“What you eat helps move your

feet!”

THE PROBLEM

Information for vegan long-distance runners is scant in Runner’s World’s print and online publications.

FILL A NICHE IN THE VEGAN AND

RUNNING COMMUNITY

INCREASE OUR WEB TRAFFIC

GAIN NEW SUBSCRIBERS

Provide resources that spread across all platforms: print, online, and mobile.

Especially for

vegans,

optimal

nutrition is

key for

optimal

performance.

-- veganrunnereats.com

Revise the

USDA’s

MyPlateinfograp

hic for vegans.

The Vegan MyPlate will reflect the

food choices a vegan long-

distance runner should be making

each day.

Daily Nutrition

Carbohydrates

Protein

Fat

The Vegan MyPlate will also follow

suggested nutrition guidelines for

long-distance athletes.

Also known as “that dreaded pain in the belly”.

Vegan runners are just as likely to suffer from runner’s diarrhea…

…but have less resources to track its causes.

Makes a user-generated

list of what foods cause

stomach irritation

before, during, and after

running.

MAKE A NOTE OF WHAT

FOODS IRRITATE YOUR GUT

…with just a quick swipe on your smartphone.

WITH THIS APP:

AVOID EMBARRASSING ACCIDENTS BY TRACKING

CERTAIN FOODS…

…and have a reference list of common stomach irritants for

runners!

Provide an

online

resource

for daily

meal

planning.

Alist of meals/snacks for

one day (with substitutions)

https://infogr.am/sample-meal-plan-for-a-vegan-runner?src=web

Photo Credits: Creative Commons

infogr.am link: https://infogr.am/sample-meal-plan-

for-a-vegan-runner?src=web