various viralppt
DESCRIPTION
Michael Maccarone, Paolo SantosTRANSCRIPT
- 1. Internet MarketingVarious Viral Videos
Presentation completed by:
Michael MaccaronePaolo Santos
April 25, 2011
http://variousviralvideos.blogspot.com - 2. Perspective
Why is internet marketing so important?
The internet is a new and unstoppable trend
You will lose valuable customers without an online presence
People tend to use the internet as a resource to search for goods and services - 3. Reasons why internet marketing is a viable tool
Online marketing is a fairly cheap form of advertising
The reach is much greater
You can provide customers with a wealth of information
Many creative and efficient ways to advertise online
The internet is here to stay why not use it to your advantage? - 4. Percentage of Canadians using the Internet
- 5. Frequency of Canadian internet use
- 6. Overview
- 7. Why the topic was selected?
Both partners had an interest in the topic
Fun idea
Lots of fun content available
Interesting and entertaining events and news - 8. Persona
- 9. Blog Post List
Chicago weatherman freaks out at thunderstorm
Texas aint so hot, is it?
Chrysler EminemSuperbowl commercial
Super bowl Doritos commercial
Spectacular wrong way crash
Unusual Robbery
The shaving helmet
Trick shot quarterback
Footage of tribe that has never contacted outside world
Pick up truck crashes
Mall food court proposal fail
Escalator malfunction
Dirty NHL hit stirs uproar among fans
Fail compilation February 2011
Cat predicts Japan earthquake
Charlie Sheen surprise appearance on Jimmy Kimmel
Meet Ray, the Canadian redneck
March fail compilation
Dash cam police shooting
6 second video, 2.5 million views - 10. Google Analytics
- 11. Visitor, Site Overview and Goal Conversions
- 12. Performance Review
- 13. Ice RocketHits and Visits
- 14. Ice Rocket Rank History
- 15. Ice Rocket Daily Rank Trend
- 16. Business ReviewKey Learnings
Blog:
How to write a blog
How to create a blogger account
How to track metrics of blog
How to create a blog
No content, No views
More news = More visits
Layout is a key process, clean and simple, easy to read, good topics = good traffic - 17. Key LearningsFacebook
Great advertising tool
Has the ability to drive traffic
The more posts about your = topic the more feedback
More posts = higher traffic volume
Great way to reach any or all - 18. Key LearningsTwitter
Great marketing tool
New and innovative way to get your message to the masses
Amazing ability to drive traffic - 19. Indicated Actions
Better use of twitter would of resulted in better metric results
Updating content on a daily basis would help drive traffic because people would constantly be on the lookout for new posts
The internet never sleeps so constant posts are required to stay fresh and up to date
Better use of face book would of resulted in better metrics - 20. RecommendationsWebsite
We plan on hosting our own website
With our own website we will be able to monetize
PPC ads - 21. RecommendationsBlog
Pictures on website
SEO optimization
Google adsense - 22. RecommendationsSEO
Changing titles for SEO (unique)
Remove repetitive wording
First sentence should include words from title
Add labels to each post - 23. RecommendationsPPC
Text ads - 24. RecommendationsPPC
Keywords/CPC - 25. RecommendationsDisplay
Display Ads - 26. RecommendationsDisplay
Double Click Ad Planner - 27. RecommendationsSocial Media
Twitter account linked to website/blog
Facebook page linked to blog/websites
YouTube channel to display videos
Stumble Upon - 28. RecommendationsAffiliate Marketing
Affiliate marketing does not apply to our blog - 29. RecommendationsPR
- 30. RecommendationsEmail Marketing
- 31. RecommendationsMobile Marketing
Dont intend on using mobile marketing
Scan QR codes to access blog without long URL
Send mass text messages - 32. Rationale
What we wont use was already covered in the recommendations
Mobile Marketing
Affiliate Marketing - 33. The End
Thanks for listening to our presentation!