10 Surefire Ways to Increase Your Website’s
Conversion Rates
By Trent Blizzard, PresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com
What Increases the Conversion Rate of Your Website?•Trust•Convenience•Deal•Call to Action
Average Conversion Rate is .35% in March 2012.
What will your website visitors respond to in the future??
TrustReviewsExample: Data on Reviews and how they relate to conversions
Example: Reviews Before Visitor lands on website
Example: Reviews during initial research
Example: Reviews during decision making process
Idea: Reviews to counteract buyer’s remorse
Trust
Facebook Adds Legitimacy
Facebook LikeVs
Facebook Share
Example and Idea: Emulate How Amazon Uses Facebook
ConvenienceMap Search
Favorites
Speed
Large Property Issues: too many choices
DealConsumers Respond to the “Deal”
•Use it like a Call to Action.
•Last Minute Deals Increase Conversion Rates
Call To Action4 Call To Actions:
1. Book2. Hold3. Request Info4. Signup for Email Specials
Where Does Facebook Fit into this?
Online Chat?
Call To Action