value canvas for fitness and sports
TRANSCRIPT
Figure 1: Value canvas for customer of fitness and sports industry in Melbourne
High
Low
Price Branded
Services
Environment
at the faci l i ty
Additional
services
(lockers , cafe
etc.)
Extended
hours
More
services
under one
roof
Avai labi l i ty
of qual i fied
tra iners
Equipment
qual i ty
Service
qual i ty
Convenient
to reach