vargas. 2010
TRANSCRIPT
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
From the pixel to thegrid and backDesign and Information Architecture inEuropean and Latin-American OnlineNewspapers.
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
How are we using the medium to our ownbenefit and how can we take advantage ofits full potential?
Online newspapers are not embracing theweb fully as a new medium (…) disregardingthe possibilities of the online platform andleaving the users with a poorer informationexperience.
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
Should information be presented in the sameformat no matter the nature of its content?
Journalists have to figure how can they taketheir stories to a new level and make themadded value to the user.
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
There is still, in the great majority of onlinenewspapers pages, a paper based conceptof where the news pieces should be.This slows the flux of information and thepossibilities of the medium itself.
The online platform permits a wider spectrumof approaches to news feeds
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
Online newspapers function as filters to theenormous amount of information that reachus today. It is not only the amount but thevariety of it that is displayed.
The web is a dynamic medium and has tobe embraced to reach its potential.
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
Using efficient and compact modules ofimages, sound and text, the online journalisthas the possibility to inform his audience ina thorough and accurate manner
online narratives set an experience standardfor both the user and the journalist that allowsroom for prediction, planning and explanation.
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
The role of online newspapers is to makethat date visible to the user in the best waypossible, allowing for that same user to makeis own decisions, turning him into a roleplayer.
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
Problems:> uneven and sometimes incomplete use and integration ofmultimedia resources
> difficulty of setting a robust and flexible information architecturesystem that could work as the site’s structural blueprint
> ambiguous and unbalanced relation with the use of advertisingand its placement on the page
>resistance in leaving the paper metaphor and embracing theweb as a new and dynamic medium.
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
So…
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
So…
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
So…
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
So…
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
So…
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
So…
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
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ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
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ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
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It’s a NEW medium.Let’s take advantage of it, use its potencialand design for it.
In other words: don’t take your bathing suit to the North Pole.
ISOJ’2010, UT@Austin, Tx.Nuno Vargas, University of Barcelona.
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Thank you!Obrigado!Gracias!