vertical-leap · 2016. 10. 26. · visit vertical-leap.uk call us on 0845 123 2753 email...

Visit vertical-leap.uk Call us on 0845 123 2753 Email [email protected] @VerticalLeap

1Partnership Programme

vertical-leap.uk

http://www.vertical-leap.uk/

https://twitter.com/verticalleap



Partnering with us simply means that if you have a customer that requires SEO, PPC, content or social media - and you are unable to offer these services in-house - we provide them on your behalf.

It’s as simple as that.

No commitments, no minimum number of referrals, just a hassle-free, additional resource for you and your customers.

WHAT DOES IT ACTUALLY MEAN TO BECOME A PARTNER?





Partnering with us can bring a whole host of benefits to your agency, helping you to achieve your own business objectives without the associated overheads. Partnership allows you to:

Plug a gap in your service portfolio

Gain access to industry-leading SEO, PPC, content and social media specialists who will keep you abreast of emerging tech and trends

Offer your customers access to our prescriptive marketing platform, Apollo Insights

Increase customer retention by continually keeping them at the forefront of industry developments

Say goodbye to customer cost overruns with our fixed-fee pricing structure

Increase your competitive edge when pitching for new business

Create a new revenue stream

WHY PARTNER WITH US?





Watch our 2 minute video HERE

HOW DOES PARTNERSHIP BENEFIT YOUR CUSTOMERS?

Campaigns managed by industry-leading SEO, PPC, content and social media specialists, all based in-house (we never outsource)

Gain access to our prescriptive marketing platform, Apollo Insights, which collates everything there is to know about your customer’s website, providing invaluable insight and action plans for their wider marketing strategies




https://www.vertical-leap.uk/apollo/

https://www.vertical-leap.uk/apollo/



APOLLO INSIGHTS

Apollo Insights provides your customers with a wealth of knowledge about their digital presence and prioritised action plans so they know exactly where to focus their efforts. All this via a customisable dashboard.

Transparent view of everything we do

See where you’re missing out on valuable visibility

Know which of your pages are underperforming

At-a-glance score for SEO health

Everything you need to know from GA and GWT in one place

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HOW DOES OUR PARTNERSHIP PROGRAMME WORK?

Option 1: Client facing

Option 2: We are your support

We have direct contact with your client

You receive 10% commission based on the client’s monthly fee for the duration of the contract or 12 months, whichever is sooner

We offer two partnership options:

You manage the relationship with your client – our contact with them is restricted purely to the provision of services

You pay a discounted price for our services and decide how much you want to charge your client

We do not white label





We partner with a wide range of agencies including:

WHO DO WE PARTNER WITH?

• Website designers

• Social media consultancies

• PR agencies

• Branding agencies

• Marketing strategy consultants

Some outsource to us totally, others use us as an overflow resource.

WE PARTNER WITH OVER200 AGENCIES





WHAT DO OUR CUSTOMERS SAY ABOUT US?

AS MARKETING COMMUNICATIONS SPECIALISTS, WE

LIKE WORKING WITH VERTICAL LEAP AS THEY UNDERSTAND

HOW TO TRANSLATE A STRATEGIC COMMUNICATIONS

APPROACH AND INTEGRATE SEO, PPC AND CONTENT TO

REACH CLEAR OBJECTIVES.

HAVING DEVELOPED A NEW COMMUNICATIONS STRATEGY

FOR OUR CLIENT KERN UK, WE THEN REFERRED THE DIGITAL

MARKETING TO VERTICAL LEAP. WITH A NEW WEBSITE

BUILD, STRUCTURED SEARCH MARKETING AND TAILORED,

CUSTOMER-CENTRIC CONTENT GENERATION AS A CRITICAL

PART OF THEIR COMMUNICATIONS STRATEGY, KERN’S

PACKAGING DIVISION HAS SINCE ACHIEVED ITS BEST SALES

YEAR EVER.

WE CONTINUE TO RECOMMEND VERTICAL LEAP FOR THE

BREADTH AND DEPTH OF THEIR SERVICE. THEY HAVE GOOD

TOOLS, GOOD KNOWLEDGE AND GOOD PEOPLE WHICH

MAKES THEM A GOOD PARTNER FOR OUR BUSINESS.”

NIAMH CULLEN Director & Founder Hoot Marketing





DELIGHTED TO HELP ONE OF NIAMH’S CUSTOMERS

KernPack is a packaging company that Hoot Marketing referred to us for integrated digital marketing services.

ObjectiveRaise brand awareness, get more people to the website and generate more enquiries.

Strategy• Use Apollo Insights to unwrap the data and identify immediate opportunities• Design new website to improve user experience and increase overall visibility for the core packaging machine • Optimise the website for load speed, content relevance and structure, and identify areas of non-visibility• Create engaging content• Build highly targeted PPC campaigns to generate leads

Results• Organic web traffic up 167% year-on-year• More than 2.27 million website impressions• More than 38k clicks from PPC ads• Campaign featured in national press

Average monthly conversions from

‘Online Enquiry’ form increased by 133%

More than 2.27 million website impressions

Organic web traffic year-on-year up 167%






CARL CRAWLEYManaging Director, Made by Hippo

FOR ME, THE BEST THING ABOUT HAVING VERTICAL

LEAP AS A PARTNER IS THE KNOWLEDGE THAT I’VE GOT A

WHOLE TEAM OF SPECIALISTS AT MY FINGERTIPS.

WHETHER IT’S TECHNICAL SEO ADVICE I’M AFTER

OR GUIDANCE ABOUT THE VARIOUS PPC PRODUCTS

AVAILABLE, THEY ARE ALWAYS FULLY UP TO SPEED WITH THE

LATEST INDUSTRY DEVELOPMENTS AND ARE MORE THAN

HAPPY TO HELP.

I KNOW THAT WHEN I REFER A CUSTOMER TO THEM, THEY

WILL BE IN SAFE HANDS. THEY HAVE ACHIEVED AMAZING

RESULTS FOR MY CLIENTS AND I’D HAVE NO HESITATION

IN RECOMMENDING THEM TO OTHER CUSTOMERS.”






WORKING IN PARTNERSHIP WITH VERTICAL LEAP HAS

BEEN INVALUABLE TO US.

IT HAS NOT ONLY OPENED UP LOTS OF NEW BUSINESS

OPPORTUNITIES BUT ALSO ENABLED US TO OFFER A

MUCH MORE COMPLETE SERVICE PORTFOLIO TO OUR

EXISTING CUSTOMERS. THAT CERTAINLY HELPS WITH

CUSTOMER RETENTION.

I WOULD ABSOLUTELY ENCOURAGE OTHER AGENCIES TO

EXPLORE PARTNERSHIP OPTIONS WITH THEM.”

MATT PILKINGTONManaging Director, Superrb





THIS IS WHAT WE ACHIEVED FOR ONE OF MATT’S CUSTOMERS

Our partner Superrb referred Richmond Hyundai to us to help generate more MOT, servicing and test drive appointments. We suggested a PPC campaign.

Rectify the data problemThe first step towards creating a successful campaign was to gain complete visibility of conversions and cost per acquisition. Conversion tracking on the site was providing misleading data, with over-inflated conversion figures.

Exploit the caller data We then used Response Tap’s unique numbers to track phone calls back to search terms. Using this data, we refined the AdWords targeting by location and time of day to generate highly qualified calls, resulting in more conversions within the budget. Phones ringing off the hook! Since implementing call tracking, there was a 49% increase in phone calls within the first three months and a 357% increase in total conversions.

49%increase in

phone call volume

357%increase in

conversion rate





WE HAVE BEEN WORKING WITH VERTICAL LEAP FOR

TEN YEARS AND THE BENEFITS TO OUR BUSINESS HAVE

BEEN SIGNIFICANT.

AS A WEB DESIGN AGENCY, WE OFTEN NEED TO OFFER SEO

AND PPC ADVICE TO OUR CUSTOMERS AND IT’S GREAT THAT

WE CAN PUT THEM IN TOUCH WITH VERTICAL LEAP AND

TRUST THAT THEY WILL BE LOOKED AFTER BY EXPERTS.

IT HAS ALSO HELPED US TO WIN SEVERAL PITCHES WHERE

OUR COMPETITORS HAVEN’T BEEN ABLE TO INCLUDE

SEARCH MARKETING IN THEIR PROPOSAL. I WOULD HAVE

NO HESITATION WHATSOEVER IN RECOMMENDING A

PARTNERSHIP WITH VERTICAL LEAP.”

MIKE SMITHSON Managing Director, The Property Jungle






ALWAYS IN SAFE HANDS

We totally understand that referring your customers to another agency is a decision you need to be 100% confident about.

We hope our industry awards will help reassure you that your customers will always be in safe hands.

EU>SEARCH>AWARDS>2016>SHORTLISTED





WHAT HAPPENS NEXT?

Already have a customer in mind?Simply decide which way of working suits you best and let’s have a chat to see how we can help.

Nobody in mind at the moment?No problem – we’ll keep in touch from time to time to see if there is anything we can help with.

We’ll send you awesome contentWe regularly publish handy how-to guides and insight-driven articles which we send to our partners to pass on to their customers.

Come and visit usWe’d love to welcome you to our offices to meet the team – there are over 50 of us here – and see for yourself what we’re all about.





LET’S WORK TOGETHERTo discuss partnership, contact us on

0845 123 2753 or [email protected]

www.vertical-leap.uk




vertical-leap · 2016. 10. 26. · visit vertical-leap.uk call us on 0845 123 2753 email...

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