verizon employee workshop series
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Verizon Employee Workshop Series. Part 1: The World Wide Web & Information Architecture Mike Webb, B.S. Communication Cornell University 1997, VP IT. The Web. Internet History & Background World Wide Web (R-)evolution Significance in modern business. The Internet’s Military Origins. - PowerPoint PPT PresentationTRANSCRIPT
Mike Webb – COMM 301Mike Webb – COMM 30111/20/200111/20/2001
Verizon Employee Verizon Employee Workshop SeriesWorkshop Series
Part 1: The World Wide WebPart 1: The World Wide Web& Information Architecture& Information Architecture
Mike Webb, B.S. Communication Cornell University 1997, VP Mike Webb, B.S. Communication Cornell University 1997, VP ITIT
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
The WebThe Web• Internet History & BackgroundInternet History & Background• World Wide Web (R-)evolutionWorld Wide Web (R-)evolution• Significance in modern businessSignificance in modern business
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
The Internet’s Military The Internet’s Military OriginsOrigins
• 1960’s1960’s• Cold War threatened nuclear destructionCold War threatened nuclear destruction• Department of Defense – ARPA Department of Defense – ARPA
((AAdvanced dvanced RResearch esearch PProjects rojects AAgency)gency)• ARPANETARPANET
– DecentralizedDecentralized– AdaptableAdaptable
(Net Timeline – http://www.pbs.org/internet/timeline/)
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
Academic ConnectionAcademic Connection• ARPANET first connected four U.S. ARPANET first connected four U.S.
universitiesuniversities• 1970’s: e-mail popular among 1970’s: e-mail popular among
researchersresearchers• Public gradually became awarePublic gradually became aware• 1982: first use of word “Internet”1982: first use of word “Internet”
(Net Timeline – http://www.pbs.org/internet/timeline/)
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
Personal ComputersPersonal Computers
http://www.apple-history.com/
http://ed-thelen.org/comp-hist/
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
Increased User-FriendlinessIncreased User-Friendliness
1981
2001
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
What is the World Wide What is the World Wide Web?Web?
•NOTNOT the Internet the Internet•ONEONE way of way of USINGUSING the Internet the Internet• Analogous to E-Mail, IM, FTP, Telnet, Analogous to E-Mail, IM, FTP, Telnet,
etc.etc.• What is (was) the Information What is (was) the Information
Superhighway?Superhighway?– ““Media-friendly” term for the WWW and Media-friendly” term for the WWW and
InternetInternet
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
Early development of the Early development of the WWWWWW
• 1993: Mosaic released, first graphical 1993: Mosaic released, first graphical web browserweb browser
• 1994: Netscape released1994: Netscape released• 1995: Microsoft Internet Explorer 1995: Microsoft Internet Explorer
releasedreleased
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
First-Generation DesignFirst-Generation Design• Early designs Early designs
were simple, were simple, primitiveprimitive
• ““Cool” to have Cool” to have a web site – a web site – even for large even for large companiescompanies
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
Modern DesignModern Design• Advanced web Advanced web
technologiestechnologies• Powerful control Powerful control
over layoutover layout• Web sites are Web sites are
still “cool,” but still “cool,” but only as long as only as long as they’re goodthey’re good
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
The DirectionThe Direction• Web design is:Web design is:
– An ArtAn Art– A Science A Science
• It has become “Information It has become “Information Architecture…”Architecture…”
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
Business SignificanceBusiness SignificanceFor companies of almost any size…For companies of almost any size…• Web presence was once a luxuryWeb presence was once a luxury• Now it is a necessityNow it is a necessity
• Speed/efficiency of online Speed/efficiency of online communication is now indispensablecommunication is now indispensable
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
About Information About Information ArchitectureArchitecture
• IA is a SynthesisIA is a Synthesis– Technology is at the coreTechnology is at the core– Art/design/layout give form to the Art/design/layout give form to the
technologytechnology– Organizational/logical thinking bring the Organizational/logical thinking bring the
site to lifesite to life
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
A Good Web Site…A Good Web Site…• … … makes things easier/more makes things easier/more
convenient for both convenient for both customercustomer and and companycompany– Everything is there for a reasonEverything is there for a reason– Form follows function; substance Form follows function; substance
precedes styleprecedes style
11/20/200111/20/2001 Mike Webb – COMM 301Mike Webb – COMM 301
E-Commerce is E-Commerce is HOTHOT• Even in 1996, >$1billion/year Even in 1996, >$1billion/year
was exchanged onlinewas exchanged online• Online commerce used to be a Online commerce used to be a
convenient supplementconvenient supplement• Now for many businesses it is Now for many businesses it is
an essential componentan essential component• More than ever, information More than ever, information
(and IA) is at the heart of (and IA) is at the heart of businessbusiness
Mike Webb – COMM 301Mike Webb – COMM 30111/20/200111/20/2001
Thank you!Thank you!Be sure to visit Be sure to visit
http://www.verizon.com/http://www.verizon.com/Reach me atReach me at
[email protected]@verizon.com