MVNO Strategic opportunity for Retailers

LOYALTY STRATEGY THROUGH THE MOBILE PHONE

• Customer loyalty leads to increasing revenue due to repeated shopping in the same store

• Encouraging the intention to come back to the store improves the financial results

The customer buys a

product…

.. Is happy with the product..

.. Is satisfied with the store..

.. Needs other products.. ..Goes back to

the same store

Why customer loyalty is so important

Why the discount is never enough

• Discount offers represent a fast method for retailers to attract new customers

• Nevertheless, consumers’ behaviour is not loyal

• Customers choose to get the interesting offers and do not come back unless attracted by other promotions

• This type of accelerated sale does not allow customer surveillance or loyalty

Why loyalty means more than a free frying pan

• There are retail chains that implement loyalty systems and fail due to their too simple approach

• Programs based on stickers or perforated cards do not offer essential information on the products acquired or shopping frequency

• Based on the information on shopping behaviour better decisions may be made with respect to future promotional campaigns, successful brands and the real shopping value

• The central item of a successful retail action is an appropriate loyalty system

Loyalty through mobile phone Exclusivity – though easy enrollment Positive support for the brand Offers benefits only to members Allows the analysis of customer

behavior and facilitates easy communication therewith

Offers significant value redemptions Encourages customers to go back to the

store It is recommended to friends and family

Free minutes for shopping

Concept description• Upon enrolment the customer will receive a SIM card with a number

070x xxxxxx, besides the loyalty card• Customer is enrolled in the program after making a minimum

purchase covering the cost of the SIM and loyalty card• For each purchase having an agreed value, the customer receives

credit on his mobile phone• Retailers will handle the promotion towards customers and will

decide the promotional messages

MVNO model and the retailers

Interactons/visits per year:

Telecom: 3 Retailer: >50

Retailers

Brand extensions

Post office Bank

Media

Sport

Oil companies

Social Media

Brand/Retail MVNO Segments

Why Retailers should become MVNO?

Significant customer base

New business line generating income/EBITDA

Strong differentiator in the competition with other retailers

Strog brand

Excelent retail chanels

Bundeld products (mobile + food)

Innovative loyalty systems

Fast launch with low initial investment

Veridian products – dedicated to successful MVNO

State of the art and complete technological platform allowing any type of company to launch mobile services under its own brand

Mobile services based on the contract signed with Telekom Romania Mobile.

Technical services

• management and maintenance of the technical platform and telecommunication infrastructure

• permanent technical support provided by our own team of specialists

Advisory services

• before and after launch advisory services• assistance in the relation with the regulatory authority

Platform

Network

Retailer

We are ready to provide all the necessary services to launch any Retailer as Mobile Virtual Network Operator on Romanian market.

WIN-WIN