venture lab - observation task
TRANSCRIPT
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OBSERVATION TASK
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VIRGIN MEGA STORE – CAIRO Shop has no doors at all which makes
you get inside it easily and feel they are open to all type of customers.
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VIRGIN MEGA STORE – CAIRO Logo, shop theme main color “red” and
background music makes you feel energetic.
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VIRGIN MEGA STORE – CAIRO Store making profit not only form customer
purchases but also from advertisements on its walls viewed by this big number of visitors
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VIRGIN MEGA STORE – CAIRO Store making profit not only form customer
purchases but also from advertisements on its walls viewed by this big number of visitors
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VIRGIN MEGA STORE – CAIRO Store host music events and make draws
frequently to keep people visiting it even if they don’t want to buy anything.
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VIRGIN MEGA STORE – CAIRO Store rent booths and spaces for other
companies to sell their aligned products inside like Vodafone.
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VIRGIN MEGA STORE – CAIRO
Virgin store is not just a store that sells products but it is more like a platform to sell products, make advertisements, Rent booths for other companies.
The main value for Virgin is the high number of customers visiting it and the long amount of time customer spent inside it.
CONCLUSION
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“ALRAYAH” SUPER MARKET - CAIRO Small and crowded entry doors that
gives you uncomfortable impression while entering the market.
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“ALRAYAH” SUPER MARKET - CAIRO Puts photos for tasty food on the outer
side of the market to enthuses people to buy stuff
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“ALRAYAH” SUPER MARKET - CAIRO Place big flyers on each department to
make it reachable to the customers easily.
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“ALRAYAH” SUPER MARKET - CAIRO Bake fresh food to sell it to the
customer who like to eat something while shopping.
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“ALRAYAH” SUPER MARKET - CAIRO Place items with
discounts in one place to attract type of customers who like to save money.
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“ALRAYAH” SUPER MARKET - CAIRO Place high labels
in order to be viewable by customers from far places and reach it easily.
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“ALRAYAH” SUPER MARKET - CAIRO
This super market use different smart techniques to make customer buy more from it.
CONCLUSION
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“ZAD” SUPER MARKET - CAIRO Two gates facing different streets to
attract more customers
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“ZAD” SUPER MARKET - CAIRO Commodities are
not well organized which prevent the customer from finding his target easily.
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“ZAD” SUPER MARKET - CAIRO
This super market still need improvements as it lakes some basic things to make customers enjoy a better shopping experience.
CONCLUSION