vendor alley · vendor alley is the trade show element of csta’s annual conference, sport events...
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VENDOR ALLEY It’s all fun & games at SEC!
2020 Exhibitor Packages
updated May 2019
Sport Events Congress 2020
Edmonton Convention Centre | March 24-25-26
Vendor Alley is the trade show element of CSTA’s annual conference, Sport Events
Congress. The show runs 2.5 days (Mar 24, Mar 25 and ½ day on Mar 26) during SEC20
and features a variety of booth activations offered by event sponsors and exhibitors.
Games and prizes are encouraged – Vendor Alley is a place to play and move, while
networking and enjoying refreshments in between sessions and presentations.
PLAY VIDEO ►
About Vendor Alley
Exhibitors are
DMOs and
suppliers to the
sport tourism
industry who are
interested in
profiling their
programs,
products &
services to
organizers of
sport events.
The # of
exhibitors varies
between 30-40
depending on the
trade show
footprint available
at the host venue
for SEC.
The Exhibitors
84% of attendees are aged 24-54
Attendees are an even split of
males & females
98% of attendees have post-
secondary education at the college or university level,
including 23% with Masters’
degrees or a PhD
Less than 2% of attendees are
under 25 years old
56% of attendees are parents
52% of attendees are somewhat
likely or very likely to buy products or services from event sponsors
The SEC Audience
Atlantics
19%
AB
16%
BC
10%
MB-
SK
6% ON
39%
QC
10%
The Audience | By the Numbers
* Est. only - the split varies slightly each year
Why Exhibit in
Vendor Alley?
@CDNSport Tourism | @CSTAEvents | #GOTGAME
Sponsorship of the SEC lounge is
an excellent way to ensure there is
a captive audience for your brand!
We provide casual furniture, a WiFi
hot spot and device charging
stations in a prime location in
Vendor Alley. You bring the
creative ideas to attract delegates
to hang out.
WiFi Hot Spot Lounge Sponsor | $7000
From giant jenga to
segways to life-sized
KerPlunk, the
#GotGame Game Zone
is the place to be!
It’s here where SEC
delegates discover
their playful side,
engage in some
friendly competition,
and take a break from
sitting to move more.
This year’s edition of
the Game Zone is TBA.
Help us to develop a
new concept for 2020.
Game Zone Sponsor | $7000
Single Booth Package | $3750 + tax
A single booth package includes:
• a 10 ft x 10 ft kiosk with black pipe & drape (8 ft high back + 3 ft high sides)
• one 6 ft skirted table & two folding chairs
• One full delegate registration for one person
• A listing in the SEC Survival Guide and on CSTA’s website
Double Booth Package | $4975 + tax
A double booth package includes:
• a 20 ft x 10 ft kiosk with black pipe & drape (8 ft high back + 3 ft high sides)
• one 6 ft skirted table & two folding chairs
• Two full delegate registrations for 2 people
• A listing in the SEC Survival Guide and on CSTA’s website
VENDOR ALLEY FACT Exhibitors who stage games, activations or prize draws have DOUBLE the amount of
booth traffic compared to those who set-up static booths.
Need Fun Ideas!?
We can help
SEC20 Vendor Alley Floor Plan Edmonton Convention Centre
Vendor Alley is a large open area centrally located near the plenary meeting space,
registration desk and washrooms. It features exhibitor booths, two lounges and
refreshment break stations. It’s a natural spot for delegates to congregate, relax,
move a little and meet-up in between sessions & presentations.
What You Get (and what’s extra $)
What’s Included
• A kiosk with pipe & drape
• One or two complimentary delegate registrations
• An 6 foot skirted table + 2 chairs
• A company listing on CSTA’s website & in the SEC Survival Guide
• 2+ hours of dedicated VA time over 2.5 days + unscheduled windows
• Refreshments in the Vendor Alley space
• Discounted rates on additional delegate registrations
• Ideas to help you animate your space
What’s NOT Included • Décor/signage • Specialty furniture/props • ‘Trade Show Only’ passes for additional
booth staff • Access to Pre-Game during Sport Events
Exchange (speed dating)* • Access to Sport Events Exchange (speed
dating)** • Logo recognition or branding on CSTA’s
website, signage or event materials • Power • Internet • Shipping • Games, prizes, etc. • AV equipment (i.e. TVs, computers,
screens, speakers, etc.
*Pre-Game is open to SEC sponsors or accommodations providers who are members of the CSTA. ** Sport Events Exchange is open to destinations who are members of the CSTA.
Optional Exhibitor Add-Ons
Additional Delegate
Registrations | $700 pp / max
2
Exhibitors have the option to
purchase up to two (2)
additional SEC registrations for
a discounted rate
Pillar Wraps | $1500
Wrap a 2-sided pillar
in Vendor Alley for
added branding &
visibility during SEC
(price includes cost
of printing/artwork &
installation/removal)
SEC TV Ads | $750 Exhibitors may
purchase a TV spot
(2-min promotional
video/ad) to be
played in rotation in
on a large video wall
in VA over 2.5 days
Delegate Bag Inserts | $500
Insert a promotional gift (no
single-use literature or
collateral material permitted)
in the delegate bags ($500
insert fee)
Size not exactly as shown
If you want to put your
brand in front of highly
educated sport tourism
decision makers from all
parts of Canada and help
create a fun and playful
event experience at SEC20,
book your exhibit space! To confirm a spot complete the
Vendor Alley Confirmation form. Or,
contact us to customize a
sponsorship program to fit within
your budget and your marketing
objectives.
Krista Benoit, Executive Director,
Marketing & Events at
Note: Vendor Alley space is available on a first come, first served basis and is a sell-out each year. Priority is given to exhibitors who activate their booth space and past exhibitors or sponsors.