Date

Chelsea Bauer, Kiera Gonyea, Kathleen Hutfluss, Colin Loose

Bachelor of Tourism Management

Objective

Recruit 10,000 more youth in tourism careers in British Columbia by 2020

Focus

3 Key Markets:

Food and Beverage

Transportation

Entertainment and Recreation

3 Key Demographics:

Aboriginal Youth

International Student and New Immigrant Youth

Entertainment and Recreation

Challenges of Tourism Today

Aboriginal Youth

2% Recreation and Entertainment

Immigrants and International Students

4% Food and Beverage

Other BC & Canadian Youth

4% Food and Beverage, Recreation & Entertainment, Transportation

Imagery

Food and Beverage

Recreation and Entertainment

Transportation

Partnerships/ Stakeholders

• go2hr• BCHA• BCFRSA• Regional DMO's• Tourism BC• Scouts Canada• CTC• CTHRC• ISEP• SWAP

• BC Centre for Ability• Aboriginal Tourism

Association of BC• WorkBC Centre

Contractors• Aboriginal Youth

Ambassadors• National Outdoor

Leadership School• Girl Guides

Budget

2012 Start-up Annually Total Cost Over 8 Years

Social Media $ 5,000.00 $ 2,500.00 $ 22,500.00

Travel $ 10,000.00 $ 10,000.00 $ 80,000.00

Advertising & Promotion $ 12,000.00 $ 7,000.00 $ 61,000.00

Training/Programming $ 30,000.00 $ 20,000.00 $ 170,000.00

Progress Reports $ -

$ 10,000.00 $ 70,000.00

Total $ 57,000.00 $ 49,500.00 $ 403,500.00

Conclusion

Thank You! Questions?

ReferencesBC Stats (2012). Tourism Indicators: Tourism Sector Sees Modern Growth in 2011.

go2 (2012). BC Tourism Labour Market Data Gaps Analysis Report.

go2 (2012). BC Labour Market Strategy

British Columbia’s International Education Strategy, 2012Tourism BC (2011). Employees First: The Essential Human Resources Guide for Tourism Operators

CTHRC (2009). Who’s Working for You? A Demographic Profile of Tourism Sector Employees.

CTHRC (2012). The Future of Canada’s Tourism Sector: Shortages to Resurface as Labour Markets Tighten