uxsg2014 workshop (day 2) - how to think like an entrepreneur (trent mankelow)
TRANSCRIPT
How to Think like an entrepreneur
UX Singapore
2 October 2014 @trentmankelow
Hi.
I’m Trent.
! ! ! ! ! ! ! ! ! !
I started this company
when I was 26
We do Human- Centred Design
! ! ! ! ! ! ! ! ! !
Spaces
Retail
Long-haul seating
Service stations
! ! ! ! ! ! ! ! ! !
Services
Insurance
Sexual violence
! ! ! ! ! ! ! ! ! !
Products
Sleep masks
Weigh scales
! ! ! ! ! ! ! ! ! !
Digital
Apps
Websites
ERP systems
CRM systems
I started this
company too
Agenda A bit about me A bit about you
Quiz!
What is an entrepreneur?
Your entrepreneurial profile
Heart
Smarts
Guts
Luck
In conclusion…
Networking and drinks @ Morganfields!
1. 2. 3. 4. 5. 6. 7. 8. 9.
10. 11.
What about you?
Then, go round your table § Describe your card – name,
unusual fact
§ Why are you here?
First, create a name card § On the front, write your name and draw a self-portrait
§ On the back, write something others are unlikely to know about you
QUIZ
What proportion of females are entrepreneurs?
1% 2% 6% 10%
Q1:
A.
B.
C.
D.
What proportion males are entrepreneurs?
1% 2% 6% 10%
Q2:
A.
B.
C.
D.
Source: http://skills.oecd.org/useskills/documents/34aentrepreneursasapercentageofthetotalemployedpopulationbygender.html
Which country ranks as the ‘easiest to do business’?
Denmark New Zealand Singapore Hong Kong USA
Q3:
A.
B.
C.
D.
E.
Source: http://data.worldbank.org/indicator/IC.BUS.EASE.XQ
What proportion of Singaporeans are ‘intending to start a business within the next 3 years’?
1% 6% 13% 21%
Q4:
A.
B.
C.
D.
Source: Olexander S. Chernyshenko, Marilyn A. Uy, David Gomulya, Francis L. K. Wong, Moon-ho R. Ho, Yoke Yong Lai, Kim Yin Chan & Olwen Bedford. (2013) Global Entrepreneurship Monitor 2012 Singapore Report. Singapore: Nanyang Technological University
Source: http://www.gemconsortium.org/docs/download/3106
True or false, on average entrepreneurs are happier than non entrepreneurs?
True False
Q5:
A.
B.
True or false, entrepreneurship is on the decline in the United States?
True False
Q6:
A.
B.
Source: http://techcrunch.com/2014/08/06/americas-geriatric-economy/
Source: http://blogs.hbr.org/2011/01/should-i-become-an-entrepreneu/
What is the average age of a US-based entrepreneur?
23 28 32 39
Q7:
A.
B.
C.
D.
What is an entrepreneur?
Entrepreneurship encompasses acts of organizational creation, renewal, or innovation that occur within or outside an existing organization
Sharma, Pramodita, and James J. Chrisman. "Toward a Reconciliation of the Definitional Issues in the Field of Corporate Entrepreneurship." (1999).
“ “
Entrepreneurship is the relentless pursuit of opportunity without regard to the resources at hand
Howard Stevenson, Harvard Business School
“ “
What are the traits of a successful entrepreneur?
Entrepreneurial Aptitude Test
1. Go to http://www.hsgl.com/ 2. Click on the ‘Take the Entrepreneurial Aptitude Test’ 3. Take the test (it should take about 7 minutes) 4. Read the results 5. Break into groups based on Heart, Smarts, Guts, and
Luck 6. Discuss:
§ What did you find out? § What about the description rings true to you? § Any surprises? § Anything you disagree with?
Heart
Philippe Petit has Heart
Heart = Passion
Unique Selling Proposition
USP FTW!
x 165
We wouldn’t have gotten anywhere without Passion
x 165
What is your Passion?
Heart =
Purpose
Our vision is to
Transform New Zealand organisations into providers of world-class customer experiences
What is your Purpose?
You Inc Part 1
1. What did you want to be when you grew up?
What’s on your work bucket list?
Smarts
小林 尊 has Smarts
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Smarts = Book smarts
Make smart decisions
TIPS ON HOW TO:
Over confidence
Narrow frames
Confirmation bias
Short-term emotion
169
The four villains of decision making 1. Encounter a choice…
2. Analyse your options… But the confirmation bias leads you to gather self-serving in
3. Make a choice…But short-
term emotion will often tempt you to make the wrong one.
4. Live with it…
But narrow framing makes you miss options. But the confirmation bias leads you to gather self-serving information. But short-term emotion will often tempt you to make the wrong one. But you’ll often be overconfident about how the future will unfold.
Smarts = Street
smarts
Sell your ideas
TIPS ON HOW TO:
Attunement tip: Get in touch with your inner ambivert at danpink.com/assessment
Buoyancy tip: Use questioning self-talk
Clarity tip: Ask better questions
• Can you walk me through your decision-making process?
• Who will approve the budget for this work?
• Who will make the final decision about selecting a firm to work with?
• Can you share with me your timeframe for making a decision?
• May I ask, what other firms you are talking to?
Source: http://andrewsobel.com/articles/dont-write-a-proposal-just-yet/
1. Grab an index card. 2. Silently write a single tip for ‘selling ideas’ on the card. 3. As you complete each idea, pass that the index card to
the person on your right. 4. Read the card you received and think of it as an ‘idea
stimulation’ card. Add an idea inspired by what you just read or enhance the idea, and then pass again to your right.
5. Continue this process of “brainwriting” and passing cards to the right until there are various ideas on each card until you get your card back again.
6. Once finished, collect the cards and tape them to the flipchart.
7. As a group, review the ideas and draw stars next to the ones you find most compelling. Discuss.
Smarts = People smarts
Manage a high-performing
team
TIPS ON HOW TO:
Step 1. Hire great people Step 2. Build a great culture
Leaders have a disproportionately large effect on the culture
Maher, Plsek, Price, Mugglestone
“ “
Tip: Be deliberate about culture
e.g. ‘Beers with the Baws’
e.g. Offsites
e.g. Christmas weekends
e.g. Culture book
But, beware a culture of entitlement!
Tip: Document your values
Guts
Lack of Guts is perhaps the most common barrier to entrepreneurial success.
Heart, Smarts, Guts, and Luck
“ “
Julia Child has Guts
Guts =
Starting
We are afraid of failure
We are afraid of being imprefect
We are overwhelmed
1. Choose a task to be accomplished
2. Set a timer for 25 minutes
3. Work on the task until the timer goes off
4. Take a 5 minute break – go to the bathroom, look at The Facebook, etc
5. Every 4 sprints take a longer break
Tip: Use the Pomodoro technique
Guts = Perservering
$600,000
Guts = Risk
taking
Thinking like an entrepreneur means mitigating risks, not
seeking them.
Entrepreneurs definitely feel fear, they just act despite their
fear.
Starting a business was a risk…
…it worked out well
Buying a building was a risk…
…it worked out poorly
Buying a competitor was a risk…
…it worked out averagely
Buying lots of paper was a risk…
…it worked out poorly
Starting Workshop was a risk…
…it worked out well
Hiring employee #1 was a risk…
…it worked out well
Hiring employee #31 was a risk…
…it mostly works out well
You Inc Part II
YES NO 1. Make a step-by-step plan 2. Motivate myself by focusing on someone that I admire for achieving so much (e.g., a celebrity role model or great leader) 3. Tell other people about my goal 4. Think about the bad things that will happen if I don’t achieve my goal 5. Think about the good things that will happen if I achieve my goal 6. Try to suppress unhelpful thoughts (e.g., avoid thinking about eating unhealthy food or smoking) 7. Reward myself for making progress toward my goal 8. Rely on willpower 9. Record my progress (e.g., in a journal or on a chart) 10. Fantasize about how great my life will be when I achieve my goal
When attempting to change an important aspect of my life, I tend to…
YES NO 1. Make a step-by-step plan 2. Motivate myself by focusing on someone that I admire for achieving so much (e.g., a celebrity role model or great leader) 3. Tell other people about my goal 4. Think about the bad things that will happen if I don’t achieve my goal 5. Think about the good things that will happen if I achieve my goal 6. Try to suppress unhelpful thoughts (e.g., avoid thinking about eating unhealthy food or smoking) 7. Reward myself for making progress toward my goal 8. Rely on willpower 9. Record my progress (e.g., in a journal or on a chart) 10. Fantasize about how great my life will be when I achieve my goal
When attempting to change an important aspect of my life, I tend to…
Score 1 point for each “Yes” in questions 1, 3, 5, 7 and 9
When attempting to change an important aspect of my life, I tend to…
Score 1 point for each “No” in questions 2, 4, 6, 8 and 10
YES NO 1. Make a step-by-step plan 2. Motivate myself by focusing on someone that I admire for achieving so much (e.g., a celebrity role model or great leader) 3. Tell other people about my goal 4. Think about the bad things that will happen if I don’t achieve my goal 5. Think about the good things that will happen if I achieve my goal 6. Try to suppress unhelpful thoughts (e.g., avoid thinking about eating unhealthy food or smoking) 7. Reward myself for making progress toward my goal 8. Rely on willpower 9. Record my progress (e.g., in a journal or on a chart) 10. Fantasize about how great my life will be when I achieve my goal
To achieve your goals and ambitions there are five key techniques: 1. Having a plan 2. Telling your friends
and family 3. Focussing on the
benefits 4. Rewarding yourself
each step of the way 5. Writing it down
What is your goal?
My overall goal is to…
Gain more confidence when reading financial statements [
Create a plan 1. My first sub-goal is to…
2. I believe I can achieve this goal because..
3. To achieve this sub-goal I will..
4. This will be achieved by the following date:
5. My reward for achieving this will be…
(Repeat up to 5 times)
Look up dates for the Financial Essentials course from the Institute of Directors
30 Oct 2014
It doesn’t take much time
Go to iod.org.nz
A cronut! \
What are the benefits? List three important benefits, focussing on how much better life will be for you and those around you. 1. 2. 3.
It’ll help me get other directorships
It’ll help me gain credibility with the leadership team at Spark Ventures
It’ll be enjoyable to learn and sharpen up
Going public
Whom are you going to tell about your goal and sub-goals? Friends, family, colleagues.
Talk to Rod
Luck
Olivia Lum has Luck
Luck = Humility
Source: Good to Great by Jim Collins
Before enlightenment, chop wood and carry water.
After enlightenment, chop wood
and carry water.
– Zen proverb
Luck = Curiosity
You’ll be the same in five years as you are today, except for the people you meet and the books you read. - Charlie ‘Tremendous’ Jones
Choose one book from the
Recommended Reading list
Luck = Optimism
Be more optimistic
TIPS ON HOW TO:
Tip: Smile
Tip: Think outside, specific, temporary
Tip: Lead with optimism
In conclusion…
How to think like an entrepreneur
Self awareness
Be
passionate
To think like an entrepreneur…
Make
smart decisions
To think like an entrepreneur…
Concentrate on culture He Tangata, He Tangata, He
Tangata.
It is people, it is people, it is people.
To think like an entrepreneur…
Take action
To think like an entrepreneur…
Take more risks
To think like an entrepreneur…
Read
To think like an entrepreneur…
Be super optimistic
To think like an entrepreneur…
Twenty years from now you will be more
disappointed by the things that you didn’t do than by the ones you did
do
- Mark Twain
Absorb what is useful. Discard what is not.
Add what is uniquely your own.
- Bruce Lee
Thanks, you’re awesome
@trentmankelow @OptimalExp
Hone your sales skills
To think like an entrepreneur…
Why do UXers become
entrepreneurs?
• Portigal – “Got laid off” • Andy Budd – “To build something bigger than myself and to make the web a
better place” • Jeff G – “I wanted to do work that mattered and in-house opps didn't offer it.
User-centric work that solves actual problems and ships. In addition, I believed there was a better way to work.”
• Dave Gray - it was obvious by 1989 I was not going to retire in the newspaper business
• Josh S – “1/I didn't want a boss. 2/No perfect role was waiting--I had to make it.” § Ask Giles,
Part 2. Defining
entrepreneurship
Linda is 31 years old, single, outspoken, and very bright. She majored in philosophy. As a student, she was deeply concerned with issues of discrimination and social justice, and also participated in anti-nuclear demonstrations. hich is more probable? a) Linda is a bank teller. b) Linda is a bank teller and is active in the feminist
movement.
Choice is relative!
Ngira tuitui
‘needle that binds things together’
What does it mean to ‘think like an entrepreneur’?
Traits of an entreprenuer
From http://hive.org/20s/
UXers
Passion!
You Inc Part 1I
“Culture eats strategy for lunch” -Peter Drucker
You Inc Part 1V
Heart = Team
70% of businesses that exited did not start with a formal plan
“No plan survives first contact with customers” -Steve Blank
“Pick only the three to five operating metrics that correlate most highly to your desired financial goals and get people focused on those”
Image from http://www.nzia.co.nz/projectImages/672132fd/Images/Art%20Maths%20Classroom%20Block%20_%20Classroom%20_%206%20of%206.jpg
Halo effect
Anchoring
Sunk costs
Read Made to Stick
How to manage change
Tip: Read To Sell Is Human
I had $200,000 of credit card debt and $50,000 in the bank. I said, I can either take that $50,000 and throw it into this bottomless pit of debt, or, we could make a movie! So we made Super Size Me Morgan Spurlock
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