value of non-profit videos
DESCRIPTION
Media article presentation for Humber College Fundraising Post Graduate ProgramTRANSCRIPT
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Online Videos Reilly Ten Have – FUND 503
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http://www.hjcnewmedia.com/nextgencanadiangiving2013
Why are online videos so important
for fundraisers?
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• All generations are using YouTube• Gen Y = 99%• Gen X = 95%• Boomers = 80%• Civics = 61%
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http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more
Video: Not just for Young People Anymore• 45 million monthly YouTube viewers• Videos are short, easy, personal• Accessible and convenient while
reaching a wide audience• Affordable
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http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit/
Getting started with online videos for your Charity or
Non-profit • Recognized but under-used as a tool for
non-profits and charities • YouTube study:• 80% say video is important• 91% want to make more videos• 62% do not designate appropriate
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Using Videos
• Key take away messages:• Incorporate a video strategy into
the communication plan• Succinct and directed at specific
audience• “Start small, plan big and aim for
huge impact”
http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more
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• Second most powerful social network • Not-Profit Program • Embedded links• Interactive annotations• Video volunteers• Data analysis
http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionally-well.html
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Non-Profit Program
http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionally-well.htmlThanks, to Jill Oba for the screen shot
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• Second most powerful social network • Not-Profit Program • Embedded links• Interactive annotations• Video volunteers• Data analysis
http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionally-well.html
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NewbiesVine• 6 Second videos • #1 Video sharing app• https://vine.co/v/b5UAMMaxdbY
Instagram• 15 Second videos• Fun filters • http://instagram.com/p/eusjQ1C_jT/
http://www.bethkanter.org/7-np-videos-vine-insta/
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One medium, many uses
• To tell a story showing direct resultshttp://instagram.com/p/aye_2mGhNa/
• To raise awareness about an issuehttps://vine.co/v/b5TIXPwmn35
• To promote eventshttps://vine.co/v/b3VKjFAKHK3
• To say thank you http://www.youtube.com/watch?v=dKoFwy9Ex3U
http://www.stayclassy.org/blog/using-vine-instagram-to-market-your-nonprofit/
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Discussion • What are some other uses or types of
videos that can be used by charities or non-profits?
• Do you think certain charities would benefit from using videos more than others?
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Discussion
• In your opinion, are videos an effective method of fundraising?
• Can you foresee any barriers that would stop a non-profit/charity from using online videos to reach donors?
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Resourceshttp://www.bethkanter.org/7-np-videos-vine-insta/
http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more
http://www.connectad.ca/youtube-nonprofit-program-storytelling-through-videos/
http://googlefornonprofits.blogspot.ca/2013/06/results-of-first-ever-survey-on.html
http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit/
http://www.hjcnewmedia.com/nextgencanadiangiving2013
http://mashable.com/2010/03/26/non-profits-youtube/
http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionally-well.html
http://www.stayclassy.org/blog/using-vine-instagram-to-market-your-nonprofit/