vedat kunt abigem wipo forum the hague 13-14 june,2006
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Vedat Kunt ABIGEM WIPO Forum The Hague 13-14 June,2006. EU funded project between 2002-2006 February Became fully sustainable private company owned by local chambers and NGOs Transformed from a horizontal organisation into a project and customer oriented organisation - PowerPoint PPT PresentationTRANSCRIPT
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Vedat KuntABIGEM
WIPO ForumThe Hague 13-14 June,2006
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• EU funded project between 2002-2006 February• Became fully sustainable private company owned by local chambers and NGOs• Transformed from a horizontal organisation into a project and customer oriented organisation• Served more than 2.000 SMEs between 2003-2005• Trained 8.000 people in 335 training programmes
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WHAT ARE THE IMPEDIMENTS BLOCKING THE WAY FOR THE SMEs TRANSFORMATION?
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SMEs usually lack the vision, knowledge and experience in identifiying their
• Business• Objectives• Strategies
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SMEs need to be guided into
• Small• Easy to understand and manage• Short term• Success bringing
PROJECTS
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SMEs need to understand
• Innovative thinking• Project mind• Managing ideas - people - technology - time -
finance at the same time and in a very short time• Trading intellectual property
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successproblem
project thinking
design thinking
short termeasysmall
manageable
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SMEs need to learn how to
• Outsource• Make a decision• Acquire technology• Produce and market
which will lead to the overall success of their businesses.
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We have to guide SMEs to:
• Change paradigms• Look beyond what can be seen or from different angles• See the others can not see• Always think in a result oriented way• Use imaginary ideas from technology developers
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Design Ege was created in 2005 by ABİGEM
•Consultancy•Training•Project development•Prototying•Design cluster
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success story ( lms machinery )
paper cutting and rolling machine producer
was is
no export strategy exporting -2 countries
no export personnel still no !
no iso 9000 working on
no CE marking marked
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was isslow quick
heavy light
wrong material right material
wrong surface right surface
poor workmanship good workmanship
no confidence preferred internationally
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success story ( çorum egg ınc. )table egg producer, packer and distributor
was isno strategic planning strategic + marketing plan no marketing personnel a marketing staff
no brand name a correct brand name
no corporate/ brand identity clear and accepted corporate/ brand identity weak packages packages communicating to customers
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success story ( çorum egg ınc. )
was is
limited sales to chain markets 60% sales to chains no advertisements correct communication through media
Obsolete web page web page redesignd
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DESIGN
Everything ever made by human beings first requires Design, and in our world today of commercial business, this in fact requires Management*
Design Management is the art and science of empowering design to enhance collaboration and synergy between “design” and “business”.
*DMI
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SMEs have to compete in a project based world thinking like designers
• Work flows from project to project, get organised around these projects• Forget inefficent and slow perfect solutions, “try, prototype, improve” like a designer• Solve difficult problems with surprising solutions• Do not wait for the absolute proof, have the courage to act on what “might be”** Roger Martin, from Fast Company April 2005
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• Business people do not have to understand designers better – they need to become designers ...
• David Kelly, chairman of IDEO and founder of the d.school at Stanford university, says; “we want to produce T shaped thinkers, that means combining analytical thinking-the vertical leg of the T- with horizontal thinking: intuitive, experimental, and empathetic.”
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• design is strategy...• design is transformation...• project mind is the key to success
thank you....