : PAPER – III OLD POETRY, HISTORY OF HINDI LITERATURE(UP TO REETHI KAAL)

QUESTION PAPER PATTERN CREDITS : 3

Time : 3 Hours Maximum Marks : 75

SECTION – A (5x3= 15)I Answer any 5 out of 8 Questions . Give Answer in 50 Words

i) 1 to 4 from Poetry Selection

ii) 5 to 8 from Hindi Sahithya ka Itihas

SECTION – B (4x5= 20)II. a) Four Annotations out of Six

(Q. No 9 to 15 annotations from Poetry Selection)

SECTION C - (4X 10 = 40)III. Answer in 500 Words

1)Literary Evaluation of Poems 2 out of 3 (2X10 = 20)(Q. No. 16 to 18)

2) Essays from History of Hindi Literature 1 out of 2 (1X10 = 10) (Q. No. 19 to 20)

3) Brief note on Poets and writings (1X10 = 10) (Any 2 out of 4)(Q. No. 21)

181

IV SEMESTER

PART – I: PAPER – IV MODERN POETRY, HISTORY OF HINDI LITERATURE(AADHUNIK KAAL)

SYLLABUS1. MODERN POETRY

PRESCRIBED TEXT BOOK : POETRY SELECTION (2007)

University Publications,

University of Madras

LESSONS PRESCRIBED: 1. Apana sansar (Maithili Saran Gupth)

2.Chinta (Only) (Jayasahankar Prasad) 3. Murjhaya Hua Phool ( Mahadevi Varm) 4. Tum Logon se Door ( Nagarjun)

5. Sneha Path (Bhavani Prasad Mishra)6. Nimna Madhya Varg (Prabhakar Machve)7. Aanevalon se Ek Sawaal (Bharat Bhooshan Agarwal)8. Bharat Ki Aarathi (Shamsher Bahadur singh)

2. HISTORY OF HINDI LITERATURE :LESSIONS PRESCRIBED : 1. Chayavaad ki Pramukh Pravrithiya

2. Pragathivaad ki Viseshatayen3. Nayee Kavitha Ki Visheshatayen4. Hindi Kahaniyon ka Vikas

5. Hindi naatak aur Ekankiyon ka vikaas6. Brief Note on the writers and their works -Bharatendu, Dwivedi, Jayasankar Prasad, Maithilisharan Guptha, Nirala, Mahadevi Varma, Dinakar, Naresh Mehata, Premchand, Yashpaal, Jainendra Kumar, Mohan Rakesh, Phaniswarnaath Renu

REFERENCE BOOKS : 1. Hindi Sahithya Yug aur PravrithiyaBy Dr. Shiva Kumar Varma Ashok Prakashan Nayi Sarak, New Delhi - 6

3. Hindi Sahithya ka Vivechanatmak ItihasBy Raj Nath Sharma Vinod Pustak Mandir, Agra

182

PART – I : PAPER – IV MODERN POETRY, HISTORY OF HINDI LITERATURE(AADHUNIK KAAL)

QUESTION PAPER PATTERN CREDITS : 3

Time : 3 Hours Maximum Marks : 75

SECTION – A (5x3= 15)

I Answer any 5 out of 8 Questions . Give Answer in 50 Words

iii) 1 to 4 from Poetry Selection

iv) 5 to 8 from Hindi Sahithya ka Itihas

SECTION – B (4x5= 20)

II. a) Four Annotations out of Six

(Q. No 9 to 15 annotations from Poetry Selection)

SECTION C - (4X 10 = 40)

III. Answer in 500 Words

1)Literary Evaluation of Poems 2 out of 3 (2X10 = 20)(Q. No. 16 to 18)

2) Essays from History of Hindi Literature 1 out of 2 (1X10 = 10) (Q. No. 19 to 20)

3) Brief note on Poets and writings (1X10 = 10) (Any 2 out of 4)(Q. No. 21)

183

Appendix – 28(S)

UNIVERSITY OF MADRASCHOICE BASED CREDIT SYSTEM

SECOND YEAR (i.e. III & IV semester)

SYLLABUS(w.e.f. 2008-2009)

(Common to all U.G. Courses and Five Year Integrated P.G. Courses)

PART – I FRENCH

SEMESTER III

Title of Paper : Paper III: Language and Cultural - I

Syllabus : Selected tales from De Bouche à Oreille : contes favoris Ed : C Krishnan, R Richelot, M Gousset, Saraswathi Publications, New Delhi, 2009 Selected tales from De Bouche à Oreille : contes favoris Livret de fiches d’activités Ed : C Krishnan et al, Saraswathi Publications, New Delhi, 2009

SEMESTER IV

Title of Paper : Paper IV: Language and Cultural - II

Syllabus : Selected tales from De Bouche à Oreille : contes favoris Ed : C Krishnan, R Richelot, M Gousset, Saraswathi Publications, New Delhi, 2009 Selected tales from De Bouche à Oreille : contes favoris Livret de fiches d’activités Ed : C Krishnan et al, Saraswathi Publications, New Delhi, 2009

184

University of Madras Department of French

Detailed Syllabus for Foundation French

UG programme and 5 year integrated post graduate programme Applicable for students from the academic year 2009-2010 onwards

Semester III

The following passages from «De Bouche à Oreille : Contes favoris » and the corresponding pages from the « De Bouche à Oreille : Contes favoris –Fiches d’activités»

1. Marie Annick Montout - Peau d’Ane 2. Raymond Richelot - La Légende de Chirapa 3. Achmy Halley - Djeha et l’homme changé en âne 4. Edith Furtado - Le violoniste 5. Michel Gousset - Le beuyot 6. Philip Barbeau - La Loire et ses rives 7. Eric Auzoux - Hans et la digue 8. C Radhika - Grand poussin 9. Kausalya Jagan Mohan - Les questions d’enfance 10. Sudha Ranganathan - Kâli Yuga

Semester IV

The following passages from «De Bouche à Oreille : Contes favoris » and the corresponding pages from the « De Bouche à Oreille :Contes favoris –Fiches d’activités»

1. Philip Whyte - Le chasseur de phoque et l’homme sirène 2. Raymond Richelot - La fontaine aux fées3. Christine Raguet - Le pave sonnant4. Michel Gousset - Jean des Vignes 5. Renaud Fabri - La Dent au chat 6. Simon Lambert - La Chasse galérie 7. Chitra Krishnan - Ganesa, le scribe 8. Vidya Vencatesan - La chouette et Mahalakshmi 9. Ranjini Christopher - La Tour de Babel 10. K Madavane - La légende de la jeune femme brûlée

185

University of MadrasDepartment of French

Question Paper Pattern for Foundation course in FrenchII Year of UG Courses in Colleges affiliated to the University of Madras

Books: De Bouche à Oreille : Contes favoris & De Bouche à’Oreille : Contes favoris Livret de fiches d’activités

UG Semester III

PAPER III: Language and Culture IAll exercises and question to be based on selected extracts from the prescribed

books

Section - A (30 marks)

6 Vocabulary and Grammar exercises (5 marks) with 5 questions each from the Livret de fiches d’activités - objective type questions (5 X 1 = 5)

Section - B (30 marks)I 10 questions from the comprehension section from the prescribed extract in the Livret de fiches d’activités: - maximum of 2 sentences (10 x 2 = 20)

II Question answers based on the civilisation explained at the end of each extract prescribed in the Livret de fiches d’activités: - maximum of 2 sentences

(10 x 1 = 10)

Section C: (15 marks)

I Writing a carte postale based on a simple situation: (favourite film, book, monument, conte, etc.)

(1X 5 = 5)

II Comprehension based on unseen passage of around ten lines taken from De Bouche à Oreille: Contes favoris (5 X1 = 5)

III Put the sentences in the right order to make a meaningful text (10 sentences) (5 marks)

186

University of MadrasDepartment of French

Question Paper Pattern for Foundation course in FrenchII Year of UG Courses in Colleges affiliated to the University of Madras

Books: De Bouche à Oreille : Contes favoris & De Bouche à Oreille : Contes favoris Livret de fiches d’activités

UG Semester IV

PAPER IV: Language and Culture IIAll exercises and questions to be based on selected extracts from the prescribed

books

Section - A (30 marks)

6 Vocabulary and Grammar exercises (5 marks) with 5 questions each from the Livret de fiches d’activités - objective type questions (5 X 1 = 5)

Section - B (30 marks)I 10 questions from the comprehension section from the prescribed extract in the Livret de fiches d’activités: - maximum of 2 sentences (10 x 2 = 20)

II Question answers based on the civilisation explained at the end of each extract prescribed in the Livret de fiches d’activités: - maximum of 2 sentences

(10 x 1 = 10)

Section C: (15 marks)

I Writing a carte postale based on a simple situation: (favourite film, book, monument, conte, etc.)

(1X 5 = 5)

II Comprehension based on unseen passage of around ten lines taken from De Bouche à Oreille: Contes favoris (5 X1 = 5)

III Put the sentences in the right order to make a meaningful text (10 sentences) (5 marks)

187


PART-I KANNADA(CBSC)


SYLLABUS

SECOND YEAR - SEMESTER IIIPaper-III-Kannada Drama, Short Stories and Translation Credits: 4

Kannada DramaBeralge Koral, Kuvempu, Udayaravi Prakashana, Mysore.

Kannada Short StoryKiragurina Gayyaligalu by K.P.Poornachandra Tejasvi

TranslationA passage of about 100 words from English to be given for translation into Kannada.

SEMESTER IVPaper IV-Ancient and Medieval Poetry Credits: 4

1 to 13 Poems

Prescribed Text:Pracheena Kavya Marga-Vol 2, 3rd Edition, Edited by G.S.Siddhalingaiah & A.R.Mitra,1999, Prasaranga, Bangalore University, Bangalore-56.

Question Paper PatternTime 3 hrs. Max. Marks : 75

SECTION – A (50 WORDS)I Answer any 5 out of 7 5x3 = 15 (Short Answer Questions)

SECTION – B (150 WORDS)II Answer any 5 out of 7 5x6 = 30 (Poetry, Drama : Annotations/ Prose : Questions)

SECTION – C (500 WORDS)III Answer any 2 out of 4 2x15 = 30 (Either Essay Questions)

188


PART-I MALAYALAM( CBCS )


II Year-III SEMESTERPaper-III- Poetry - Credits-3

Prescribed Texts.

1.Kavya Malika ( Collection of poems) (Published by University of Madras)

The following poems from the above Text.

1. Kavya Kala - N.Kumaran Asan2. Oru Veeramathavu – Ulloor3. Bharatha Sthreekalthan bhavasudhi – Vallathol.4. Perumthachan – G.Sankarakurup5. Yugaparivarthanam – G.Sankarakurup6. Aramathile chinthakal – Changampuzha7. He Gagarin – Ayyappa Panicker8. Nalumanippokkal – ONV

II. Dhyanamanikal (Collection of poems ) by Meloor Damodaran ( Dakshina, 8(15)GAA Khan, 4th Street, Model School Road, Thousand Lights, Chennai-600006)

The following poems from the above Text.

1. Devanarthaki2. Paradesi3. Aaandal4. Swairam5. Deivathinte Kutty6. Gramapanchakam

189

IV SEMESTER

Paper-IV- Drama- Credits-3

Prescribed Texts

1. Puthiya Aakasam Puthiya Bhoomi ( Drama ) by Thoppil Bhasi ( Parabath Book House, Thiruvananthapuram , Kerala )

2. Sneehadoothan ( Drama ) by G.Sankarapillai ( DC.Books, Kottayam-1, Kerala )

PATTERN OF QUESTION PAPER

Paper-II, Paper-III and Paper- IV – Maximum Marks-75

Section-A. ( 5*3 = 15 marks)

Answer of 100 words each.

8 Questions to be asked from the prescribed Texts out of which 5 to be answered.

Section – B ( 5*6 = 30)


8 Questions to be asked from the prescribed Texts out of which 5 to be answered.

Section – C ( 2*15 = 30 Marks)


2 Questions from each text with internal choice to be given.

190


PART-I SANSKRIT(CBCS)


Second Year – III SEMESTER

Part I Language Paper III -- 6 hours 3 Credits Title of the paper -- Kumarasambhava V Canto

Unit I – 1-20Unit II – 21-40Unit III – 41-60Unit IV – 61-86

IV SEMESTER

Part I Language Paper IV -- 6 Hours 4 creditsTitle of the paper --Alankara & History of Sanskrit Literature Unit I – 1-8 Alamkara

Unit II – 9-16 Alamkara Unit III – Epics Unit IV – MahakavyaUnit V - Prose, Lyrics Fables of Tales

Alamkara(1) Upama (Verse 4) (2) Rupakam (Verse 14) (3) Ullekha (Verse 20) (4) Utpreksha (Verse 30)(5) Ananvaya (Verse 8) (6) Apahnuti (Verse 24) (7) Arthantaranyasa (Verse 98) (8) Kavyalingan (Verse 97) (9) Drstanta (Verse 50) (10) Nidarsana (Verse 51) (11) Dipaka (Verse 46)(12) Tulya Yogita (Verse 42, 43) (13) Vyatireka (Verse 53) (14) Vyajastuiti (Verse 68)(15) Slesa (Verse 62) (a) Khanda (b) Bhanga (16) Svabhavokti (Verse 102)

191

Prescribed Text : Kuvalayananda of Appayya Diksita (Karikas only) R. S. Vadhyar & Sons, Palghat

History of Literature : EPICSRamayana as the first kavya and the influence of Ramayana on Classical Sanskrit Literature.Significance of Ramayana.Date of Ramayana.Relative Priority of Ramayana and Mahabharata.Stages of Development in Mahabharata.Date of Mahabharata.Encyclopedic nature of Mahabharata.Influence of Mahabharata on Classical Literature.Bhagavadgita and Harivamsa,Prose Literature(i) Subandhu's Vasavadatta.(ii) Dandin's Dasakumaracarita & Avantisundarikatha(iii) Bana’s Kadambari & Harsacarita. MAHAKAVYAS:

(a) Definition and Characteristics of Mahakavyas. (b) Date of Kalidasa.

(c) Pancamahakavyas Lyrics

(a) Love Lyrics : (1) Kalidasa's Meghasa´desa and Rtusamhara. (2) Jayadeva's Gitagovinda

(3) Amarasimha's Amarusataka

(b) Devotional Lyrics: (1) Sankara's Bhajagovind (2) Narayana Bhattatri's Narayaniyam

(3) Vedanta Desika's Paduka Sahasra.

(c) Didactic Lyrics: Nitisatakam of Bhartrhari.

Fables and Tales : Brhatkatha and its recensions (1) Kshemendra (2) Somadeva (3) Buddhaswamin. Pancatantra Hitopadesa.

192


PART-I TELUGU(CBCS)


SYLLABUS

II YEARSEMESTER-III

PAPER-III, Credits-3PROSE

1.Telugu Bhasha-Avirbhava vikasalu by Prof.G.V.S.R.Krishnamurty

2.Andhra vangmayam-Avirbhava vikasalu by Prof.V.Ramachandra Choudary

3.Adhunika Telugu Sahitya Prakriyalu, Dhoranulu by Dr.M.Sampath Kumar

4.Telugu Janapada Vijnanam by Prof.T.Subba Rao

5.Teluguvari samskruti sampradayalu by Prof.T.Giriprakash

6.Prachina Telugu Sahityamlo manavataritulu by Prof.G.Appa Rao

(Prose Selections, Published by the University of Madras, 2003-2004)

193

SEMESTER-IVPAPER-IV, Credits-3

DRAMA, COMPOSITIN AND TRANSLATION

1.Drama, Varavikrayam by Kallakuri Narayana Rao

2.One General Essay out of Three

3.Translation about ten lines from English to Telugu

QUESTION PAPER PATTERNPART-I TELUGU

Time: 3hrs. Max.Marks:75SECTION-A (50 Words)

I.Answer any 5 out of 7 5x3=15(Short Answer Questions)

1.2.3.4.5.6.7.

SECTION-B (150 Words)II. Answer any 5 out of 7 5x6=30 (Prose: Questions, Drama: Annotations)8.9.10.11.12.12.14.

SECTION-C (500 Words)III. Answer any 2 out of 4 2x15=30

(Essay Type Questions)(For Paper-IV, in Section-C, only two questions will be asked. In Question No.1 three general essays (a,b,c) will be asked in which one should be answered for 15 Marks and in Question No.2 a Translation passage will be given for 15 Marks.)

15.16.17.18.

194


PART – I- URDU(CBCS)


THIRD SEMESTER

PAPER III POETRY AND HISTORY OF URDU LITERATURE

Time : 3 hours Max.Marks: 75

(A) POETRY (Following Ghazals only)

1. Faqeerana Aaye Sadaa Kar Chale - Mir Taqi Mir2. Dil-e-nadaan Thuje Hua Kya Hai - Mirza Ghalib3. Khaathir Se Ya Lihaaz se maan tho gaza 0 Daag Dehlavi4. Sitaaton se aagae Jahan aur bhi hain - Allama Iqbal5. Na Ab Musjujrane Ko Ji Chaahta Hai – Jigar Muradabadi

Books Prescribed

Urdu Saheri –Inthikhaab - (Published by National Council for Promotion of Urdu Language – New Delhi)

(B) HISTORY OF URDU LITERATURE (Following topics only)

1. Urdu Zaban Ki Ibtada2. Ghar Se Door Dakhani Hindustan Mein3. Dilli Ki Shaeri4. Nazeer Akbarabadi5. Dabistan-e-Lucknow

Books PrescribedUrdu Ki Kahani – Ehtisham Hussain (Published by National Council for Promotion of Urdu Language – New Delhi)

Unit wise Distribution

Unit –I (1) Faqeerana Aaye (2) Urdu Zaban Ki IbtadaUnit–II (1) Dil-e-nadaan Tuje

195

(2) Ghar Se DoorUnit–III (1) Khaathir Se (2) Dilli Ki ShaeriUnit–IV (1) Sitaaron Se Aage (2) Nazeer AkbarabadiUnit–V (1) Na Ab Muskurane Ko Ji (2) Dabistan-e-Lucknow

FOURTH SEMESTER

PAPER - IV - POETRY AND NON-DETAILED

Time : 3 hours Max.Marks: 75

(A)POETRY (Following Poems only)

1.Aadmi Nama – Nazeer Akbarabadi2. Nisar Main Teri Galiyonke – Faiz Ahmed Faiz3. Taj Mahal – Sahir Ludhianvi4. Rubaiyaath – Mir Anees, Hali, Akbar Allahabadi, Amjad Hyderabadi.

(B) NON-DETAILED (Following short stories only)

1. Qaathil - Premchand2. Jaamun Ka Ped – Krishan Chander3. Bhola – Rajender Singh Bedi4. Dard Ka Ehsaas – ameerunissa

Book Prescribed

Soghath-e-Adab –Edited by Dr.Syed Sajjad Husain (Published by University of Madras)

Unit wise Distribution

Unit –I (1) Aadmi Naama (First Half) (2) Qaathil (First Half)Unit–II (1) Aadmi Naama (Second Half) (2) Qaathil (Second Half)Unit–III (1) Nisar Main Teri Galiyonke (2) Jamun Ka PedUnit–IV (1) Nisar Main Teri Galiyonke

196

(2) BholaUnit–V (1) Taj Mahal (2) Dard Ka Ehsaas


PART-I ARABIC(CBCS)


SECOND YEAR

SEMSETER III

PAPER III –QURAN & HADITH Max .Marks:100

Credit:4Time : 3 Hrs

I.A: 25 + External : 75

BOOKS PRESCRIBED :

1. Tafseer “Soorathul Yaseen” By Dr. P. Nisar Ahmed

Unit 1 – Verse 1 to 32

Unit 2 – Verse 33 to50

Unit 3 - Verse 51 to 83

2. Ahadeeth Sahlah By.Dr.V.Abdur Rahim

Unit 4 – Hadeeth 1 to 10

Unit 5 – Hadeeth 11 to 20

197

SEMSETER IVPAPER IV- POETRY AND TRANSLATION

Max .Marks:100 Credit:4

Time : 3 Hrs I.A: 25 + External : 75 BOOKS PRESCRIBED:

1. Al-Qasa-id-sahlah Compiled By : Dr.Mohammed Sulaiman Umari

Unit 1 – Poem 1to 3

Unit 2 – Poem 4 to 6

2. Al-Arabiya-Tu-AlmaasiratuBy Dr.I.Nizar uddin and Dr.I.Badurrin (Lesson No.1 to 11)

Unit 3- Lesson 1 to 4

Unit 4 – Lesson 5 to 8

Unit 5 – Lesson 9 to 11

Question Paper Pattern

Arabic Language Part -I Part –A (10 * 1 = 10 )

Answer the following questions

Part – B ( 5 * 5 = 25)

Answer any five out of following

Part – C (4 * 10= 40)

Explain in detail any four of the following

198


PART-I PERSIAN(CBCS)


SECOND YEAR

SEMSETER III

PAPER III – POETRY

Max .Marks:100 Credit:4 Time :

3 Hrs I.A: 25 + External : 75

BOOKS PRESCRIBED :

1.Kareema

Unit 1 to 5

SEMSETER IV

PAPER IV- TEXTUAL TRANSLATION (PERSIAN TO ENGLISH ONLY)

Max.Marks:100 Credit:4 Time : 3 Hrs

I.A: 25 + External : 75

BOOKS PRESCRIBED:

199

1.Gulistaan By Shaikh Sa’di (First Chapter only)

Unit 1 to 5

Question Paper Pattern

Persian Language Part 1:

Part –A (10 * 1 = 10 )

Answer the following questions

Part – B ( 5 * 5 = 25)

Answer any five out of following

Part – C (4 * 10= 40)

Explain in detail any four of the following

For Part II English Paper III & IV

for SECOND YEAR (i.e. for III & IV Semesters)

Syllabus will be communicated in due course.

200

7. B.Com. (CORPORATE SECRETARYSHIP)B.Com. (CS)

(w.e.f. 2008-2009)

SYLLABUS

SEMESTER III CORE PAPER V – CORPORATE ACCOUNTING – I

UNIT - IIssue of Shares and Debentures – various kinds – Forfeiture – Re-issue – Underwriting of Shares and Debentures.

UNIT – IIRedemption of Preference Shares and Debentures – Purchase of Business – Profits prior to Incorporation.

UNIT – IIIPreparation of Company Final Accounts – Company Balance Sheet preparation – Computation of Managerial Remuneration

UNIT – IVValuation of Goodwill and Shares.

UNIT – VAlteration of Share Capital – Internal Reconstruction and Reduction of Capital

REFERENCE BOOKS :

1. R.L.Gupta – Corporate Accounting2. T.S.Reddy & A.Murthy – Corporate Accounting3. Shukla & Grewal – Advanced Accounting4. Jain & Narang – Company Accounts

201

5. Chakraborthy – Advanced Accountancy

QUESTION PAPER PATTERN

PART A (50 Words) Awards of Marks 10 out of 12 10 * 2 = 20 marks

PART B (200 Words)5 out of 7 5 * 5 = 25 marks

PART C (500 Words)3 out of 5 3 * 10 = 30 marks

TOTAL 75

Note: The distribution pattern of question shall be in the ratio of 20:80 for

theory and problems.

CORE PAPER VI – COMPANY LAW & SECRETARIAL PRACTICE - II

UNIT – IBORROWING POWERS

Meaning – Ultra-Vires Borrowing - Mortgage and Charges - Fixed and Floating Charges - Registration of Charges - Legal Provisions - Effects and Consequences of Non registration of Charge.

Debentures – Definition – Kinds - Guidelines for the issue of Debentures - duties of Secretary - Comparison between a Shareholder and a Debenture-holder

UNIT – IICOMPANY MANAGEMENT

Introduction – Directors – Qualifications – Disqualifications – Appointment – Vacation – Removal - Specific powers of Directors – Duties of Director - Liabilities of Directors.

202

Managing Director – Appointment – Disqualification – Managers - Comparison between Managing Director and a Manager.

UNIT - IIIMEETINGS and PROCEDURES

Introduction - Kinds of Meeting - Meeting of Shareholders - Statutory Meeting- Annual General Meeting - Extra-ordinary General Meeting - Class Meeting - Board Meeting- Secretarial Work relating to Meetings.

Motions and Resolutions - Types of Resolutions – Agenda – Minutes - Voting and Poll – Proxy – Quorum - Chairman of Meeting - duties of Secretary.

UNIT – IVDIVIDENDS, ACCOUNTS and AUDIT

Dividend – Definition - Rules regarding Dividends - Secretarial procedures regarding payment of Dividends.

Accounts - Statutory Books - Books of Accounts – Annual Accounts and Balance Sheet - Secretarial duties.

Auditor – Qualifications – Appointment - Rights, Duties and Powers.

UNIT – VWINDING UP

Meaning - Modes of Winding-up - Compulsory Winding-up - Voluntary Winding-up – Winding-up subject to supervision of Court - Duties of Secretary in respect of Winding-up – Liquidators - Duties and powers of Liquidators.

REFERENCE BOOKS :

1. N.D.Kapoor – Company Law and Secretarial Practice2. P.P.S.Gogna – A Text Book of Company Law3. P.K.Ghosh & Dr.V.Balachandran – Outline of Company Secretary Practice4. B.N.Tandon – Manual of Secretarial Practice5. Dr.M.R.Sreenivasan – Company Law and Secretarial Practice



203



TOTAL 75

ALLIED III (a.) STATISTICS – I UNIT – I Origin Meaning, Definition and Characteristics of Statistics – Uses and Limitations - Sources of Statistical data – Primary and Secondary – Collection of Primary Data – Direct Personal, Indirect Oral, Mailed Questionnaire and Schedule Methods – Collection of Secondary Data.

UNIT – II Classification and Tabulation of Data – Types and Importance – Presentation of Data including Diagrammatic and Graphical methods – Bar Diagram, Pie Diagram, Histogram and Ogive. Frequency Distribution – Frequency Table – Structure and Formation – Discrete and Continuous Series.

UNIT – III Measures of Central Tendency / Averages – Arithmetic Mean, Median, Quartiles, Mode, Geometric, Harmonic Mean, Combined Mean and Weighted Mean.

UNIT – IV Measures of Dispersion – Range, Quartile Deviation, Mean Deviation and Standard Deviation

UNIT – V Measures of Skewness – Meaning, Definition and Types – Karl Pearson’s coefficient of Skewness and Bowley’s Coefficient of Skewness.

REFERENCE BOOKS:

1. S.P.Gupta – Statistical Methods2. D.N.Gupta – Business Statistics 3. Elements of Statistics – B.N.Asthana4. R.S.N.Pillai & B.Bhagavathi – Statistics

204

QUESTION PAPER PATTERNPART A (50 Words) Awards of Marks 10 out of 12 10 * 2 = 20 marks



TOTAL 75



205

(b) AUDITING

UNIT – I

Auditing – Meaning – Definition – Objects – Types of Audit – Audit Programme – Meaning – Objects – Advantages – Disadvantages.

UNIT – II

Vouching – Cash Transactions – Credit Sales – Credit Purchases – Payment of Wages – Objects of Internal Check – Difference between Internal Control and Internal Audit.

UNIT – III

Verification and Valuation of Assets and liabilities – Verification of Inventories and Investments.

UNIT – IV

Appointment – Qualification – Removal – Powers and Liabilities of an Auditor under the Companies Act 1956.

UNIT – V

Specialized Audits – Points to be considered while Auditing Educational Institution, Hotels, Banking and Insurance companies.

REFERENCE BOOKS:

1. Tandon B.N. – Practical Auditing2. Spicer and Peglar – Auditing3. Dinakar Pagare – Principles and Practice of Auditing4. V.H.Krishnadwala – Auditing5. R.G.Saxena – Auditing6. Dr.Prema – Practical Auditing

206





TOTAL 75

(c) FAIR TRADE PRINCIPLES AND PRACTICES

UNIT - I

Introduction to fair trade World – History – Meaning of Fair Trade – Definition of Value Chain – Roles, Rights & Responsibilities of Stake-holders – Advantages & Limitations of Fair Trade.

UNIT - IIStandards of Fair Trade – Principles & Code of Practices – Creating

Opportunities for Economically disadvantages Producers – Capacity Building – Transparency & Accountability – Participation & Democracy – Freedom of Association – Trading Practices and Payment of Fair Price – Non-discrimination and Gender Equity – Child & Forced (Bonded) Labour – Working Conditions – Fair Wages & Benefits – Promotion of Fair Trade – Environment.

UNIT - III

Organisation in Fair Trade – International – Regional – National Bodies – Functions – Structure

207

UNIT - IVMonitoring Process – Self-Assessment – Mutual Review – External

Verifications- Process & Procedures – Fair Trade Mark & Labelling

UNIT - V Corporate Social Responsibility – Consumerism & Consumer Protection Act – Patent Act for protection of Producers – Right to information Act & Relevance.

TEXT BOOK:

1. Fair Trade: A Beginners Guide by Jacqueline Decarlo

REFERENCE BOOKS:

1. Changing the Rules of Trade with Global Partnerships: The Fair Trade Movement – by Kimberly Grimes

2. Guide to Fair Trade, 2007 – by Coop America3. Consumer Behaviour & Consumer Protection in India/edited by Meenu

Agarwal, New Delhi4. Handbook on Right to Information Act – National Institute of Social Defence,

Delhi5. Fair Trade: The Challenges of Transforming Globalization – by

L.Raynolds/D.Murray/J.Wilkinson6. Social Responsibility in the Global Market: Fair Trade of Cultural Products –

by Mary Ann Littrell 7. Corporate Social Responsibility in India – by Sanjay K.Agarwal




208


TOTAL 75

SEMESTER - IV

CORE PAPER VII – CORPORATE ACCOUNTING - II

UNIT – I

Human Resource Accounting – Accounting Standards - Financial Reporting practice – Accounting for price level changes

UNIT – II

Final Accounts of insurance companies including balance sheet

UNIT – III

Final accounts of banking companies including balance sheet

UNIT – IV

Amalgamation – Absorption and external reconstruction of a company – (inter company investments excluded)

UNIT –V

Liquidation – Statement of affairs and deficiency accounts – Liquidator’s final statement of receipts and payments.

REFERENCE BOOKS:

1. R.L.Gupta – Corporate Accounting2. T.S.Reddy & A.Murthy – Corporate Accounting3. Shukla & Grewal – Advanced Accounting4. Jain & Narang – Company Accounts5. Chakraborthy – Advanced Accountancy

209





TOTAL 75



CORE PAPER VIII – BUSINESS MANAGEMENT

UNIT – I

Management

Importance - Definition – Nature and Scope of Management process - Role and Functions of a Manager – Levels of Management – Development of Scientific Management and other Schools of Thought and approaches.

UNIT – II

Planning

Nature – Importance – Forms – Types – Steps in Planning – Objectives – Policies – Procedures and Methods – Nature and Types of Policies – Decision-making – Process of Decision-making –Types.

210

UNIT – III

Organizing

Types of Organizations – Organization Structure – Span of Control and Committees - Departmentalization – Informal Organization.

UNIT – IV

Authority – Delegation – Decentralization – Difference between Authority and Power – Responsibility – Recruitment – Sources, Selection, Training – Direction – Nature and Purpose.

UNIT – V

Co-ordination – Need, Type and Techniques and Requisites for excellent Co-ordination – Controlling – Meaning and Importance – Control Process.

REFERENCE BOOKS

1. Weihrich and Koontz – Essentials of Management2. Dinakar Pagare – Principles of Management 3. C.B.Gupta – Business Management4. L.M.Prasad – Principles of Management5. P.C.Tripathi & P.N.Reddy – Principles of Management6. N.Premavathy – Business Management7. J.Jayasankar – Principles of Management




211


TOTAL 75

ALLIED IV

(a) STATISTICS – II UNIT – I

Correlation and Regression Analysis – Meaning, Definition, Significance and Types of Correlation, Scatter Diagram, Karl Pearson’s Coefficient of Correlation – Spearman’s Rank Correlation.

Regression Analysis – Meaning and Importance – Regression Equations.

UNIT – II

Time Series Analysis – Meaning, Need and Components of Time Series – Different Methods – Simple Average Method – Free hand, Semi Average, Moving Average and Least Square Method – Seasonal Indices.

UNIT – III

Index Numbers – Definition, Usage, Methods of construction of Index Numbers – Types – Unweighted and Weighted Index Numbers. Simple, Aggregate, Price Relatives Methods – Lasperyres, Paasche’s Bowley’s and Fisher’s Index Numbers – Time and Factor Reversal Tests – Cost of Living Index.

UNIT – IV

Interpolation and Extrapolation – Definition and Uses - Newtons, Lagrange and Binomial Expansion methods.

UNIT – V

Statistical Quality Control and Quality Control Charts

212

REFERENCE BOOKS:

1. S.P.Gupta – Statistical Methods2. D.N.Gupta – Business Statistics 3. Elements of Statistics – B.N.Asthana4. R.S.N.Pillai & B.Bhagavathi – Statistics





TOTAL 75



(b) BANKING THEORY, LAW AND PRACTICEUNIT - I Origin of Banks - Banking Regulation Act 1949 (Definition of Banking, Licensing, opening of Branches, functions of Banks, Inspection) - Role of Banks and Economic Development - Central Banking and role of RBI and their functions.

UNIT - II

Commercial Banks - Functions- accepting Deposits - lending of Funds, E-Banking - ATM cards - Debit Cards - Personal Identification Number - Online Enquiry and update facility – Electronic Fund Transfer – Electronic Clearing System.

UNIT - III

213

Opening of an Account, Types of Deposit Account - Types of Customers (Individuals, Firms, Trust and Companies) - Importance of Customer Relations - Customer Grievances, Customer Redressal - Ombudsman.

UNIT - IV

Principles of Lending - Types of Borrowings - Pre-cautions to be taken by a Banker.

UNIT - V

Negotiable Instruments (Promissory Note, Bill of Exchange, Cheque, Draft) Definitions – Features – Crossings – Endorsement - Material Alteration - Paying Banker - Rights and Duties, Statutory Protection – Dis-honour of Cheques - Role of Collecting Banker.

REFERENCE BOOKS

1. Sundaram & Varshney- Banking, law, theory and practice (SULTAN CHAND Co.)

2. B.Santhanam- Banking & Financial systems(MARGHAM PUBLISHERS)3. S.N.Maheshwari Banking theory, law and practice (KALYANI

PUBLICATIONS)4. Parameswaran- Indian Banking (S. CHAND &Co.)5. Tandon-Banking law theory & practice6. Sherlaker & Sherlaker - Banking law theory and practice.





TOTAL 75

214

(c) – ELEMENTS OF INSURANCEUNIT – I

Introduction to Insurance – Origin, History, and Nature of Insurance, Insurance in India, Market potential – Emerging scenario, Principles of Insurance, Utmost good faith, Insurable interest, Material Faith, Indemnity, and proximate cause.

UNIT – II

Insurance laws and Regulations. Contract Act, Insurance Act, LIC Act, GIC Act, IRDA Act, Consumer Protection Act. Ombudsman. Life Insurance – Selection of Risk and Policy Conditions. Risk Management and Reinsurance. Selection of Risks – Computation of premium.

UNIT – III

Life Insurance Products Team Insurance, Whole Life, Endowment Annuities. Insurance Documents – Proposal Forms, Agents Confidential Report, Declaration of good health, Medical Report, Policy Form etc., policy conditions and privileges – Age admission, Revival, Loans Claims etc.,

UNIT – IV

Introduction to General Insurance. Fire, Motor, Marine, Health, Miscellaneous.

Group Insurance Schemes – Group Gratuity Superannuation and Pension Plan. Rural Insurance and insurance of weaker sections of society.

UNIT – V

Marketing of Insurance Products – Selling Processes.

REFERENCE BOOKS

1 Life Insurance – Institute of Insurance, Mumbai 2 General Insurance – Institute of Insurance, Mumbai

3 Sharma R.S. – Insurance: Principles & Practice, 1960 Vora Bombay

215

4 Arifkhan.M. – Theory and Practice of Insurance (1976) Educational Book House, Aligarh 5 Srinivasan – Principles of Insurance law (1977) Ramanuja Publisher, Banglore 6.Dr.B.Varadharajan – Insurance: Volume 1 and 2 (1979) Tamilnadu Text Book Society





TOTAL 75

SEMESTER - V

CORE PAPER IX – COST ACCOUNTINGUNIT - I

COST ACCOUNTING

Definition, meaning and objectives- Advantages and Importance- Distinction between Cost and Financial Accounting - Elements of Cost and Preparation of Cost Sheets and Tenders.

UNIT - II MATERIALS

Stores record- purchase records- purchase order- Goods received note- Bin card- Stores Ledger - Inventory Control- ABC Analysis – Economic Ordering Quantity – Maximum, Minimum and Reordering levels – Methods of Pricing Issues - Perpetual Inventory System.

UNIT - III

216

LABOUR

Importance of Labour Cost Control- Various Methods of Wage Payments - Calculation of Wages - Methods of Incentives (Bonus) Schemes - Recording Labour time- Treatment of “OVER TIME” and “IDLE TIME”- Labour Turn Over (L.T.O)

UNIT – IVOVERHEADS: (Factory, Administration, Selling and Distribution)

Definition and Meaning of Overheads – Classification – Apportionment of Overheads – Redistribution (Secondary Distribution) – Absorption of Overheads including “Machine Hour Rate”.

UNIT - V

Methods of Cost Accounting

Unit Costing – Job Costing – Process Costing – Verification – Inter Process Profit – Operation and Operating Costing

REFERENCE BOOKS

1 B.K.Bhar – Cost Accounts 2 Jain & Narang – Cost and Management Accounts

3 S.N.Maheshwari – Cost & Management Accounts 4 S.P.Iyengar – Cost and Management Accounting 5 Murthy and Reddy – Cost Accounting





TOTAL 75

217



CORE PAPER X – SECURITIES LAWS AND MARKET OPERATIONS

UNIT-I Introduction

Salient features of SEBI Act 1992 & Securities Contract Regulation Act - SEBI Guidelines relating to the functioning of the New Issue Market - SEBI Guidelines for Disclosure and Investor Protection

UNIT-IIStock Market

Primary and Secondary Markets; Role and Functions of New Issue Market; Methods of Floatation, Pricing of Issues, Promoters Contribution, Offer Documents, Underwriting of Issues and Allotment of Shares, Appointment and Role of Merchant Bankers, Underwriters, Brokers, Registrars, Lead Managers and Bankers.

UNIT-IIIStock Exchanges

Meaning, Functions, Importance and Limitations; Mechanics of Stock Market Trading-Different Types of Orders, Screen Based Trading and Internet Based Trading; Settlement Procedure; Types of Brokers; Listing of Securities in Indian Stock Exchanges - classification and listing of securities.

UNIT-IVTrading Pattern in OTCEI and NSE

Meaning, Significance and Functions, Procedure of Listing and Trading on OTC; NSE-Functioning and Trading Pattern in NSE-Capital Market Segment; Security Market Indicators - Need and Importance; BSE Sensex, NSE, NIFTY and other Index Numbers.

UNIT-V

218

Demat Trading & Mutual Funds

Meaning and Significance; SEBI Guidelines and other Regulations Relating to Demat Trading; Procedure of Demat Trading; Role of Depositories and Custodial Services.

Introduction, definitions, types, risks involved, performance evaluation and SEBI regulations for mutual funds.

Reference Books:

1. Gupta, L.C. : Stock Exchange Trading in India; Society for Capital Market Research and Development, Delhi.

2. Machi Raju, H.R. : Working of Stock Exchanges in India; Wiley Eastern Ltd.; New Delhi. Web site of bseindia.com. nse-india.com.

3. Chandratre K.R:, et al : Capital Issue, SEBI & Listing; Bharat Publishing_House, New Delhi.

4. Raghunathan V: Stock Exchanges and Investments; Tata McGraw Hill, New Delhi.

5. ICSI - Study Material - Securities Law & Regulations of Financial Markets

Readings

Himalaya publishing House - Capital Market in India E. Gordon & H. Natarajan

Vikas publishing House Pvt, Ltd - Indian Financial system H.R. Machiirmu

Bharat Law House - Guide to Indian Capital Market Sanjeev Agarwal

Taxman Allied Service (P) Ltd - SEBI practice Manual V.L. Iyer

Tata McGraw Hill - Indian Financial Systems M.Y. Khan

Taxman 1. SEBI Manual

219

Reference

Sultan Chand & Co. Ltd 1. Investment Management – security Analysis and Portfolio

Management V.K. Bhalia

2. Financial Derivatives – Risk Management - V.K. Bhalia Skylark

1. Money Market Operations in India, A.K Senguma & A.K Agarwal2. The working of Stock Exchange in India, H.R. Machirmu3. Inside Capital Market. N. Gopalaswamy4. SEBI Annual Reports, SEBI, Mumbai

NSE Yearly Publication 1. Indian Securities Market – A review

Journals

Taxman - SEBI and Corporate Laws Corporate Law Adviser, SEBI Monthly Bulletin





TOTAL 75

CORE PAPER XI - INCOME TAX LAW AND PRACTICE – I

UNIT I

220

BASIC CONCEPTS

Income Tax Act 1961 & relevance of Finance Act – Definition of important terms – Income, Person, Assessee, Assessment Year and Previous Year – Broad features of Income

RESIDENTIAL STATUS, INCIDENCE OF TAX & BASIS OF CHARGE:

Taxable entities – Classification of Residential Status of taxable entities - Residential Status – Individual, firm, AOP, HUF and Companies – Incidence of Tax.

EXEMPTED INCOMES:

Classification of exempted incomes – Incomes excluded from total income – Income forming part of total income but exempted from Tax.

UNIT II INCOME FROM SALARIES

Different forms of salary – Provident Funds – Allowances – Perquisites – Other items included in Salary – Qualifying amount for deduction u/s 80(c).

UNIT III INCOME FROM HOUSE PROPERTY

Computation of Income from House Property – Let-out house – Self occupied house – Deduction allowed from house property – Unrealized rent – Loss under the head house property.

UNIT IV PROFITS AND GAINS OF BUSINESS AND PROFESSION

Introduction – Computation of profits and gains of business and profession – Admissible deductions – Specific Disallowances – Depreciation – Loss under the head business and profession.

221

UNIT V ADMINISTRATION OF INCOME TAX ACT

Income tax authorities – procedure for assessment – PAN (Permanent Account Number) – Types of assessment.

REFERENCE BOOKS:

1. Dr. Vinod K Singhania & Dr. Kapil Singhania - Income Tax. 2. T.S. Reddy & Dr. Y. Hari Prasad Reddy - Income Tax theory, law and

practice. 3. V.P.Gaur & D.B.Narang - Income Tax law and practice.





TOTAL 75



CORE PAPER XII – COMMERCIAL LAW

UNIT I

222

Meaning of Law – Sources of Law – Classification of Contract – Express & Implied – Valid, Void & Voidable Contracts – Executed & Executory Contracts – Unilateral & Bilateral Contracts.

UNIT II

Structure and Formation of Contract – Essential Elements of Contracts – Consensus-ad –idem – Offer – Acceptance – Lawful Consideration- Capacity of parties – Free Consent – Mistake – Misrepresentation – Fraud – Coercion – Undue influence – Lawful Objects – Discharge of Contracts – Remedies for Breach of Contracts.

UNIT III

Contract of Indemnity & Guarantee – Essential Difference between Contract of Indemnity & Contract of Guarantee – Revocations of Continuing Guarantee – Surety’s Liability – Rights of Surety – Discharge of Surety from Liability – Bailment – Pledge.

UNIT IV

Contract of Agency – Essentials – creation of agency – Kinds of Agents – Agent Authority – Duties and Rights of Principal – Agent when personally liable – Delegations of Authority – Sub-Agent – Substituted Agent – Termination of Agency – Irrevocable Agency

UNIT V

Law of Sale of Goods – Definition – Sale and Agreement to Sell – Sale and Hire-Purchase – Conditions & Warranties – Duties & Rights of Buyer & Seller – Right of Unpaid Seller – Auction Sale

REFERENCE BOOKS:

1. N.D.Kapoor – Mercantile Law 2.Avatar Singh - Mercantile Law

223

3.M.C.Shukla – Mercantile Law


PART A (50 Words) Awards of Marks

10 out of 12 10 * 2 = 20 marks

PART B (200 Words)

5 out of 7 5 * 5 = 25 marks

PART C (500 Words)

3 out of 5 3 * 10 = 30 marks

TOTAL 75

CORE XIII – ELECTIVE - ENTREPRENEURIAL DEVELOPMENT

UNIT I

Concept of Entrepreneurship – Entrepreneurship – Meaning – Types - Qualities of an Entrepreneur - Classification of Entrepreneurs - Factors influencing Entrepreneurship - Functions of Entrepreneur.

UNIT II

Entrepreneurial Development – Agencies - Commercial Banks - District Industries Centre - National Small Industries Corporation - Small Industries Development Organisation - Small Industries Service Institute - All India Financial Institutions (IDBI, IFCI, ICICI, IRDBI.)

224

UNIT III

PROJECT MANAGEMENT

Business Idea Generation Techniques - Identification of Business Opportunities - Feasibility Study - Marketing, Finance, Technology & Legal Formalities - Preparation of Project Report Tools of Appraisal.

UNIT IV

Entrepreneurial Development Programmes (EDP) - their role, relevance and achievements - Role of Government in organizing EDPs - critical evaluation.

UNIT V

ECONOMIC DEVELOPMENT & ENTREPRENEURIAL GROWTH

Role of Entrepreneur in economic growth - strategic approaches in the changing economic scenario for Small-Scale Entrepreneurs – Networking - Niche play, Geographic Concentration, Franchising / Dealership - Development of Women Entrepreneurship.

REFERENCE BOOKS:

1. Srinivasn N.P. – Entrepreneurial Development2. Saravanavel – Entrepreneurial Development3. Vasant Desai- Project Management4. Jayashree Suresh- Entrepreneurial Development5. Holt- Entrepreneurship- New venture creation6. J.S. Saini & S.K. Dhameja- Entrepreneurship & Small business7. P.C. Jain- Handbook for New entrepreneurs8. Dr. C.B. Gupta & Dr. S.S. Khanka- Entrepreneurship & small business

QUESTION PAPER PATTERNPART A (50 Words) Awards of Marks

10 out of 12 10 * 2 = 20 marks

PART B (200 Words)

225

5 out of 7 5 * 5 = 25 marks


TOTAL 75

SEMESTER - VI

CORE PAPER XIV - MANAGEMENT ACCOUNTING

UNIT I

Management Accounting – Meaning, Scope, Importance and Limitations - Management Accounting vs. Cost Accounting - Management Accounting vs. Financial Accounting.

UNIT II

Analysis and interpretation of Financial Statements, nature, objectives, and tools – methods - Comparative Statements, Common Size Statement and Trend Analysis.

UNIT III

Ratio analysis - interpretation, benefits and limitations. Classifications of ratios - liquidity, profitability, turnover, capital structure and leverage.

UNIT IV

Fund Flow & Cash Flow Statements - Budget and budgetary control- meaning, objectives, merits and demerits- types of budgets- production, cash and flexible budgets.

UNIT V

Marginal Costing (excluding Decision-Making) - Absorption Costing and Marginal Costing - CVP Analysis - Break-Even Analysis - Break Even Chart.

226

REFERENCE BOOKS

1. Dr. Maheswari S.N.- Management Accounting2. Chadwick- The Essence of Management Accounting3. Charles T. Horngen and Gary N. Sundem- Introduction to management

accounting4. Sharma and Shashi K.Gupta- Management accounting5. Reddy & Murthy- Management accounting6. Hansen/ Mowen- Cost management accounting and control.





TOTAL 75

CORE PAPER XV – INDUSTRIAL LAWSUNIT IFACTORIES ACT 1948

Definitions – Health – Safety – Welfare – Working Hours of Adults – Employment of Women – Employment of Young Persons – Leave with Wages.

UNIT II PAYMENT OF WAGES ACT 1936

Definitions – Responsibilities for Payment – wages Periods – Time of Payment – Deductions – Claim for wrongful deductions.

MINIMUM WAGES ACT 1948

227

Interpretation – Fixing Minimum rates of wages – Procedures for fixing – Committee and Advisory Boards – Payment of Minimum wages – Register and Records – Inspectors – Claims – Penalties & Procedures – The Schedule.

UNIT III INDUSTRIAL DISPUTES ACT 1947

Definitions – Authorities under the Act – Reference of Disputes – Procedures and Powers of Authorities – Strikes and Lock-outs – Lay-off & Retrenchment – Special Provisions relating to Lay-off, Retrenchment & Lock-outs

UNIT IV TRADE UNION ACT 1926

Growth & Functions of Trade Unions - Definitions – Agreements not affected by the Act – Registration – Rights & Privileges, Duties & Liabilities of a Registered Trade Union – General & Special Fund - Amalgamation & Dissolution of Trade Union

THE CONTRACT LABOUR (REGULATION & ABOLITION) ACT 1970

Scope & Application of the Act – Act not to apply to certain establishments – Definitions – Registration of Establishments employing Contract Labour – Licensing of Contractors – Welfare & Health of Contract Labour – Penalties & Procedure

UNIT V THE WORKMEN COMPENSATION ACT 1923

Need for the Act – Scope & Coverage of the Act – Definitions – Employer’s liability for Compensation (Section 3) including Theory of Notional Extension & Occupational Diseases – Defences available to Employer – Amount & Distribution of Compensation – Notice & Claim – Medical Examination - Obligations & Rights of Employers & Employees - Schedules to the Act

REFERENCE BOOKS:

1. N.D.Kapoor – Industrial Law. 2. P.C.Tripathi - Industrial Law. 3. Dr.M.R.Sreenivasan - Industrial Law.

228





TOTAL 75

CORE PAPER XVI – INCOME TAX LAW AND PRACTICE – IIUNIT ICAPITAL GAINS

Capital Assets – Meaning and Kinds – Procedure for computing Capital Gains – Cost of Acquisition – Exemption of Capital Gains – Loss under head Capital Gains.

UNIT II INCOME FROM OTHER SOURCES

Income chargeable to tax under the head Income from Other Sources – Dividends – Interest on Securities – Casual Income – Other Incomes – Deduction from Income from Other Sources – Loss under the head Other Sources.

UNIT III AGGREATION OF INCOME

Provisions relating to income of other persons to be clubbed in Assessees Total Income – Income of minor Child – Deemed Incomes.

SET-OFF AND CARRY FORWARD OF LOSSES:

229

Provisions relating to Set-off & Carry forward and Set-off of Losses.

UNIT IV AGRICULTURAL INCOME

Agricultural Income – Definition and kinds – Tax treatment of Agricultural Income – Integration of Agricultural Income.

DEDUCTIONS FROM GROSS TOTAL INCOME:

Deductions in respect of certain payments – Deduction in respect of income (Deductions applicable to Individuals only)

UNIT V ASSESMENT OF INDIVIDUALS

Assessment of Individuals – Tax rates – Computation of Tax liability of Individuals.

REFERENCE BOOKS:

4. Dr. Vinod K Singhania & Dr. Kapil Singhania - Income Tax. 5. T.S. Reddy & Dr. Y. Hari Prasad Reddy - Income Tax theory, law and

practice. 6. V.P.Gaur & D.B.Narang - Income Tax law and practice.


PART A (50 Words) Awards of Marks

10 out of 12 10 * 2 = 20 marks



230

TOTAL 75



CORE PAPER XVII – INDIRECT TAXES

UNIT I TAXATION AND TAX SYSTEM IN INDIA

History of Taxation – Elements of Tax – Objectives of Taxation – Canons of Taxation – Tax System in India – Classification of Taxes.

UNIT II CENTRAL EXCISE

Basic Concepts – Types of Excise Duties – Definition of some terms – Classification of Goods – Levy and Collection of Tax – Sec 4 & 4A Valuation of Goods – Administrative setup of Central Excise – Registration – Excise and Exports – Excise and Small Scale Industries – CENVAT.

UNIT III CUSTOMS ACT 1962

Customs Act – Definition, Concepts and Scopes – Levy and Collection of Customs Duty – Classification of Goods – Assessment of Duty – Valuation of Goods under Customs Act – Prohibition on Importation & Exportation of Goods – Demand and Recovery of Customs Duty – Clearance of Goods – Baggage.

UNIT IV CENTRAL SALES TAX (CST) & TAMILNADU VAT

Historical background of CST Act – Definition of terms – Inter-State Sales – Exemptions from CST – Registration of Dealers – Levy and Collection of CST –

Provisions of Tamil Nadu VAT – Dealers – Registration – Input Tax Credit – Levy of Tax.

231

UNIT V SERVICE TAX

Growth of Service Sector – Elements of Service Tax – Different Services on which tax is payable - Service Tax payment.

REFERENCE BOOKS:

1. V.S. Datey - Indirect Tax law and practice.2. T.S. Reddy & Dr. Y. Hari Prasad Reddy - Business Taxation.3. N.S.Govindan – Indirect Taxes made Easy





TOTAL 75

CORE PAPER XVIII – INSTITUTIONAL TRAINING

Supervised Institutional Training shall be an integral part of B.Com

(Corporate Secretaryship) Degree Course. It is a sort of job testing programme

designed to bridge the gap between theory & practice and create a natural

interest in the practical aspects of the Company Secretaryship so as to stimulate

trainee's desire to face its challenges and problems.

The training should be given under the joint supervision and guidance of the

Training Officer of the Institution and Faculty member of Corporate

232

Secretaryship of the college. The details of the training given and the assessment

of each student in that regard should be fully documented.

The duration of the training shall be for a period of 30 days during the third

year. The training shall broadly relate to

(a) Office Management

(b) Secretarial Practice.

The training relating to Office Management may be designed to acquaint the

trainees with:

1. Company's activities, organization structure, departments and authority

relationship.

2. Study of layout, working conditions, office maintenance, safety and sanitary

conditions.

3. Study of the Secretarial service, communication, equipments, postal and

mailing services and equipments.

4. Acquaintance with office machines and equipments and accounting,

machines.

5. Acquaintance with filing department, sales, purchases, sales accounts,

salary, administration and personnel departments.

The training pertaining to Secretarial Practice shall be on all aspects of the,

functions of a corporate secretary.

The following types of organizations may be selected for the training:

1. Public Limited Companies (Both Industrial and Commercial).

2. Statutory bodies, Public Enterprises and Public Utilities like L.I.C.,

Electricity

233

Board, Housing Board and Chambers of Commerce, Cooperative

Societies and

banks.

3. Office Equipment Marketing Organizations.

NOTE:

The paper on Institutional Training shall carry hundred marks and Internal

and External Viva - Voce based on a report submitted by the candidate, under the

guidance of the faculty member of the respective colleges assisted by the training

officers of the Institutions providing training.

The report shall be around 50 typed pages, excluding tables, figures,

bibliographies and appendices. The department of the respective college shall

value the report. The marks shall be sent to the University before 31st March of

the Third year. A candidate failing to secure the minimum for a pass (40%) shall

be required to resubmit this report to the department and the marks after

valuation shall be forwarded to the University before the commencement of the

examination.

The external examiner in consultation with internal, examiner should

conduct Viva-Voce and evaluate the report.

*************

234

8. B.COM. DEGREE COURSE IN CO-OPERATION SYLLABUS( w.e.f.2008-2009)

THIRD SEMESTER

CORE PAPER – V: PRODUCERS’ CO-OPERATIVES

Unit – I

Producers’ Co-operatives – significance – Constitution and working of sugar co-operatives, co-operative spinning mills – tea factories – problems and suggestions.

Unit – 2

Co-operative processing societies – Need and importance – Factors needed to organize them – Working of various types of processing societies, fruit processing societies – role of NCDC – Role of warehousing

Unit – 3

Industrial Co-operatives – Origin importance and development and types of industrial co-operatives – assistance from Govt. & other bodies – Problems – Handloom Weavers Cooperatives – constitution and working of Primary and apex societies.

Unit – 4

Dairy Co-operatives – Place of dairying in the Indian National economy – Origin and growth of dairy co-operatives – structure constitution and working of dairy cooperatives in India – Amul pattern – pattern – operation Flood schemes – National Dairy Development Boards.

Unit – 5

Other co-operatives – Co-operative Farming societies – Fisheries Co-operatives – Poultry and sheep Breeding societies.

235

Books Recommended:

1. Bedi R.D. – Theory, History and Practice of Co-operation2. Mathur. B.S. – Co-operation in India3. Hajela – T.N. Principles, problems and Practice of co-operation4. Kulandaisamy. V – Co-operative Dairying in India

CORE PAPER VI : MANAGEMENT ACCOUNTING FOR CO-OPERATIVES

Unit – I

Principles of Management Accounting : Origin, Definition, objectives, functions, scope and limitations – Principles of Management Accounting – Management Accounting Vs Financial Accounting – Management Accounting Vs. Cost Accounting – The Management Accountant – Functions of Management Accountant.

Unit – 2

Analysis and interpretation of financial Statements – Meaning and types of financial statement – format of income statement and Balance Sheet – Financial statement Analysis – tools of financial statement analysis.

Unit – 3

Accounting Ratio: Meaning, Advantage and limitations of ratio analysis – computations of different categories of ratio – concepts of fund flow, cash flow and their uses.

Unit – 4

Budgetary control : Meaning of budget, budgeting and budgetary control – objectives advantages and limitations of budgetary control – types of budgets – preparation of budgets: Sales, Production, Purchase, Cash Master Budget, Fixed and Flexible Budget.

Unit – 5

Management Accounting practices to different types of Co-operatives – Marginal Costing and Break Even Analysis.

BOOKS RECOMMENDED

1. Dasgupta. P : Students in Cost Accounting

236

2. Khan. M.Y. & Jain. P.K : Management Accounting3. Maheshwari. S.N. : Principles of Management Accounting4. Jawahar Lal : Cost Accounting

ALLIED III : ELEMENTS OF STATISTICS AND RESEARCH METHODS

Unit – I

Definition of Statistics – Characteristics – uses – Limitations – collection of data – Primary, Secondary data – classification and tabulation of data frequency distribution – Diagrams and graphs.

Unit – 2

Measures of central Tendency: Meaning, Objectives, requests of a good average – Types of averages: Arithmetic Mean, Median, Mode, relationship among averages – Limitations Dispersion : Meaning, Characteristics, absolute and Relative measures – Range, Quartile deviation, Mean deviation, Standard deviation, Co-efficient of variation.

Unit – 3

Correlation : Meaning, Types, Methods : Karl Pearsons Co-efficient method, spearman’s Rank method, Regression : Meaning, Regression Line Regression Equations.

Index Number Meaning, use, Types, Methods of Index number, Tests of Consistency – Fixed Base and Chain Base – Cost of Living Index and Family Budget.

Unit – 4

Analysis of time series: Meaning, Components of time series – Measurement of secular trend : moving average method, method of least secure : Seasonal variation. Chi square Test: Meaning, Degrees of Freedom, x2 Test.

Unit – 5

Research : Meaning and Definition – Census method and Sample method ; Random Sampling method and non-random sampling – Survey research and case study – Processing and analysis of data – tabulation – Report writing.

REFERENCE BOOKS

237

1. S.P. Gupta, Statistical Methods, Sultan Chand and Sons.2. R.S.N. Pillai and Mrs. Bagavathi, Statistics, S. Chand and Company3. Pauline U. Young, Scientific Social Survey and research, Prentics Hall of India

FOURTH SEMESTER

CORE PAPER – VII – TRADING AND SERVICE CO-OPERATIVES

Unit – 1

Co-operative Marketing – features agricultural commodities – Defects in the Marketing practices of agricultural commodities in India – Origin and growth of co-operative marketing in India – Primary Co-operative marketing societies – organizational structure, constitutional and working – methods of marketing practices – Regulated markets – advantages, functions – Differences between primary cooperative marketing societies and regulated markets.

Unit – 2

District / State Cooperative Marketing societies – NAFED – their constitution and working Finance for cooperative marketing – need and importance- sources of finance for cooperative marketing societies – storage and ware housing – need and importance – State and central warehousing corporations NCDC – problems of cooperative marketing and suggestions- Dantwala Committee on Cooperative Marketing.

Unit – 3

Consumer Cooperatives in India – Importance origin and growth – structure of consumer cooperatives – Working of primary, District and State consumer cooperatives – Supermarkets – purchase policy, price policy & personal policy – Double compartmental system – Role o consumers cooperatives in PDS – working of NCCF.

Unit – 4

Housing cooperatives – importance, origin constitution – types of housing cooperatives – working of primary and state Housing cooperatives.

Unit – 5

Cooperatives in the service sector – cooperatives Hospitals – medical practioners, cooperatives societies – Educational services – labour contract societies Lift irrigation societies – Rural Electrification societies.

238

BOOKS RECOMMENDED1. Mathur B.S. – Cooperation Marketing in India2. Redy T.S. & Hampanna. M – Essays on Consumer co-operatives3. Kamat G.S. – Managing Cooperatives Marketing4. Kulkarni K.R. – Agricultural Marketing in India5. Bedy R.D. – History, Theory and Practice of Co-operation6. Hajela T.N. – Principles, Problems and Practices of Co-operation

CORE PAPER – VIII – PRINCIPLES OF MANAGEMENT

Unit – 1

Meaning and definition of Management – Nature of Management – Importance of Management – Differences between Management and Administration – Management a science or an art, management as a profession – Evolution of Management thought – Different approaches to the study of Management – Contributions to management Thought – Henry Fayol, Taylor, Elton Mayo, Marry Parke Follet, Peter Drucket, Functions of Management.

Unit – 2

Planning – Nature and characteristics of Planning – Advantages and elements of planning – steps in planning – Types of planning – obstacles to planning – requirements of an effective planning – Forecasting – importance and elements of forecasting – Techniques of forecasting – Decision making – importance process of decision making – Mel Tools of decision making.

Unit – 3

Organising – Importance – Process of organization – principles of organization – Formal and informal organization chart – Committee organization – Types of committees – Merits and Demerits of committee organization – span of Management – Departmentation – Authority – Delegation – Centralisatiion and decentralization – Line and staff authority.

Unit – 4

Staffing – principles – process of staffing assessment of managerial manpower – manpower planning – recruitment and selection training – performance appraisal management development Directing – principles – methods – motivation – morale – leadership – Types of leadership – functions and qualities of leadership – leadership style – communication methods and types of communication – Barriers to communication – Achieving effective communication – communication media.

Unit – 5

239

Co-ordination – Nature and need – Types of co-ordination – problems of co-ordination – Achieving effective co-ordination – control: Importance of control – process of control – performance of standards – Evaluation of performance Remedial action – Budgetary and Non-budgetary control techniques.

Books Recommended

1. Sherleher – Modern Business Organisation and Management2. Bushan. Y.K. – Fundamentals of Business Organisation and Management3. Peter F Drucker – Management Tasks and responsibilities4. Heinz Welhrich & Harold Koontz – Management – A global perspective

ALLIED – IV – COMPUTER APPLICATIONS TO CO-OPERATIVES

Unit – 1

Understanding the Computers – Importance of Computers – History of Computers- Types of Computers – History of Computers – Types of Computers – Computing concepts – Input devices – processing unit – outputs devices External storage devices – Driving the computer; the soft W – Programming Languages – Common high level language – program Execution Modes – Interactive – Using the Computers.

Unit – 2

Problem solving – algorithm – flow charts – branching – looping – the connector – hints for low charting – writing algorithm and drawing flow charts for the following : (a) Membership Admission (b) Net Profit distribution (c) Preparation of Act (d) Preparation of Drawal Application (e) Finding Arithmetic Mean, Standard Deviation and Co-efficient of Co-relation.

Unit – 3

BASIC character act – constant and variable – naming and variables – LET, INPUT, READ, DATA and RESTORE statement – arithmetic operators – arithmetic expressions- hierarchy of operations relational expression – logical operators – print control – PRINT with comma semicolon, TAB and PRINT USING.

Unit – 4

240

Branching – IF – THEN – Looping for – NEXT summing the first natural numbers – summing the squares and cubes – preparing the multiplication table using the idea of branching and looping.

Unit – 5

Sequential files in BASIC – Application of the BASIC Programming concepts – files for the following problems of co-operative studies.

1. Membership Admission particulars2. Net Profit Distribution3. Preparation of ACL4. Preparation of Drawal application5. Finding Arithmetic Mean, Standard Deviation and co-efficient co-relation6. Co-operative Accounting by using computers at Primary, Central and Apex

Level co-operative Institutions

BOOKS RECOMMENDED

Programming in BASIC : Balagurusamy, E. Tata McGrew Hill Publishing Company Ltd., New Delhi (1991), Chapte4rs: 1,2,4,5,6,7

Programming with BASIC: Gottfored, Schaum s Outline Series. Tata McGraw Hill Publishing Company Singapore (1990)

FIFTH SEMESTER

CORE PAPER – IX : GENERAL AND CO-OPERATIVE AUDIT

Unit – 1

General Principles – Audit – its origin – definition – objects – advantages Nature and scope of audit – various kinds of audit – audit programes rights, duties and responsibilities of auditor.

Commencement of Audit: Audit programme – routine checking of vouching and its meaning – vouching of each transactions – importance of routine checking

Unit – 2

241

Verification and valuation of assets and liabilities: meaning of verification – mode of valuation various assets and liabilities – depreciation – definition – objects method, auditors duty – reserve: Meaning – definition- various reserves – audit of final accounts : Profits and loss account – balance sheet – relationship between them.

Unit – 3

Company audit – appointment and removal of Auditors – Rights and duties of company auditors – Liabilities – Audit of Share capital and share transfer.

Unit – 4

Nature and scope of cooperative audit: Definition – objectives and advantages of audit : nature and scope of audit various kinds of audit – difference between commercial and cooperative audit – internal check and internal audit, their differences – rights, duties and responsibilities of auditor – Registrar; responsibility. Distinguishing features of audit from inspection and supervision – commencement of audit: audit programe – mechanical and administrative audit – methods of conducting administrative audit along with routine checking of different books.

Unit – 5

Audit programme for selected societies: Various stages of audit in cooperative credit Institutors (credit society and Central Bank) Marketing society, consumer stores, Housing society, Milk supply society, Industrial cooperatives, Classification on the Reserve Bank of India Standard – Preparation of final audit memorandum and its enclosures. Embezzlements and fraud – various methods – methods of their detection.

Books Recommended:

1. Co-operative Audit Manual, Dept. of Coop. Govt of TN2. Coop. Audit: Dr. O.R. Krishnawam3. Principles & Practice of Auditing: Tandon, Schand & Company4. Principles & Practice of Auditing : Dinker Pigare, S. Chand & Company

242

CORE PAPER – X – CO-OPERATIVE LAW

Unit – 1

Need for legal framework for co-operatives – History of Coop. Credit societies Act of 1904 – Cooperative Societies Act of 1912 – Multi unit coop. Societies Act 1942 – Committee on Coop Law 1956 Model coop societies Bill 1957 – model coop Societies Act 1991.

Unit – 2

Detailed study of the Tamil Nadu coop societies Act 1983 & Rules 1988 – provisions relating to Registration, amendment of byelaws and management of cooperatives.

Unit – 3

Regulatory provisions relating to audit, inquiry, inspection and investigation surcharge, suppression of board – winding up of registered societies – settlement of disputes.

Unit – 4

Legal provisions relating to employees – common cadre – recruitment – selection – placement – rewarding – offences and penalties – provision relating to appeal, review and revision – coop Tribunal.

Unit – 5

Duties and privileges of registered societies – State Aid to cooperatives provisions relating to coop. Agriculture and Rural Development Banks.

Books Recommended:

1. Govt,. of Tamil Nadu – Tamil Coop societies Act 1983

243

2. Govt of Tamil Nadu – Tamil Nadu coop societies Rules 19883. Calvert. H – The law and principes of cooperation4. Aruselvam – Tamil Nadu coop manual5. Weernman P. E – A model coop societies law6. Dwivedi R.C. – Indian coop laws vis.a.vis coop principles

CORE PAPER – XI – BANKING THEORY, LAW AND PRACTICE

Unit – 1

Origin and definitions of banks – Role of banks in economic development – classification of banks – central banking functions – Role of RBI and its functions – Banking Regulation Act 1966 – important provisions.

Unit – 2

Commercial Banks – Functions – Primary functions – Secondary functions – Modern functions – Teller system, ATM system – Home banking, factoring e-banking, innovative banking, ECS, mutual funds, credit / debit cards, online banking.

Unit – 3

Banker – customer relationship – Special types of customers – minors, illiterates, Lunatics, married woman, pardhanishin woman, Joint Hindu Family, partnership firm, Joint Stock company, Non-trading associations Different types of deposit account – Savings bank account, Current account, fixed deposits account and other novel deposit accounts – customer grievance redressal – ombudsman.

Unit – 4

Principles of lending and investment – RBI guidelines – policies of commercial banks – Types of loans – securities – for the loan and precautions to be taken by the banker for each loan.

Paying Banker – Duties and responsibilities of paying banker conditions for dishonour of cheque – Grounds for dishonour of a customer’s cheque – statutory protection to the paying banker – collecting banker – Duties and responsibilities – statutory protection.

Unit – 5

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Negotiable Instruments – Promissory note, Bill of exchange, cheque, Draft, definition and features – crossing of a cheque – kinds of crossing – Endorsement – Rules pertaining to Endorsement – kinds of endorsement.

Books Recommended:1. Sundaram – Banking Theory, Law and Practice2. Sherlekhar – Banking Theory and Practice3. Vasudevan.S.V. Theory and Practice of Banking4. Santhanam. B – Banking Theory, Law and Practice

CORE PAPER – XII – CO-OPERATIVE MANAGEMENT AND ADMINISTRATION

Unit – 1

Co-operative management – cncept – need for modern management to co-operative – unique features of co-operative management – objectives of co-operative management – principles of cooperation vis-à-vis principles of management.

Unit – 2

Democratic control: Democratic structure – General Body – Board – Chief Executive division of functions and authority – cooperative leadership – types – functions – qualities – professional management

Unit – 3

Functional areas of management in co-operatives – production – marketing financial , personnel and materials management.

Unit – 4

Evaluation of performance of cooperatives : Key result areas, performance evaluation, operational efficiency measurement criteria for cooperatives.

Unit – 5

Cooperative Administration: Govt role in coop. administration – cooperative departmental set up at different levels – functional registrars – Delegation of powers and functions of Registrar – Cooperative Audit Dept. set up.

Books Recommended:

1. Dr. Nakkiran. S. Treatise on Coop. Management

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2. Dr. Kulandaiswami. K A text book of coop Management3. Govt. of Tamil Nadu – Coop Dept. Manual4. Stephenson – Management in coop societies5. ILO – Coop management and administration

PROJECT / ELECTIVECORE PAPER – XIII – PRACTICAL TRAINING – PHASE – I

(Institutional Visits)

1. Objectives of the practical traininga. To give practical knowledge on the general working of various types of

cooperative societies.b. To train in day-today administrations, account maintenance and auditing

of various cooperatives.c. To develop a capacity to appreciate and understand the working of

cooperative societies and the influence of various economic and social forces on societies and etc.

2. Methods of Training:

The training will be study visits to various categories of co-operatives from primary to apex levels and to various offices of the Government department of co-operation and the Block Development Office.

This has to be done under the guidance and supervision of Lecturer who will accompany the students. The students are expected to maintain a record of this study visits in which they shall record all the information they have gathered during the visits. Suitable proforma may be devised by the Department.

3. Assessment of the Training and Record

Training and Record will be assessed by a committee consisting of the Head of the Department of cooperation, one internal examiner and external examiner. The assessment will be made on the basis of the following

a. Record – 50 marksb. Test – 25 marksc. Viva-voce – 25 marks

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a. Record

The record will contain all the information, the student has gathered during the study visits. The record will be assessed on the basis of the following criteria.

(i). Whether practical working is recorded well(ii). Whether the data have been presented well (sequence of ideas, clarity, use of tables and diagrams etc)(iii) Whether the student activity participated in the study (keen observation, interview, discussion, meeting etc)(iv) Whether key problems have been identified and analysed(v) Whether conclusion and recommendation are sound and useful.

b. Test

Two hours written test will be conducted to test the knowledge of the student where they have visited various types of co-operatives from primary level various offices of the Government department of co-operation. The staff in charge will frame question paper and will value answer scripts.

c. Viva-voce

The viva-voce examination will be conducted by a committee consisting of the internal examiner and the external examiner. The University will appoint the external examiner from the panel suggested by the Board of studies.

1. Factual information about the co-operatives 10 marks2. Knowledge of the problems and solutions 10 marks3. Clarity and Expression 5 marks

SIXTH SEMESTER

CORE PAPER – XIV – BUSINESS LAWS FOR CO-OPERATIVES

Unit – 1

Indian contract Act, 1872 – Definitions of contract – Essential elements of a valid contract – Kinds of contracts offer and acceptance – consideration – capacity of parties – Free consent – legality of object and consideration.

Unit – 2

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Indian Contract Ac t 1872, Void agreement – Quasi contracts, performance of contracts – Discharge of contracts – contracts – Remedies for breach of contracts – contracts of Indemnity, Bailment, Pledge and Agency.

Unit – 3

Sale of Goods Act, 1930 – Definition of Contract of sale – essentials of contract of sale – Distinction between sale and agreement to sell – sale and Hire purchase agreement – conditions and warrantees – unpaid seller – Auction sale.

Unit – 4

(a) Indian Arbitration Act 1940 – Definition of Arbitration – Matters which can be referred to Arbitration – kinds of Arbitration – powers and duties of Arbitrator.

(b) Features of consumer protection Act 1986 (c) Indian Penal code – 1860 – Misappropriation (Sec403) –

Criminal Breach of Trust (sec:405).

Transfer of properties Act – Definitions of immovable property, mortgage, sale lease kinds of mortgages – termination of lease.

Unit – 5

Other related Acts – General principles of Regulated market Act, Money lenders Act, payment of wages Act, payment of Bonus Act (applicable to payment of wages, bonus and working conditions of employees), Sales Tax Act

Books Recommended:1. Shukla, M.C. Manual of Mercantile Law2. Kapoor, N.D. – Elements of Industrial law3. Mitra, D.R. – Transfer of properties Act4. Maheswari & Maheshwari – Business Laws5. Saranavel – Labou laws6. Manmohan Prasad – Principles of business law and Management.

CORE PAPER – XV – PRINCIPLES OF MARKETING

Unit – 1

Marketing – Meaning , Definition and importance of marketing – Marketing Processes – concentration, equalization and Dispersion – Approaches to Marketing – concepts of Modern Marketing.

Unit – 2

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Marketing functions – various classifications of Marketing functions – functions of Exchange: Buying and Selling and assembling – functions of Physical distribution – Transportation, storage and Warehousing.

Unit – 3

Marketing of Manufactured goods, consumer goods and industrial gods – channels of distribution - Marketing of agricultural products – co-operative marketing.

Unit – 4

Standardization and Grading – market financing and risk bearing – Market Mix, Market segmentation, Market Research – Market information and qualities of goods salesman – Advertisement – Meaning and significance – Advertisement media.

Unit – 5

Marketing structure – Wholesalers and Retailers – Retail distribution – Basic retail structure – large, medium and small scale retail institutions – super market – Departmental stores – Price policies

Books Recommended

1. Tousel, Clerk and Clerk : Principles of Marketing2. Coverse, Hugy, Nitehel : Elements of Marketing3. William J. Stantion: Fundamentals of Marketing4. Pillai R.S.N. & Bagavathi: Marketing5. Sexena & Nigam : A study of Marketing in India6. Memoria & Hoshi: Principles and practice of Marketing in India7. Sinha. J.C. : Principles of marketing and Salesmanship8. Govil : Marketing in India9. Marketing : Rajan Nayar10. Marketing R.S. Pillai

CORE PAPER – XVI – COOPERATIVE ENTREPRENEURSHIP DEVELOPMENT

Unit – 1

Entrepreneurship – Definition – Characteristics – Factors that influence Entrepreneurship development – Entrepreneurship in small scale and rural industries – Role of co-operatives in EDP

Unit – 2

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Entrepreneurship development programmes – Agencies for EDP – Schemes and incentives for women and educated unemployment youth.

Unit – 3

Project Formation and Planning its significance – Financing agencies and Government elements of project formulation – feasibility analysis – Techno – economic analysis – market analysis and financial and cost benefit analysis.

Unit – 4

Procedure and steps involved in establishing small scale villages industries, licensing project formulation – finance, marketing labour.

Unit – 5

Prominent village and small scale industries in the region / district – operational features and problems – field visits – Entrepreneurial profiles of such industries.

References:

1. Director of Industries, A guide to Small Scale Entrepreneurs, Government of Tamil Nadu, Chennai, 1985.

2. Baumback .M. and R. Manusco, Entrepreneurship and Venture Management, DBT Araporevale & Sons, Bombay, 1981.

3. Holt. Entrepreneurship, Prentice Hall, New Delhi, 19924. Saravanavel P. Entrepreneurship Development, Principles, policies and

programmes, Author, 1987.5. Srinivasan, S.B.A. Practical Guide to Industrial Entrepreneurs, Sultan Chand &

Sons, New Delhi 1981.6. Rao. T.V. and Udai Pareek, Developing Entrepreneurship – A Handbook,

Learning systems, Greeter kailash, New Delhi, 1978.

CORE PAPER – XVII – CO-OPERATIVE BUSINESS COMMUNICATION AND MANAGEMENT INFORMATION SYSTEM

Unit – 1

Meaning of communication – Objectives – Media – Needs and Functions of a Business letter – Effective Business letter – Language and layout of Business letter – Enquiries and replies – Orders and execution – Credit and status enquiries – Claims and adjustments – Collection letters – Sales letters – Circulars.

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Unit – 2

Banking Correspondence – Insurance Correspondence – Agency Correspondence – Application for appointment – Correspondence of a company secretary – Letter of allotment – Letter of regret

Unit – 3

Meaning of report – principles governing the preparation of report – Qualities of Good report – Functions of a Report – Business report – Types of report – Reports by individuals – Reports by committees or sub-committees – Directors reports – Minutes Vs Report – Drafting of Resolutions and Minutes of company meetings.

Unit – 4

Precise writing – passages of economic and commercial importance – letters to editor of news papers.

Unit – 5

Drafting of company meeting Notices – Letters to the Edition of Newspapers – Management Information System – Introduction, Need Definition, Objectives, Components, Differing information for different management levels, areas, stages of MIS design guidelines for effective design.

Books Recommended:

1. Essentials of Business Communication – Rajendra Pal & Korlahalli J.S.2. Effective Business English and Correspondence – Patten Shetty C.S. & Ramesh

M.S3. Modern Business Correspondence – Nagamaiah and Bahi4. A Text Book of Business – Gartside. L5. Manual of commercial correspondence – Eume Bayley.

PROJECT / ELECTIVE CORE PAPER XVIII – PRACTICAL TRAINING – PHASE – II

(INTERNSHIP TRAINING)

A. Method of Organisation

Students divided into batches of two or three are to be assigned for intership for the period two weeks in different types of institutions / office. The lecturer in-charge of the Training will test-check their work by making surprise visit to the allotted coop. societies and offices of the coop Department.

B. List of Cooperative / Departments to be selected for Internship Training.

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a. Primary Agricultural Co-operative Bankb. District Central Co-operative and its Branchesc. Primary Coop. Agriculture and Rural Development Bankd. Employees Credit Societye. Urban Cooperative Bankf. Housing Finance Societyg. Co-operative Consumer Wholesale Stores with a Supermarketh. Co-operative Marketing Societyi. Weavers Societyj. Milk Producers Unionk. Circle Deputy Registrars Officel. D.C.A.O;s officem. B.D.O – Extend Officer for Co-operation.

C. Procedure for Internship Training:

During the two weeks internship programme the students should know the following aspects of the institutions/ offices.

i) Detailed Study of general working of the Selected unit.ii) Gaining practical knowledge with reference to sectional works, staff duties,

account maintenance, books and forms maintained and used practical problem and suggestions for improvement. In the office of Government department of co-operation knowledge in the following area is to be gained.

iii) Various sections and details of the office workiv) Registration of Societiesv) Statutory matters like amendment of Bye-laws, audit, inspection inquiry,

arbitration and liquidation of societies.vi) Departmental stock taking in sonsumer’s stores, visit to central bank,

PCARDB, Urban Bank Employees Societies, Stores, Marketing Societies and a selected societies, along with departmental staff and learn the working, students should maintain a separate Record and this Record is to be submitted within in ten days after the completion of the internship programmes. For the information of these students who have not obtained internship students in other types of societies organized a common seminar may organized so that students will share the practical knowledge gained by them.

D. Assessment of Internship Training

The training will be assessed by Lecturer in-charge of Internship Training / Head of the Department Internal Examiner and an External Examiner appointed by the University. The Assessment will be made on the basis of the following:

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a. Internship underwent / Seminar – 25b. Record – 50c. Viva- voce – 25

Total – 100

N.B. Strictly Co-operative Faculty along be considered for External Examinership.

METHOD OF VALUATION

A. Internship underwent:

The time spent the work turned out, the behaviour and the attitude to work will be assessed. A proforma will be evolved by the college which will be filled up by the president, Secretary or Officer of the institution / Office, where the students underwent internship training. The internal Examiner will evaluate the work done on the basis of information contained in the proforma and assign marks.

B. The Internship Record will contain all the information that the student has gathered about the society and the next work he did there. The Record will be assessed by the internal and external examiners on the basis of the following criteria.

a. Whether the records reflect active participation of the students in the programme.b. Whether the sectional works books or accounts maintained and procedure

recorded.c. Whether the data have presented well (Sequence of ideas, Clarify, used of tables,

diagram’s etc)d. Whether practical working knowledge in recorded welle. Whether key problem have been identified and analysed.f. Whether conclusions and recommendations are sound and useful.

C. The Viva-voce examination will be conducted by the internal and external examiners on the basis of the Internship Record. The Criteria for Viva-voce test will be

i. Factual information about the co-operative – 10 marksii. Knowledge of the problems and Solutions – 10 marksiii. Clarity and Expression – 5 marks

Total – 25 marks

Both the internal and External examiners will evaluate each of the above items independently and the average of the marks awarded by them will be taken as final marks.

The assessment may be done for a period of two days, one day for the valuation of Internship. Records and another day for the conduct of Viva-voce examinations, strictly from the panel of Examiners of Co-operation, approved by the BOS will be

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entrusted the aforesaid evaluation work. This will also be followed for Regular / ICE candidates.

***********

APPENDIX – 6 (S)


SYLLABUS FOR SOFT SKILL COURSE IN FRENCH – UG COURSEFor student in Colleges affiliated to the University of Madras

2008 – 09 Aims and objectives:

1. To create an interest for the French language in the student2. To enable the student to have the competence to initiate a conversion and interact

in French3. To communicate and make observations in French

Syllabus

Objects communicatifs Objectifs LinguistiquesSaluer Verbes s’appeler, etreSe presenter Masculine et femininDemander et dire le prenom et le nom Interrogation avec <<qui>>Identifier une personne Masculin et feminin des noms et des objetsPresenter quelqu ‘un <<en>> / <<au>> + pays, a+villeFormes de politesse Articles definis et indefinisParler de ses gouts Adjectif interrogatif <<quel..>>Demander l’age, l’addresse, le numero de telephone Verbes aller, avoirDemander et dire les professios et nationalites Adjectifs possessifsNommez et situez des objets Interrogation avec <<qu’est-ce que>>Exprimer la possession Il y a, prepositions de lieuIndiquer la couleur Accents toniques, moi...

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Demander et indiquer le prix Accord des adjectifs demonstratifsLa negation et adjectifs demonstratifsInterrogation <<combien>>

Books for reference :

1. Apprenons le francais – Book I2. Frequence jeunes – Book I

Exam paper pattern:20 marks Sessional Test I – Oral (20) or grammar written (10) and Oral (10)20 marks Sessional Test II – Cultural questions (10) and Grammar written (10)60 marks End Semester – Written Grammar (only the exercises done on the board or from text) (30) – Cultural questions (10), Correspondence (10) and Oral (10)

Model papers enclosed.

APPENDIX – 6 (S)UNIVERSITY OF MADRAS

SYLLABUS FOR SOFT SKILL COURSE IN GERMAN – UG COURSEFor Students in colleges affiliated to the University of Madras

2008-09

PREREQUISITES: Complete beginners with no prior knowledge of the language.

OBJECTIVES: The course in German will give an opportunity for students of other disciplines to acquire basic linguistic skills and a working knowledge of a widely used foreign language. The course is based on a minim vocabulary necessary and sufficient to develop elementary language skills in German.

COURSE CONTENT:

UNIT I

Alphabets and numbers (1-20) Simples Grammar: Articles (Define, In define, Negative), Nouns, gender:

Singular, and plural. Conjugation of the auxiliary verb “To be” Contextual vocabulary and Dialogue: Greeting, Self Introduction, Simple

questions. Hard Facts of Germany: (i) Fall of Berlin Wall (ii) Unification of Germany

UNIT II

Numbers (20 – 100)

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Simple Grammar: Conjugation of verbs, pronouns (personal and interrogative), Present tense, imperative tense, auxiliary verb “To have”, Nominative and accusative cases.

Contextual Vocabulary and Dialogue: At the Railway Station, Airport Hard Facts of Germany: Education System

UNIT III

Prepositions with Dative and with Accusative Simple Grammar: Modal verbs, Past and perfect tenses, Dative case. Contextual vocabulary and Dialogue: Reading the time, days, months and

year Hard Facts of Germany: Universities in Germany

UNIT IV

Simple Grammar: Irregular verbs, Reflexive pronouns, Possessive pronouns Contextual vocabulary and Dialogue: Daily life, Meals, How to place an

order in a restaurant. Hard Facts of Germany: Germany and the European Union.

UNIT V

Prepositions with Dative and AccusativeSimple Grammar: Separable and inseparable verbs, Revision of Grammar learnt so farContextual vocabulary and Dialogue: Idiomatic expressions, One’s family and background.Hard Facts of Germany: Presentation of topics on German Civilization discussed earlier.

TEXT BOOK:“Komm Mit” – Level I – Holt, Rinehart & Winston“Moment Mal!” – Level I “Themen” – Level I“Facts about Germany”“Deutsch Fur Auslander” – Schulz-Griesbach

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WEBSITES:www.german.about.comwww.bbc.co.uk/languages/germanwww.germanculture.com A.C.F.2009

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http://www.germanculture.com/

http://www.bbc.co.uk/languages/german

http://www.german.about.com/