Coast Coal Harbour Vancouver

Azusa Suzuki, Cynthia Hsieh, Melissa Clarkson, & Terry Vallee

1. Introduction

2.Asian Tour Market Package (Tour)

3. Yoga Enthusiast Package (Individual)

4. Family Fun Package (Family)

5. Measure of Success

6. Conclusion

7. References

Table of Contents

Team Intro

Coast Coal Harbour Hotel

Surrounding Tourism Offerings

Introduction

Target Market : Chinese Tour Groups

Package Offered

Promotion Plan

Stakeholders- CTC, Tourism BC, Tour Operators, Chinatown

Price/Profit Margin/Budget

Asian Tour Package

Target Market: Active Lifestyles

Package Offered

Promotion Plan

Stakeholders- Alive & Well, Lululemon, Tourism BC, Tourism Vancouver

Price/Profit Margin/Budget

Yoga Enthusiast Package

Target Market: Families

Package Offered

Promotion Plan

Stakeholders- Vancouver Aquarium, Science World, Tourism Vancouver

Price/Profit Margin/Budget

Family Fun Package

Who: Revenue Management, Rooms Division

When: End of Off Season

How: Occupancy & Revenue

Measure of Success

Asian Tour Market Package (Tour)

Yoga Enthusiast Package (Individual)

Family Fun Package (Family)

Conclusion

Canadian Tourism Commission (http://en-corporate.canada.travel/)

City of Vancouver (http://vancouver.ca/) Tourism Vancouver (http://www.tourismvancouver.com/) Tourism BC (http://www.hellobc.com/) Coast Coal Harbour Hotel (http://

www.coasthotels.com/hotels/canada/bc/vancouver/coast_coalharbour/overview)

BC government: Chinese Market Profile (http://www.jtst.gov.bc.ca/research/ResearchByMarket/pdfs/asia/China_Market_Profile_2012.pdf)

Hilton, Starwood hotels give Chinese travelers the comforts of home: (http://articles.latimes.com/2011/jul/16/business/la-fi-chinese-hotels-20110716)

Hilton’s “Huanying” plan: (http://www3.hilton.com/en/about/huanying/index.html?WT.mc_id=zkdCSAA0US1HH2REP4Huanying7BR841270)

References

Tourism BC

Coast Hotels and Resorts

go 2

Our wonderful coach- Peter Brisco

Our awesome mentor- Mun Bagri

Butchart Gardens

Huntington Hotel and Suites

Thank you