vargas. 2009
TRANSCRIPT
Setting guidelines on howto design the news online.Portuguese online newspapers andtheir spanish, argentinian and braziliancounterparts
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
Over a decade has passedsince the beginning ofonline newspapersThere is still no designer handbookfor presenting the information to theusers.
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
Some ideas:>reasons for making design decisions were (due to)technical constraints, business decisions or adoptionof the printed paper rules.>there are various itens that are rapidly becomingdefault on online newspapers. Being those video,animated graphics, sound bytes or slide shows>users rapidly master ways of scanning informationonline that didn't existed before
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
Some (old) problems:>the level of design on online newspaper is steadilyin an ever changing mode. We’re still in betweenkeeping the paper metaphor or going plain web.We need to embrace the Internet as a differentmedium.>concepts as information architecture, user interface,design and user generated content should worktogether on an online version that it is utterly differentfrom the printed one.
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
Some (wise) guidelines:>use similar codes for clickable areas and navigationsystems standards.>let users take full control of the interaction process and allow them to engage.>You are now designing more than just the product.You are also designing the use of that product.>use the information available: Eyetrack™ and otherusers feedback and adapt it to your project.
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
8 Online Newspapers:>Portugal> publico.pt + jn.pt
>Spain> elpais.com + elmundo.es
>Brazil> estadao.com.br + folha.com.br
>Argentina> lanacion.com.ar + clarim.com
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
8 Online Newspapers:
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
Conclusions (I):>all use a 3 column semi-flexible structure>video is present in all papers but integratedas “normal” news in only 5.>graphics are present in 3 newspapers>only 5 present a clear an unclutterednavigation “path”.>only 3 use a flexible modular grid
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
Conclusions (II):>a lot of the multimedia features are notfully integrated.>the capabilities of the medium have notbeen fully explored>there’s a (huge) lack of IA driven decisions>there is not still a clear notion of “the user”.
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
So…Produce good storiesMake them engaging (and updatethem) and fun to play with.
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
So…Produce good storiesMake them engaging (and updatethem)
Try, try, try.Always give the best of you andmake sure you have fun!
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.
Thank you!Obrigado!Gracias!
ISOJ’09. Austin, TEXAS.Nuno Vargas, University of Barcelona.