10 Surefire Ways to Increase Your Website’s

Conversion Rates

By Trent Blizzard, PresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com

What Increases the Conversion Rate of Your Website?•Trust•Convenience•Deal•Call to Action

Average Conversion Rate is .35% in March 2012.

What will your website visitors respond to in the future??

TrustReviewsExample: Data on Reviews and how they relate to conversions

Example: Reviews Before Visitor lands on website

Example: Reviews during initial research

Example: Reviews during decision making process

Idea: Reviews to counteract buyer’s remorse

Trust

Facebook Adds Legitimacy

Facebook LikeVs

Facebook Share

Example and Idea: Emulate How Amazon Uses Facebook

ConvenienceMap Search

Favorites

Speed

Large Property Issues: too many choices

DealConsumers Respond to the “Deal”

•Use it like a Call to Action.

•Last Minute Deals Increase Conversion Rates

Call To Action4 Call To Actions:

1. Book2. Hold3. Request Info4. Signup for Email Specials

Where Does Facebook Fit into this?

Online Chat?

Call To Action