VERA MAXWELL

Fashion Designer Icon from the 1940’s through the 1970’s

Presented by Tammie Bogardt

Born April 22, 1903to Austrian parents in New York

Dancer with the Metropolitan Opera Ballet 1919-1924

Studied Tailoring in London and worked as fitting model before start of design career in 1929.

Who is Vera Maxwell

Launched her career in 1935 with a goal of making soft tailored suits for ladies.

Worked with several designers including:

Alder & AlderMax MilsteinGlenhurst

1943 Jumpsuit originally designed for male factory workers were modified to fit women that worked the factories during WW2

1948 Travel Ensemble with built in pocket purse

Examples of Vera Maxwell’s design

1950’s Silhouette

Famous for Dress Suit and Topcoats

Dress with matching lined overcoat.

The Wrap Around Dress and Coat.

1960’s

1970’s Ultra Suede Speed-Suit.

First designer to make clothing out of Ultra Suede.

1970’s

Referenceshttp://www.fashionencyclopedia.com/Ma-Mu/Maxwell-Vera.html#b

http://www.coletterie.com/fashion-history/vera-maxwell-uniform-style

http://en.wikipedia.org/wiki/Vera_Maxwell

THE MONITOR CELEBRATES SIXTY YEARS OF SPORTSWEAR. Detail Only Available WWD: Women's Wear Daily. 3/23/2000, Vol. 179 Issue 57, p2. 1/2p.

Vera Maxwell remembered. Detail Only Available By: Ozzard, Janet. WWD: Women's Wear Daily. 1/23/1995, Vol. 169 Issue 14, p23. 2/5p. 4 Black and White Photographs.

Maxwell, Vera. Full Text Available By: DRUESEDOW, JEAN. St. James Fashion Encyclopedia. 1997, p268-270. 3p.