Old Advertisements

1900-1970Lesson 4Junior Achievement

Businesses accomplish… Grab attention-get people to read, listen,

or watch Hold Interest-pay attention if interesting

and relates Create a Desire-feel need for product Obtain Action-leads people to buy the

product; create sense of urgency

1918

1947 Ethyl Gasoline

1955 Gaines Dog Food

1931 Hawaii Travel Bureau

1920 Coca Cola

1914 1919

1964 1967

1955 IBM 2006

1911 1964

1925 Colgate Toothpaste

Poison of Bad Teeth Causes Malnutrition

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