uxsg2014 #5 keynote (part 1) - design prescriptions for healthcare (abhimanyu kulkarni)
DESCRIPTION
Design prescriptions for healthcare Presented by Abhimanyu Kulkarni Creative Director Philips Design, IndiaTRANSCRIPT
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Design prescriptions for healthcare
Abhimanyu Kulkarni Philips Design
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Spatial design
Communication design
UX design
Product design
Strategic design
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2010
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2015
2010
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step prescription program 5
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Collaborate
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The co-create approach
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NICU 2030
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Innovate
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13 Philips Design
Disruptive innovation vs. meaningful innovation
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MARKET INNOVATION
BREAK AWAY INNOVATION
COST INNOVATION
PRODUCT INNOVATION
better product new to category new to Philips new to world
declining
mature
growing
emerging
Innovation type (proposition is…)
Mar
ket
life
cycl
e (s
egm
ent
/geo
)
Innovation mapping framework
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Innovation mapping framework
better product new to category new to Philips new to world
declining
mature
growing
emerging
Innovation type (proposition is…)
Mar
ket
life
cycl
e (s
egm
ent
/geo
)
ROADMAP
ADJACENT
BREAK AWAY
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Rapid co-creation
A collaborative, iterative process…
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Business immersion
User experience flow
Remote UX design
UI Development
PuIng it all together
Rapid co-creation example
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Differentiate
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23 Philips Design
Visiq
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The ultrasound archetype
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The Visiq innovation
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The Visiq innovation
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Simplify
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29 Philips Design
Mobile obstetric
monitoring
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Build experiences
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Built around people needs
standardized efficient smart data management
blood result processing in 30 mins effective consultation
non-clinical settings
I need to get a screening done, but I am always pressed for time
Customers are always in a hurry to get back to office
We want to balance medical validity and convenience
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Customer experience
Soothing, efficient spaces with enhanced positive engagement
Clinically relevant
Package selection based on unique customer profiling
Workflow efficiency
Intuitive zoning with clear guidance for users to enhance efficiency
Built around identified design principles
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Entrance
Consultation ECG Massage chair Meeting area Meeting area Blood & urine ABI & PWV
Stress ECG CIMT Registration + pre-test + package selection
Massage chair Meeting area Meeting area
Spatial design as the experience foundation
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Interface design as the experience enhancer
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Interface design as the experience enhancer
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1. Collaborate 2. Innovate 3. Differentiate 4. Simplify 5. Build experiences
5 step prescription program
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2014 Strategic partners to deliver better experiences
5 step prescription program
2015
2010
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