Topic : Various Media for Advertising

Name: Goswami Gayatri M.Roll No:8M.A.Sem.4Year : 2015-2016Enrolment No : PG13101011Email ID : gayatrigoswami19@gmail.comPaper no.:15 Mass Communication and Media Studies : an introduction Submitted to: Department Of English Smt. S. B. Gardi M. K. Bhavnagar University

Radio Advertising

Television Advertising

Tele Marketing Advertising

Video Advertising

Direct Mail

Yellow Pages Advertising

Internet Advertising

News paper Advertising

Magazine Advertising

Specialty Advertising

Purchas point Advertising

Film Advertising

• Radio advertising in India was started in 1967 when a commercial service on „Vividh Bharati‟ was started.

•“Radio is a universal medium enjoyed by people at one time on another during the day at home , at work , and even in the car”.

• It provides a very large coverage of audience in urban and rural areas. Now almost every family has a radio set in our country.

• Commercial broadcasting is a major source of income.

• Even illiterate people are covered under this media. It can convey message even to small remote areas

Radio Advertising

Television Advertising • Commercial television advertising was introduced in India on January 1, 1976 on the pattern of All India Radio.

• Independent station and cable offer new opportunity to pinpoint local audience .

• It is said that today television advertising is the best selling media ever invented.

• sponsored programs have also been started on television in India.

• It is also known by the name of “Doordarshan” in India.

• Television makes full use of sight, sound and motion and thereby maximizes impact on audience.

•The Internet facility has developed around for some 30 years.

• It actually began in the early 1960 in USA, where the US Department of Defense saw it as a means of supercomputer communication for researchers and military facilities across the country.

• At present, Internet the fastest growing medium in history, offers incredible opportunities for a wide range of people in both business and advertising. For advertisers, there is a whole new world of potential customers.

Internet Advertising

Type of Internet

Advertising Banner

website

button

Interstitials :

sponsorship

Meta AD

Classified AD

E-Mail Advertising

“This is our commitment to use our service , is that face book's a free service . it is free now ,it will always be free . We make money through having advertisement and things like that”

by Mark Zuckerberg

SPress Advertising

• Press advertising is the most popular and effective method of publicity today.

• It has become the part of the culture and political life of people today.

• Press Advertising media divided in two

• forms : 1) Newspaper (NP) 2) Magazines and journal

• “Newspapers are one of the traditional mediums used by businesses, both big and small alike , to advertise their businesses.”

•NP Newspapers are bought largely for their news values. • Newspapers may be national/local daily/weekly.

• They can be used for local, national and regional market coverage.

• Allows you to reach a huge number of people in a give a geographic area .

• Free help in creating and producing AD copy is usually available

Newspaper

Magazines and journals

•They offer selective circulation throughout the country at a cost within reasonable budget limits.

• These are published periodically at regular intervals, i.e., weekly, fortnightly, monthly, quarterly or annually.

• Magazines and Journals are read at leisure and with care when the reader is mentally prepared to receive the advertisements.

1.special interest magazines

2. trade Marketing

3. Technical Marketing

4. professional marketing

5. Regional marketing

• magazines classified in five type :

• Film is an audio visual medium of communication and offers wide opportunities to the advertiser to screen commercial films and slides produced by them.

• Today cinema is an important and effective media of advertising.

• Through the merits of the product are presented to the audience effectively.

Film Advertising

1) Straight Advertising film

2) Documentary film

3) Sponsored film

• so in the film Advertising that kind of film :

Thank you…