versastack partner update webcast - april 22, 2015ibm spectrum virtualize ucs c 20 m3 3 8 2 7 1 4 5...

VersaStackTM Solution

by Cisco and IBM

This presentation contains materials that are either copyright © 2014 IBM Corporation or copyright © 2014 Cisco Systems, Inc. All rights reserved. 2

VersaStack Solution Update

• VersaStack Success

• New Direct Attach VersaStack CVD

• Storwize – The Big Differentiator

• VersaStack – Future Innovation

• Partner Profitability


Integrated Infrastructure Momentum Analyst Views on Shift to Integration

“By year-end 2015, 35% of total server shipped value will be as

integrated systems.”

“By 2015, converged infrastructure will represent 9.5% of the $64B services, software,

and hardware markets.”

“By 2017, nearly two-thirds of all enterprise

application infrastructures will be packaged in the form of a

converged solution.”

According to IDC, Integrated Systems Market CAGR at ~30% to > $14B in 2017 ($6.8B in Storage; $6.7B Servers)


What Customers Should Expect

Leverage vendors expertise and guidance to deliver better security, reliability, and performance

Allows focus on the application, not the infrastructure

Dramatically reduce complexity of deployment/operation

Operational cost efficiencies

Cloud-ready and cloud-friendly implementations


VersaStack Platform

VersaStack

Solution Easy Deployment Efficient Resource Utilization Versatile Infrastructure &

Use Cases

Cisco

Nexus

and MDS

Cisco UCS

IBM Storwize

IBM Storwize

Virtualization

Security Services Business Continuity Security Services

UCS Director

A Foundation for Next Generation Data Center

Cisco

ACI

Ready

IBM Spectrum Virtualize

UCS

C220 M3

3

8

2

7

1

654

CONSOLE!


VersaStack Win!

The VersaStack Solution by Cisco and IBM represents the next phase in our managed cloud business and the partnership between two trusted vendors with whom i-Virtualize has a long relationship. In addition, i-Virtualize can reference our success with VersaStack to resell this as a solution to countless clients,” - John Buskermolen, vice president at i-Virtualize.


Solution Scope and Definition Defines system level functional

and performance requirements

for the solution

Solution Architecture Defines the infrastructure

design as well as the hardware

and software required to

achieve the solution goals

Comprehensively Tested Built following best practices

and evaluated to ensure

functionality, scale and

performance

Design & Deployment Guidance A framework incorporating a

broad set of solutions,

technologies, and

applications

Solution Requirements

Technical Requirements

Validation

Cisco Validated Design

Easily Deploy New Systems With Expert Guidance

Consistent, Successful Technology Deployments Addressing Business Initiatives

Cisco Validated Design Process

VersaStack Solution Details - Update


VersaStack Supported

5

10

15

1

2

3

4

6

7

8

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11

12

13

14

16

17

22

27

32

37

42

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41

5

10

15

1

2

3

4

6

7

8

9

11

12

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16

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27

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37

42

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19

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21

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31

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36

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39

40

41

SR42UBSR42UB

Storwize V7000 Unified

StorwizeV7000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Exp

ansi

on

CISCO UCS 6248UP 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

STAT

ID

STS

BCN

ACT

Cisco Nexus 9396PX

1

2

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

STS

BCN

ACT

Cisco Nexus 9396PX

1

2

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

DS-C9148S-K9

P/S

FAN

STATUS

CO

NSO

LEM

GM

T ET

H

LINK ACT

MDS 9148S 16G Multilayer Fabric Switch47 4845 4643 4441 4239 4037 3835 3633 3431 3229 3027 2825 2623 2421 2219 2017 1815 1613 1411 129 107 85 63 41 2

USB

CISCO UCS 6248UP 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

STAT

ID

DS-C9148S-K9

P/S

FAN

STATUS

CO

NSO

LEM

GM

T ET

H

LINK ACT


USB

241

System Storage


UCS

C220 M3

3

8

2

7

1

654

CONSOLE!

UCS

C220 M3

3

8

2

7

1

654

CONSOLE!

SLOT

1

SLOT

5

SLOT

3

SLOT

7

SLOT

2

SLOT

6

SLOT

4

SLOT

8

!

UCS 5108

OK FAIL OK FAIL OK FAIL OK FAIL

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

SLOT

1

SLOT

5

SLOT

3

SLOT

7

SLOT

2

SLOT

6

SLOT

4

SLOT

8

!

UCS 5108


! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

Nexus 9396 / 9372 / 5548UP / 5596UP / 5672UP / 56128P / 3064X

/ 3524X / 3548X Switches

Nexus 9396 / 9372 / 5548UP / 5596UP / 5672UP / 56128P / 3524X

/ 3548X / 3064X Switches

MDS 9148S FC Switches

MDS 9148S FC Switches

UCS 6248UP / 6296UP Fabric Interconnects

UCS 6248UP / 6296UP Fabric Interconnects

UCS C Series Rack Servers (C220,C240,C460 (M3/M4)

UCS C Series Rack Servers (C220,C240,C460 (M3/M4)

UCS 5108 Blade Chassis with:

B200, B420, B260,460 (M3/M4)

UCS 5108 Blade Chassis with

B200, B420, B260,460 (M3/M4)

Storwize V7000 Gen 2


Storwize V7000 SFF Control

Storwize V7000 SFF Expansion

Layer Device Image

Compute Cisco UCS Fabric

Interconnects 6200 Series,

UCS B-200 M3,M4 UCS C-220

M3,M4

2.2(3b & )(3d)

Cisco ESXi eNIC 2.1.2.42, 2.1.2.5.9

Cisco Nexus 1000v 5.2(1)SV3(1.1) & (1.2)

Cisco ESXi fnic Driver 1.6.0.5

Cisco UCS VIC 12xx, 13xx

Network Cisco Nexus 9396 NX-OS 6.1(2)I3(1)

Cisco MDS 9148S 6.2(9)

Storage IBM Storwize Gen 2 Version 7.3.0.9

IBM Storwize V7000 Unified Version 1.5.0.5-1

Software VMware vSphere ESXi 5.5u1 & 5.5u2

VMware vCenter 5.5u1 & 5.5u2

Microsoft SQL Server 2008 R2 SP1

StorwizeV7000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Co

ntr

ol

StorwizeV7000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Co

ntr

ol


VersaStack Architecture – Direct Attach

Nexus 9300

vPC vPC

Converged

Fiber Channel SAN A

Fiber Channel SAN B

10 Gig E

Cisco UCS 6248

Fabric Interconnects

V7000 Controller

PS

1P

S2

FAN

STAT

FAN

STATFAN1

FAN2

FAIL

OK

FAIL

OKID

STAT

MGMTOL1

L2 CONSOLE

PS

1P

S2

FAN

STAT

FAN

STATFAN1

FAN2

FAIL

OK

FAIL

OKID

STAT

MGMTOL1

L2 CONSOLE

UCS 5108 B200 M3/M4

Dedicated performance

through FC

ACI Ready N9000

switches with 40G

capability

Ethernet access

through N9000 in

standalone mode



through FC

ACI Ready N9000

switches with 40G

capability

Ethernet access

through N9000 in

standalone mode

VersaStack Architecture – Direct Attach With V7000 Unified


VersaStack Architecture With MDS

Legend

Storwize V7000 Controller

STS

BCN

ACT

Cisco Nexus 9396PX

1

2

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

STS

BCN

ACT

Cisco Nexus 9396PX

1

2

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

SLOT

1

SLOT

5

SLOT

3

SLOT

7

SLOT

2

SLOT

6

SLOT

4

SLOT

8

!

UCS 5108


! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

! ResetConsole

UCS B200 M3

Nexus 9000 Series

Cisco UCS 6248UP Fabric Interconnects

UCS 5108 B-Series Blade ChassisB200 M3 and M4 B-Series Blade(s)

241

System Storage

MDS 9000 Series Fiber Channel switch

DS-C9148S-K9

P/S

FAN

STATUS

CO

NS

OL

EM

GM

T E

TH

LINK ACT


USB

Converged

FC Fabric B

FC Fabric A

CISCO UCS 6248UP 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

STAT

ID

CISCO UCS 6248UP 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

STAT

ID

vPC

DS-C9148S-K9

P/S

FAN

STATUS

CO

NS

OL

EM

GM

T E

TH

LINK ACT


USB

vPC

Port Channel Port Channel

vPC

Peer link


through FC

ACI Ready N9000

switches with 40G

capability

Ethernet access

through N9000 in

standalone mode


VersaStack Block and File Architecture


IBM Storwize V7000 Gen 2 Cluster Scalability

External

heterogeneous

storage

Validation

VersaStack Solution


Innovating Together

Infrastructure

Solutions

Management and

Cloud

UCS Director integration for

unified management

IBM management solutions

Hybrid Cloud capability

Enterprise

Applications

IBM Applications

Other ISV solutions –

Microsoft, Citrix and more

BigData and Analytics

Delivery and

Support

Cisco and IBM Together

Launch with VMware ESXi -

Multi-Hypervisor planned

Cisco ACI ready

Multi-site solution for

Business Continuity

Global Delivery and Support

model

Range of services from

Business Partners and IBM

Global Services

Integrated Infrastructure with Peace of Mind


Think Big

VersaStackTM

with IBM Storage


Big Idea – Unlock existing assets

High cost Resource constrained

Buying double

the need

High administrator

operating costs

<50% of purchased capacity is being used

2X resource to manage complex environment

100% staff time consumed and unable to implement new workloads

16% of businesses have virtualized storage

Assets delivering zero value

T2 (20%)

T1 (80%)

Flash

Zero

Value

Assets


Virtualization – Cut Cost in Half

Cut resource

in half

Stop buying

double

50% lower cost or resource can be repurposed to new applications

72% financial saving vs VMware tools in large organizations, 35% in mid-range

2x Double asset utilization

47% management effort reduction

Assets unlocked Value Increased

Cut costs Repurpose resource Move data anytime

EMC HP Dell IBM

T2 (20%)

T1 (80%)

Flash

Un

loc

ke

d

EMC HP Dell IBM


A Story about a Fast Hospital that doesn’t believe in wasting $40,000,000 on storage.

??? Your life is in jeopardy…. which hospital do you go to ???

IDC ranks IBM Software Defined Storage #1


$$ Average Tier 1 storage cost

$ Average tier 2 storage cost

Manual data placement

Higher placement in higher cost

Value of Flash not realized

T2 (20%)

T1 (80%)

Flash

Big Idea – Tier Flipping


3X Smart Machine anticipates movement of data

4X Smart Machine Leverages compute to boost performance

10X Open API Interfaces to applications like databases

Analytics based data placement

data movement in real-time

inclusive of all storage T2 (80%)

T1 (20%)

Flash

EMC HP Dell IBM

Easy Tier – Data Movement


TOTVS

PVU Group

Agence France-Presse

Centerline Digital

StorageVirtualize (EasyTier)

http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=AB&infotype=PM&appname=STGE_TS_SA_USEN&htmlfid=TSC03244USEN&attachment=TSC03244USEN.PDF

http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=AB&infotype=PM&appname=STGE_TS_SA_USEN&htmlfid=TSC03244USEN&attachment=TSC03244USEN.PDF

http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=AB&infotype=PM&appname=STGE_WA_WC_WWEN&htmlfid=WAC12453WWEN&attachment=WAC12453WWEN.PDF

http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=AB&infotype=PM&appname=STGE_WA_WC_WWEN&htmlfid=WAC12453WWEN&attachment=WAC12453WWEN.PDF

https://www.youtube.com/watch?v=62OSQTOlsKU



https://www.youtube.com/watch?v=8_ZQ2V8S6uU


Flash

T2 (80%)

T1 (20%)

Using double the space

4X more capacity to store virtualized applications

5X more capacity to store databases

2X The capacity to store Microsoft Exchange

Without compression you overpay Low Return on Investment Infrastructure constrained 7 6 5 8

3 2 1 4

11 10 9 12

EMC HP Dell IBM

Big Idea – Save without risk


T2 (80%)

T1 (20%)

Free Space

Flash

half the cost of data storage store twice as much Comprestimator guarantee

1 2 3 4 5 6

7 8 9 10 11 12

13 14 15 16 17 18

10 20 21 22 23 24

Store double the data

50% average datacenter cost reduction. VersaStack 60% lower cost

2X double value from purchased TB’s

Up to 5X more data in the same place

EMC HP Dell IBM

Real-Time Compression – Data Math


Pelephone

Cegeka Case Study

GAD

Allianz

Snowball Studios

StorageVirtualize (RtC)

https://www.youtube.com/watch?v=zQynipgRIPo

https://www.youtube.com/watch?v=Kns6a7FHQbE

https://www.youtube.com/watch?v=W4PvChoBnAc

http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=AB&infotype=PM&appname=SNDE_SP_SP_WWEN&htmlfid=SPC03479WWEN&attachment=SPC03479WWEN.PDF

https://ibm.biz/BdEbVU

http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=AB&infotype=PM&appname=SWGE_TI_SG_WWEN&htmlfid=TIC14368WWEN&attachment=TIC14368WWEN.PDF

http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=AB&infotype=PM&appname=SWGE_TI_SG_WWEN&htmlfid=TIC14368WWEN&attachment=TIC14368WWEN.PDF

https://www.youtube.com/watch?v=Kns6a7FHQbE

https://www.youtube.com/watch?v=zQynipgRIPo


Store more for less

Reduce Provisioning Time

Unified Management

Scale up, scale out architecture

Flexible Cloud Capabilities

Dynamic Infrastructure

Scale up, scale out architecture

Infrastructure choice

Manage 250+ Storage Systems

Seamless Integration

Simplify Deployment

Process Automation

Integrated

Data Migration

Easy Tier

Real-time Compression Guaranteed

Easy Tier Analytics based data placement

IBM & Non-IBM Storage

VersaStack Storwize

Easy

Efficient

Versatil

e

Storwize, complementing & differentiating VersaStack


60% lower cost

Performance optimized (3x)

Efficiency Guaranteed

Scale without compromise

Protect existing investments

Infrastructure change without disruption

Easier to manage more

IBM & non-IBM

Analytics based data management Easy

Efficient

Versatil

e

VersaStack differentiated Client Values


New Opportunities IBM Software Portfolio

Lower client solution cost Same commission

New Approach for more footprints

60% lower cost through Storage Efficiency

Eliminate risk with a Guarantee

IBM Middleware

DB2 etc

Virtualize competitors installed base and

improve Performance, Cost and Manageability

Why VersaStack for Cisco Sellers


Seamless Integration Higher Customer Sat

New Approach for more footprints

60% lower cost through Storage Efficiency

Eliminate risk with a Guarantee

Cisco Validated Design

Single Support line

Virtualize competitors installed base and

improve Performance, Cost and Manageability

Lower solution cost High ROI = Faster sales

Why VersaStack for Business Partners


IBM Cisco VersaStack Resources

www.cisco.com/go/versastack and www.ibm.biz/BdEPf7

[email protected] & [email protected] CVD:

Direct Attach:

• http://www.cisco.com/c/dam/en/us/td/docs/unified_computing/ucs/UCS_CVDs/Versastack_n9k_vm

w55_directattach.pdf

FC MDS Attach:

• http://www.cisco.com/c/dam/en/us/td/docs/unified_computing/ucs/UCS_CVDs/Versastack_n9k_vm

w55.pdf

Design Guide:

• http://www.cisco.com/c/dam/en/us/td/docs/unified_computing/ucs/UCS_CVDs/Versastack_design.p

df

http://www.cisco.com/go/versastack

http://www.ibm.biz/BdEPf7

mailto:[email protected]







http://www.cisco.com/c/dam/en/us/td/docs/unified_computing/ucs/UCS_CVDs/Versastack_n9k_vmw55_directattach.pdf




Maximize Your VersaStack Profitability


Cisco Partner Incentives & Promotions: Maximize your VersaStack Profitability

Hunting

(OIP) 4%

4%

UCS NAB

5%

3%

Teaming

(TIP) 4%

4%

Solution led selling

(SIP)1%

UCS

Partner

Pricing/obje

ctive

• Provide baseline pricing for UCS B- and C-series configurable/promotional bundles

Hunting

Program/

• Deal protection & differential discount policy applied

• Not combinable with TIP

Teaming

Program

• Deal protection & differential discount policy applied

Solution

Program

• Differential discount policy not applied

• Combinable with MDS 9148 switiching (promotional sku set) +18% uplift

* NAB

New

Account

Breakaway

• Reward Partners hunting new UCS /Nexus Whitespace account that Cisco team is not engaged

Smartplay

Select

3% or

4%

• Behaviors applicable: (Hunting 4% or Teaming 4) and UCS NAB 3%.

• Trade in migration program is not combinable when smartplay select is used

Compute (UCS) Category

61%

OR

+ Hunting

(OIP) 4%

4%

+

Hunting

(OIP) 8%

Teaming

(TIP)

8%

OR

Solution led selling

(SIP) 4% *

UCS Products Switching Products

+

+

Up

fro

nt d

iscou

nt P

rog

ram

s

Profitability

Value Incentive Program

+ +

• Note the above % are new since guided deal registration / pricing optmization is now live in all theatres

• Above % pertain to 1tier partner. 2Tier partners need to contact their distributor for %.

Nexus 2-

7K NAB

10%

Hunting

(OIP) 8%

+

+

Core Category

Nexus 9K

NAB

15%

Hunting

(OIP) 8%

+

+

Trade-in credit via TMP


Enrollment and Registration

STEP 1 Solution (SIP) or Trade in

migration or VIP program

Enrollment One time enrollment.

Approximately 10

minutes.

STEP 2

Deal Registration

Required for

each opportunity

• SIP: Login to SIP web page (www.cisco.com/go/sip) and download and complete the VersaStack Solution template. Fill in.

• Submit the completed template in the Partner Program Enrollment (PPE) tool (www.cisco.com/go/ppe)

• Register each opportunity in the Cisco Commerce Workspace (CCW) (www.cisco.com/go/ccw)

Cisco’s Partner’s Programs & Incentives access:

34

http://www.cisco.com/go/sip

http://www.cisco.com/go/ppe

http://www.cisco.com/go/ccw


IBM Partner VersaStack Incentives Maximizing VersaStack Profitability

IBM base partner discount for Storwize

VersaStack Incentive

Deal Registration

StorageCare, Post

Sales Funding

Performance

Guarantee, Trade-in,

Storwize SW Bundle


IBM North American - Storage Channel Incentives (2015)


IBM Europe – Storage Channel Incentives Maximizing VersaStack Profitability

Storwize V7000 with VersaStack get a 24% Margin to the Channel (or 10% ValueSeller ticket)

IBM Storage promotions do apply to VersaStack (e.g. “Free” software bundle / Guarantees)

Also looking to offer an IBM Non-Charge Disposal as part of the solution

Post Sales Migration …. Discretionary program providing BPs services funding for Storwize Solutions up to 6% or 10% of the Deal depending upon the revenue.

For details on the StorageCare program (incl products supported and nomination form) please see https://ibm.biz/BdRLgT If the storage revenue is higher than 250k the Post Sales Program might be an alternative: https://ibm.biz/BdRLg3

https://ibm.biz/BdRLgT

https://ibm.biz/BdRLg3


Conclusion

Versatile

.

Simple Efficient

Thank You

versastack partner update webcast - april 22, 2015ibm spectrum virtualize ucs c 20 m3 3 8 2 7 1 4 5...

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