vassilakis estate company's presentation march2014(sm)

Superior Category extra virgin olive oils since 1865

www.vassilakisestate.gr

The Vassilakis Estate of@ices are based at our olive press in Neapolis town, in the area known as “Mirabello”, in the Lasithi prefecture of Crete, next to the ancient settlement of Driros . The Vassilakis family olive grove is just 10

kilometers from our press. Our 3500 olive farming partners, who share the

same microclimate and olive‐cultivating conditions, are all located within a radius of

around 30 kilometers.


•  In 1865, the family patriarch, Manolis Vassilakis (“Vassilo‐manólis”), established one of the @irst olive presses in Mirabello. •  In 1980, his grandson Manolis retired from a career as an engineer in the merchant navy and decided to inject new life into the family business. •  In 2001, “Vassilakis Estate” was incorporated. •  In 2006, Vassilakis Estate olive oil production became fully vertically integrated.

The family’s original olive

press, which was in operation from

1865 to 1960. It has been

preserved and can be viewed at

the Vassilakis Estate museum alongside our

modern facilities.


Responsible management for future generations to enjoy At Vassilakis Estate, we believe that a reputable modern food producer carries a wide responsibility. We do not limit our role to the cultivation of olive crops and producing quality olive oil for our consumers, but we are also mindful of preserving our natural environment and our local biodiversity, as well as respecting the broader cultural aspects of our region’s agricultural heritage, so that they will be around for future generations.

The Vassilakis Estate: the family’s own

groves serve as an example of best

practices in agriculture and olive

culture.


Olive oil production is fully controlled from grove to bottle. The annual olive harvest begins in mid‐November every year and is a busy time for the Vassilakis Estate and for our 3500 olive farming partners. When the olives are ready, all are responsible for carefully and quickly collecting the perfectly ripe olives and ensuring they arrive undamaged, as soon as possible after harvesting, at the Vassilakis Estate olive press.


polyphenols and natural antioxidants for longer. Our high‐capacity processing capability of 12.000 kilos of olives per hour produces 2.5 to 3 tonnes of olive oil in an hour. This means that the olives, the mass of which are all harvested within a short window of time, get pressed immediately without delay, which minimizes or eliminates any quality deterioration.

Our modern olive press is organized into two separate production lines, one for extra virgin olive oil and the other for organic extra virgin. Our technologically‐advanced German twophase centrifugal separators reliably extract the best possible quality olive oil. Olive oil extracted in this way retains its beneEicial


Once the olives have been pressed, storing the olive oil until it is ready for

bottling is another important stage of the procedure.

Olive oil needs to be protected from heat, light and air.

Vassilakis Estate extra virgin and organic olive oils are

kept under ideal conditions for quality maintenance, in a purpose‐built

temperature‐controlled store‐room, sealed in airtight

1000tonne stainless steel tanks.


Every one of our olive oil bottles arrives at your table with all its nutritional values Vassilakis Estate product quality standardization is fully verticallyintegrated, with each batch qualitycontrolled at our olive press. The Einal stage of bottling, capping and labelling is carried out exclusively onpremise by our Elexible automated Eilling line, capable of handling up to 3000 bottles an hour, minimizing order processing time. The whole Eilling procedure is carried out under controlled atmospheric conditions and each bottle is sterilized, so that Vassilakis Estate extra virgin olive oil arrives at your table with its quality and nutritional characteristics intact.


Trace your olive oil back to its original tree

If you want to know which tree or olive grove your Vassilakis extra virgin olive oil comes from, we have developed a system of online traceability, so that you can follow all the stages of production. You can follow the whole olive “voyage” online: from the grove, its farmer, date of pressing and temperature, its quality characteristics analysis, where the packaging materials come from, right up to the sales outlet where you bought your bottle of Vassilakis Estate extra virgin olive oil.


CertiEicates

①  BRC ‐ G l o b a l S t a n d a rd – Fo o d

②  I F S ‐ I n t e r n a t i o n a l Fo o d S t a n d a rd

③  EN I S O 2 2 0 0 0 : 2 0 0 5

④  EN I S O 9 0 0 1 : 2 0 0 8

⑤  E L 4 0 1 2 5 – P RODUCT O F GREECE

⑥  B IOHEL LAS ‐ O r g a n i c P r o d u c t i o n C e r t i @ i c a t i o n


Vassilakis Estate range of products: “ From our family table to yours, we offer what we eat”

With Vassilakis Estate olive oils what you see is what you get: extra virgin olive oil cultivated, harvested, pressed and bottled in Mirabello, Crete. We personally oversee all the stages and can trace every batch to its source, guaranteeing consistent quality and @lavour.


charisma: Extra virgin olive oil This @ine, all‐purpose

extra virgin with acidity of under 0.5% is our

largest annual production and our

most popular olive oil, due to its quality and good value for money.

Koroneiki Olives. Cold Extraction.


V (vee): Organic Extra virgin olive oil Certi@ied organic extra virgin olive oil, rich in antioxidants. Acidity less than 0.5%. Koroneiki Olives. Cold Extraction.


my olive oil: Extra virgin olive oil Make “my olive oil” your olive oil! This fragrant and fruity extra virgin olive oil with very low acidity between 0.1% and 0.3% is ideal for salads and for

enhancing the @lavour of any cooked dish. Koroneiki Olives. Cold Extraction.


Vassilakis Estate: Extra virgin olive oil Our premium extra virgin olive oil from the family’s own groves. This is a Vassilakis Estate @lagship product, a unique oil with exceptionally low acidity of 0.1% to 0.3%, produced in limited quantities. Very aromatic with a light peppery @inish. A connoisseurs’ delight. Koroneiki Olives. Cold Extraction.


Mouratolia olives: Table Olives A unique local olive variety, revered by the Cretans as "the queen of eating olives". Produced in limited quantities because of its low yield per tree. No preservatives.

Tsikoudia: Crete’s favourite spirit.

A crystal‐clear 40vol grape spirit, produced to the Vassilakis family’s own secret recipe, passed

down through four generations.


Working with our local community We aim to retain the respect of our local community and earn the goodwill of its future members by maintaining fair and friendly relations with our neighbours and visitors. We invest in broadening our horizons through local and international networking,

communicating, sharing knowledge and experience, and supporting positive local and regional initiatives.

Supporting our local farmers We make sure that our local farmers are pro@icient in the proper cultivation techniques, that they are fully aware of Rules and Regulations, and that they are capable of managing all the stages of their olive crop according to best practise. Vassilakis Estate already offers value‐added products with geographical indication and we are leading an initiative to produce and promote a range of certi@ied‐quality local products with their own regional “brand identity”.

Social environmentallyfriendly packaging Our packaging materials are all fully recyclable.

Social Responsibility #1



Aerobic composting

Nothing of value is wasted

The olive leaves and twigs removed before pressing as well as the organic by‐products of our olive press, around 1200 cubic metres, are all recycled in our outdoor aerobic compost, which since 2006 is located in its own separate area.

The resulting compost of around 500‐700 cubic metres is a nutrient‐rich soil conditioner (high in bioactive micro‐organisms) which helps to reduce or prevent plant disease, contributing to healthy soil and disease‐resistant olive trees.


Social Responsibility #3 Fruit and vegetables from our organic orchard Planted several decades ago, our organic orchard produces seven different fruits, with intercropped seasonal vegetables. The orchard is in a particularly biodiverse and fertile outdoor location which regularly produces delicious fresh fruit and vegetables all year round. These are freely available to all our extended family: friends, visitors, neighbours, workers and of course, us.

Waste Saving Our investment in advanced olive pressing equipment ensures that olive waste by‐products are minimal. Any olive waste, however, is recycled or used to produce organic composting.

EfEicient Energy Use Energy‐ef@icient capacitors, which stabilize voltage and power @lows, have been installed in our power transmission system for electricity saving.

www.vassilakisestate.gr www.vassilakisestate.gr


Open School Days Our olive press is suitable for visitors of all ages. We organize year‐round guided tours for students and schoolchildren so that they can learn all about how olive oil is made.



We welcome visitors. We are delighted to greet visitors from all over the

world. Let us initiate you into the mysteries of olive oil. Our

staff will take you on a guided tour to the original Vassilakis family olive press and the new modern olive press, explaining the olive

production stages. The tour is rounded off with an olive‐tasting experience and tips

on how to recognize a good olive oil.

Just call or e‐mail us, letting us know when you are

planning to come and how many will be in your group.


Awards #1 Ag. Nikolaos, January 2014

Chamber of Lasithi, Crete Business Awards 2013

The Innovation Prize 2013 is awarded to the company Vassilakis Emm.S.A. Vassilakis Estate for modern and innovative methods applied in the production, processing and traceability of products.

At the award ceremony ,Chamber’s President with Mr. Manolis Vassilakis, Vassilakis Estate’s President and CEO.


Awards #2 Athens,November 2013 Greek Marketing Academy ( EL.A.M. ) under the auspices of the Ministry of Development and Competitiveness , Ministry of Rural Development and Food and the Ministry of State Department. “Vassilakis Estate” : AGRICULTURAL EXCELLENCE AWARD 2013 . 85 companies , organizations and associations have submitted a total of 122 nominations and after Second Phase Evaluation Committees separated the three most prevalent in each category. Candidates for AGRICULTURAL EXCELLENCE AWARD were the Athenian Brewery SA, VASILAKIS EMM.S.A. – “Vassilakis Estate” and EF.GE PISTIOLAS SA ‐ AGRINO.

Mr.Markandreou General consultant in Economic & Commercial Affairs of State Department awards Manolis Vassilakis, , Vassilakis Estate’s President and CEO, for Agricultural Excellence.


Awards #3 Athens, June 2013 Magazine «gastronomos» – Newspaper «Kathimerini» Vassilakis Estate: Voted in 2013 as Greece’s best olive oil producer and extra virgin olive oil quality standardizer. Judges’ verdict: ...”Cretan olive oil at its best...a Eine example of Greek investment..an olive oil so aromatic and Elavourful that even our team of gastronomic experts, chefs with indepth knowledge of olive oil, were very impressed with its taste and quality...”

Mrs. Antonia Trichopoulou, wellknown doctor and olive oil expert at the award ceremony with Mr. Manolis Vassilakis, Vassilakis Estate’s President and CEO.


Awards #4 Israel, June 2013


Awards #5 Athens, April 2013 Gold Kotinos Award 2013 at Packaging Competition for table olives

winning product – “mouratolia olives”


London ,February 2012 Awards #6 London, February 2011


Awards #7 Athens, April 2011


Awards #8 Athens, April 2010

charisma Extra Virgin Olive Oil • Gold Label Award 2011 (charisma 500ml) • Gold Kotinos 2010‐ olive oil packaging‐category: CONTAINER (charisma 5Lt) • Gold Kotinos 2010‐ olive oil packaging‐category: OVERVIEW (charisma 5Lt) • Gold Kotinos 2010‐ olive oil packaging‐category: LABEL (charisma 500ml) • Silver Kotinos 2010‐ olive oil packaging‐category: OVERVIEW (charisma 500ml) • Bronze Kotinos 2010‐ olive oil packaging‐category: INNOVATION (charisma 5Lt) Vassilakis Estate Extra Virgin Olive Oil • Silver Kotinos 2010‐ olive oil packaging‐category: CONTAINER • Silver Kotinos 2010‐ olive oil packaging‐category: OVERVIEW V(vee) – Organic Extra Virgin Olive Oil • Bronze Kotinos 2011‐ olive oil packaging‐category: LABEL


Vassilakis Estate holds two industrial design patents

for 3‐ and 5‐litre attractive and easy‐carry cylindrical metallic containers. We use these food‐safe aluminium

containers in HORECA and family‐size packaging for Charisma

extra virgin olive oil. This award‐winning packaging design ef@iciently protects your Charisma olive oil from air and light, so

that it retains its nutritional values and

organoleptic characteristics for longer..

Innovation


1. Austria 2. Australia 3. Belgium 4. Bulgaria 5. France 6. Germany 7. Switzerland 8. USA 9. United Arab Emirates 10. Belarus 11. UK 12. Norway 13. Netherlands 14. Poland 15. Romania 16. Sweden 17. Slovenia 18. Italy

Vassilakis Estate products are exported to 18 countries around the world and are available throughout Greece at selected outlets.


vassilakis estate company's presentation march2014(sm)

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